Latest / Question Everything / Can Satire Save Democracy? w/ The Onion CEO Ben Collins
Transcript
- 0:01Speaker 1: Happy Thanksgiving. Brian here. Got a little treat for you today.
- 0:03Speaker 1: A conversation with the guy who runs the country's favorite
- 0:07Speaker 1: fake newspaper, America's finest news source, as they call themselves,
- 0:11Speaker 1: The Onion. This interview ran not long ago on another
- 0:14Speaker 1: podcast from our partners at KCRW in LA, The Sam
- 0:17Speaker 1: Sanders Show. Like me, Sam is a former NPR journalist.
- 0:22Speaker 1: He covered politics for years, then culture. And now he
- 0:25Speaker 1: has a great show from KCRW where he tries to
- 0:29Speaker 1: make sense of the culture of by talking each week
- 0:31Speaker 1: to some of the most interesting comedians, journalists, celebrities, podcasters, influencers,
- 0:36Speaker 1: and in this case, the CEO of The Onion, who
- 0:39Speaker 1: took over the publication last year and has been doing
- 0:42Speaker 1: a lot of really interesting stuff since then, including something
- 0:45Speaker 1: that'll be meaningful to regular listeners of this show, the
- 0:48Speaker 1: lies about Sandy Hook families being actors. He's trying to
- 0:51Speaker 1: have The Onion buy Infowars out of bankruptcy to run
- 0:54Speaker 1: it as a satirical Onion channel. Fascinating. as is this
- 0:59Speaker 1: whole conversation between Sam and the CEO. Stick around. Sam Sanders,
- 1:14Speaker 1: nice to see you.
- 1:14Speaker 2: So good to be here.
- 1:16Speaker 3: Long-time listener, first-time caller.
- 1:18Speaker 1: For listeners who don't know, we kind of go way back.
- 1:20Speaker 3: Way, way back.
- 1:21Speaker 1: We were both Kroc fellows.
- 1:23Speaker 3: Yeah, we had the same fellowship at NPR, and times
- 1:26Speaker 3: have changed so much, it's no longer there, the fellowship.
- 1:30Speaker 1: They said it was just a pause, right? But it's
- 1:31Speaker 1: going to come back, I hope.
- 1:32Speaker 3: Sure, girl. You're a skeptical journalist. Be skeptical. Oh, man.
- 1:38Speaker 1: Yeah, it's a very cool program. It's like the reason
- 1:40Speaker 1: I do audio journalism.
- 1:42Speaker 3: Same.
- 1:42Speaker 1: You know, it was that program. It was a year-long
- 1:44Speaker 1: training program. Anyway, that's how we know each other, and
- 1:47Speaker 1: now we're both KCRW hosts. So I'm excited to share
- 1:50Speaker 1: this interview you did with Ben Collins, the CEO of
- 1:53Speaker 1: The Onion. I'm curious, what made you want to have
- 1:56Speaker 1: Ben on? Like, what's the background here? Like, what caught
- 1:58Speaker 1: your interest?
- 1:59Speaker 3: Back when I was covering breaking news and still doing
- 2:01Speaker 3: that thing all journalists did five to ten years ago
- 2:04Speaker 3: where we were on Twitter all the time. He was
- 2:06Speaker 3: one of my journalist Twitter friends and always a great
- 2:08Speaker 3: follow and just someone who's reporting I loved.
- 2:11Speaker 1: What was he doing then? He wasn't at The Onion then, right?
- 2:13Speaker 3: No, he was covering disinformation for NBC and beginning to
- 2:17Speaker 3: cover the alt-right, etc.
- 2:19Speaker 2: And I just loved his reporting.
- 2:21Speaker 3: He was always a sharpshooter. And he was very clear-eyed
- 2:24Speaker 3: and laser-focused on telling the truth about these things in
- 2:27Speaker 3: a time when a lot of newsrooms were looking for
- 2:30Speaker 3: words to be euphemisms to not say the real thing.
- 2:33Speaker 3: And I became even more intrigued with him when he
- 2:37Speaker 3: left journalism and ended up running The Onion. And then
- 2:41Speaker 3: what really made me convinced that I had to talk
- 2:44Speaker 3: to him was finding out that almost overnight, The Onion's
- 2:48Speaker 3: newspaper had become like the 14th biggest in the country.
- 2:53Speaker 3: Just wild.
- 2:54Speaker 1: The physical print newspaper.
- 2:55Speaker 3: Yeah, dude.
- 2:56Speaker 2: They do a physical paper.
- 2:57Speaker 1: Which they just brought back, right?
- 2:59Speaker 3: Yeah. It had been defunct for a while. Ben brought
- 3:02Speaker 3: it back. And now it's a hit. And I'm like, oh,
- 3:05Speaker 3: I don't think this is just a good chat about
- 3:08Speaker 3: entertainment and politics. I think it's a good chat about
- 3:11Speaker 3: the roadmap forward for journalism. And maybe the onion can
- 3:16Speaker 3: lead the way.
- 3:17Speaker 1: So you think there's something that fact-based journalists can learn
- 3:21Speaker 1: from a fake newspaper?
- 3:23Speaker 3: A lot. And I think the biggest lesson is don't
- 3:25Speaker 3: take yourself too fucking seriously. Amen. Seriously. You can't, you know?
- 3:30Speaker 1: You know, you told me you no longer call yourself
- 3:32Speaker 1: a journalist or not consistently. Like, where are you with that?
- 3:35Speaker 3: Not really. I think it gets in the way. I
- 3:38Speaker 3: think as soon as I am in conversation with people
- 3:41Speaker 3: or meeting people and I say the J word, there's
- 3:45Speaker 3: a series of skeptical questions that come after.
- 3:47Speaker 1: Like what?
- 3:48Speaker 3: Do y'all have any money here? is the industry bad
- 3:52Speaker 3: or what's going to happen next? And it's like, I
- 3:54Speaker 3: don't want to be burdened with those existential questions about
- 3:58Speaker 3: an industry that in general wasn't always supportive of someone
- 4:01Speaker 3: like me anyway. I think it gets in the way.
- 4:04Speaker 3: When I want to be a journalist, I just apply
- 4:06Speaker 3: the skills of journalism in my work and I don't
- 4:08Speaker 3: have to like capital J it. I really don't do
- 4:11Speaker 3: it anymore.
- 4:12Speaker 1: I totally understand the impulse to not call yourself a
- 4:15Speaker 1: journalist and you're not the first journalist or former journalist
- 4:18Speaker 1: that I've talked to. especially one of color, who is
- 4:22Speaker 1: doing that. My approach has been, can't we make journalism
- 4:28Speaker 1: better or fix it so that someone like you feels
- 4:30Speaker 1: comfortable and even proud to use the word? That's been
- 4:33Speaker 1: kind of my thought. But is that naive?
- 4:35Speaker 3: I think for me, right next to the word journalism
- 4:38Speaker 3: is the word objectivity. And the pursuit of being a
- 4:41Speaker 3: journalist means a pursuit of objectivity. And I think the
- 4:44Speaker 3: very idea of objectivity is inherently structurally... Sexist, racist, and homophobic.
- 4:51Speaker 3: And so I don't even care anymore to fix our
- 4:54Speaker 3: understanding of objectivity. Because why? It was actually never for me.
- 4:58Speaker 3: It was never for me.
- 5:00Speaker 1: Yeah, no, I think the idea would be to disentangle
- 5:03Speaker 1: those two ideas, journalist and objectivity, somehow. Or that's what
- 5:06Speaker 1: I would propose, you know?
- 5:07Speaker 3: And then, like, what word would I want to tether
- 5:09Speaker 3: journalism to? Justice? Truth?
- 5:12Speaker 1: Fairness? Originality?
- 5:15Speaker 3: You know? Exactly. Exactly. But I no longer want to
- 5:17Speaker 3: have conversations about journalism that take me back to an
- 5:20Speaker 3: argument over objectivity. No, never again. Never again. I'm not objective.
- 5:25Speaker 3: I'm not objective. I am angry. Angry about media capture
- 5:29Speaker 3: and elite capture. And I'm angry about the way social
- 5:34Speaker 3: media platforms and video scrolls and AI have rotted all
- 5:38Speaker 3: of our brains. I'm angry. I'm not an objective journalist.
- 5:40Speaker 3: I'm an angry citizen who tries to, from time to time...
- 5:44Speaker 3: use the skills of quote-unquote journalism to have good conversations
- 5:48Speaker 3: about fixing some of the things I'm angry about.
- 5:50Speaker 1: Oh, dude, this is what I need to come on
- 5:51Speaker 1: your show about. I'm angry too. And now, I don't
- 5:53Speaker 1: know if you've heard, but I'm an advocate now. I've
- 5:56Speaker 1: declared it on my show.
- 5:57Speaker 3: I know, because I've heard you mention Section 230. I've
- 6:00Speaker 3: been on Section 230 for a few years now. It
- 6:01Speaker 3: is the most interesting story in media right now.
- 6:03Speaker 1: You think so?
- 6:04Speaker 3: Oh, yeah. If Meta could be sued, our problems would
- 6:07Speaker 3: be solved.
- 6:08Speaker 1: That's our crossover. Let's do that. I love it.
- 6:10Speaker 3: Let's talk about it.
- 6:15Speaker 1: All right, here's Sam's non-journalistic interview with Ben Collins.
- 6:19Speaker 3: Of The Onion. How do you feel when you get
- 6:27Speaker 3: called CEO of The Onion? Because CEO is such a
- 6:29Speaker 3: serious title. And The Onion is The Onion?
- 6:33Speaker 2: Yeah, no one really knows how to handle that. And yeah,
- 6:38Speaker 2: it is really stupid. I grew up in a town
- 6:40Speaker 2: with a thing called a snuff factory. Do you know
- 6:43Speaker 2: what snuff is?
- 6:45Speaker 3: My first association is snuff films, and we're not talking
- 6:47Speaker 3: about that.
- 6:47Speaker 2: On this radio show.
- 6:48Speaker 3: Well, yeah.
- 6:48Speaker 2: Apparently, it's named after that. Snuff is nasal tobacco. So
- 6:51Speaker 2: it's tobacco that's in little fine parts that you'd roll up,
- 6:55Speaker 2: and people would snort it like crazy. You're not going
- 6:58Speaker 2: to believe this, but people don't do that anymore. Thank goodness.
- 7:03Speaker 2: Because it's really gross.
- 7:04Speaker 3: Yeah.
- 7:05Speaker 2: It kind of feels like I'm the CEO of the
- 7:07Speaker 2: snuff factory every day. I'm like- We'll see how long
- 7:11Speaker 2: this goes. We'll see how long people are into snorting tobacco,
- 7:14Speaker 2: but that's, that's what it feels like on a day
- 7:15Speaker 2: to day basis.
- 7:16Speaker 3: Yeah. I love it. I love it. So I am
- 7:20Speaker 3: guessing that you get to see a lot of the
- 7:24Speaker 3: onions sausage before it's pushed out to the world. What
- 7:27Speaker 3: is the last headline from the onion that stopped you
- 7:31Speaker 3: in your tracks? Ben Collins. Can I tell you one that.
- 7:34Speaker 2: Uh, Still has not made it out of the room
- 7:39Speaker 2: yet because we're trying to get the person involved.
- 7:41Speaker 3: Okay.
- 7:42Speaker 2: I still laugh at this every time I say it.
- 7:44Speaker 2: So here it is. And it's been kicking around for
- 7:46Speaker 2: like nine months now. It's Steve-O comes clean about getting
- 7:52Speaker 2: CTE of the balls. Run that today. It's a perfect
- 8:00Speaker 2: joke in every way. I think the holdup is we're
- 8:03Speaker 2: trying to get Steve-O to say he got CTE of
- 8:06Speaker 2: the balls. Uh, it's, it's a perfect joke, especially if
- 8:10Speaker 2: you know what CTE stands for. It's like a, it's a,
- 8:12Speaker 2: it's a great thing. So that's, that's the one that
- 8:14Speaker 2: most recently caught me in my tracks. I, uh, we
- 8:17Speaker 2: ran one yesterday, I believe a couple of days ago, maybe, um,
- 8:21Speaker 2: that was, uh, Donald Trump colon. Another thing Jeffrey Epstein
- 8:25Speaker 2: and I didn't do was play nude charades, which is
- 8:31Speaker 2: just like something he would just, you know, you know,
- 8:33Speaker 2: he just like randomly admits to guilt.
- 8:35Speaker 3: Yeah.
- 8:35Speaker 2: Uh, Yeah, that's one of those things.
- 8:37Speaker 3: Those are two good ones. And just like speaking of
- 8:39Speaker 3: Trump and thinking about how The Onion has been all
- 8:43Speaker 3: in on talking about Trump in the way The Onion
- 8:45Speaker 3: does best. I'm wondering, I had this question for later,
- 8:49Speaker 3: but I'll ask it now. Why hasn't he come after y'all?
- 8:53Speaker 3: He's going after everybody. He's gone after CBS. He's gone
- 8:56Speaker 3: after Late Night. Y'all have said things worse about Donald
- 9:00Speaker 3: Trump than any of those other media or news outlets.
- 9:03Speaker 3: Why hasn't Donald Trump come after The Onion? I don't know.
- 9:07Speaker 2: I would hope that he– whatever funnel of information he
- 9:11Speaker 2: gets from his assistants just– we're just not part of
- 9:13Speaker 2: that funnel. I think that's part of it.
- 9:15Speaker 3: Yeah.
- 9:16Speaker 2: Because apparently, as you know, I think there's a lady
- 9:18Speaker 2: who prints stuff out from the internet from him.
- 9:19Speaker 3: I remember hearing in the first administration that all presidents
- 9:24Speaker 3: get the daily briefing. Yeah.
- 9:26Speaker 2: He likes his shorter.
- 9:28Speaker 3: And more image forward. That's me saying it? Yes. Nicely?
- 9:32Speaker 2: Yeah, like a baby. Like a baby is what you're saying.
- 9:35Speaker 3: Words you can say.
- 9:36Speaker 2: Sorry, that's what I'm saying. I'm not putting words in
- 9:38Speaker 2: your mouth. No, I think that's part of it. Also,
- 9:44Speaker 2: we tell a little bit more of an advanced joke.
- 9:48Speaker 2: We're more than a meme.
- 9:50Speaker 3: More than a meme machine.
- 9:52Speaker 2: Yes, it kind of slides under his radar. I will
- 9:54Speaker 2: also say, by the way, subscribe to The Onion, the newspaper.
- 9:57Speaker 2: We have 57,000 subscribers. We're the I think now the
- 10:01Speaker 2: 11th biggest newspaper in the United States. A good way
- 10:04Speaker 2: back in Revolutionary War times of making it so you
- 10:07Speaker 2: could say stuff people didn't want to see is you
- 10:09Speaker 2: used to print it out on paper and distribute it. Well,
- 10:13Speaker 2: we're back in that business, baby. We're back in those times. So, yeah,
- 10:17Speaker 2: it does work out pretty good and I doubt there
- 10:20Speaker 2: are many Onion subscribers in the White House.
- 10:23Speaker 3: Okay. Let's talk about that. You became CEO of The Onion, what,
- 10:27Speaker 3: about a year ago?
- 10:28Speaker 2: Yeah, almost two now.
- 10:30Speaker 3: Almost two.
- 10:31Speaker 2: Back in April of 2024. Congrats on that.
- 10:35Speaker 3: I have to ask you about what has been your
- 10:37Speaker 3: biggest business decision for The Onion since you took the reins.
- 10:40Speaker 3: You brought back The Onion's print. Yeah.
- 10:44Speaker 2: Physical newspaper print.
- 10:46Speaker 3: We know what's going on with newspapers all across the country.
- 10:49Speaker 3: Even the biggest ones are declining by some 13% to 14%
- 10:53Speaker 3: a year in circulation. Why would you start up a
- 10:59Speaker 3: physical newspaper operation in 2024, 2025, reading the tea leaves
- 11:05Speaker 3: that we're all seeing and reading?
- 11:08Speaker 2: Yeah, it's kind of a perfect storm for us. The
- 11:10Speaker 2: Onion tends to do the opposite of what everyone does,
- 11:13Speaker 2: and it does work that way. It's helped us substantially.
- 11:17Speaker 2: I also, when we took over the company, it was
- 11:20Speaker 2: sort of in the death throes of what a lot
- 11:23Speaker 2: of the internet is in right now.
- 11:26Speaker 3: What did that look like for The Onion?
- 11:28Speaker 2: So our business was entirely based on getting people to
- 11:31Speaker 2: click next on a slideshow so they would get erectile
- 11:34Speaker 2: dysfunction pills underneath all of the content that we served.
- 11:38Speaker 2: And while the joke writing and the headline writing never wavered,
- 11:42Speaker 2: we have the best staff in the world. Most of
- 11:45Speaker 2: our staff has been here for At least five years,
- 11:48Speaker 2: most 10, over 10 years. Editor-in-chief has been here for
- 11:51Speaker 2: 27 years. They just really believed in the thing.
- 11:53Speaker 3: Yeah.
- 11:53Speaker 2: The joke writing was great, but it was surrounded by slop. Yeah.
- 11:56Speaker 3: How much of the Onion's revenue before you came in
- 11:59Speaker 3: and changed things up, how much of the revenue was
- 12:01Speaker 3: erectile dysfunction ads for the Onion?
- 12:03Speaker 2: It was about 70% of the revenue. And I know.
- 12:07Speaker 3: Stop right there. 70% of the Onion's ad revenue was
- 12:11Speaker 3: a retconned dysfunction ad.
- 12:12Speaker 2: There were other ads. That's an Onion headline.
- 12:14Speaker 3: That is an Onion headline.
- 12:16Speaker 2: Yeah, I know. There were ads for like removing dirt
- 12:20Speaker 2: from your feet, I'm sure. It wasn't purely the bad side. Oh,
- 12:23Speaker 2: not purely ED. Yeah, exactly. But it was not a
- 12:27Speaker 2: great business model. And that business model basically doesn't exist
- 12:29Speaker 2: now because of how advertising works and how AI ate everything.
- 12:32Speaker 3: And all these things.
- 12:33Speaker 2: So we decided when we took over to just turn
- 12:37Speaker 2: it off. Just straight up turn it off. We'll figure
- 12:39Speaker 2: out a better business model.
- 12:40Speaker 3: So you turned off 70% of your revenue like that?
- 12:45Speaker 2: Like that, within a month. That meant we had to
- 12:48Speaker 2: hustle to get a better source of revenue. And we
- 12:50Speaker 2: knew enough people loved this thing. I mean, you love
- 12:52Speaker 2: The Onion. Everybody I know who knows what The Onion
- 12:55Speaker 2: is loves The Onion.
- 12:56Speaker 3: I love it.
- 12:56Speaker 2: So we decided, hey, look, people associate us with the newspaper.
- 13:01Speaker 2: We were on the side of the road in every
- 13:03Speaker 2: major American city all throughout the 90s and the 2000s.
- 13:07Speaker 2: And I loved it. That's how I grew to love
- 13:11Speaker 2: stupid satire. So why don't we bring that back and
- 13:15Speaker 2: we'll get it delivered to people's mailboxes. People's mailboxes are
- 13:18Speaker 2: filled with slop right now. It's filled with weird flyers
- 13:22Speaker 2: for bad congressional candidates and bad credit card offers and
- 13:27Speaker 2: predatory stuff. So to get something in the mail that's good,
- 13:29Speaker 2: we're like, you know, it might be a nice surprise.
- 13:33Speaker 2: So we, within three months, we Found a guy who
- 13:37Speaker 2: still makes newspapers out by O'Hare Airport. We found a
- 13:41Speaker 2: way to put them all in a– we have a
- 13:44Speaker 2: robot arm machine that shoves the newspapers into a package.
- 13:48Speaker 2: Then we ship them out to now 57,000 people in
- 13:51Speaker 2: over 50 countries throughout the world.
- 13:54Speaker 3: I was looking at the data on US paper circulation.
- 13:57Speaker 3: Y'all are definitely top 15 in the country right now
- 13:59Speaker 3: if not like top 12 or 10. Yeah. What is
- 14:02Speaker 3: the lesson for other makers of newspaper– What is the
- 14:08Speaker 3: lesson for them from the Onion success? Yeah.
- 14:13Speaker 2: For us, everything that we do, we're lucky. We get
- 14:17Speaker 2: to say literally whatever we want. We get to make
- 14:19Speaker 2: fun of whoever we want. Our headlines are the most–
- 14:26Speaker 2: they drill down to the– deep to the heart of
- 14:28Speaker 2: what you're trying to think or what the sentence you're
- 14:30Speaker 2: trying to get at in your soul. Yes. So that
- 14:34Speaker 2: works for us. I would also recommend that you try
- 14:37Speaker 2: to do that too but adhere to facts. But it's difficult.
- 14:42Speaker 2: It is a very difficult time for newspapers unless you
- 14:45Speaker 2: are in this like extraordinarily stupid space. I think it's like–
- 14:50Speaker 2: somebody asked us who our competition is and I was
- 14:52Speaker 2: like the New York Post because they don't like adhere
- 14:54Speaker 2: to facts. facts or reality either and they just come
- 14:56Speaker 2: up with the dumbest sentence they can think of that's
- 14:59Speaker 2: probably the closest thing yeah so it's it's difficult for
- 15:02Speaker 2: them but I would say lean into what you're good
- 15:03Speaker 2: at you know I grew up with the Boston Globe
- 15:06Speaker 2: they had the spotlight section and the sports section and
- 15:09Speaker 2: nobody could beat them in either space yeah lean into
- 15:11Speaker 2: what you're good at with those places.
- 15:13Speaker 3: And yeah people will come to you well you're getting
- 15:15Speaker 3: out of here and what I like about the onion
- 15:16Speaker 3: is that the onion is all about extreme specificity yeah
- 15:22Speaker 3: don't dance around the words don't dance around the headline
- 15:24Speaker 3: don't Don't dance around the thing. Like say exactly what
- 15:27Speaker 3: you're talking about and mean it. And I think that
- 15:31Speaker 3: the general tenor of quote unquote establishment journalism right now
- 15:41Speaker 3: is not that. It is making sure it appeases corporate
- 15:46Speaker 3: shareholders or appeases politicians or appeases readers and listeners who
- 15:52Speaker 3: they think might not want to hear certain things politically.
- 15:54Speaker 3: It seems as if The Onion is moving in the
- 16:01Speaker 3: entirely opposite direction of this general feel of appeasement that
- 16:05Speaker 3: I see quietly sweeping through, loudly sweeping through establishment journalism.
- 16:11Speaker 2: Yeah, I hope we're at peak appeasement. I don't think
- 16:13Speaker 2: we are, but I hope we are. My job before this,
- 16:16Speaker 2: I used to work at NBC News.
- 16:18Speaker 3: Yeah, you covered what? Dystopia and the right.
- 16:22Speaker 2: Yeah, I covered disinformation, which is like a sentence you
- 16:25Speaker 2: can't even– a word you can't even say anymore because
- 16:27Speaker 2: they're like– Oh, my god. That's so heavy.
- 16:29Speaker 3: I said dystopia, not disinformation, but at this point, same thing.
- 16:31Speaker 2: Yeah, it's the same thing. Yeah, it's the same exact thing. So, yeah,
- 16:37Speaker 2: I lived through that dancing around it and I lived
- 16:40Speaker 2: through us hemorrhaging people.
- 16:42Speaker 3: I remember when I was still in a newsroom, there
- 16:45Speaker 3: were serious questions, debates, meetings and conversations that went all
- 16:49Speaker 3: the way up to the executive C-suite about whether or
- 16:52Speaker 3: not we could use the word lie when talking about
- 16:55Speaker 3: things politicians said. Yeah. That was a level of newsroom
- 17:00Speaker 3: hand-wringing nine years ago. Yes.
- 17:04Speaker 2: And I think it's gotten worse. It has gotten considerably
- 17:07Speaker 2: worse in part because they are trying not to get
- 17:10Speaker 2: sued by the government or they're trying not to piss off,
- 17:13Speaker 2: like you said, shareholders or people who are adjacent to them.
- 17:16Speaker 2: They bend over backwards under the concept of fairness. And
- 17:21Speaker 2: in that process, they become wildly unfair. They are splitting
- 17:25Speaker 2: the difference between one billionaire's opinion and everybody else's thought
- 17:28Speaker 2: on the subject.
- 17:29Speaker 3: Yes.
- 17:29Speaker 2: And when you do that, you wind up weighting one
- 17:32Speaker 2: guy's opinion versus the actual truth of the matter. In
- 17:35Speaker 2: the middle of that is not the truth. In the
- 17:37Speaker 2: middle of that is some other third thing.
- 17:39Speaker 3: I don't know. If it's raining outside and you get
- 17:42Speaker 3: one voice that says it's raining and one voice that
- 17:44Speaker 3: says it's not, you are not giving me an accurate
- 17:46Speaker 3: weather report.
- 17:48Speaker 2: Yeah. If a guy has a vested interest in telling
- 17:51Speaker 2: everyone that it never rains and it never will again–
- 17:54Speaker 2: And he gets half the story.
- 17:56Speaker 3: Because he wants to sell you bikinis, you know?
- 17:58Speaker 2: Yeah, exactly. And that's the beauty of the onion is
- 18:01Speaker 2: that we don't– we just say it's raining. But we also–
- 18:04Speaker 2: we say it's raining in the funniest way that we
- 18:05Speaker 2: can think of.
- 18:06Speaker 3: Yes.
- 18:07Speaker 2: I also want to say the reason I am kind
- 18:09Speaker 2: of optimistic that the appeasement is at its peak is
- 18:13Speaker 2: because it's horrific business. It's really bad business unless you
- 18:16Speaker 2: are trying to buy TikTok illegally through the United States
- 18:20Speaker 2: government or something. It's just bad business. And people are
- 18:24Speaker 2: starting to understand this, that there's a couple of things
- 18:27Speaker 2: going on. One, everything is getting eaten by AI and
- 18:31Speaker 2: AI is bad. Like it's not making things better. I
- 18:35Speaker 2: haven't seen the great AI movie that you guys have
- 18:37Speaker 2: all seen. So leaning into humanity and your own reporters
- 18:42Speaker 2: and your own expertise and people who can pick up
- 18:45Speaker 2: a phone and ask a guy a question, that is
- 18:47Speaker 2: real valuable right now. I've seen that in independent media
- 18:50Speaker 2: throughout the world and I've seen it in– individual reporters
- 18:54Speaker 2: at specific places who are able to build big audiences.
- 18:58Speaker 2: That's one side of it. And then the other side
- 19:00Speaker 2: is people just– people don't like what's going on and
- 19:02Speaker 2: they see everybody lining up to be with the bad guys.
- 19:06Speaker 2: And if you line up to be on the opposite
- 19:09Speaker 2: side of that, Americans hate the man. So you can
- 19:15Speaker 2: absolutely be– you can be your own little rage against
- 19:18Speaker 2: the machine if you want.
- 19:19Speaker 3: How can we describe– The Onion's Jeffrey Epstein mockumentary for
- 19:25Speaker 3: a general and broad broadcast audience.
- 19:29Speaker 2: I will say, and I think you would agree with this,
- 19:31Speaker 2: at every turn that you think it's going to go
- 19:34Speaker 2: in one direction, it goes in a completely different direction.
- 19:36Speaker 3: There's one point where he ends up playing for the
- 19:38Speaker 3: Chicago Bulls or something. Yeah.
- 19:41Speaker 2: In this documentary, Donald Trump is on the 1995 Chicago Bulls. No, wait. Actually,
- 19:46Speaker 2: he's on the Knicks, right? Epstein is on the Bulls.
- 19:49Speaker 2: Dershowitz is on the Bulls.
- 19:51Speaker 3: Ah!
- 19:51Speaker 2: But, yeah.
- 19:53Speaker 3: So, yeah. What is this documentary for folks who are like,
- 19:55Speaker 3: what's going on here? Yeah.
- 19:57Speaker 2: So, I'll walk you through this whole story. About two
- 19:59Speaker 2: months ago, we started to see Donald Trump get really
- 20:01Speaker 2: skittish about talking about Jeffrey Epstein. Oh, yeah. We could
- 20:05Speaker 2: see in public he was very like, what's going on?
- 20:08Speaker 2: And in a way that I don't think I've ever
- 20:10Speaker 2: seen him sweat before, which is ripe for comedy, certainly. So,
- 20:15Speaker 2: you know, the staff realized that we had to do
- 20:16Speaker 2: something bigger on this. And, you know, we usually run
- 20:19Speaker 2: this thing called the Onion News Network, which is we
- 20:22Speaker 2: are a CNN style parody thing. I said, you know,
- 20:25Speaker 2: just take a leave from ONN for a minute. Go
- 20:29Speaker 2: whole hog on this. Probably not the greatest words to say.
- 20:33Speaker 2: Whole hog about this, but what are you going to do?
- 20:35Speaker 3: Yeah, yeah.
- 20:37Speaker 2: So they spent the next week writing a script. I
- 20:39Speaker 2: remember being outside of them– outside of the room of
- 20:41Speaker 2: them writing the script and it was just 15 consecutive
- 20:45Speaker 2: minutes of laughter. I remember walking in afterwards and on
- 20:48Speaker 2: the whiteboard it said– towards the end. This is not
- 20:52Speaker 2: a spoiler. It says, he went to heaven with a
- 20:54Speaker 2: frowny face on the whiteboard about Jeffrey Epstein. So yeah,
- 21:00Speaker 2: we scripted this and did everything we could in about
- 21:02Speaker 2: six or seven weeks and it was done. And we
- 21:05Speaker 2: got a national distributor. to release this movie all throughout
- 21:09Speaker 2: the country. Which is incredible.
- 21:11Speaker 3: Like, incredible.
- 21:13Speaker 2: Yeah. I mean, it's really good. When people see it,
- 21:15Speaker 2: they get really excited about it. So we were about
- 21:18Speaker 2: to release it on October 2nd, and then Charlie Kirk
- 21:22Speaker 2: got shot. Just what happened.
- 21:24Speaker 3: Yeah.
- 21:25Speaker 2: It was a horrible thing, a terrible day, all that stuff.
- 21:28Speaker 2: And within hours, we got a phone call, and they
- 21:31Speaker 2: were like, we're not doing this anymore.
- 21:33Speaker 3: Wait, so after Charlie Kirk was killed... your film distributor
- 21:38Speaker 3: pulled out of running The Onion's Epstein doc, mock doc.
- 21:42Speaker 1: Yes.
- 21:43Speaker 3: I mean, how did you feel when that happened? Because
- 21:45Speaker 3: they're two different topics.
- 21:47Speaker 2: Look, this is how I felt. Initially, I was like,
- 21:51Speaker 2: if it was releasing today, I would understand. It's in
- 21:53Speaker 2: a month, so relax.
- 21:55Speaker 3: Yeah.
- 21:55Speaker 2: But then I was like, if we can't talk about
- 21:58Speaker 2: the world's biggest dead pedophile because he was friends with
- 22:01Speaker 2: the president and the president was friends with somebody else,
- 22:04Speaker 2: then we can't talk about anything. Like at what stage
- 22:06Speaker 2: is this ridiculous? And that's what it was. We had
- 22:09Speaker 2: heard that their PR firm who refused to actually watch
- 22:12Speaker 2: the thing just asked repeatedly if Donald Trump was in this.
- 22:16Speaker 2: And we said, yeah, but he's on the Knicks. And
- 22:21Speaker 2: it didn't matter at all.
- 22:22Speaker 3: Yeah. Can you name this distributor? Are you allowed to?
- 22:26Speaker 2: I don't want to. Here's why I don't want to.
- 22:27Speaker 2: It's because everybody who worked there who was not at
- 22:30Speaker 2: that level at the C-suite busted their ass with this thing.
- 22:34Speaker 2: And they did everything they could to help us in
- 22:36Speaker 2: the next step with this, which was like, they were like,
- 22:38Speaker 2: just call all these indie theaters. Here are a bunch
- 22:39Speaker 2: of indie theaters. So we called all these indie theaters.
- 22:42Speaker 2: And then we were like, okay, we'll launch this thing.
- 22:45Speaker 2: Five theaters in like New York, Minneapolis for some reason, Chicago, LA.
- 22:51Speaker 2: And then we said– when we told people about this thing,
- 22:53Speaker 2: we're going to release it on October 2nd just as
- 22:55Speaker 2: we planned. We told them the whole story about us
- 22:58Speaker 2: not being able to release this as planned. Every indie
- 23:02Speaker 2: theater in the world reached out to us. They were like,
- 23:04Speaker 2: can we run this thing? So now we're in, I
- 23:07Speaker 2: don't know, 30, 40, more than that. I don't know.
- 23:10Speaker 2: I don't know how many indie theaters in the country.
- 23:12Speaker 2: But we have sold out of– dozens of indie theaters
- 23:16Speaker 2: throughout the country because they want to air this thing.
- 23:18Speaker 3: Congratulations.
- 23:19Speaker 2: In part because it's funny, but in part because that's,
- 23:22Speaker 2: that's where everything is. And that's when we were talking
- 23:23Speaker 2: about the previous stuff earlier about how the, the, the,
- 23:27Speaker 2: these news places are dying because of all these, it's
- 23:30Speaker 2: because of capitulation and people will come to your defense.
- 23:35Speaker 2: People will vote with their dollars. If you stand up
- 23:39Speaker 2: for what's right, if you stand up for speech and
- 23:41Speaker 2: the concept of, of, of, uh, Being able to make
- 23:44Speaker 2: fun of stuff or being able to report accurately on
- 23:47Speaker 2: people without wavering. And I– yeah, we are– we're a
- 23:52Speaker 2: good use case for this. Again, this happened last week.
- 23:56Speaker 2: Last Thursday we announced this and within a couple of–
- 23:59Speaker 2: over the weekend, we had dozens and dozens of indie
- 24:02Speaker 2: theaters say, we will air your thing next week and
- 24:04Speaker 2: they sold out. It's a really remarkable story.
- 24:09Speaker 3: When you are making something like this– a mockumentary about
- 24:15Speaker 3: Jeffrey Epstein. Is the goal of The Onion just to
- 24:19Speaker 3: get people laughing and thinking about it? Or is the
- 24:21Speaker 3: goal of The Onion to maybe drive some political change?
- 24:24Speaker 3: There are millions of folks around the country asking for
- 24:27Speaker 3: the quote unquote Epstein files to be released. Is this
- 24:31Speaker 3: mockumentary from The Onion part of that call? Or do
- 24:35Speaker 3: you just want some laughs? Well, it's both.
- 24:38Speaker 2: I think that's what good comedy does. It opens up
- 24:40Speaker 2: your brain a little bit to what This could be–
- 24:42Speaker 2: I think you've seen it. It has– in my opinion,
- 24:45Speaker 2: it has a better laugh ratio than anything since like airplane,
- 24:50Speaker 2: like laughs per second.
- 24:52Speaker 1: OK.
- 24:52Speaker 3: OK.
- 24:53Speaker 2: When we showed it in front of people and people
- 24:56Speaker 2: laugh over jokes. People like will have to watch it
- 24:59Speaker 2: again because people laugh over– High joke density, which I like.
- 25:02Speaker 2: High joke density, which is really good. That's the number
- 25:04Speaker 2: one most important thing. But there is an element to
- 25:07Speaker 2: this that you will see at the end. I don't
- 25:09Speaker 2: want to give away the ending. Of media complicity and
- 25:11Speaker 2: how we've turned this– turned the Epstein story into every–
- 25:15Speaker 2: it feels like now the way we talk about Jeffrey
- 25:18Speaker 2: Epstein is the way we talk about like the Super Bowl.
- 25:21Speaker 2: It's like is it going to happen? Who's going to win?
- 25:24Speaker 2: That's crazy. Like this guy was the world's biggest human trafficker.
- 25:28Speaker 2: Like this guy– and he's the president of the United States.
- 25:32Speaker 2: It's crazy that we talk about it this way and
- 25:34Speaker 2: that's the overarching theme of the film as you will see.
- 25:39Speaker 2: That said, it has a lot of really gross bits
- 25:43Speaker 2: in it that I'm very much– as you know from
- 25:46Speaker 2: The Mannequin, I'm not going to say anything else other
- 25:48Speaker 2: than that. You don't have to. It's really, really, really
- 25:52Speaker 2: nasty and really gnarly. So like the goal is to
- 25:55Speaker 2: make you laugh very hard and at the end leave
- 25:57Speaker 2: the theater feeling kind of unsettled about how we have
- 25:59Speaker 2: handled this as a country. And hopefully it will work.
- 26:04Speaker 3: And it's only 20 minutes.
- 26:07Speaker 2: So yeah, relax. Everybody relax. It's 20 minutes. Just chill out.
- 26:11Speaker 2: What were you going to do? Watch four YouTube videos? No, no, no.
- 26:14Speaker 2: Watch this instead.
- 26:16Speaker 3: I interviewed– I actually hung out for a day at
- 26:21Speaker 3: the offices of The Onion in Chicago maybe in like
- 26:26Speaker 3: 2017 when I had just began solo hosting my first
- 26:30Speaker 3: solo podcast. And what I remember distinctly was how quiet
- 26:37Speaker 3: The onions newsroom was. Yes. Because y'all, they were all
- 26:40Speaker 3: just like thinking of headlines and writing. Is this still
- 26:42Speaker 3: that quiet?
- 26:44Speaker 2: Oh my God. Yes. I think people think that like,
- 26:46Speaker 2: it's like TMZ or just like, yeah, nope. Uh, every day,
- 26:52Speaker 2: every day they go into a room with about 150
- 26:54Speaker 2: headlines and then they just like quietly needle them down
- 26:58Speaker 2: to like one or two, maybe at probably at most
- 27:01Speaker 2: yesterday we had zero, uh, the day before we had.
- 27:04Speaker 3: To, what do you mean you had zero yesterday?
- 27:05Speaker 2: Yeah. They went in with 150 headlines and they left.
- 27:08Speaker 2: None of them met the threshold.
- 27:11Speaker 3: Whoa, whoa, whoa.
- 27:12Speaker 2: That's good, you said? That's good. That means the quality
- 27:16Speaker 2: bar is like insane. If you were to read these,
- 27:18Speaker 2: like nine of them would be the funniest thing that
- 27:20Speaker 2: you have ever written as a person. They just throw
- 27:23Speaker 2: them away because like they don't hit the note in
- 27:25Speaker 2: the way that they want to hit it. And you're right.
- 27:28Speaker 2: It is dead quiet. I think lots of people come
- 27:30Speaker 2: to us wanting to do a documentary about like the
- 27:32Speaker 2: Onion Writers Room.
- 27:33Speaker 3: You can't do it. They're too quiet.
- 27:34Speaker 2: And I keep saying like, guys– No. I don't– it's
- 27:37Speaker 2: a mausoleum. Like it's not what you want.
- 27:39Speaker 3: Yeah. I even went to the meeting– this was years
- 27:42Speaker 3: ago where they debate the headlines and see what's going
- 27:44Speaker 3: to make it. And I was like, oh, it's going
- 27:46Speaker 3: to be fireworks. There's going to be yelling, sniping. No.
- 27:50Speaker 2: No.
- 27:50Speaker 3: Diplomatic and pretty quiet.
- 27:52Speaker 2: Diplomatic and pretty quiet. Exactly right.
- 27:54Speaker 3: Yeah.
- 27:54Speaker 2: Yeah. With videos, it's a little bit harder because you
- 27:57Speaker 2: really have to like– kind of have to rip off
- 27:59Speaker 2: each other and get to a point where– Each sentence works.
- 28:04Speaker 2: But with this, it's very– like it is– it's monks.
- 28:10Speaker 2: It's like a bunch of comedy monks. Yeah, exactly. Yeah.
- 28:14Speaker 2: And there's a reason like other places– other places have
- 28:17Speaker 2: a much higher miss rate than us because of that.
- 28:20Speaker 2: Like we are– we're Coca-Cola. Like we're not going to
- 28:24Speaker 2: mess with this formula. And the second that you mess
- 28:28Speaker 2: with it, it could ruin the whole thing.
- 28:31Speaker 3: Are you all going to make a soda now?
- 28:32Speaker 2: The onion cola?
- 28:34Speaker 3: Do it.
- 28:34Speaker 2: Yeah.
- 28:35Speaker 3: Yeah.
- 28:35Speaker 2: That's going to taste great. It's definitely not going to
- 28:37Speaker 2: give you any heartburn. That sounds great for everybody. Yeah.
- 28:42Speaker 3: Yeah. I also remember when I was in the onions
- 28:44Speaker 3: offices some seven, eight years ago, it was during the
- 28:49Speaker 3: first months of the first Trump administration. And my biggest
- 28:54Speaker 3: question for those onion writers was, does Donald Trump as
- 28:58Speaker 3: a president and all of his celebrity and all of
- 29:01Speaker 3: who he is, Does it make it easier to write
- 29:03Speaker 3: the headlines or harder? Same question for you today. Now
- 29:09Speaker 3: for the onion, is a president like Donald Trump making
- 29:12Speaker 3: it easier to make the satire you're doing or harder?
- 29:16Speaker 2: It's complicated. I will say like, I think the good
- 29:20Speaker 2: part about being about the Coca-Cola thing where you just
- 29:22Speaker 2: have a formula and you stick to it is that
- 29:24Speaker 2: you can kind of go at anything.
- 29:26Speaker 3: Okay.
- 29:27Speaker 2: Like we go at like 1.25 speed. I would say
- 29:29Speaker 2: we don't like, A lot of other places are turning
- 29:32Speaker 2: up the podcast thing to 2X.
- 29:35Speaker 3: Yeah.
- 29:36Speaker 2: And it's unlistenable. It's too much. It's like too heavy.
- 29:39Speaker 2: There's some podcasts.
- 29:40Speaker 3: Now that I kind of like that are publishing like
- 29:42Speaker 3: three times a day.
- 29:43Speaker 2: Yeah.
- 29:44Speaker 3: To give you all the headlines. And I'm like– Anyhoo. Yeah, exactly.
- 29:48Speaker 2: I will say I find him completely unfunny as a person.
- 29:54Speaker 2: So like– Donald Trump?
- 29:55Speaker 3: Yeah.
- 29:56Speaker 2: Sorry.
- 29:56Speaker 3: I got to say he's funny. He's funny.
- 29:58Speaker 2: He's funny.
- 29:59Speaker 3: Like just watching him move through the world, his physicality,
- 30:03Speaker 3: I find hilarious. I find it hilarious. The way he
- 30:07Speaker 3: says things, I find hilarious. And that is not me
- 30:10Speaker 3: endorsing or not endorsing him. I'm just saying the dude's funny.
- 30:14Speaker 2: He's funny in the way like Beethoven from the Beethoven
- 30:17Speaker 2: dog movies is funny. You know, he's like, oh, that's.
- 30:19Speaker 3: And that was a hit film.
- 30:20Speaker 2: Well, yeah. But I just find it correct. Good point.
- 30:25Speaker 2: You know what? There you go. I find the cruelty
- 30:29Speaker 2: to be like. Overbearing. You know, he's– Jesus. He's a
- 30:37Speaker 2: theater hag, right?
- 30:39Speaker 3: Wow.
- 30:39Speaker 2: At the end of the day, if he had a
- 30:41Speaker 2: show on Bravo and he complained about, you know, the
- 30:46Speaker 2: most recent Les Mis thing that's going on– Which he would.
- 30:52Speaker 2: I mean– Yeah. He makes complete sense as a person
- 30:55Speaker 2: within that thing. He's just like a male Joan Rivers. Like,
- 30:58Speaker 2: that makes sense to me. But like when you have
- 31:02Speaker 2: him doing like unbelievable cruelty on a day-to-day basis, I'm still–
- 31:06Speaker 2: if Joan Rivers was putting people in camps and shoving concrete–
- 31:12Speaker 2: shoving pregnant women on concrete floors and then deporting them
- 31:17Speaker 2: on untracked flights to Africa where they're not from …
- 31:21Speaker 2: I would be like, I'm not sure this Joan Rivers
- 31:23Speaker 2: lady is funny anymore. That's how I feel about it.
- 31:25Speaker 2: But their job is to find a way to make
- 31:27Speaker 2: this both funny and poignant. And they're much more professional
- 31:30Speaker 2: at this than I am. And that's why I stay
- 31:33Speaker 2: out of the way. Like I have nothing to do
- 31:35Speaker 2: with what they do. Like all I say is like
- 31:37Speaker 2: if you would like to make a movie about Jeffrey Epstein,
- 31:40Speaker 2: we're here. We'll find the money for it.
- 31:42Speaker 3: Yeah. We've talked about the newspaper.
- 31:45Speaker 2: Yeah.
- 31:46Speaker 3: We've talked about the Jeff Epstein mockumentary that's hitting theaters,
- 31:51Speaker 3: actual theaters. That's major. There's also another big business venture
- 31:56Speaker 3: that The Onion has kind of jumped into under your
- 31:59Speaker 3: leadership or before you came in, but you're still involved
- 32:01Speaker 3: in it. It's been kind of stalled. The Onion is
- 32:05Speaker 3: still trying to purchase conspiracy theorist Alex Jones's website, Infowars.
- 32:12Speaker 3: Alex Jones is the guy who said so many bad
- 32:15Speaker 3: things about the Sandy Hook shooting that the Sandy Hook
- 32:19Speaker 3: families sued him and won. In the fallout from that,
- 32:23Speaker 3: The Onion wanted to buy Alex's website because he couldn't
- 32:27Speaker 3: have it anymore. It's still in limbo. What's going on there,
- 32:31Speaker 3: number one? And two, why in the world does anyone
- 32:34Speaker 3: want Alex Jones's Infowars website?
- 32:36Speaker 2: I understand why no one would want it now. After
- 32:39Speaker 2: trying to purchase it for so long. So here's the deal.
- 32:43Speaker 2: Like basically we saw it was for sale. We put
- 32:45Speaker 2: in a bid. We thought it was going to be
- 32:47Speaker 2: like a Storage Wars style auction where we would just
- 32:49Speaker 2: be like, ah, yeah, we'll give you $ 50.
- 32:51Speaker 3: Yeah.
- 32:52Speaker 2: It was more complicated than that. But we're like, we'll
- 32:55Speaker 2: figure it out. We'll go into it. And we also
- 32:57Speaker 2: forwarded anything else. We called the families of the Sandy
- 32:59Speaker 2: Oak shooting to make sure that this was kosher. We
- 33:03Speaker 2: wanted to make sure that they were kosher. They're like, yes, absolutely.
- 33:06Speaker 2: Like we, you know, we want to see this, we
- 33:08Speaker 2: want to see this shut down. We also, you know,
- 33:10Speaker 2: we want to, we, we want to, this guy owes
- 33:13Speaker 2: us $ 1. 5 billion. We would like to receive something. So
- 33:18Speaker 2: basically what happened is we were going to put in
- 33:22Speaker 2: a bid and we had lined up our money and
- 33:24Speaker 2: then the election happened. This was November 5th. And then
- 33:28Speaker 2: eight days later, the auction was scheduled. And we came
- 33:32Speaker 2: to realize that If we didn't bid on this thing,
- 33:35Speaker 2: Alex would have nobody else bidding against him. It would
- 33:38Speaker 2: just be Alex Jones paying peanuts. I don't know how much.
- 33:43Speaker 2: Probably like– it would probably be like a couple hundred
- 33:45Speaker 2: thousand dollars, a million dollars and things to just wipe
- 33:47Speaker 2: away all the stuff and then he would just receive
- 33:50Speaker 2: it on his own because he was being backed by
- 33:53Speaker 2: some secret third party. We don't know about it but
- 33:55Speaker 2: he would just be– He was going to sell it
- 33:56Speaker 2: to himself basically. Basically, yes.
- 33:59Speaker 3: Wow.
- 33:59Speaker 2: And– So we were like, OK, this is heavy. And
- 34:02Speaker 2: I don't know if you remember how scared everyone was
- 34:05Speaker 2: and kind of still is, but really scared in the
- 34:07Speaker 2: days after the election. And we had to make a choice.
- 34:12Speaker 2: Either we join, we do a true cowardice and we
- 34:17Speaker 2: just back away from this thing and we let these
- 34:19Speaker 2: families down. Or we put in a bid and we
- 34:24Speaker 2: put in a bid and it won. And he's like he.
- 34:28Speaker 2: scared the bejesus out of everybody uh and the judge
- 34:31Speaker 2: and everybody involved judge put a halt on it did
- 34:34Speaker 2: you expect the halt no obviously not like we uh
- 34:38Speaker 2: he basically wiped away like many months of of uh
- 34:41Speaker 2: of orders that he had previously given about this about
- 34:45Speaker 2: this thing to like put it put into an auction
- 34:47Speaker 2: and do all these other things and then it was
- 34:49Speaker 2: just sort of in limbo for a while and we're
- 34:50Speaker 2: still we're still trying to figure out exactly the way
- 34:53Speaker 2: to get it from him but He still owes these
- 34:57Speaker 2: people $ 1. 5 billion. InfoWars itself is still in the hands
- 35:01Speaker 2: of a receiver, and we think we can get it
- 35:05Speaker 2: through state court. We're just not– we don't really know
- 35:07Speaker 2: fully the story yet, but we're trying as hard as
- 35:09Speaker 2: we can because it's the right thing to do.
- 35:15Speaker 3: Listeners, if you're having fun with us right now, please
- 35:17Speaker 3: tell a friend about us. I know you have a
- 35:20Speaker 3: friend who is probably obsessed with The Onion. Or a
- 35:23Speaker 3: friend who likes getting the newspapers sent to their house,
- 35:25Speaker 3: something The Onion does. So let's keep this party going.
- 35:28Speaker 3: Share this episode with that friend of yours who needs
- 35:31Speaker 3: to hear it. All right, time now for a break.
- 35:33Speaker 3: When we come back, Ben Collins breaks down our current
- 35:37Speaker 3: fight for free speech and reveals his hottest pop culture
- 35:41Speaker 3: hot take. Stay with us.
- 35:43Speaker 2: I'll report it in a minute.
- 35:53Speaker 3: All right. So I'm having this conversation with you and
- 35:57Speaker 3: you're making me feel optimistic about media and about speech
- 36:02Speaker 3: because you and The Onion seem to be going full
- 36:06Speaker 3: steam ahead on those ideals of free speech and speaking
- 36:10Speaker 3: truth to power that The Onion has believed in since
- 36:12Speaker 3: its start. But when I read my media newsletters and
- 36:17Speaker 3: listen to my media podcast and listen to like journalists
- 36:21Speaker 3: talk about the state of the industry, everyone is scared
- 36:25Speaker 3: and worried and ringing the alarm and speaking about the
- 36:30Speaker 3: state of speech in America as if we are entering
- 36:34Speaker 3: the end of free speech. Why are you so optimistic
- 36:38Speaker 3: about it? Why are– like– Yeah. Why are you this
- 36:42Speaker 3: optimistic about it? You came from a newsroom. You know
- 36:47Speaker 3: the media landscape. You see everyone else worrying so much
- 36:50Speaker 3: about the state of free speech and you seem less
- 36:52Speaker 3: worried than they are. Why?
- 37:12Speaker 2: Obsessed with Edward R. Murrow. And now, can you imagine
- 37:15Speaker 2: Edward R.
- 37:16Speaker 3: Murrow? They give out awards every year in his name,
- 37:18Speaker 3: honoring the pinnacle of American journalism. Yeah. Yeah.
- 37:23Speaker 2: And if you're at those places, I don't know what
- 37:27Speaker 2: to tell you. It's not going to be a great
- 37:29Speaker 2: ride for you. But if you're not, you're in a
- 37:32Speaker 2: pretty good spot. And also, you have more leverage than
- 37:35Speaker 2: you think. And I think that's where Jimmy Kimmel kind
- 37:38Speaker 2: of opened up some floodgates for people. I knew he
- 37:40Speaker 2: would fight back because he's a good person and he
- 37:42Speaker 2: also understands his role in history. I think a lot
- 37:45Speaker 2: of people don't understand that they are living in history
- 37:47Speaker 2: right now and they are the characters in history that
- 37:49Speaker 2: either fold or don't. I don't know how it's all
- 37:52Speaker 2: going to shake out. But I will say I'm not
- 37:54Speaker 2: going to be the guy in the book who's the footnote,
- 37:57Speaker 2: who's one of the 50 people who said, yeah, whatever
- 38:00Speaker 2: government come in and just do what you need to
- 38:01Speaker 2: do to me so I can maintain my mortgage and
- 38:04Speaker 2: send my kid to a private school. I'm not going
- 38:07Speaker 2: to be that. There are plenty– and by the way,
- 38:09Speaker 2: I will say this. It might help you maintain your
- 38:12Speaker 2: position of power for a year or two and that's cool.
- 38:17Speaker 2: But people are going to remember what you did and
- 38:19Speaker 2: they're not going to hire you after this. And I'm
- 38:22Speaker 2: going to remember it. People are going to remember bravery
- 38:24Speaker 2: and courage. And in my world, late night shows are
- 38:28Speaker 2: dying left and right. But I'm now positive whatever Jimmy
- 38:32Speaker 2: Kimmel does for the rest of his life is– that
- 38:34Speaker 2: is what Late night is going to be in the
- 38:36Speaker 2: image of Jimmy Kimmel now because of what happened this month.
- 38:39Speaker 2: And I am– that's what you see. There are so
- 38:42Speaker 2: many opportunities to set yourself apart now, to be– a
- 38:46Speaker 2: little bit of bravery gets you an incredible amount of
- 38:51Speaker 2: goodwill from people. People pay for the onion for a
- 38:55Speaker 2: lot of different reasons. They love the physical newspaper. Their
- 38:58Speaker 2: kids steal it and bring it to recess. Like that
- 39:00Speaker 2: is a real thing. That's my favorite thing about it.
- 39:02Speaker 2: They like– they are– Like our primary audience is 12-year-olds
- 39:08Speaker 2: who love a really stupid joke that they can try
- 39:13Speaker 2: to convince their friends that Taylor Swift got arrested through
- 39:16Speaker 2: our newspaper by using this newspaper.
- 39:18Speaker 3: That was a really good one.
- 39:19Speaker 2: That was a really good one. Thank you. But another
- 39:24Speaker 2: reason people help us out is because we try to
- 39:26Speaker 2: do big good things. When we tried to buy in
- 39:29Speaker 2: for us, people came to our defense in trying to
- 39:31Speaker 2: do that. When we bought that ad in the New
- 39:33Speaker 2: York Times, when we supported all these independent theaters out
- 39:36Speaker 2: there by giving them this documentary for free. We're not
- 39:40Speaker 2: going to make money on this thing. We're just doing
- 39:42Speaker 2: it for their sake at this point. People want fight.
- 39:47Speaker 2: People want people who Stand up in this moment. And
- 39:52Speaker 2: that is the reason I'm optimistic is because the incentive
- 39:55Speaker 2: structure here is that nobody likes what's going on. And
- 39:58Speaker 2: the second you say it, people will run to your defense.
- 40:02Speaker 2: It is a version of the Mr. Rogers look for
- 40:05Speaker 2: the helpers thing, right? The helpers are all around and
- 40:10Speaker 2: they are living quietly because they don't personally want to
- 40:17Speaker 2: stand in the way. But if somebody stands in the
- 40:19Speaker 2: way for them, they will help you in any way
- 40:20Speaker 2: they can.
- 40:21Speaker 1: Wow.
- 40:22Speaker 3: Are you going to run for office? Absolutely.
- 40:28Speaker 2: No. The answer is no.
- 40:34Speaker 3: You know, I think about how to have this conversation,
- 40:38Speaker 3: the state of speech, preserving ideas of free speech. I
- 40:43Speaker 3: have been working in and around journalism since 2009. 15,
- 40:48Speaker 3: 16 years. Increasingly, I've begun to refer to myself as
- 40:53Speaker 3: a journalist less because people don't like us as much anymore.
- 40:59Speaker 3: And I find that when I bring up the J word,
- 41:02Speaker 3: it introduces more questions that get in my way than
- 41:07Speaker 3: access to just tell good stories. And I'm worried. You're
- 41:11Speaker 3: inspiring me right now talking about free speech, but I'm
- 41:14Speaker 3: worried because even if Journalism, media, satirists like The Onion
- 41:22Speaker 3: speak truth to power in this moment and push back
- 41:26Speaker 3: against the White House that they might find antagonistic. There
- 41:30Speaker 3: are other challenges that seem even more unstoppable.
- 41:34Speaker 2: Yes.
- 41:36Speaker 3: I have many friends who are educators who teach young
- 41:39Speaker 3: children and all they tell me after the first or
- 41:43Speaker 3: second beer is the kids aren't reading. They watch a
- 41:47Speaker 3: bunch of videos. If they got to write a paper,
- 41:49Speaker 3: they go to chat GPT and their media literacy is
- 41:54Speaker 3: just greatly diminished and they're worried about it. And on
- 42:00Speaker 3: top of just like the video forward nature of our
- 42:03Speaker 3: smartphones taking us away from reading and moving us towards
- 42:06Speaker 3: watching video, it is increasingly harder and harder to tell
- 42:11Speaker 3: what is real and or not, what was made by
- 42:14Speaker 3: a human or not, what is human or not on
- 42:17Speaker 3: our screens because of AI. And there's some days where
- 42:20Speaker 3: I say, okay, sure. Media, journalism, when that fight for
- 42:25Speaker 3: free speech against whatever politician you want, but the bigger
- 42:30Speaker 3: threat is from this tech that has already taken over
- 42:35Speaker 3: more of our lives than we realize, how much does
- 42:39Speaker 3: that worry you? And how do you fight that worry?
- 42:42Speaker 2: Yeah, really deeply. I think it's– my mom's a children's librarian.
- 42:46Speaker 3: And really, what does she say about this?
- 42:49Speaker 2: Same deal. And that people like– people drag their kids
- 42:52Speaker 2: in August and say, my kid's in third grade and
- 42:57Speaker 2: can't really figure it out. And they try to fix
- 43:04Speaker 2: it the old-fashioned way like phonics and stuff like that.
- 43:06Speaker 2: And there are ways to do it. It's scary. But
- 43:10Speaker 2: I think– an important thing, the through line throughout all
- 43:12Speaker 2: this stuff is that being scared is natural. Everything exists
- 43:18Speaker 2: right now to make you scared, make you feel out
- 43:20Speaker 2: of control. And you have to process that emotion and
- 43:25Speaker 2: go through. You have to get through it. I am
- 43:29Speaker 2: wholly aware, I am scared every day that all that stuff,
- 43:32Speaker 2: all the posturing that I do about how like, oh yeah,
- 43:35Speaker 2: we're going to be fine. I have no idea. I
- 43:37Speaker 2: hope so. But I will say that If you don't fight,
- 43:41Speaker 2: they're going to come after you anyway. And if you
- 43:44Speaker 2: don't get your kids a book and turn their iPad
- 43:48Speaker 2: into just a Miss Rachel machine, which does work by
- 43:50Speaker 2: the way, all of my friends with healthy and good
- 43:54Speaker 2: kids have an iPad with only Miss Rachel on it
- 43:57Speaker 2: and nothing else. I'll just tell you. Because she's amazing
- 44:00Speaker 2: and she teaches kids how to read and know what
- 44:02Speaker 2: shapes are and things like that. There is a path forward.
- 44:06Speaker 2: But they want you to be scared and they want
- 44:08Speaker 2: you to feel helpless. And the second we come together
- 44:10Speaker 2: and say, we're not actually helpless. We're people and we
- 44:13Speaker 2: work together as people. I told the staff this. This
- 44:20Speaker 2: was around the inauguration day. It was– I don't know
- 44:23Speaker 2: if you remember this, but there was this very like
- 44:24Speaker 2: ornate ceremony. Everything was gold. It was Donald Trump and
- 44:28Speaker 2: then it was the five richest guys behind him.
- 44:30Speaker 3: I remember. It was Elon, Bezos, Sundar Pichai of Google. Yep.
- 44:38Speaker 1: Yep.
- 44:38Speaker 2: Zuckerberg, Sam Altman. Yeah.
- 44:41Speaker 3: Yeah. The AI guys. Yeah.
- 44:43Speaker 2: Yeah. And I said like this is the– we've never
- 44:46Speaker 2: had a more clear distillation of the man in my
- 44:49Speaker 2: entire life. And we are– if the onion is nothing,
- 44:54Speaker 2: it is– it's a thing that is against the man.
- 45:01Speaker 2: And so is America. Like the very basis of America
- 45:04Speaker 2: is like there was a guy who was going too far, right?
- 45:07Speaker 1: Yeah.
- 45:08Speaker 3: Also, the basis of America is they don't want to
- 45:10Speaker 3: pay no taxes.
- 45:11Speaker 2: They don't want to pay no taxes. They don't want
- 45:12Speaker 2: to pay no taxes. They don't want to pay no taxes.
- 45:16Speaker 3: Yeah.
- 45:17Speaker 2: Also, like we don't want to live in effectively serfdom
- 45:22Speaker 2: to these weirdos. And that is the one thing that
- 45:26Speaker 2: brings us all together. And like all of it is
- 45:29Speaker 2: designed to drag you down and to feel helpless and
- 45:31Speaker 2: to feel like the robots are taking over and like
- 45:33Speaker 2: this machine is smarter than you. He's going to come
- 45:35Speaker 2: and take your job. But it isn't. I'm telling you
- 45:37Speaker 2: right now, like AI is not funny and it has not–
- 45:41Speaker 2: it probably won't be funny because the point of being
- 45:42Speaker 2: funny is to find the sentence that is not the
- 45:46Speaker 2: middle of something. And AI finds the middle of something
- 45:48Speaker 2: at all points. So like find your humanity. I think like–
- 45:52Speaker 2: I think if you lean into what you are as
- 45:53Speaker 2: a human, if you lean into your communities in real
- 45:55Speaker 2: life right now, you will feel less afraid. And I
- 45:59Speaker 2: think that more and more people will find a way
- 46:02Speaker 2: to do that. And I am– that's why I'm optimistic
- 46:05Speaker 2: is because– The people who are against this thing way
- 46:09Speaker 2: outnumber the people who like what's going on, regardless of
- 46:13Speaker 2: political affiliation. And if you market yourself as that, as
- 46:19Speaker 2: a journalist, if you live your life like that, you'll
- 46:22Speaker 2: have a lot easier time.
- 46:24Speaker 3: Do you ever worry that AI will get good enough
- 46:28Speaker 3: one day to write onion headlines, onion caliber headlines?
- 46:33Speaker 2: Not really.
- 46:34Speaker 3: You sure?
- 46:35Speaker 2: I'll tell you why.
- 46:36Speaker 3: It's getting good, man. I've listened to the AI podcast.
- 46:38Speaker 3: They're coming for my job. I know.
- 46:41Speaker 2: Yeah. They can mimic a lot of stuff, right? But
- 46:44Speaker 2: they can't say anything new. That's the thing. It's like, again,
- 46:47Speaker 2: AI is the synthesis of everything. And what we like
- 46:50Speaker 2: as people is novelty. We like surprise. We like things
- 46:54Speaker 2: that come out of nowhere. I'm not saying that it
- 46:57Speaker 2: won't occasionally come up with something funny, but like.
- 47:00Speaker 3: The shallot. Sure.
- 47:02Speaker 1: Yes, of course.
- 47:02Speaker 3: What if AI makes that? Yeah.
- 47:03Speaker 1: I'm sure it will.
- 47:06Speaker 2: But like, so, and there are people who will just
- 47:10Speaker 2: gladly eat up slop and that's the way it is.
- 47:12Speaker 2: But also today, like for example, a lot of people have,
- 47:15Speaker 2: all these AI companies have attempted to make the AI
- 47:18Speaker 2: only version of TikTok recently. And today, OpenAI came up
- 47:22Speaker 2: with a thing called Sora 2. And the reason people
- 47:24Speaker 2: think it's doing well is because they're like, it creates
- 47:27Speaker 2: TikTok style videos that are all AI. And the reason
- 47:31Speaker 2: they think Even like especially the AI guys, the big guy,
- 47:34Speaker 2: they're like this is a game changer. And they don't
- 47:37Speaker 2: seem to understand why that is. It's because they're using
- 47:39Speaker 2: a human image in that thing. And what is actually
- 47:45Speaker 2: the game changer of that thing is like there is
- 47:47Speaker 2: a face that we know from real life that has
- 47:50Speaker 2: feelings and emotion and is unpredictable. And inserting that into
- 47:55Speaker 2: the technology is what made the thing take over.
- 47:59Speaker 3: Yeah.
- 47:59Speaker 2: What I'm seeing in this business right now and our
- 48:01Speaker 2: business is journalism or publishing or satire or comedy. The
- 48:09Speaker 2: more human you are in this moment, the more likely
- 48:13Speaker 2: human beings are to give you actual money. We're like
- 48:16Speaker 2: in a two-tiered economic system right now. One is this
- 48:19Speaker 2: like extremely expensive, totally insolvent AI thing that is a
- 48:26Speaker 2: clear bubble and is going to collapse. And everybody– really
- 48:30Speaker 2: wants you to believe in this stuff and all of
- 48:33Speaker 2: the money is going towards that and they will get
- 48:36Speaker 2: real human comics, I'm sure, eventually to like put their
- 48:39Speaker 2: stuff on that thing. But on the other side, there
- 48:41Speaker 2: is this old economy that I thought was what the
- 48:45Speaker 2: economy was, which is like trading goods and services for cash.
- 48:51Speaker 2: And The Onion is exclusively in that business and we're
- 48:54Speaker 2: doing well. And we're doing well because– People want human-to-human
- 48:59Speaker 2: interactions right now. It sounds like we're zagging when everybody
- 49:03Speaker 2: else is zagging, but really what we're doing is we're
- 49:06Speaker 2: just banking on the fact that people want to be
- 49:09Speaker 2: around people and like people and don't want to be
- 49:11Speaker 2: around a faceless machine.
- 49:12Speaker 3: Sounds good to me. Ben Collins 2020 whatever. I'm telling you. Don't, don't.
- 49:22Speaker 3: The thing I like to do on this show is
- 49:24Speaker 3: ask all of my guests if they have any hot takes,
- 49:27Speaker 3: pop culture hot takes that they want to get off
- 49:29Speaker 3: their chest. My hottest hot take is that 99% of
- 49:32Speaker 3: albums don't need interludes, spoken word interludes. A handful of
- 49:36Speaker 3: them deserve them. Usually we don't need it, Another hot take,
- 49:42Speaker 3: all movies could be 90 minutes or a little bit less.
- 49:45Speaker 3: Do you have any?
- 49:47Speaker 2: This has just been top of mind. I don't think
- 49:50Speaker 2: anybody young listens to Joe Rogan. I think when people
- 49:54Speaker 2: are like, we need a Joe Rogan of the left.
- 49:56Speaker 2: I think it's 45-year-old guys who are like, oh, yeah,
- 50:00Speaker 2: we need somebody. I just don't think anybody under the
- 50:04Speaker 2: age of 25 actually listens. I think it's like people
- 50:06Speaker 2: who are like painting their house who need something to
- 50:08Speaker 2: like drone and do this with. I don't know. If
- 50:12Speaker 2: you find me a 14-year-old that's like obsessed with Joe
- 50:14Speaker 2: Rogan and I'll find you, I don't know, the cure
- 50:17Speaker 2: to cancer.
- 50:17Speaker 3: I think.
- 50:19Speaker 2: That's my hot take.
- 50:20Speaker 3: I like that take.
- 50:21Speaker 2: All right.
- 50:22Speaker 3: And now my last question for you because I have
- 50:24Speaker 3: an answer to this question too. Ben Collins, CEO of
- 50:27Speaker 3: The Onion. What is your favorite Onion headline of all time?
- 50:33Speaker 1: Oh, my God.
- 50:34Speaker 2: It changes day to day. My favorite one.
- 50:38Speaker 3: Oh, man.
- 50:42Speaker 2: Probably my absolute total favorite one is somebody should do
- 50:45Speaker 2: something about all the problems, which is an op-ed that
- 50:47Speaker 2: we have from an old lady. And I just think
- 50:49Speaker 2: about it all the time. Like every day I wake
- 50:52Speaker 2: up and I see the new barrage of stuff and
- 50:54Speaker 2: I think somebody should do something about all the problems.
- 50:56Speaker 2: My most recent favorite one is just the words prostate,
- 50:58Speaker 2: prostate honked. Like, prostate honked. That's on the front page
- 51:03Speaker 2: of our most recent paper, which you should get, by
- 51:05Speaker 2: the way. Your membership.daniel.com. Go get You'll get 12 papers
- 51:10Speaker 2: in the mail and we'll send them to you for $ 100.
- 51:12Speaker 3: There you go. Ben Collins, whatever the heck y'all are
- 51:16Speaker 3: doing over there at The Onion, keep it up. I
- 51:20Speaker 3: don't find myself leaving many interviews optimistic these days, but
- 51:24Speaker 3: I did after this one.
- 51:36Speaker 1: That was Sam Sanders with Onion CEO Ben Collins. This
- 51:39Speaker 1: episode originally aired on October 3rd. The Sam Sanders Show
- 51:43Speaker 1: is available wherever you get your podcasts or also on YouTube.
- 51:46Speaker 1: It's actually really fun to watch. It's a great tiki
- 51:48Speaker 1: bar type set. Sam has great sweaters. Check them out.
- 51:52Speaker 1: Some recent episodes I recommend are Sam's live conversation with
- 51:55Speaker 1: author Michael Lewis or Sam's conversation with fashion writer Robin
- 51:59Speaker 1: Gavan about designer Virgil Abloh.
- 52:01Speaker 3: Let's go, let's go, let's go, let's go.
- 52:05Speaker 1: Thanks to Sam and everybody who puts this show together
- 52:07Speaker 1: for letting us share this with you, including showrunner Tyler Green,
- 52:10Speaker 1: senior producer Bennett Purser, technical director Phil Richards, and Andrea Batista,
- 52:14Speaker 1: who produced this episode. Arnie Seipel and Sam Sanders executive
- 52:18Speaker 1: produced the show. Our associate producer at Question Everything is
- 52:21Speaker 1: Kevin Shepard. We also had support from Emma Grillo and
- 52:24Speaker 1: our sound designer and mixer, Brendan Baker. Our managing editor
- 52:27Speaker 1: is Kevin Sullivan. We'll see you next week with more
- 52:30Speaker 1: Question Everything.