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How Ford Mastered The Pivot From Cars To Software
In this episode of The Pivot Podcast, Lucas and Luna examine how Ford transformed its identity from a hardware manufacturer into a software-defined mobility company. We look at the specific internal restructuring under Jim Farley, the creation of Model e, and the strategic decision to open-source parts of their codebase. With the automotive industry facing massive disruption in September 2026, we analyze why legacy automakers are betting on recurring revenue streams rather than just unit sales. This is a deep dive into one of the most difficult corporate pivots in recent history.
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