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EP 64: Chico Morales | Building a One-Stop Shop for Athletes
Chico Morales, VP of Operations and Director of Performance at Built 4 It, joins the show to share how he rose from PT tech to running two multidisciplinary facilities in the DFW area. Built 4 It brings performance training and medical services under one roof, and Chico has been there since he was the company's first employee in 2020.
We dive into how Built 4 It's medical and performance sides work together so athletes never have to leave the building for treatment, how Chico structures training across youth, high school, adult, and pro populations, and the deceleration and single-leg work he…
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