008: Talking Camo, Company Culture and First Lite's 2016 Line-Up with Kenton Carruth
In Episode 8 Adam welcomes Kenton Carruth onto the show. Kenton’s one of the most laid back but knowledgeable guys in the apparel business today. He and his business partner Scott Robinson co-founded First Lite in 2007 and were the first guys to see the potential of merino wool in the hunting apparel space.
Since then, they have quietly but confidently built out an incredible apparel line-up from base layers to bombproof outerwear, all from small town Idaho where they have epic hunting, fishing and snowsports out their backdoor.
We get into a variety of topics, from the truth about waterproof…
The skinny
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