Latest / Raising the Bar with RebuttalPR
Ray’s Hot Takes
On Episode 14 of Raising the Bar with RebuttalPR, Ray DeLorenzi steps out of the host chair and into the hot seat. With Director Hannah Gallagher as guest host, the episode dives into the most common marketing mistakes law firms make—from relying on verdict amounts as news to chasing TikTok clout with no strategy. Ray shares his take on where PR actually drives value, what counts as news in 2025, and why authenticity always wins over flash.
They talk law firm branding, the role of traditional media, when (and if) SEO matters, and what the “Dragon Lawyer” saga reveals about misguided…
The skinny
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