Taproom Data: A Powerful Tool to Increase Profits

Craft Brewery Financial Training Podcast · Oct 5, 2023 · 37m

Today we hear from Andrew Coplon, founder of Secret Hopper, a mystery shopping service for taprooms and brewpubs.

Andrew has tons of data to share from over 6,000 unique taproom visits.

Examples include adding paper menus to increase guest spending by 25% and increasing to-go beer sales by 5x with one simple question.

Key Takeaways

The most important taproom data points to measure and manage

Tactics to train and motivate your staff

How Secret Hopper provides feedback and data on the customer experience

Resources

Learn how Secret Hopper can transform your taproom business

Data points: The…