Latest / The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel / Craftapped: Amy Parks on Craft Beer Community, Breweries & the Craftapped App | Episode 97

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Craftapped: Amy Parks on Craft Beer Community, Breweries & the Craftapped App | Episode 97 · The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel

• 0:39
  Well, howdy ho, Everybody in the Brewery Underground podcast is
• 0:44
  saying howdy ho to you out there in podcast land.
• 0:46
  And I'm Steve, and he's Scott. Still, you're still Steve, and
• 0:51
  I'm still Scott. That's right.
• 0:53
  Sometimes people still don't know who the heck we are.
• 0:56
  Are you Steve? Are you Scott?
• 0:58
  Believe it or not, we get that. We get that every once in a
• 1:01
  while. Yes, it's gotten better.
• 1:03
  That's right. That's right.
• 1:04
  Well, we're definitely excited today because we have a, a
• 1:09
  fantastic episode, all of our fantastic.
• 1:12
  This one is going to be just as well because we have Amy Parks
• 1:15
  on. She is Vice President of
• 1:17
  business development for Craft Taps.
• 1:21
  Hello, hello, hello. Hello, welcome, welcome.
• 1:24
  Thanks for joining us. Thank you so much for having me.
• 1:27
  Yeah. Yeah, excited to talk to the two
• 1:30
  of you. Amy, what's going on in
• 1:33
  Nashville here? Yes.
• 1:35
  And, and around the country because you're, you're tapped
• 1:37
  in, if I may say, yes, we are. So you came across our radar.
• 1:41
  Steve actually sent me this. I think you the shared the the
• 1:45
  social media link or something when you guys announced coming
• 1:48
  to Tennessee when you were in Tennessee.
• 1:52
  And yes, go ahead, sorry. I was going to say the reason
• 1:56
  he's I go, it's 499. You look at the perks and you're
• 1:59
  like, it's the one thing pays for itself.
• 2:02
  So we could dive more into that. But the reason you're on it and
• 2:05
  you came across our radar was because of that 499 for two
• 2:08
  years and the first buy one, get one free.
• 2:10
  We got paid for. Pay for 100%, wait for.
• 2:14
  It you can't pass it up. You can't pass it up.
• 2:17
  And Amy, we know obviously we're in Nashville and you are.
• 2:20
  Where is your destination today? Minneapolis, MN.
• 2:25
  All. Right, Yep, Yep.
• 2:26
  That's where that's where we're headquartered.
• 2:29
  We're we're basically we are a company of five.
• 2:32
  So you know, big old company, but yeah, we're in Minnesota.
• 2:35
  This is where we launched at. So I'm coming to you from lovely
• 2:39
  fall day in Minnesota. Well, and I know, you know, what
• 2:42
  we try to do is each podcast we're usually drinking
• 2:47
  something. Oh, yeah.
• 2:48
  And we know that you are. So ladies first tonight, Amy,
• 2:51
  what is it that you're drinking? Well, tonight I decided I'm
• 2:54
  going. You know, it's kind of fall and
• 2:56
  I'm, we're sort of falling into the different beers, but I
• 2:58
  actually chose a cider from a partner place.
• 3:01
  I've got a nice wild state cider here.
• 3:03
  It's Peach Basil. They're from Duluth, MN.
• 3:07
  They're phenomenal ciders. You know, I do.
• 3:09
  I am, I have to say I'm a pretty big wine drinker.
• 3:12
  I love my wine and so there's a lot of really nice dry ciders
• 3:15
  out there as well that really mimic, you know, sort of the
• 3:17
  wine flavor but kind of doesn't give you the headache as much as
• 3:21
  wine does sometimes. But got to support my partners.
• 3:24
  So y'all doing the wine or doing the cider tonight?
• 3:27
  So. Not up.
• 3:28
  We're cider fans as well. Yeah, and I was, hey, being the
• 3:31
  fact that fall season is here and it's probably maybe, maybe a
• 3:34
  little more up there than is for Nashville right now, it's
• 3:37
  probably starting to feel fallish, huh?
• 3:40
  It's going to be 38° tonight. Overnight yellow.
• 3:46
  Yeah, I think it's like 62° right now.
• 3:49
  So perfect, you know, outdoor fire weather hoodie.
• 3:52
  That's what I was thinking, yeah.
• 3:53
  They're all changing. It's beautiful.
• 3:56
  So we're embracing it until, you know, the crazy winter comes.
• 3:59
  So. Yeah.
• 4:02
  That's when I'm going to come visit you guys.
• 4:03
  Winter. Time.
• 4:05
  I'm like, oh, I need a business trip to Nashville right now.
• 4:10
  We'll show you all over the place.
• 4:13
  We'll. Show you.
• 4:15
  So great one. 100% Steve, what do you have?
• 4:18
  Well, I, I have from our friends from Stoke House, the Reserve
• 4:24
  right here, Little West Coast IPA and Stoke House.
• 4:29
  Amy, for your information, they are a new brewery here in
• 4:32
  Nashville. We love the fact that a new
• 4:34
  breweries open up in Nashville and they opened up about a
• 4:37
  month, month and a half ago and we know the owners there and
• 4:41
  they are. They are already killing it.
• 4:44
  Just put them on the list. Put them on your list.
• 4:47
  Yes, for. Sure, you like the craft beer
• 4:49
  and they also do some fantastic BBQ as well.
• 4:53
  Perfect. That would be.
• 4:54
  That would be one of your, one of your destinations.
• 4:58
  Oh yeah, for sure. That'd be great.
• 5:00
  You know, I always love it when the venue has the food, right,
• 5:03
  Because it just obviously not everyone can, you know, has a
• 5:05
  kitchen and have the food. But right, it keeps people there
• 5:08
  a lot longer. If you got you got food to
• 5:10
  offers. And it's it's wonderful.
• 5:12
  We've heard already in the last week or two people just talking
• 5:14
  about it's the best barbecue in Nashville and they've been open
• 5:17
  a month. It is amazing.
• 5:19
  Does she wait? Truck, they got the food truck
• 5:22
  fired up in the parking lot and man, they just, they're out
• 5:25
  there killing it every day. Yeah, and it's, it's a food
• 5:28
  shop, but it's their own. So they, you know, they instead
• 5:30
  of doing the kitchen, it's their own.
• 5:31
  So it stays on premises. They they cook everything.
• 5:33
  Oh, it's so good. That's so nice.
• 5:35
  OK, All right, mark it down. Let's go.
• 5:37
  Yes. Now what I've got is I've got
• 5:40
  Nashville Brewing Company Fest beer.
• 5:43
  Nice. Yeah, I had several of these
• 5:45
  left. And as a backup, because I'll
• 5:47
  need it. Steve, Same.
• 5:48
  I've got the Stokehouse original.
• 5:51
  They're Tennessee Logger. So just to show you Amy, this is
• 5:54
  how good they are. We we keep it on, we keep it on
• 5:56
  hand at all times. Oh, man, a good logger or
• 5:59
  pilsner, bring it on on, you know, absolutely right.
• 6:03
  Go to beer always. So I'm loving because right now
• 6:05
  I'm, you know, as we're hunkering down here in the fall,
• 6:08
  you know, the darker beers. Come on.
• 6:10
  I'm a Porter fan massively. I love stouts and of course all
• 6:14
  the Oktoberfest beers are out right now.
• 6:15
  But bring me a great like chocolate peanut butter Porter.
• 6:19
  I'm just happy girl, right? We all like nesting here.
• 6:22
  It's getting cooler. We want our red wines, we want
• 6:25
  our darker beers, you know? So yeah, yeah, that looks great.
• 6:28
  But yeah, always the go to is the logger or the pilsner.
• 6:31
  So I'm going just as a sidebar, I'm going to Denver going
• 6:34
  tomorrow morning. I'm going to Great American beer
• 6:36
  fan. Yeah.
• 6:39
  And the reason I mentioned it is because the weather is probably
• 6:41
  similar to what you've got. I'm seeing the highs are kind
• 6:44
  of, you know, low 70s and the and the lows are going to be,
• 6:46
  you know, high 30s or something. So it's going to be parallel to
• 6:49
  what you're experiencing. It's going to be great beer
• 6:53
  drinking weather. I looked up what's in Denver.
• 6:56
  So you had told me the only reason I'm pausing because I
• 6:59
  want to, I don't want to go ahead.
• 7:00
  But you had told me that you can use Craft tapped across multiple
• 7:03
  states. Correct.
• 7:05
  And one of the reasons I pause is because I messed up a few
• 7:07
  weeks ago when I went to Knoxville because I had it, but
• 7:11
  I was just thinking Nashville. Meanwhile, I was in Knoxville
• 7:14
  and hit several places and I could have taken advantage of it
• 7:17
  there. So, you know, before I go any
• 7:18
  further, talk to that. Some talk about that.
• 7:20
  It's it's multiple states. And then when you're within
• 7:22
  those states, it's all across the state and the different
• 7:25
  cities and whatnot. That's what's so unique and
• 7:27
  special about, you know, our platform and our company is, you
• 7:31
  know, it's not just so, you know, Minnesota, I buy my, you
• 7:35
  know, so my membership here in Minnesota, great.
• 7:37
  I can use it all here in Minnesota, but we can you can
• 7:39
  use it in any of the 17 states that we're in.
• 7:42
  We really want to promote, you know, this is a community, not
• 7:45
  just like, oh, go get your free beer.
• 7:47
  It's a, you know, brewery brewery.
• 7:48
  It's more of a community and getting to know not only the
• 7:51
  venues, but the people, right? So we really, really, really
• 7:55
  stress atmosphere and the experience that you have.
• 7:58
  So anytime you're traveling, you need to open up your app because
• 8:01
  it will geolocate you. There's an app, there's a, I'm
• 8:04
  sorry, there's a map on the app that will ping you exactly where
• 8:07
  you're at and it will tell you the closest partner you are
• 8:10
  within X amount of miles. So super fun.
• 8:13
  We get members from all of the United States.
• 8:16
  They'll post, they'll, you know, put a review and they'll say, Oh
• 8:20
  my gosh, you know, they're Florida folks and they're going
• 8:23
  to see their kids or something in, in Colorado.
• 8:25
  They're like, we stopped in Missouri, we stopped in Kansas,
• 8:27
  we stopped in Colorado. It's so fun for the brewery if
• 8:31
  they, you know, tag them and then tag us obviously as well.
• 8:35
  So Yep, always open it up, check it out, see if there's a place
• 8:39
  nearby you. Amy, have you been with Crap Tap
• 8:43
  from the beginning? I have, I've been with the gosh,
• 8:46
  we started it over 10 years ago, I want to say.
• 8:49
  So the concept came to us. We had a big brewery boom here
• 8:52
  in Minnesota, kind of like I, I feel like a lot of places,
• 8:55
  Colorado, Florida, etcetera. We had a massive brewery boom.
• 8:59
  And then the guy who came up with the concept in our company,
• 9:02
  obviously he had lived in San Diego for a long time and he
• 9:05
  moved here and he was like, he noticed as well as us all the
• 9:09
  different breweries that were opening.
• 9:10
  But we need to come up with something.
• 9:12
  This this is, this is crazy. There's so many breweries coming
• 9:14
  up. I mean, it was massive.
• 9:16
  And so we came up with the idea and the concept, funny enough.
• 9:19
  So we did not have an app obviously right out of the gate,
• 9:22
  because, you know, you got to have money for that, right?
• 9:23
  And apps, I don't know, 10 years ago how, I mean, apps were on
• 9:27
  the apps were out there on the table, but you know, they were
• 9:30
  really expensive back then. It was like, right.
• 9:32
  So what we are doing is sort of a Groupon style like and we were
• 9:36
  only in Minnesota and it was all right.
• 9:39
  The members had to print out their they had to print out
• 9:42
  their Groupon, sorry, print out their voucher for Kraft hat,
• 9:47
  hand it in when they would go to the partner place.
• 9:50
  And then I would zip around and pick up once a month these
• 9:53
  vouchers from all these places. I mean archaic or what?
• 9:57
  But hey, you know, right, there's also I get one-on-one, I
• 10:00
  get to meet everybody and you know, really, you know, create
• 10:02
  that that great relationship and special bond.
• 10:05
  I mean, wow, right. So then we obviously evolved and
• 10:08
  were able to, you know, get an which has been the blessing.
• 10:13
  Obviously so much better with technology.
• 10:15
  But yeah, I've been with the company for over 10 years.
• 10:18
  We started in Minnesota and then we've branched out.
• 10:20
  Now we are in 17 different states.
• 10:22
  So that's. Good.
• 10:24
  Almost sounds like it was kind of a perfect storm for you guys.
• 10:27
  Where not only are breweries starting to become a big deal,
• 10:30
  back when you were doing this, apps were too.
• 10:33
  So it was like a marriage of them both. 100% because, you
• 10:37
  know, so I've been in marketing for a long time.
• 10:39
  You know, when apps first came out, it was, oh, we're going to
• 10:42
  develop and it was a ton of money.
• 10:44
  And then as everyone started to really get to know apps and, and
• 10:47
  the design aspect and you got to actually kind of repurpose
• 10:51
  blueprints for apps. So it was a lot less expensive,
• 10:54
  you know, for companies to like, oh, I can get an app now
• 10:57
  because, you know, everyone's got to jump on the bandwagon,
• 10:59
  but we don't have 50 grand to toss down for, you know, a new,
• 11:02
  totally new platforms. Luckily, you know, we were able
• 11:05
  to get that and we really, we recognize well, we're going to
• 11:08
  expand. You can't.
• 11:09
  I'm not flying. I'm not scooting down to Iowa or
• 11:12
  over to Wisconsin, you know, once a month to to go pick up
• 11:15
  those vouchers, right kind of deal.
• 11:17
  So yeah, the app has been a blessing.
• 11:19
  It's really fun, it's super intuitive, and obviously you
• 11:22
  guys play around with it, you have it.
• 11:23
  But yeah, the app has been a massive obviously for our
• 11:27
  outreach and you know, us growing our business, the app
• 11:29
  has been amazing. We we mentioned or I mentioned
• 11:32
  Nashville in in Tennessee and I think you've got four in
• 11:35
  Nashville. I didn't count any were not so
• 11:37
  like the ones that I missed a bunch of but and and and not.
• 11:41
  You don't have to give details or names or anything, but I
• 11:43
  assume you're always looking to grow, right?
• 11:45
  Probably looking to grow more in Nashville in the whole state
• 11:47
  because is, is Tennessee the newest, the state that you're
• 11:50
  in? Yes, Tennessee, you know, so
• 11:52
  interesting enough we for some reason, we got a couple of just
• 11:57
  orphan partners, you know, here and there a long time ago.
• 12:01
  I want to say new heights has been around for a long time and
• 12:03
  Lily Pat like they've been around for a long time.
• 12:05
  So just kind of 1 offs and it's I'm the only one, I'm the one
• 12:09
  just doing all the new business development.
• 12:11
  So I've got 17 states that I cover and I don't know, I don't,
• 12:14
  we don't know why. I think we tried to bust into
• 12:17
  the Tennessee District and it's just been, it's been difficult
• 12:21
  and I'm not sure why, but maybe we just haven't put enough time
• 12:23
  or effort and we haven't had you guys, right?
• 12:25
  So things ebb and flow, right? And you, you go to where like
• 12:30
  this territory is hot, right? So for example, Florida, you
• 12:34
  know, COVID 2020 Minnesota, we shut down, there's no patios in
• 12:40
  the middle of winter for us to go into.
• 12:41
  And we're thinking like, all right, how are we going to
• 12:43
  sustain our business, right? So what we, what we end up doing
• 12:46
  is really just pushing and helping everybody with to go
• 12:48
  sales on the app social. And then we noticed, hey,
• 12:53
  Florida is still pretty open because Gee, they have patios to
• 12:57
  go out onto, right? And the beer scene, which little
• 13:00
  did I know, had exploded. So we used to vacation in
• 13:05
  Florida when I was younger all the time and when my kids were
• 13:07
  younger, but obviously I wasn't going out to breweries.
• 13:10
  They have a massive scene for breweries down there.
• 13:13
  So that was our next week. All right, here we go.
• 13:16
  We're going to go explore Florida.
• 13:17
  And it, it went off like gangbusters.
• 13:19
  So I'm like, all right, we're going more South now.
• 13:22
  We need to, we need to get into Tennessee here, right?
• 13:26
  And I guess like that makes me a little nervous because I feel
• 13:29
  like, gosh, nobody, they don't, nobody in Nashville wants to
• 13:32
  come on because it's busy, busy, busy, right?
• 13:34
  But the way we look at it is like more eggs in the basket,
• 13:36
  right? Let's get your brand out there.
• 13:39
  And with saturation and the way the market is right now, any
• 13:42
  help? I think people can get where we
• 13:44
  are willing to do that. So we are going to get people
• 13:46
  through the doors, butts on the seats.
• 13:49
  And we can help that with social media marketing and whatnot and
• 13:52
  getting getting people's brands out there.
• 13:53
  So Nashville is next on my radar.
• 13:56
  I mean, I'm working on it definitely.
• 13:59
  Well, I know when, when I saw you all on social media, I think
• 14:02
  it was I, I, it was probably either on Facebook or Instagram
• 14:04
  because I'm on both of those. And I remember looking at it and
• 14:07
  I'm like, what is this? And I said, and, you know, I was
• 14:10
  like, maybe we could get them on.
• 14:12
  And, you know, I know he reached out and yeah, in fact, I, I just
• 14:17
  saw a post the other day that you all have welcoming broadcast
• 14:21
  brewing. Yes.
• 14:24
  So excited. Yes, very.
• 14:26
  I'm really excited about those guys.
• 14:27
  So bring it on. Let's like get, let's get people
• 14:31
  there. They're fairly new, aren't they?
• 14:33
  Are they? Yeah, OK, good.
• 14:36
  So we, that's our whole goal is we want to support our partners
• 14:40
  as much as we can. We want to get awareness out
• 14:42
  there, people again, people through the door and butts on
• 14:44
  the seats. And if we can do that through
• 14:46
  e-mail, through content, we do, we do content ads for our
• 14:50
  partners. So that's part of our brand
• 14:51
  promise. When a new partner comes on, we
• 14:54
  will post content pieces for them on Instagram, on Facebook.
• 14:59
  We don't charge anything to be a partner.
• 15:01
  Sorry, that's my dog's. That's all right.
• 15:06
  Sorry. You know, we don't Oh my God,
• 15:08
  you're right. There we go here.
• 15:10
  Yeah. We don't charge anything to the
• 15:11
  to the brewery or again, and we don't just we don't discriminate
• 15:15
  in breweries. We do, we do the craft beverage
• 15:17
  now. So we've expanded our umbrella
• 15:19
  too. We've cideries, distilleries,
• 15:22
  breweries, wineries. We have a hard kombucha place in
• 15:24
  Michigan, which is super fun. So spreading the love here.
• 15:28
  But anyways, there's no contract for people to be our partner
• 15:31
  and, and no fee. So we're not an untapped or
• 15:34
  anything. We don't update people's, you
• 15:36
  know, beer list. We do on the app.
• 15:38
  If you notice, we do create links that, you know, as a
• 15:40
  member you're scrolling through and maybe you're interested in
• 15:43
  like, oh, what's this place? We'll create links in that that
• 15:45
  they can click on and it sends them to that partner's website
• 15:48
  or social pages. So we just want to send all
• 15:51
  traffic back to them. That way we don't have that
• 15:54
  overhead cost and administration cost of like, well, we have to
• 15:57
  charge you because we're doing all this stuff right?
• 15:59
  Like they want to know what the beer list is.
• 16:00
  They can just scoot over to their website, but you know,
• 16:04
  part of our other, you know, our brand promise again, is we do
• 16:07
  the marketing for them as much as we can.
• 16:09
  You know, obviously it's we're not going to announce tappings
• 16:12
  for every single beer, but if someone's got an A big event
• 16:15
  going on, we will happily put that out there.
• 16:17
  We'll put it on social if it we'll send emails because we
• 16:21
  want them to succeed, right? The venue succeeds, we succeed,
• 16:24
  right? It's sort of a reciprocal thing,
• 16:26
  right? They do good.
• 16:28
  The the members are happy. We're happy.
• 16:30
  It's a kumbaya of like, let's all work together and we want
• 16:34
  them to succeed so and we want our our members to be happy.
• 16:37
  Have you found, and I know you're, you're working on
• 16:39
  Nashville still, but have you found in other cities where like
• 16:41
  it starts to catch fire? Like you get a couple partners
• 16:45
  signed up and they're like, oh, what are, what are these guys
• 16:47
  doing? What is this thing?
• 16:48
  And it catches fire? And the guy across the streets,
• 16:50
  like I would need to be a part of that.
• 16:51
  Have you seen that in a lot of cities?
• 16:53
  Yeah, well, Florida was Florida was like that.
• 16:56
  It was insane. It was completely crazy.
• 16:58
  So that happened. And of course, like Wisconsin
• 17:01
  was great and easy. That was Wisconsin's been great.
• 17:04
  Like it's interesting because we've got, you know, we've got
• 17:07
  Hudson, which is right on the border of Minnesota and
• 17:10
  Wisconsin. And then you got Madison and
• 17:12
  then you have Milwaukee and Milwaukee's just like we have
• 17:15
  ton of great partners there and that has exploded, which is
• 17:19
  great. We do happy hours there and
• 17:20
  stuff. So we really try to keep, keep
• 17:22
  the messaging going and keep, like I said, keep the fire
• 17:24
  going. So another new territory that
• 17:26
  we're exploring is Virginia. So Richmond, VA is ripe with
• 17:31
  breweries. So that's another area that
• 17:33
  we're really trying to explore. And you know, you got to really
• 17:36
  look sick. All right, tourist season, when,
• 17:38
  when is it up and when it's down, right?
• 17:39
  So tourist season, nobody's going to come on and join a new
• 17:43
  program because they're really busy, right?
• 17:45
  So we have to figure out, all right, but to look and see, all
• 17:48
  right, when, when do they dip? You know, Florida, when they
• 17:51
  dip, middle summer, nobody's there.
• 17:53
  It's too hot, right? It's too hot.
• 17:55
  Yeah. But that's kind of another cool
• 17:58
  thing about, you know, like the whole idea of when you can use
• 18:02
  that, you can use your membership in any of the states.
• 18:05
  Florida gets a ton of snowbirds from up in Minnesota, Wisconsin
• 18:10
  and so six months, you know, in the Midwest and then they scoot
• 18:13
  down there for the winter and they use their craft act right.
• 18:16
  And there's some they always post about it and we we roll
• 18:19
  happy hours down there like Tampa, Saint Pete, Orlando area
• 18:22
  and they're so excited like we're from Minnesota, you know,
• 18:25
  so yeah, it's another great benefit of, you know, being a
• 18:29
  craft shop partners, remember is you can use it anywhere.
• 18:32
  I love that you're. Involved like in each breweries
• 18:36
  like you just posted something about broadcast.
• 18:38
  Like you said, you're still you're involved in the
• 18:40
  individual thing too at the same time, which is can't be easy to
• 18:44
  do. You're trying to I'm looking at
• 18:45
  your map that's I keep looking over at the screen because I'm
• 18:47
  looking at this map and I'm like, I moved down to Florida
• 18:50
  like the country's littered with it.
• 18:51
  It's littered. It's.
• 18:52
  Really exciting. It's it's really exciting.
• 18:55
  I mean, I wish I could call myself because I want to be in
• 18:57
  so many places. I'm, I'm actually heading to
• 19:00
  Arizona next week, going to Phoenix.
• 19:02
  I'm actually going with my daughter.
• 19:04
  It's a MAMEA thingy and my son goes to college down there.
• 19:07
  However, when I'm there, I'm going to host a happy hour at
• 19:10
  one of our places. So I'm like boom, boom, right?
• 19:12
  It's the best of both worlds for me.
• 19:13
  I get to see my kid and I get to host a happy hour at one of our
• 19:17
  partner places. Super fun.
• 19:19
  We did one when I was there moving him in the end of August.
• 19:22
  People are so excited about it. I wish I could.
• 19:26
  I wanna expand into Southern California and California is
• 19:30
  monster. So we're like, yeah, that's like
• 19:34
  a full time job for somebody. So California is massive, but I
• 19:37
  wanna get Portland trying to really Oregon.
• 19:39
  We're trying to explore more in Oregon because we have a good
• 19:43
  solid base out there, but we want to get more obviously,
• 19:46
  because it's like ripe Portland and, you know, Washington,
• 19:50
  Oregon. Great.
• 19:51
  Obviously beer out there, right. So, so that's kind of a
• 19:54
  territory for us too. Yeah, Yeah.
• 19:56
  That was going to be one of my. Questions about how many crap
• 19:59
  tap events you do? You know, in various cities has
• 20:03
  it, has it been quite a bit? So what?
• 20:05
  We try to do is we have been hosting happy hours monthly at
• 20:09
  the states that we have the most partners at and the most members
• 20:13
  at. And so currently we have about,
• 20:15
  I want to say, I want to say there's like 6 or seven of the
• 20:19
  states that that I manage with a team of brand ambassadors that
• 20:23
  live in the state. They're members craft House
• 20:26
  members of ours. They love craft house so much
• 20:28
  that they work the events for us.
• 20:30
  It's great. So I don't have to fly down,
• 20:32
  yada yada. They're massive, amazing brand
• 20:35
  ambassadors. And then we just, you know, pick
• 20:37
  a brewery or the breweries reach out to us and say we want to
• 20:40
  host, you know, a happy hour. And so we'll set up a like
• 20:43
  midweek usually because, you know, usually it's usually it's
• 20:46
  quiet midweek, right? So we'll do like from 5:00 to
• 20:49
  8:00, we invite our members to come out, we'll hold raffles,
• 20:53
  we'll purchase gift cards to the brewery.
• 20:55
  And then, you know, we, yeah, we buy it, we buy the gift cards.
• 20:59
  And then it's just a great time to like, if people haven't been
• 21:02
  to that place, it pushes them through the door.
• 21:04
  They're like, Oh my gosh, this is so fun.
• 21:06
  Or if they've been there, they're back.
• 21:08
  They're loving it. And then we really want to try
• 21:10
  to create the sense of community.
• 21:12
  So I know I've mentioned this before, but the happy hours are
• 21:14
  more about like, it's just community.
• 21:16
  Like in Milwaukee, we everyone wants to buy AT shirt of us.
• 21:19
  So everyone's showing up now with their craft tap T-shirts.
• 21:22
  It's so fun. In Orlando, we've got a group
• 21:25
  that they've got a trivia group. It's the craft tappers, it's
• 21:28
  their trivia group and they go around to the breweries.
• 21:30
  So to us, it's more important than what I think differentiates
• 21:33
  us from other like beer passport programs and whatnot, is we
• 21:37
  really try to push the sense of community that's like, yeah,
• 21:39
  it's huge. It's.
• 21:40
  Absolutely. Yeah, Go ahead, Steve.
• 21:42
  Yeah, well, I said I'm. Going to say not to interrupt,
• 21:43
  but Scott can touch on this too, because we've been doing this
• 21:46
  podcast for about two years and it's one of the big things that
• 21:50
  we have noticed across the board with breweries is that they're
• 21:54
  trying to bring everybody in. You know, you talk about
• 21:57
  community and Scott continue on with that because I, I, I think
• 22:01
  that's a really important thing that we, we really have tried to
• 22:04
  highlight and focus on this podcast here.
• 22:06
  Absolutely. And Amy?
• 22:07
  You mentioned it too butts and seats, right?
• 22:09
  You're getting people out into the place, you know?
• 22:13
  And Steve? And I ultimately are consumers.
• 22:15
  We have the podcast because we're consumers like we, we
• 22:18
  started as that. So we like to see that.
• 22:20
  And we again, when Steve sent me that thing, it was 499 consumer
• 22:23
  first. Absolutely.
• 22:24
  That's a great deal. Yes, let's do it.
• 22:27
  We're going to go here. Anyway, let's get a little deal
• 22:29
  out of it. So yeah.
• 22:33
  No, I kept thinking with Broadcast Brewing, you know, we
• 22:37
  know Mike, the owner, we had him.
• 22:39
  We were at a crab beer festival a couple of weeks ago and he
• 22:42
  came on. We did a collab with some other
• 22:45
  guys with the Cromie Heads and he was there.
• 22:47
  So we had him on and it's like, you know, maybe we need to get
• 22:51
  Mike and maybe Mike like a little happy hour, you know, and
• 22:55
  that'd be. A fun Yeah, he's a.
• 22:57
  Really good guy and MM. Preaches community in his
• 22:59
  brewery as well. And he wants that.
• 23:02
  He wants people to come and talk to each other.
• 23:04
  And if if you're a reason that happens, that's a great thing.
• 23:07
  I'm telling you like. Today, like we as a society, we
• 23:12
  need to mingle more, right? It's just the way stuff's going
• 23:16
  down lately. We just like, we have got to all
• 23:19
  come together and what better than beer, beer and like, and
• 23:24
  that's why our our people who come to all of our happy hours
• 23:27
  like it's a lot of the same people.
• 23:29
  And luckily they're pulling in new people and folks are like,
• 23:32
  oh, what's going on over there? So we get new members by having
• 23:35
  them there as well. And it's just, it's continual.
• 23:37
  People look forward to this. OK, where's the next one?
• 23:40
  Where's the next one? It's a sense of community that
• 23:42
  we all really need to come back to. 100% believe that yeah,
• 23:46
  yeah. As to.
• 23:47
  Steven, I've met so many people just at a brewery with the
• 23:50
  podcast or not, it's just sitting around and talking to
• 23:52
  someone, or you talk to the person next to you and you never
• 23:55
  know who that person playing some cards.
• 23:57
  You know, you have your dog with you with, like, any people I
• 24:00
  think are just craving human interaction and, you know,
• 24:04
  friendship and relationships and community.
• 24:06
  Yeah. Totally.
• 24:08
  Let's drink to that. That's.
• 24:09
  All drink. You know what I'm just about?
• 24:12
  Drink. Almost drop mine there.
• 24:16
  It happens. So.
• 24:18
  It happens. If there's no.
• 24:19
  Investment for the for the partner or the vendor, what are
• 24:24
  some reasons that people give you or if they give you any at
• 24:26
  all for not signing up or they just kind of don't respond?
• 24:29
  I think the. Okay, the biggest, sometimes the
• 24:33
  biggest things that we get from people are why would I want to
• 24:36
  give away free beer for you to make money off of us?
• 24:39
  And I'm like, well, that's OK, I hear you.
• 24:41
  I hear what you're saying. I want you to see the larger
• 24:44
  picture. It's like we are not
• 24:45
  millionaires making, you know, money off 499 a year kind of
• 24:49
  right. So, right, it's this is
• 24:52
  definitely a passion project. We love what we do and we see
• 24:55
  that this is 100% that this, this works and this brings
• 24:59
  people together. And I think sometimes it's just
• 25:01
  especially right now with the economy being kind of crazy
• 25:04
  right now. I have had, we've had probably
• 25:07
  in the last year, the most breweries closing that I've ever
• 25:10
  had in the 10 years that we, and a lot of it could be is like our
• 25:15
  lease is up and the landlord they're jacking up rent prices
• 25:19
  or it's just they don't know what costs are going to be.
• 25:22
  So nobody is really wanting to jump on and sign on to something
• 25:25
  new right now. So that's, you know, the biggest
• 25:28
  thing is like people just don't kind of know what's happening
• 25:30
  right now. When I hear somebody say like,
• 25:32
  well, why would I want to give away free beer?
• 25:34
  You know, I, that hurts my heart because as somebody who's been
• 25:38
  in marketing for 20 plus years, I'm like, wait, I need you to
• 25:41
  think the bigger picture. I, I don't stop at that.
• 25:43
  I will try to talk them into not talk them in, try to help them
• 25:47
  see the light as it don't think about it as giving away a free
• 25:50
  beer because we all know like what making a pint of beer is
• 25:53
  like what, 607080 cents a pint, right?
• 25:56
  So you're buying a pint for seven, 8-9 dollars, giving one
• 26:00
  away, but potentially creating a lifelong new customer and
• 26:04
  bringing hopefully other people in.
• 26:06
  So that's, you know, we can't give anybody guarantees like,
• 26:09
  hey, we're going to bring into the our hope is that we can get
• 26:13
  people through the door and then you need to hand it off and do
• 26:16
  your job, right. So that only isn't about here.
• 26:19
  It's the experience, right? If you're going to get terrible
• 26:22
  service, you're going to get somebody who is having a bad day
• 26:25
  who's they're giving you that. That's hard because you want to,
• 26:28
  they want to, people want to walk away with such a great warm
• 26:31
  fuzzy feeling about the place that they're in, they're
• 26:34
  spending their money at. So, yeah.
• 26:35
  So, Steven I. Again, Yeah, No, Yeah, it's,
• 26:39
  yeah. Again, as consumers, we go in,
• 26:41
  we go to events like I, I used, I used craft tapped at Marble
• 26:45
  Fox, but I was going there anyway.
• 26:46
  He'd go to events that have free beer and things.
• 26:48
  But guess what? We're we're going to stay.
• 26:50
  We're going to, yeah. We're.
• 26:52
  Going to now we're going to get the food we're going to order
• 26:54
  some more beer like you said we might bring several people with
• 26:58
  us Hey get you got your craft tapped app let's all go and then
• 27:01
  we'll stick around and spend two or three or four hours right
• 27:03
  that's that's the premise yeah that's a big.
• 27:05
  Thing that stands out of my mind when you were talking about one
• 27:08
  of the events in Florida and you know how many people are coming
• 27:11
  in they're hanging out on the patio and they're like I'm here
• 27:14
  because of you know, because of you all and and you 100% it
• 27:19
  shows up right. So you know, you show proof to
• 27:21
  the brewery owners that, but it's there.
• 27:24
  I mean, you've got the up. No people.
• 27:26
  Are members literally we have testimonial of them saying we
• 27:30
  decide where we're going to go based upon who's on the app.
• 27:33
  They whip open the apps. Where have we not been?
• 27:35
  Where do we want to go? So the people I say to people,
• 27:38
  hey, listen, you don't want to be a partner, That's fine.
• 27:41
  What I'm going to tell you is that our members say, let's see
• 27:44
  if there's two breweries next to each other and that's a partner
• 27:47
  and that's not a partner. We're going to go to the other
• 27:49
  partners. So, and with the no contract,
• 27:51
  I'm always like, try, just try us out if you don't like it.
• 27:55
  Here's another kind of cool aspect that I mean, there's so
• 27:57
  many cool things about Craft have on, you know, that's why I
• 28:00
  still work for him for 10 years. We do also share our member data
• 28:03
  with folks with our partners. So if you've come in, you've
• 28:06
  checked in on the app, we collect that data and we do
• 28:09
  share that information with our partners.
• 28:12
  Now we don't share people's names.
• 28:13
  We just share the e-mail address and when they came in because
• 28:16
  for them, it's great for them to see month by month, OK, does
• 28:19
  this also, you know, lock into what we saw for our sales on the
• 28:23
  POS for craft tap, yada, yada. But it's also great for them to
• 28:26
  be able to do additional outreach.
• 28:28
  Like if they came in, they should be able to reach back out
• 28:30
  to you. Add them to your CRM system, put
• 28:33
  them on, you know, an E blast. If they don't want to receive
• 28:36
  your stuff, they'll hit unsubscribe.
• 28:38
  But that is one of our also like as a partner of ours, we want to
• 28:42
  help you. We're going to give you data.
• 28:44
  So we not only do we put content ads out there, but we give data
• 28:48
  again. Why wouldn't you sign up for
• 28:49
  crash as a new partner, right? I know so so with.
• 28:54
  That data tell us some success stories from your partners, like
• 28:57
  with they received this data and they're like, hey, we're up X
• 29:01
  amount or whatever those things are. 100% we have conducted
• 29:05
  surveys throughout the years as well.
• 29:07
  And so it's fun to share that information with our partners.
• 29:10
  We reach out to our members and we're like, Hey, you know, how
• 29:13
  often do you, do you order another beer after you use your
• 29:17
  BOGO? Do you bring in, you know, non
• 29:19
  craft hat members? Do you purchase merch?
• 29:21
  Do you purchase food? So it's great to have those
• 29:24
  stats and statistics that when I'm talking to somebody who
• 29:27
  potentially is a new partner, you know, it's great to be able
• 29:29
  to, I love data. So it's obviously like, let's
• 29:31
  present some data because it's tangible, like, right.
• 29:34
  And that's also another like you should be part of us.
• 29:36
  But again, if people don't, if they don't want to be, if they
• 29:38
  don't want to be on it, we do not hold our, our partners feet
• 29:42
  to the fire because we don't want to burn any bridges.
• 29:44
  We want you to be part of our family, our craft hat family.
• 29:47
  My message first to people are like, welcome to the craft hat
• 29:50
  family. When we have new partners, come
• 29:52
  on, I say welcome to our family because it is a family.
• 29:55
  And I want our partners to feel supported.
• 29:58
  I want them to feel like they're getting something out of being
• 30:01
  with us, you know? Amy I.
• 30:02
  Feel like this comes up almost almost every episode.
• 30:06
  Scott, you would you would probably agree with this almost
• 30:08
  every episode that we have, we talk so much about the expansion
• 30:13
  of breweries. You're drinking cider tonight.
• 30:15
  So many breweries that are selling ciders and they're
• 30:18
  selling seltzers and they've moved into other drinks as well.
• 30:22
  And that's all part of the on your app because all these
• 30:25
  people that are coming in now and they're also going to the
• 30:29
  breweries where there's a lot more offerings now for everybody
• 30:33
  100%. That really obviously expands
• 30:36
  the demographic, expands the outreach.
• 30:39
  You've got a lot of people who are maybe they're a couple and
• 30:42
  you know, he loves his IP as and she doesn't like to drink beer.
• 30:45
  Well, guess what? There's cider on tap or some of
• 30:47
  them even have wine. But then they're having the
• 30:49
  seltzers is key. Like everyone for me too, like
• 30:52
  I'll drink a beer and then I'm like, so I'll drink a seltzer
• 30:55
  after that because sometimes you just don't want another beer and
• 30:58
  you're full or something. Now, I don't know about you
• 31:00
  guys, but in Minnesota, the breweries up here make now THC
• 31:04
  drinks. Yeah.
• 31:05
  Do you guys do that down there? We're seeing a lot.
• 31:07
  Of that, yeah, what I mean. It's fantastic.
• 31:10
  I'm a love that they have cuz they're bringing in a whole
• 31:13
  other different again, demographic of people that maybe
• 31:17
  they're not beer drinkers, but people love the whole atmosphere
• 31:21
  of a brewery, right? You've got dogs, you got kids.
• 31:24
  I do yoga every Sunday at one of our partner breweries and it's
• 31:28
  and it's yoga and a pint. You do your yoga, the beer
• 31:30
  garden for an hour, gorgeous. And then you get a pint.
• 31:33
  It's 15 bucks. You're like, I'm so happy.
• 31:35
  Guess what? We all stay longer than one
• 31:37
  pint, right? So and then there's the food
• 31:39
  truck and then we're watching football and I mean, it's just,
• 31:42
  it's really breweries are have taken over a lot of the
• 31:46
  restaurants because it's really the place to be.
• 31:48
  It's a gathering, social gathering, family gathering,
• 31:51
  dogs can be there, bike races, yoga, like everything.
• 31:55
  And then and of course. Now that breweries have a lot of
• 31:57
  light loggers, you're going hey, I could do yoga and then I feel
• 32:00
  OK cuz go have. I worked it all off I feel.
• 32:06
  Great. Exactly we you were just talking
• 32:11
  about. Experiences in in breweries.
• 32:14
  We, we just went to East Nashville Beer works in Lebanon
• 32:17
  and did a, a recording there a week or two ago and we actually
• 32:21
  brought this up to Anthony Davis, who's the owner.
• 32:23
  The first point I'm making is the place is beautiful.
• 32:26
  The whole, the place is amazing. Like it's we'd have to take you
• 32:29
  if you came to Nashville. We take it because it's amazing.
• 32:31
  I'm in multiple floor. They have a dog.
• 32:34
  Park a dog. Park Steve's favorite thing
• 32:36
  about the place? I think it's as funny as they
• 32:40
  go. We they have a big mezzanine
• 32:42
  that we were sitting on doing the podcast episode and there's
• 32:46
  a big, you know, there's a big old area downstairs, open area
• 32:51
  for kids and everything else. And he looks over there.
• 32:53
  There's a big dog park and there's big TV's, wide screen
• 32:57
  TV's to watch sporting. Events.
• 32:58
  I mean, they really have thought of everything.
• 33:00
  Families. Kids, dogs, and then it like as
• 33:03
  an adult you can go upstairs and be away from the like the kids
• 33:07
  part, you know, if you're from the dog.
• 33:08
  Yeah, he's kind of figured out the place is amazing.
• 33:11
  It's kind of okay. We're going, we're going, we're
• 33:14
  going there upstairs. Has to be accompanied by an
• 33:17
  adult, but I have to be. A company, they don't let me up
• 33:21
  there by myself, right? They're like I need some ID and
• 33:26
  where's your supervisor? And they look at they.
• 33:28
  Look at Steve and say, is he with you?
• 33:29
  And see he's like, no, I don't know that guy.
• 33:31
  No who? Was that guy I'll be the dog?
• 33:34
  For you guys, I was just. I was come shopping for dogs
• 33:38
  that got left. You're right.
• 33:39
  Hey, yeah, you know the Brewers do all those adoptions and I'm
• 33:42
  like I cannot go, I already have two dogs, I cannot go.
• 33:45
  I will totally suckered into getting another dog.
• 33:48
  There's no way I've not attempted to have a partner.
• 33:51
  I'm sorry. We have a partner here also in
• 33:53
  the suburbs that has the same thing.
• 33:55
  They built a huge dog park. Like, that's a great idea.
• 33:58
  So many people wanna bring their dogs and it's like well behaved
• 34:02
  dogs, but they let them take off and run loose while they're
• 34:05
  having their beer. I love it.
• 34:07
  Yeah, it's a great. Thing for everyone.
• 34:10
  In regards. To East national beer work so we
• 34:12
  did bring this up to Anthony Davis specifically who's the
• 34:15
  owner and we asked him about craft hat specifically.
• 34:18
  There's another one that we were fans of and and promote here is
• 34:21
  national brew pass. You know, they've got the
• 34:23
  passport around and we asked him that question about how do you
• 34:27
  feel about things like that and he said exactly what you said.
• 34:29
  He he loves it. He's pro that because he's not
• 34:32
  giving up anything. He's getting getting people in
• 34:36
  the building and that's what they're looking for.
• 34:37
  If I got to give away a beer, who cares?
• 34:39
  You know he's a smart. To me, that's, that's forward
• 34:42
  thinking. That's not tunnel vision.
• 34:44
  You're thinking, all right, what's the bigger picture?
• 34:47
  I'm bringing in people at 100%. So hopefully we're bringing them
• 34:52
  in. I give away a free beer, they
• 34:54
  buy one. Hopefully they're bringing other
• 34:55
  people who are going to drink it and they're going to come back
• 34:57
  before the next month. So I have a local place here at
• 35:01
  Loose Line Brewing very close to me.
• 35:03
  I mean, yeah, I use my BOGO there, but I go there probably
• 35:05
  2-3 more times before the next month is up, you know, because I
• 35:08
  like their beer and I love the atmosphere.
• 35:10
  It's close. Bring some cards, you know, hang
• 35:12
  out, we'll have activities. So yeah, you're, it's our place
• 35:16
  is going to have the person who comes in and gets their BOGO one
• 35:20
  and done by and, and doesn't come in for the next month. 100%
• 35:23
  they're going to, but it's very minimal, minimal part and
• 35:27
  population of our membership, you know, you're always going to
• 35:30
  have the Ding Dongs who've never been in the service industry,
• 35:33
  who've never worked in a restaurant, who don't understand
• 35:36
  about, you know, tipping and you're going to have that.
• 35:38
  But the more majority of people are amazing and they're going to
• 35:42
  tip on the fact that I got 2 beers, one was free, I'm going
• 35:45
  to tip on what I would have paid and I'm going to buy more and
• 35:48
  I'm going to bring friends in. So yeah, 100% and.
• 35:51
  Like you said earlier, it might introduce someone to a place
• 35:54
  they've never been to before. And you're like, Oh my God, how
• 35:56
  have I missed this? Now I'm going to come back.
• 35:57
  You've got to like long costume, potentially 100%. 100% and
• 36:01
  they're going to remember because what I say sometimes
• 36:03
  when people say, well, you know, when I'm approaching the the
• 36:06
  aspect of maybe a potential new partner and they're like, well,
• 36:09
  you know, we don't like the fact that, you know, it's a monthly
• 36:12
  deal. Like we do like the idea of it,
• 36:14
  you know, once a year kind of deal.
• 36:15
  And I think, OK, I respect that. I hear what you're saying there.
• 36:20
  Here's what we go to is how do you recognize and remember a
• 36:24
  brand? You know, how do you recognize
• 36:25
  like Target or Nike? It's repetition, repetition,
• 36:28
  repetition, repetition. That's how you are going to
• 36:30
  create that lifelong loyal customer is coming.
• 36:33
  And that and that's why we feel our program works with the once
• 36:36
  a month offering is you know what, I have a craft trip.
• 36:39
  I can go back there, I can go back there.
• 36:41
  It's the it's the brand repetition.
• 36:42
  So and nothing against getting somebody is getting somebody in
• 36:46
  so great wonderful so but that's just what works for us for craft
• 36:51
  out yeah and I think it's. Also important to point out that
• 36:54
  not only are you involved with breweries, but you're also
• 36:58
  involved in other aspects, cideries and distilleries and
• 37:01
  even restaurants as well. Yep.
• 37:03
  Absolutely, But we do love to work with anyone who's gonna or
• 37:07
  craft beer or cider whatnot. So we have a lot of restaurant
• 37:11
  partners and what we love to do with the restaurants, because
• 37:13
  obviously they're overhead is a lot more of, you know, buying
• 37:16
  the kegs and not making the beers.
• 37:17
  A lot of times, like we will have them tack on a you have to
• 37:21
  buy a certain amount of food to get your BOGO because, you know,
• 37:24
  restaurant more so is like that's going to be a destination
• 37:27
  place for a member. Like, hey, we're going to the
• 37:29
  restaurant, we're probably going to get food anyways, right, So
• 37:32
  it's a plus plus. So it's not, you know, again,
• 37:35
  like with a brewery, the cost, it's so minimal for them to do a
• 37:38
  BOGO. The restaurant they're buying
• 37:40
  the Keg, there's a lot more overhead.
• 37:42
  So it makes it more enticing for restaurants to come on board.
• 37:45
  We don't want to discriminate. So, right, there's great
• 37:49
  distillery in Northeast Minneapolis, phenomenal.
• 37:53
  Earl Giles, amazing, amazing cocktails, great spirits.
• 37:57
  They have phenomenal food. And the offer basically is buy a
• 38:00
  pizza and you get a BOGO cocktail.
• 38:03
  I mean, I'm sorry. That's a phenomenal deal, right?
• 38:05
  It is a great deal. They do really well.
• 38:09
  The pizzas are amazing, the food's awesome.
• 38:11
  And usually people are getting more than one drink.
• 38:14
  So, you know, you're like, wow, this is really good.
• 38:16
  I'll get another or let me try the gin.
• 38:19
  Yeah, we do not discriminate if Steve and I were.
• 38:21
  Vendors or potential vendors? What?
• 38:25
  What would be the process of us getting set up with you to say
• 38:29
  yes, we want to be a part of this 100%?
• 38:31
  That's all you have to say right there, and then I'll take it
• 38:33
  from there. You just take care of the.
• 38:35
  Rest. You know what we do have there
• 38:39
  is there is a tab on our website that says request more
• 38:42
  information to become a partner and you can fill that out.
• 38:45
  We'll get an e-mail and then I am automatically reach out to
• 38:48
  you. I explained, Hey, here's the
• 38:50
  features and benefits of being our partner.
• 38:52
  We're going to get you set up. We do everything for our
• 38:55
  partners. We we create the web page.
• 38:58
  The web page will live on our website.
• 38:59
  It will live on our app. And that's all the information
• 39:02
  about a little cute little about us, about the brewery or cider
• 39:05
  winery. It's going to have the offer,
• 39:07
  the craft tab offer, it will have your hours, your address,
• 39:11
  and then again, those live links we create that they can go back
• 39:14
  to either their website or any social pages.
• 39:17
  So we set all that up on our end.
• 39:20
  You don't have to just go onto the website though.
• 39:22
  If we are communicating on a telephone call or an e-mail and
• 39:25
  you say, all right, cool, let's do it.
• 39:27
  That's all I need. I just need somewhere that says
• 39:30
  let's do it. We take it from there.
• 39:33
  Then we send that to you guys. Y'all look at it, make sure it's
• 39:36
  OK, download your staff all of oh here's another thing we can
• 39:40
  talk about. So as a partner of ours, all
• 39:43
  their staff members get 6 month free craft out memberships.
• 39:46
  So we give all well. What?
• 39:49
  Like what? Yes.
• 39:50
  Yes, yes, we need some employees.
• 39:52
  To use so they can get that, yeah.
• 39:54
  And work for us for free, I know.
• 39:56
  So what we do is it's a great training tool.
• 39:59
  If you have the app on your phone, it's less like.
• 40:01
  That you're going to turn someone away with like, oh,
• 40:04
  what's craft have? I don't know what this is,
• 40:06
  right, but it's our way of saying thank you so much for
• 40:08
  being our partner, putting your faith in US.
• 40:10
  And here here's a gift that you can give to your staff and
• 40:13
  again, alleviates hopefully less emails to us from frustrated
• 40:17
  customers going they don't know what it is, you know, could be
• 40:20
  new staff or whatnot. So that's a brand promise on our
• 40:23
  part. So we give we give that to all,
• 40:25
  you know, our new partners. So they download staff once they
• 40:28
  say like, all right, everything looks good.
• 40:30
  We then go live and we make the announcements on our social
• 40:33
  media pages. So there's a lot of like social
• 40:36
  for our partners. We really try to get, I mean.
• 40:41
  That's I know. I know, right?
• 40:43
  Like what is everyone waiting for?
• 40:46
  It's like, I mean if. If the people, if the employees
• 40:48
  that got it for free utilized it, it's like, man, that is just
• 40:51
  nice. I mean, I can just go I go to
• 40:53
  this place anyway and get a couple.
• 40:54
  I guess if I will get one free here and here.
• 40:56
  Oh my God, it's such a nice little perk, especially if we're
• 40:58
  going somewhere anyway. They love it.
• 41:00
  They. Love it.
• 41:00
  A lot of times it's fun for it's fun for the new, the new
• 41:04
  partners because maybe it's around a special time or they'll
• 41:06
  sometimes they'll tell me like, oh, we're going to run like a
• 41:08
  contest and you know, you're, they're going to give out the
• 41:10
  membership to the employees at some point.
• 41:12
  But they're like, let's run a let's run a contest tonight.
• 41:14
  Like who's gonna sell the most or who's gonna, you know, clean
• 41:17
  our who's gonna roll the most napkins or, you know, whatever
• 41:20
  it is or if it's a fun holiday, what a fun thing to give to
• 41:23
  your, you know, employees like, hey, guess what?
• 41:26
  We just signed off this program and now you guys all have this
• 41:29
  free 6 month craft hat membership.
• 41:30
  So please go out and use that. I would love that.
• 41:34
  A Christmas gift. They're like, hey, come.
• 41:37
  On listen like. Friday and Christmas we sell a
• 41:40
  lot of memberships to folks because they could have.
• 41:44
  Already we got a lot of gift. Cards, we run a lot of specials
• 41:48
  and I mean we do phenomenal because it's a great gift to
• 41:52
  give somebody like hey, lover, lover, whatever.
• 41:56
  It's a great gift to give somebody as a gift card.
• 41:58
  So one of the biggest features. I like is with the app is cuz
• 42:02
  guess what this comes everywhere with it's gonna be with.
• 42:05
  You just gotta remember you got the app like maybe in Knoxville.
• 42:07
  I just forgot to use it, but I had the phone.
• 42:11
  Yeah, I know. I got back to Nashville and I
• 42:14
  got on the app and I was like, what is wrong with me?
• 42:17
  Like Dang it now. You gotta go back there.
• 42:20
  Rookie mistake. It was a.
• 42:21
  Rookie mistake. I'm already going to make up for
• 42:23
  it. Denver again when I go.
• 42:24
  Yes, but now I know, I know. And here.
• 42:26
  I expect to see, like, some fun photos in Denver next week.
• 42:30
  So you will and. As a matter of fact, we've got a
• 42:33
  group text for the people going and I sent a text to them
• 42:36
  yesterday and said, guys, because I was looking at the,
• 42:39
  the Colorado area in the Denver area and I was like, get, get
• 42:42
  this thing. If you're, you live in
• 42:43
  Tennessee, everybody's coming from Tennessee.
• 42:45
  It's 499 for two years. Like it's, you're literally it's
• 42:48
  499 and you're getting the second year free.
• 42:49
  So it's 4:00 to 9:00 for two years.
• 42:51
  Exactly. Guys, we go.
• 42:52
  One place and use it. You've already got it.
• 42:55
  It's fun. It's going crazy.
• 42:57
  So it's yeah, it's amazing. So again, consumers first US, we
• 43:02
  love this stuff. So me.
• 43:04
  Too me too I love it. That's why that's why when I
• 43:06
  heard about the concept the you know the original, the the
• 43:10
  majority owner I am actually one of the owners he came to me and
• 43:13
  was like hey, so I have this idea we've got this idea.
• 43:17
  Let me show you the business plan and he because he knew I
• 43:19
  was a marketer and I was like sign me up right let's do this
• 43:22
  so I started part time with him. I had a full time other job with
• 43:26
  ad agency and whatnot and funny story, OK, so this owner, he
• 43:30
  went to high school and graduated with my older brother
• 43:33
  and I graduated high school with his younger sister.
• 43:35
  So we've known each other for a very, very long time.
• 43:38
  So when he came to me, I was like, all right, this is solid.
• 43:41
  He's a business owner. I know this isn't like a weird,
• 43:43
  you know, janky thing. So I knew that, you know, this
• 43:45
  was some this was going to go somewhere.
• 43:47
  And so I actually worked with them part time while working
• 43:50
  another full time job because I knew this was going to go
• 43:53
  somewhere. I I got I wanted to stick with
• 43:55
  this. This is a great idea.
• 43:56
  This is great concept. This is right up my wheelhouse
• 43:59
  where I feel most comfortable talking to people, you know,
• 44:02
  bringing people into the light, right?
• 44:05
  So, yeah, so luckily were able to bring me on full time and,
• 44:08
  and give me a little baby chunk of the business.
• 44:09
  So I'm I'm I'm in there, I'm in it in it to win it.
• 44:13
  Let's go Tennessee. We're saying yes.
• 44:15
  Come on, Tennessee, we're gonna do our part over here and we're
• 44:18
  gonna keep, we're gonna keep promoting it and just keep
• 44:20
  pushing it, even just amongst friends.
• 44:22
  It's like, guys, you're missing out if you don't do if you don't
• 44:24
  do this thing I've mentioned. Our our whole thing is like feet
• 44:28
  on the street gruel marketing. It's like we gotta get our
• 44:30
  tribe, you know, going and talking about us because
• 44:33
  obviously marketing is expensive, but you need
• 44:35
  marketing. But we're a little baby company
• 44:37
  and so we need advocates and people like you guys to be like,
• 44:40
  this is great. You guys should we appreciate it
• 44:43
  100% we're. Gonna we're gonna preach it
• 44:47
  because we use it and feel good about it.
• 44:49
  We we're gonna use it. We, we use it.
• 44:51
  I mean, it's our feet on the street.
• 44:53
  We literally are, yes. Cool.
• 44:56
  We, you know, it's really so we really it's craft hat.
• 44:59
  We really try to there's another way we really try to support our
• 45:02
  partners is we always let them know, hey, if you guys are
• 45:05
  holding any sort of like charity events and you need silent
• 45:09
  auction items, we happily will donate gift card for silent
• 45:13
  auction items. They just have to reach out and
• 45:15
  ask us. We just ran some really cool
• 45:18
  promotional cross promotional things with like the memorial
• 45:21
  blood drive. So we did it in Minnesota and
• 45:24
  Kansas City and it was give a pint, get a pint, get a pint.
• 45:28
  So if they gave a pint of blood, they got a free three month
• 45:31
  craft type membership from us. So we really try to put our
• 45:35
  brand behind, you know, great, you know, ideas and other brands
• 45:40
  and you know, good for the community kind of deal.
• 45:42
  We're working with a thing called brewery running series.
• 45:44
  If you guys, I think you guys have that in Tennessee, the
• 45:46
  brewery running series. So it's basically folks can sign
• 45:50
  up, they can purchase like a race and they meet at a brewery,
• 45:54
  they do a 5K, you get the race and then you get, you know, the
• 45:57
  beer after and again, a sense of community.
• 45:59
  So we're partnering with them, you know, kind of and they're in
• 46:01
  like 16 different states around around the country.
• 46:06
  We're working with like triathlon places, race day
• 46:09
  events and you know, any, any way that we can get our brand
• 46:11
  up, It's obviously like health focus.
• 46:13
  But I really love the idea of like, you know, the memorial
• 46:15
  blood. They're low on, you know,
• 46:17
  they're low on blood donors. So like, let's go anything that
• 46:20
  we can do. But again, charity stuff, if any
• 46:23
  of our partners are needing, you know, they're supporting these
• 46:26
  sort of charities, we're always happy to donate, you know, gift
• 46:28
  cards because it's it's good for them, right?
• 46:31
  It's for them, good for us. Yeah.
• 46:33
  And I mean, I want to point that out.
• 46:34
  It's very important to point out, by the way, that on your
• 46:36
  website you have a pretty big list of the charities that you
• 46:41
  work with. So for people that are really
• 46:43
  interested in saying, hey, maybe I want to get involved in a
• 46:45
  charity, you know, you can go on your website, Wiz in the
• 46:50
  website. Tap.com page on.
• 46:54
  There. Yeah, yeah.
• 46:56
  There are dozens of. Names on this list too, yeah.
• 46:59
  You know, like I just, my daughter just had a soccer
• 47:01
  banquet and they had a cancer benefit game and chair anything.
• 47:07
  And we donated gift cards to the baskets for that.
• 47:11
  So for us, it's like the more the merrier.
• 47:14
  Let's get our name out there. Let's get our anyone who wants
• 47:16
  to try to partner with us, let's talk about it.
• 47:19
  And it's good for them, good for us, right.
• 47:21
  We're just everyone needs to drink beer.
• 47:24
  Yeah, that's. And if you don't?
• 47:27
  Drink beer though, too, though. How do you how much do you love
• 47:31
  the, the NA space right now too? So I have plenty of people in my
• 47:36
  life that are do not drink. They're NA drinkers.
• 47:39
  And the NA beer out there is phenomena.
• 47:41
  I have a case of like NA Corona here at the house just just to
• 47:44
  have just sometimes, you know, it's Taco Tuesday and I don't
• 47:46
  really feel I don't want to have the boozy alcohol, but it tastes
• 47:49
  exactly like a Corona and it's so good.
• 47:53
  So what what's going on in that area?
• 47:55
  And a lot of these breweries now, you know, they carry the
• 47:57
  NA, which is great. Again, a new demographic, you
• 47:59
  know, broadening that for people.
• 48:02
  And I think there's places that are really trying to actually
• 48:05
  brew it and have it on tap. But you know, that goes into a
• 48:07
  whole like cost, you know, cost thing with how expensive is that
• 48:11
  going to be for them and what not sure.
• 48:13
  I love that whole new space too, yeah.
• 48:16
  It's it's almost a necessity for a lot of again, if they don't
• 48:18
  brew it, they're going to have something on tap for the most
• 48:20
  part. We've seen it a million times.
• 48:22
  Or in cans they're. Going to have in cans kind of
• 48:24
  yeah so they. So they have that option for
• 48:26
  people. Yep, Yep, and.
• 48:27
  That's really great to have. Again, that just says that says
• 48:30
  that speaks miles for, you know, that company and that venue that
• 48:33
  they're really thinking about everybody and they want to
• 48:36
  create that space for everybody to come in.
• 48:38
  You know, E National beer Work says that that dog park dogs
• 48:41
  can't drink beer, but maybe they could have some non alcoholic
• 48:43
  beer or something. I don't look for dogs, maybe
• 48:48
  some. Non.
• 48:51
  Profit, those things do. Exist we had when somebody gave
• 48:55
  us a gift for our dog and it was a non alcohol, but it wasn't a
• 48:57
  real non alcoholic beer. It was a dog beer.
• 48:59
  It was non alcoholic, but it was like a dog beer in a can.
• 49:02
  Yeah, it was like head like juices and stuff in it.
• 49:05
  Oh my dogs. Would love that.
• 49:06
  Are you kidding me? Well, my dog, she doesn't.
• 49:10
  I. Don't give her the beer, but she
• 49:11
  loves to lick the bottom of the cans or the OR the bottles, so I
• 49:14
  think she felt like she was getting one.
• 49:18
  Well, actually get what's in the can.
• 49:20
  Thanks Jeff for. Sharing.
• 49:20
  Yeah, Yeah. I'll share.
• 49:22
  This one, yeah, right. Yeah, I mentioned 4. 99 is the
• 49:26
  introductory price into Tennessee multiple times.
• 49:30
  And we got ours. We're locked in for two years.
• 49:33
  And if you're in a Tennessee and if you listen to this in
• 49:36
  Tennessee, just go ahead and get it.
• 49:38
  Even if you don't think you're going to use it for 499, My God,
• 49:40
  you use it once, get it. What is the normal price kind of
• 49:44
  in every other state? So none of you thinks it's just
• 49:47
  499, it's going to make some money, right?
• 49:50
  You know. Yeah.
• 49:51
  So what we try to do is when we were launching in a new state or
• 49:54
  we're really trying to build up that state, we obviously offer a
• 49:57
  very low price because it's not about again, we're not trying to
• 50:00
  make a gazillion dollars. We're trying to get our name out
• 50:02
  there. We're trying to get brand
• 50:03
  awareness and and you really get it out there and word of mouth
• 50:06
  more so, right, more important to like us get our our name out
• 50:09
  there and hey, what is this right?
• 50:11
  You guys are like what we're going to talk about it now in
• 50:13
  Minnesota. It is, I want to say for years
• 50:17
  it's $68 for the year maybe I can't remember, I don't, that's
• 50:22
  not my area, but I want I want to say it's like $68 for the
• 50:25
  year. You can get a six month, you can
• 50:27
  get a year. It really is different tiers all
• 50:29
  across the country and it's based upon how long we've been
• 50:32
  there, how many partners we have, how many members, members
• 50:35
  do we have kind of deal. So that's sort of how we
• 50:38
  qualify. All right, what's the pricing on
• 50:40
  it? So some places are 1999, some
• 50:42
  are 2599 worth $68, could be $40.
• 50:46
  It just really depends on the area, how many partners, how
• 50:49
  long we've been there, how many members that we have.
• 50:51
  Obviously Tennessee, we are growing.
• 50:54
  It's a huge market. We're going to grow there.
• 50:56
  We we don't want to be charging $50 and you're like, well, you
• 50:59
  only have 12 partners here. Like what Right.
• 51:01
  It hasn't any sense for us, right Yep.
• 51:03
  So that really did just what the cool thing again is you got it
• 51:07
  for that, but you can use it anywhere in the holy name where
• 51:10
  that's it's like. It's almost like you cheating a
• 51:13
  little bit. Like I got it to 499, but I'm
• 51:15
  going to Denver and I'm going to get $100 worth of freak, you
• 51:18
  know what I mean? Yeah, yeah.
• 51:21
  Yeah. So basically like everyone's
• 51:23
  like, oh, can I buy it in a different state?
• 51:25
  Well, you have to basically where you buy it is where you
• 51:27
  where you live in the zip code that you know.
• 51:29
  So you know that's you got to be honest.
• 51:33
  Yeah, but. But again, if you but even if
• 51:35
  you bought it for 68 bucks and I'm going to there, I'm going to
• 51:37
  get I'm getting it back. I'm good if you go.
• 51:39
  Out once a month or twice a month.
• 51:41
  You you're getting your money's worth for sure.
• 51:44
  Well the like in Minnesota, we do actually try to do like 2
• 51:48
  happy hours a month. So we're doing even more because
• 51:50
  we have more people, we have more partners, we have more
• 51:52
  availabilities of people to work it.
• 51:54
  So you could potentially get, you know, a gift card to the
• 51:58
  place or some free merch or whatever as well.
• 52:00
  And the sense of community. So I feel like our our members,
• 52:04
  really our members are fierce and they have been with us for a
• 52:06
  very, very, very long time. Yeah, that's awesome.
• 52:09
  I love them so much. They're so good.
• 52:12
  I'd love to. See that here?
• 52:13
  I'd love to see a little community, you know?
• 52:15
  Let's go. Come on.
• 52:18
  Nashville, I think we. Can.
• 52:20
  I think we can. I think we can do.
• 52:21
  We're going to put it out there. It's going to happen.
• 52:24
  Steve and I are going to. Lead the way.
• 52:24
  We're going to lead that effort here in Tennessee.
• 52:27
  We're we can be your ambassadors.
• 52:29
  If you need ambassadors, we're we.
• 52:31
  Will be your. Ambassadors here, Happy to do
• 52:33
  it. Happy to do it.
• 52:34
  Do you know by any chance about roughly how many members that
• 52:38
  you have at this point on your app across the whole United?
• 52:40
  States, sure, yeah, I think we're around 45,000 members
• 52:45
  across 35,000 no, for 17 States. And it's funny because I've
• 52:50
  always been saying 16, but I think Scott, you said, I think
• 52:54
  it's 17 because I always forget, sorry.
• 52:56
  Nebraska, we're in there because we have like 1 partner in Omaha
• 52:59
  or like across the border. It's like always sorry,
• 53:04
  Nebraska. Yeah, we're, you know, the 17
• 53:07
  States and we're it's, it's phenomenal how it's, it
• 53:11
  continues to grow. Funny enough, I don't know if I
• 53:13
  told you guys this. So a few years ago we had a
• 53:16
  couple who. Woman is from here, her
• 53:19
  husband's from Australia. They're here.
• 53:21
  They were craft tap members. They moved back to Australia
• 53:24
  where he was from and they actually franchised craft tap in
• 53:28
  Australia. Yep.
• 53:29
  It's no longer happening, which really sucks because how fun
• 53:32
  would it be? Like I'm using my craft tap in
• 53:34
  Australia, right. But you know, they had a good
• 53:37
  run of it. They had it up and running for a
• 53:38
  few years and then they just, I don't know if it was too much
• 53:41
  work for him or whatnot, but they had a lot of partners on.
• 53:44
  And so that was phenomenal. I thought we are global.
• 53:51
  I was looking. At that data was cool.
• 53:54
  Well, that data. Was coming back to you guys.
• 53:55
  I bet that was cool, right? Just seeing it internationally.
• 53:59
  That was really cool. I got to talk to them, train
• 54:02
  them, kind of give them, you know, sort of the sales
• 54:04
  materials, all the blueprints. But again, I was like, I really
• 54:07
  need to probably go there and really give them the low down.
• 54:10
  But they weren't the other owners were not buying that.
• 54:13
  So OK, fine, yes, that was fun. I mean, I wish we could really,
• 54:18
  it would be great if we could get that going, be great if we
• 54:21
  could get that going in Canada. You know, I mean, honestly it it
• 54:24
  could be a global thing, but obviously there's works to do.
• 54:27
  But yeah, that was a really fun fact that we were actually craft
• 54:30
  hat Australia. I love that.
• 54:32
  That is cool. Yeah.
• 54:35
  Do you guys do? You know, was it documented who
• 54:38
  your very first partner was that signed up with you guys?
• 54:41
  Who? Was our first partner boy that's
• 54:46
  a really great question that's a really great I I need to know
• 54:49
  that answer now that yeah like they could be the.
• 54:52
  OK, wait. OK, I hear like the.
• 54:54
  Jeopardy theme music in my head, right?
• 54:56
  I know. OK, so fun fact here, fun fact
• 55:00
  here in 1990490394 I helped open Rock Bottom Brewery in
• 55:07
  Minneapolis. So yes, obviously, you know,
• 55:10
  Brock Bunny breweries, Denver Chop House, all that good stuff,
• 55:13
  right, Obviously pared down a little bit.
• 55:15
  What's where I really got my big love of of craft beers.
• 55:19
  Like we at the time, you had to know how beer was made because
• 55:22
  we would give brewery tours to our to our customers.
• 55:26
  So I was a server. If they want a brewery tours
• 55:28
  like let's go and we could actually take them through the
• 55:30
  brewery, talk about it, tell them how it was made.
• 55:33
  We had to know how it was made. And so I got that whole, but
• 55:37
  they never sign out as a partner through that, though.
• 55:40
  I knew a ton of people through the food and food and food and
• 55:44
  beverage industry, you know, managers who went on and that's
• 55:47
  how I connected. And I want to say, gosh, I want
• 55:49
  to say it's called it was been through Steelery Brewing Company
• 55:53
  and distillery there in Roseburg.
• 55:54
  They recently just shut down, but they've I think we're
• 55:58
  they've been with us really the whole time until like a year
• 56:01
  ago. So, yeah, yeah, you guys, you
• 56:04
  guys have Summit down there, Summit Brewing Company if surly,
• 56:07
  I don't think so, no. I don't know them those.
• 56:10
  Are they're national? So you know, I just was right,
• 56:13
  but those are those guys are on. But I want to say it was Ben
• 56:15
  Bruce Tillery. So I'm going to need to double
• 56:17
  check that. But we did.
• 56:19
  We would not actually launch and go live until we had at least 10
• 56:23
  partners as a go and committed because obviously our commitment
• 56:28
  is you get 10 credits in your account.
• 56:29
  So we don't want to sell a membership if we don't even have
• 56:32
  10 partners listed. We I.
• 56:35
  Had to get those 10 first partners and then it was like,
• 56:38
  and then once that started, everyone's like, oh, well, what
• 56:40
  you know, you got to get when you're in a new territory, it's
• 56:43
  tough because you got to get those first couple people to
• 56:46
  just give you in good faith, like, all right, I'm going to
• 56:49
  jump into this pool with you. Just trust me.
• 56:52
  You know, history shows we can get these states going.
• 56:55
  We can get, you know, the territory growing, but we have
• 56:58
  to have those few that are like, OK, we're going to be the first.
• 57:01
  We're going to be the flagship for you and we're going to bump
• 57:03
  in into the into the pond. You're into the pool, the deep
• 57:06
  end of the pool with you and go. Thankfully, we've had so many
• 57:09
  amazing places in each of the different states.
• 57:12
  I'd say, OK, all right, let's try this, let's do it, let's go.
• 57:15
  So and you guys don't? Have to.
• 57:17
  There's no taxes or anything. You guys have to navigate
• 57:19
  between different states, right? None of that stuff matters,
• 57:21
  right? Different laws between or
• 57:24
  anything. We are not in certain states
• 57:26
  because there's, you know, places that have very strict
• 57:29
  liquor, liquor laws. So we're not in the Carolinas
• 57:31
  because there is no giving away alcohol whatsoever just because
• 57:35
  of their laws. You know, they can give away
• 57:37
  like, you know, food. So I think a hot passport, which
• 57:40
  is a competitor of ours, but we love those guys.
• 57:42
  They are in the Carolinas as in like, like with a food offering
• 57:46
  instead of, you know, beer offering or drink offerings
• 57:48
  because Carolinas are locked down tight, which is too bad
• 57:51
  because they're such great, great beer, right, Asheville.
• 57:54
  North Carolina. Oh my gosh.
• 57:56
  Right. I don't know if it's the
• 57:58
  municipalities or what it is, but they are locked down.
• 58:00
  You can't do it. We're not in like Kentucky,
• 58:02
  we're not in Ohio, we're not in Indiana because they have very,
• 58:05
  very tight liquor laws. So and you know, places like
• 58:09
  Michigan, Arizona, Iowa, Washington, you have to be very
• 58:13
  careful with the wording. They cannot give away free beer.
• 58:16
  So that's why sometimes on our offers by two pints at 50% off,
• 58:20
  so it's basically a BOGO, but you can't say you're giving
• 58:22
  away, you know a free, OK. That's wow A.
• 58:27
  Lot of these states are, they're locked down.
• 58:28
  So we're just like, OK, you know what, We're not even going to
• 58:30
  touch it. We're not going to go there.
• 58:32
  Let's just focus on the places that, you know, like Tennessee
• 58:35
  is ready to go. You know, Florida, Atlanta,
• 58:37
  Atlanta, like Georgia would be a great, you know, great, great
• 58:40
  territory to go into as well. So there's so many great states
• 58:44
  out there that we need to like, get into.
• 58:46
  Yeah, yeah. You remind me of North Carolina
• 58:50
  and it's been in the last year or two.
• 58:51
  And I was, I saw this and I couldn't believe it.
• 58:54
  One of their laws was they had just approved a happy hour.
• 58:57
  You could not have a happy hour in North Carolina because just
• 59:00
  what you're talking about, if you had a happy hour, the price
• 59:02
  had to be the same all day long. It couldn't be just for a period
• 59:05
  of time that's recently just changed in like the last year or
• 59:08
  two. It makes no sense.
• 59:10
  What's up? Isn't that crazy?
• 59:12
  It's like you're just listening. How do you not have a happy
• 59:14
  hour? I don't meant to make any sense.
• 59:15
  We used to not be. Able to buy alcohol on Sundays
• 59:18
  here in Minnesota. I was like, what are you are?
• 59:21
  You I'm from Ohio and I moved here in 1998 and it was, I think
• 59:25
  it was, I wasn't that that way in Tennessee before the Titans
• 59:28
  got. Here, Yeah, monster.
• 59:31
  Football change and. Play on something.
• 59:32
  And like the grocery stores. I think, like, Kroger didn't
• 59:36
  listen. Yeah.
• 59:37
  Like the grocery stores weren't able to sell wine up a few years
• 59:40
  ago. Yeah, yeah.
• 59:42
  Yeah, a lot of change here. Yeah, we can't they.
• 59:45
  We can't buy alcohol out of out of grocery stores at all.
• 59:47
  It has to be a separate entrance.
• 59:49
  Yeah. So like, like the Targets here,
• 59:52
  the Targets have a liquor store. You have to walk out of the door
• 59:55
  and go into a different door. So.
• 59:57
  But they're like kidding me. It's a Sunday.
• 59:59
  All right, fine. We're driving 30 minutes over
• 1:00:01
  here to Hudson, WI and buying all of our alcohol.
• 1:00:04
  Does this make sense, anyone? No it does not.
• 1:00:08
  We had that too. They they relax that too.
• 1:00:10
  We're still one. We don't have great laws, but
• 1:00:12
  they're better. They they've relaxed in, say,
• 1:00:13
  the last 10 years by a lot. Yeah.
• 1:00:16
  You guys being here, you know. Yes.
• 1:00:19
  Well, yeah. I'm pretty sure.
• 1:00:22
  Remember the first time we talked to Eric Latham?
• 1:00:24
  Steve and he talked about poking the beer?
• 1:00:26
  Remember poking the beer? I'm pretty sure it started, he
• 1:00:30
  told us it was in Minnesota. Have you heard of poking the
• 1:00:33
  beer? Oh.
• 1:00:34
  Yeah, with the hot poker. What the smoking?
• 1:00:38
  Yep, Really. And I'm pretty sure so there's
• 1:00:41
  a, there's a brewery in Johnson City, TN.
• 1:00:44
  It's, it's Far East of us, it's past Knoxville.
• 1:00:47
  And they do that event a couple times a year, poking the beer.
• 1:00:49
  We had never heard about it until he came on this podcast.
• 1:00:52
  And I'm pretty sure where he said it originated, or one of
• 1:00:54
  the places is Minnesota, if I recall.
• 1:00:57
  Is that a big deal up there? Yes, yeah.
• 1:00:59
  So have you all are like Shells Brewing Company is extremely old
• 1:01:04
  brewery. It's down in New Ulm, MN it's
• 1:01:07
  about an two hours South of us. They're a partner of ours and
• 1:01:11
  they, I mean, they have a phenomenal, they do a massive
• 1:01:15
  Oktoberfest, like like real Oktoberfest, great brewery
• 1:01:18
  tours. The old, old stills, the old.
• 1:01:22
  I mean, they do the poking down there for sure.
• 1:01:25
  I don't know where it came from, but I wouldn't be surprised if
• 1:01:28
  that was because like you guys, look at them, it's SHESCHELLS
• 1:01:34
  Shells Brewing Company, very, very old.
• 1:01:37
  I'm trying to think of how old when they got established.
• 1:01:39
  But anyways, super great. I want to say the poking may
• 1:01:42
  have may have started there, yeah.
• 1:01:45
  And apparently goes back to like the Vikings days and stuff.
• 1:01:47
  And then it just kind of picked up it.
• 1:01:49
  I thought it was the coolest. I've still not experienced it
• 1:01:52
  and I threatened to do it here. I need to go find somewhere.
• 1:01:54
  Can we come in a Minnesota? Ever.
• 1:01:56
  I'm taking you guys around. I'm telling you, yes, I want to.
• 1:01:58
  Do poking the beer mini apples is.
• 1:02:01
  So much fun you guys. Mini apples is so fun.
• 1:02:03
  Definitely in the warmer. Weather you guys get cold up
• 1:02:05
  that way yeah you know 1. Before and then after like April
• 1:02:10
  on, hey, we have what's called habitat trails around here.
• 1:02:17
  So downtown Minneapolis has sky. They have the total skyways and
• 1:02:22
  it literally connects all the buildings above like a right
• 1:02:25
  above the so you don't have to go outside ever.
• 1:02:27
  You don't have to go outside in the winter.
• 1:02:30
  That way you can. Still get out, right?
• 1:02:32
  Otherwise you'd get in their house.
• 1:02:35
  You know you're doing your Maya walk at lunch and we call them
• 1:02:37
  the Habitat Trails. Love it.
• 1:02:41
  I lived in upstate New York in the Syracuse area, and I was
• 1:02:44
  kind of born up that way. And I wish we'd had that because
• 1:02:46
  it's so cold snow and it's that would be ideal.
• 1:02:49
  And aren't some of your sidewalks heated too well I.
• 1:02:52
  Don't know if that's the case, but you know.
• 1:02:55
  I guess if you're indoors, you know.
• 1:02:57
  Oh yeah, yeah. I.
• 1:02:57
  Did go to college up even further north in Duluth, MN.
• 1:03:01
  Beautiful town. Lake Superior.
• 1:03:03
  Yep. University of Minnesota Duluth.
• 1:03:05
  And we actually had, I mean, like underground tunnels
• 1:03:08
  together from like the dorms to, you know, the class.
• 1:03:13
  You don't have to go outside because it is cold up there.
• 1:03:17
  Yeah, exactly. You don't want me to get the?
• 1:03:21
  Class. Exactly.
• 1:03:22
  Which is why the beer. Scene is so good up that way
• 1:03:24
  because it's cold. Right.
• 1:03:27
  Yeah, I wasn't drinking beer at the time.
• 1:03:30
  It was a lot of Leinenkugel from Wisconsin because it was.
• 1:03:33
  We go right across the bridge when Minnesota shut down.
• 1:03:36
  Let's just travel across the bridge and go get our linies in
• 1:03:39
  the picture. We get picture for like $3 or
• 1:03:44
  something. It was amazing.
• 1:03:46
  Yeah, yeah. Oh, that's great.
• 1:03:50
  We'll see if you got anything else for Amy just to say.
• 1:03:52
  Thank you because we get you you coming on today and hopefully we
• 1:03:58
  can get you to Nashville and please couple of months and show
• 1:04:03
  you around and you guys here into the Tennessee area more.
• 1:04:07
  Is there anything? Yeah.
• 1:04:09
  Is there anything we didn't talk about or you would like to
• 1:04:11
  summarize or anything that we didn't cover?
• 1:04:13
  The floor is yours. I mean, no, you guys.
• 1:04:15
  Have been fantastic. Again, thank you so much for
• 1:04:18
  having me on and and sharing the enthusiasm about Craft app as
• 1:04:24
  much as I have. It's so fun to see, you know,
• 1:04:27
  new people excited and discovered us because I wouldn't
• 1:04:31
  be with this company for 10 years if I really didn't truly
• 1:04:33
  believe in it and believe in like again, the power of
• 1:04:36
  community because that's really what we just want to get for.
• 1:04:39
  We're not just a beer program or you know, like a freebie da da
• 1:04:42
  da. We literally want to create that
• 1:04:44
  sense of community because that's really what it's all
• 1:04:46
  about. We need to all keep connecting.
• 1:04:48
  We need to mingle and we need to get together and hang out and
• 1:04:52
  spend time with each other. So we really, I really
• 1:04:54
  appreciate it on behalf of Kraftad, thank you so much for
• 1:04:57
  having us on. You're welcome you.
• 1:04:58
  Definitely got the point across about community and stuff and
• 1:05:01
  that you're more than just a BOGO like you said.
• 1:05:04
  And we love your energy, which when I talked to you the first
• 1:05:07
  time on the phone, I was like, Oh yeah, this is going to be
• 1:05:09
  great. I can't.
• 1:05:10
  See you, I think my first. Text is 3.
• 1:05:11
  Quarter rounds. Thank you.
• 1:05:16
  At least see she's going to be. This will be easy.
• 1:05:20
  And you know your stuff, and it's.
• 1:05:21
  I don't think this is going to be perfect.
• 1:05:23
  I could already see it. Yeah.
• 1:05:24
  You know when. You, you believe in a brand, you
• 1:05:26
  believe in your company and I know it, you know, inside out.
• 1:05:29
  And I, I live it, I breathe it, I talk about it, I, I truly
• 1:05:32
  believe in it. And so it's really easy to sell
• 1:05:35
  something that you love and believe in, right?
• 1:05:37
  Yeah, kind of 1/1. Final thing, I just thought of
• 1:05:40
  your day. How's your day?
• 1:05:41
  Split up because you're always looking for new partners, right,
• 1:05:45
  To get on. But like I said earlier, you
• 1:05:47
  take really good care of the ones you have to.
• 1:05:50
  How is your time divided during the days of 5050?
• 1:05:53
  You pick different days or is it just kind of yeah, it ebbs?
• 1:05:56
  And flow isn't obviously lucky for me.
• 1:05:58
  I don't have to get on any early morning calls because no but and
• 1:06:01
  the Brewers want to talk to me or owners want to talk to me at
• 1:06:03
  8/9, 10:00 in the morning. You know nobody.
• 1:06:07
  People, sometimes people aren't even open till noon, one 2/3,
• 1:06:10
  4:00 in the afternoon and then you've got the time zones.
• 1:06:13
  But I am still up early. I have a freshman in high
• 1:06:15
  school, so she's up early. But you know, a lot of times
• 1:06:18
  it's just getting on my emails, seeing if anybody's responded,
• 1:06:21
  doing my follow-ups, really following a lot of social
• 1:06:24
  because that's where we find out like, oh crap, somebody is,
• 1:06:27
  somebody is closing or oh, this fun event is going on or shoot,
• 1:06:31
  they open a second location like let's get that on.
• 1:06:34
  So it is unfortunately a lot of me combing through the socials,
• 1:06:37
  doing a lot of follow-ups, emails, phone calls, setting up
• 1:06:41
  events, checking in with my team.
• 1:06:43
  So my day, like I, you know, it's 7:00 at night here, but I
• 1:06:47
  work with people on the West Coast.
• 1:06:48
  So I've got Washington, I've got, you know, Oregon.
• 1:06:51
  And sometimes I'm having calls at 6:00 my time, which is 4:00
• 1:06:54
  their time, which is like perfect for them, right?
• 1:06:56
  And so I mean, I really do work seven days a week because I'm
• 1:06:59
  always, we're, we're getting stuff in on our, you know, our
• 1:07:01
  info like maybe from members, our members are great.
• 1:07:04
  They will let us know, hey, did you know this place closed down
• 1:07:07
  or hey, they're not taking and it could be that they have new
• 1:07:10
  staff on and they didn't let that staff member know.
• 1:07:13
  Well, we're part of Craft Half, so you know, we're always
• 1:07:15
  monitoring that stuff. So my day is really fluid.
• 1:07:17
  It ebbs and flows just as to really what's going on.
• 1:07:21
  But luckily there's no early morning phone calls.
• 1:07:25
  That's that's your efficient time, I would imagine, right.
• 1:07:27
  Just if you can really do good, yeah.
• 1:07:29
  I'm, I'm also heading to, so I'm heading to, I'm heading to
• 1:07:33
  Phoenix next week, so we'll hold a happy hour there.
• 1:07:35
  And then I am also heading to Kansas City.
• 1:07:38
  We're part of the Missouri Brewers Guild, so a lot of times
• 1:07:41
  we like to join the guilds in the different states.
• 1:07:44
  If we have a large presence, we'll join the Guild as an
• 1:07:46
  allied trade member. We like to put money back into
• 1:07:48
  the economy of the state. We also then can kind of keep a
• 1:07:51
  possum. Well, what's going on?
• 1:07:52
  What's happening? How can we be involved?
• 1:07:55
  Can we donate? Can we sponsor something?
• 1:07:57
  Well, I'm going to the conference, so I'm really
• 1:07:59
  excited. It's going to be a Blvd.
• 1:08:01
  Brewing Company who's not a partner yet, but it'll be two
• 1:08:05
  days of breakout sessions, you know, addressing in all the
• 1:08:09
  members get to meet a ton of the owners of the Brewers from the
• 1:08:13
  different breweries. So I'll get to see a lot of my
• 1:08:15
  partners that I've never met, but talk to him on the phone and
• 1:08:18
  then a lot of folks who hopefully you know, we can talk
• 1:08:21
  to with possibly coming on. But so that's going to be mid
• 1:08:24
  November. So I'm excited for that.
• 1:08:26
  I love Kansas City, KS, City's a fun place to be, so never a dull
• 1:08:30
  moment. In your world, it's never a dull
• 1:08:31
  moment. It's.
• 1:08:32
  Fun January. I want to come down there in
• 1:08:35
  January. You come in here.
• 1:08:36
  You come on it down. We will make time.
• 1:08:38
  I want you. I'm pushing it's, yeah. 1.
• 1:08:41
  Let's go. We will.
• 1:08:43
  Take you to the good spots. I would love it.
• 1:08:47
  We look forward to it. Yeah.
• 1:08:48
  Yes, you guys. Keep me posted about your The
• 1:08:51
  Great American Beer Festival. That's kind of I will.
• 1:08:53
  You'll see. Some stuff, don't worry.
• 1:08:55
  Yeah, you'll see some data flowing in.
• 1:08:58
  Yes, yes. Yes, yes, open that app and see
• 1:09:01
  where you guys are gonna go. All right, totally.
• 1:09:02
  So there. All right.
• 1:09:05
  All right, well. Amy, we appreciate it.
• 1:09:07
  It's Amy Park, she's the vice president of it's development
• 1:09:11
  for Craft Tap. Get on and Craft Tap.
• 1:09:12
  If you have not yet, I'm on social media.
• 1:09:15
  They're everywhere and we appreciate you joining us on the
• 1:09:18
  Brewery Underground podcast. We fully.
• 1:09:20
  Recommend it and promote it. Thank you guys.
• 1:09:23
  Thank you. Cheers.
• 1:09:24
  To you, Amy. Cheers.
• 1:09:26
  Cheers. Gentlemen, thanks, Amy.