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Buffett's Coke Legacy Still Shines | Durham News

Warren Buffett’s $1 billion bet on Coca-Cola in 1988 turned into a historic win—his company became the largest shareholder, and the stock soared from $16B market cap to over $385B today, turning a $10K investment into nearly $343K just through price appreciation, not counting dividends. Despite global shifts and economic turbulence, Coke’s brand power, pricing ability, and consistent dividend growth have held strong, even hitting an all-time high in August 2026 with record earnings and cash flow. But beware: at 27x forward earnings, it’s now trading at premium valuations rivaling tech…

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