Latest / Marketing Execution with Mark Donnigan
The New Marketing Stack
Marketers are often drowning in tools, not doing marketing. Kieran Flanagan, SVP of Marketing, AI, and GTM at HubSpot, managing a 350-person team, proved that flipping this script drives real revenue. His AI-personalized email workflows delivered a 30% increase in sales meetings with equal or better close rates.
On this episode of the Marketing Execution Podcast, we break down the exact workflows he built: a "Chief of Staff" AI agent that clusters Slack, meeting notes, and email into weekly action plans; a vibe-coded tool that extracts viral talking points from video transcripts mapped to the…
The skinny
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