Latest / Earn Your Leisure / EYL #285 How Hollywood Hair Bar Made $45 Million From Black Women Hair Products, Social Media, & Marketing

Transcript

EYL #285 How Hollywood Hair Bar Made $45 Million From Black Women Hair Products, Social Media, & Marketing · Earn Your Leisure

• 0:03
  Speaker 1: Wait till I give my money.
• 0:06
  Speaker 2: Attention Attention.
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• 1:01
  Speaker 4: Earners. What's up?
• 1:02
  Speaker 5: You ever walk into a small business and everything just
• 1:04
  Speaker 5: works like The checkout is fast, the receipts are digital.
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  Speaker 5: don't hesitate. Let's Square handle the back end so you
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  Speaker 5: can keep pushing your vision forward. This episode is brought
• 2:10
  Speaker 5: to you by P and C Bank. A lot of
• 2:12
  Speaker 5: people think podcasts about work are boring, and sure they
• 2:16
  Speaker 5: definitely can be, but understanding a professionals routine shows us
• 2:20
  Speaker 5: how they achieve their success little by little, day after day.
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• 2:51
  Speaker 1: Your business should not be driven just by online marketing.
• 2:57
  Speaker 6: You know, marketing changed, and so because marketing sh Facebook
• 3:00
  Speaker 6: change all of that after the pandemic, and you know,
• 3:02
  Speaker 6: Facebook ads started to go up, so your customer acquisition
• 3:05
  Speaker 6: went up. And basically customer acquisition means how much you
• 3:08
  Speaker 6: pay for to acquire each customer, So how much you
• 3:11
  Speaker 6: pay for that customer to purchase your product.
• 3:13
  Speaker 1: So now it's more expensive. Now you're just like going
• 3:15
  Speaker 1: out there saying it's her that she wants my product.
• 3:17
  Speaker 1: Is it hurt? So it costs more. So basically they
• 3:20
  Speaker 1: came up with the concept.
• 3:21
  Speaker 2: All right, gush, welcome back, eyl, We're back home. Legendary, yes, yes, yes, so.
• 3:27
  Speaker 5: Legendary eyl the legendary for sure, we should go with
• 3:30
  Speaker 5: that going forward.
• 3:31
  Speaker 2: So, you know, one of the things that we really
• 3:32
  Speaker 2: wanted to highlight this year was to highlight more women
• 3:35
  Speaker 2: entrepreneurs in the space that's killing it, especially when you
• 3:39
  Speaker 2: look at Black women. There was a study that Black
• 3:43
  Speaker 2: women are the leaders as far as the most entrepreneurs
• 3:48
  Speaker 2: as far as percentage wise that's starting businesses in America.
• 3:53
  Speaker 2: So obviously that means that there's a lot of stories
• 3:57
  Speaker 2: to be told and a lot of information to be
• 3:59
  Speaker 2: provided from a variety of different areas that might not
• 4:05
  Speaker 2: be traditionally highlighted in traditional business so when men just
• 4:09
  Speaker 2: talk about business. So the hair industry is something that's
• 4:13
  Speaker 2: extremely important billions of dollars from all areas from you know,
• 4:20
  Speaker 2: haircare products to doing hair to everything you name it.
• 4:25
  Speaker 2: So we have an entrepreneur in the space, Tiffany Dean.
• 4:29
  Speaker 2: Thank you.
• 4:32
  Speaker 4: Yes, the energy is at a billion.
• 4:37
  Speaker 2: CEO of Hollywood Hair Bar. We're going to talk about that.
• 4:41
  Speaker 2: We're going to talk about yourjourney. We're going to talk
• 4:42
  Speaker 2: about what you used to do, your background, your journey,
• 4:47
  Speaker 2: how you created a seventh figure business for yourself, haircare products,
• 4:52
  Speaker 2: variety of different things. I think that a lot of
• 4:54
  Speaker 2: people will find benefit in this episode, not just women,
• 4:58
  Speaker 2: anybody who's an entrepreneur who's looking to, you know, figure
• 5:01
  Speaker 2: things out. So first and foremost, thank you for joining us.
• 5:03
  Speaker 2: Appreciate it, thank.
• 5:04
  Speaker 1: You, Thank you guys for having me.
• 5:05
  Speaker 6: What an honor. I feel very honored. I've watched you
• 5:07
  Speaker 6: for years, and I just feel like this is such
• 5:09
  Speaker 6: a pinch me moment that I'm really sitting here about
• 5:12
  Speaker 6: to tell my story.
• 5:14
  Speaker 1: So this is honest.
• 5:14
  Speaker 4: So you said something very interesting before we started.
• 5:17
  Speaker 5: You said, for years you've been highlighting people's stories, but
• 5:21
  Speaker 5: you never got to tell your own.
• 5:22
  Speaker 4: Yes, so I'm excited for you to tell your own
• 5:24
  Speaker 4: me too.
• 5:25
  Speaker 1: This is the day, Yes, this is the day.
• 5:27
  Speaker 6: I was coming over here like this is special, Like
• 5:29
  Speaker 6: this is a special day.
• 5:31
  Speaker 1: I'm just happy to do it with you. Guys. You
• 5:33
  Speaker 1: know this is really really appreciate that.
• 5:35
  Speaker 2: So let's get into it. So all right, you're from
• 5:38
  Speaker 2: La Yes, born and raise. You start as a celebrity stylist.
• 5:41
  Speaker 1: Yes, celebrity fashion stylist.
• 5:43
  Speaker 2: Right, and then from there your daughter has an unfortunate
• 5:47
  Speaker 2: event where she starts to lose her hair.
• 5:48
  Speaker 6: Yes, so I had a baby and she had exma.
• 5:52
  Speaker 6: She was like five weeks old. So you know, us
• 5:54
  Speaker 6: women when we have a baby, we're just praying on
• 5:57
  Speaker 6: that hair. You know, we want the baby to have
• 6:00
  Speaker 6: the most hair. We were obsessed with hair even before
• 6:03
  Speaker 6: the baby, sports as most black moms. And so my
• 6:07
  Speaker 6: baby came out with the most beautiful hair. Oh, it
• 6:09
  Speaker 6: was just absolutely beautiful. Her dad has fabulous hair. And
• 6:13
  Speaker 6: so in a nutshell, she had an exema breakout and
• 6:16
  Speaker 6: her hair fell out, and I, as a young mom,
• 6:20
  Speaker 6: felt like a failure. I didn't know what to do,
• 6:22
  Speaker 6: you know, because my baby was a cute baby, and
• 6:25
  Speaker 6: I didn't I felt like I always had to cover
• 6:28
  Speaker 6: her hair.
• 6:28
  Speaker 1: With hats and it was just a thing.
• 6:30
  Speaker 6: It really really messed with my self esteem because my
• 6:33
  Speaker 6: baby's hair fell out in the front.
• 6:34
  Speaker 1: And so I went on a quest.
• 6:36
  Speaker 6: And that's when I started on my quest to really
• 6:37
  Speaker 6: find hair care products that could work, that will work
• 6:40
  Speaker 6: on your baby all the way up until you know
• 6:43
  Speaker 6: me that were all natural and there was nothing on
• 6:46
  Speaker 6: the market. And that's when I started my journey on
• 6:49
  Speaker 6: trying to figure out what I could do in the future.
• 6:52
  Speaker 6: At that time, I was a celebrity fashion stylist. I
• 6:55
  Speaker 6: worked as a celebrity fashion stylist from the age of
• 6:57
  Speaker 6: eighteen years old.
• 6:58
  Speaker 1: And I was a real deal so stylist. You know
• 7:00
  Speaker 1: how we have these not the Instagram stylist, but stylist.
• 7:06
  Speaker 6: So my mom actually and my dad, I grew up
• 7:10
  Speaker 6: in an entrepreneurial household. My mom is a celebrity fashion designer,
• 7:14
  Speaker 6: and my dad ran the business side of the business.
• 7:17
  Speaker 6: So my mom actually worked with all the legends from Madonna,
• 7:21
  Speaker 6: you know, Oprah Winfrey, just all everyone. Yes, she no,
• 7:26
  Speaker 6: she was actually is a fashion designer. Yes, her name
• 7:29
  Speaker 6: is Angela Deine of Deansign. Amazing fashion designer. I don't
• 7:32
  Speaker 6: know if you guys remember that cover of Essence magazine
• 7:35
  Speaker 6: with all the women on it, Jada, Queen Latifa, Loretta
• 7:39
  Speaker 6: Devine and they all had on the beautiful colors. My
• 7:41
  Speaker 6: mother designed that, yes, yes, yes, Madonna's bullet bra.
• 7:46
  Speaker 1: Madonna's bullet bra.
• 7:47
  Speaker 6: My mother design that, yes before Jean Paul Gautier, and
• 7:51
  Speaker 6: you know he took her design. So you know, we
• 7:54
  Speaker 6: talk about things like that, and so I've known about
• 7:56
  Speaker 6: the things about business and the insize and the outs
• 7:58
  Speaker 6: and you know that type of thing.
• 7:59
  Speaker 1: Since I was a young girl.
• 8:01
  Speaker 6: My mom and dad were the first black owned boutique
• 8:04
  Speaker 6: owners on Melrose Boulevard in the eighties, so I literally
• 8:07
  Speaker 6: grew up walking up and down Melroe's Boulevard. And I
• 8:11
  Speaker 6: really grew up in the entertainment industry, so you know,
• 8:13
  Speaker 6: the world of like lights, camera action, that type of
• 8:15
  Speaker 6: thing is my world. The hair was never my world,
• 8:18
  Speaker 6: but that was my world because I loved hair. Every
• 8:21
  Speaker 6: black girl loves hair. We all feel like we're hairstylists.
• 8:24
  Speaker 6: You know, you talk to any black girl, she's like, Nope,
• 8:26
  Speaker 6: you're gonna use this product, do.
• 8:28
  Speaker 2: This, do that.
• 8:29
  Speaker 1: So, in a nutshell, I always had a love for hair.
• 8:31
  Speaker 6: My grandmother gave me a very She was like the
• 8:34
  Speaker 6: kitchen you know, the kitchen beautician type thing. So I
• 8:36
  Speaker 6: would have my grandmother press my hair and that was
• 8:39
  Speaker 6: my thing when I was younger, and that was our
• 8:40
  Speaker 6: thing together. So beauty was always something that I loved,
• 8:42
  Speaker 6: and beauty and fashion kind of go hand in hand.
• 8:45
  Speaker 6: But it's just very weird, and you know, I have
• 8:46
  Speaker 6: a lot of haters in my styling world because they're.
• 8:48
  Speaker 1: Like, how she going beauty and do that? Like how
• 8:51
  Speaker 1: did she do that? She's from our world.
• 8:52
  Speaker 6: But I feel like beauty and fashion all kind of
• 8:54
  Speaker 6: go hand in hand. But yes, go to back to
• 8:56
  Speaker 6: your question. Born and raised in California, Los Angeles, California, Hollywood,
• 9:02
  Speaker 6: West Hollywood.
• 9:03
  Speaker 1: Beverly Hills. That was my spot. I went to Hamilton
• 9:06
  Speaker 1: High School with all the stars. We all grew up together.
• 9:10
  Speaker 6: From Omari, Ti Dollar Sign, Nipsey Hustle. I actually was
• 9:15
  Speaker 6: Nipsey's first stylist. I did Hustle in the House music video.
• 9:19
  Speaker 1: Okay, yes, I was the.
• 9:21
  Speaker 6: One that did like his first like marathon that first started,
• 9:24
  Speaker 6: you know, with the Crenshaw T shirts and so we did.
• 9:27
  Speaker 1: You know, he came to me and was like, I
• 9:28
  Speaker 1: want you to do me a T shirt and put
• 9:30
  Speaker 1: a six. Oh just sick, Oh.
• 9:35
  Speaker 6: My god when it got that cousin T shirt done,
• 9:38
  Speaker 6: and it's just like the history from there. But yes,
• 9:40
  Speaker 6: I was his first stylist that did all of those
• 9:42
  Speaker 6: the first music videos, first photo shoots and all of that.
• 9:46
  Speaker 1: Me and him was very very very very close, very
• 9:48
  Speaker 1: very close.
• 9:49
  Speaker 4: This is interesting.
• 9:50
  Speaker 5: So when you're starting out as a stylis, because this
• 9:52
  Speaker 5: is an easy at eighteen, are you leveraging the relationships
• 9:56
  Speaker 5: that you saw growing up from your mom or are
• 9:58
  Speaker 5: you creating your own relationships?
• 10:00
  Speaker 6: Shit, I'm so glad you asked that, because you know,
• 10:02
  Speaker 6: everybody said, oh, well, her mom, her mom. So yeah,
• 10:04
  Speaker 6: of course my mom and dad they put me on
• 10:06
  Speaker 6: of course, like any parents would, right. But I really
• 10:09
  Speaker 6: went into the industry. They got me with my first
• 10:11
  Speaker 6: styling agency, the Crystal Right Agency. She was the black
• 10:15
  Speaker 6: agent back in the day and gave me an opportunity.
• 10:18
  Speaker 6: There was a lot of big time agencies back in
• 10:19
  Speaker 6: the day. They wouldn't give black girls, you know, the
• 10:21
  Speaker 6: opportunity to be a stylist on their roster. But she
• 10:24
  Speaker 6: gave me an opportunity because she didn't know my mom
• 10:26
  Speaker 6: and knew me from being young. But I killed it
• 10:28
  Speaker 6: after that, you know, she gave me the opportunity, and
• 10:30
  Speaker 6: then I went into the world of just stiling and
• 10:33
  Speaker 6: really building my own name for myself. I did work
• 10:36
  Speaker 6: with my mom definitely and helping her and you know,
• 10:38
  Speaker 6: styling her stuff, but I definitely went out and made
• 10:41
  Speaker 6: a name for myself. Who's the first big that you
• 10:43
  Speaker 6: got Ooh my goodness, Tyresee Tyrese Gibson.
• 10:47
  Speaker 1: Back back in that time, Tyresee I've worked with.
• 10:50
  Speaker 6: I've worked with everybody though. I've worked with Queen my Tifa, Tyreese.
• 10:54
  Speaker 1: Gibson of course, who else?
• 10:56
  Speaker 6: Oh I got to always get a tongue tied, Angela Bassett,
• 10:59
  Speaker 6: Tyler Perry, Patti.
• 11:01
  Speaker 1: La Belle, Shaka Khan, you know, a lot a lot
• 11:03
  Speaker 1: of people. Brandy.
• 11:04
  Speaker 6: I grew up with Brandy on the Mosia Show. So
• 11:06
  Speaker 6: I'm like a real deal, real Hollywood girl, you know,
• 11:09
  Speaker 6: grew up under Mesa Hilton, brim Misa Hilton. I love you, Misa.
• 11:14
  Speaker 6: I would send this to you, Mesa shout out to
• 11:16
  Speaker 6: that one. Yes, Mysa was my mentor when I met Misa.
• 11:20
  Speaker 6: She worked with my mom when I was younger. I
• 11:22
  Speaker 6: met Misa at twelve years old. When I saw Misa
• 11:24
  Speaker 6: for the first time, I was like, oh my god,
• 11:26
  Speaker 6: I just want to grow up and be like her.
• 11:28
  Speaker 1: You know, like she was just my everything. Mesa is
• 11:30
  Speaker 1: the bomb. So yeah, I really was under like a
• 11:32
  Speaker 1: lot of big ones, you know.
• 11:33
  Speaker 2: So I really, So how do how does stylists make money?
• 11:36
  Speaker 1: Because oh, that's a good question.
• 11:38
  Speaker 2: Is it like Retaina somebody? All right? So you worked
• 11:41
  Speaker 2: with Tyres right, yep? And he pays you two thousand
• 11:46
  Speaker 2: dollars a month, or does the record label pay you
• 11:49
  Speaker 2: or does he pay you, Like I just need an
• 11:50
  Speaker 2: outfit for this, I'm gonna pay you just for this, right?
• 11:53
  Speaker 2: How does that work?
• 11:54
  Speaker 6: So that basically is a little bit of all of
• 11:56
  Speaker 6: what you're saying, But it depends on how you if
• 11:58
  Speaker 6: you're a freelance stylist or if you work in another agency.
• 12:01
  Speaker 6: So if you work going into agency, everything that you're
• 12:03
  Speaker 6: supposed to everything should go into your agency, and so
• 12:06
  Speaker 6: your agency will either give you a retainer if that's
• 12:09
  Speaker 6: something that you work out, or you work per job.
• 12:11
  Speaker 6: A lot of times the production will pay for the job,
• 12:13
  Speaker 6: you know, so whatever they're working for, it's not a
• 12:16
  Speaker 6: lot of times the celebrity. So if they're with a
• 12:18
  Speaker 6: record company, if they do like a photo shoot or
• 12:20
  Speaker 6: they do something, it's normally whoever is putting on that
• 12:24
  Speaker 6: shoot that's paying for it. But then a lot of times,
• 12:26
  Speaker 6: you know, nowadays with social media, the celebrities are paying
• 12:28
  Speaker 6: for a lot themselves because they want to, you know,
• 12:31
  Speaker 6: just be flying their regular life. But I really I
• 12:35
  Speaker 6: retire from styling five years ago, and I'm so thankful
• 12:38
  Speaker 6: that I did because I feel like now with.
• 12:40
  Speaker 1: Social media, are they really getting paid?
• 12:44
  Speaker 6: I mean the top ones are when you're working for stars,
• 12:47
  Speaker 6: and you know, you're working for different things, but a
• 12:49
  Speaker 6: lot of people and everybody wants a favor now, they
• 12:51
  Speaker 6: want something for a post or you know, it's like,
• 12:53
  Speaker 6: come on, we got to make some money out here.
• 12:55
  Speaker 6: So I really dipped at the right time. But during
• 12:58
  Speaker 6: my entire career from eighteen years old, I worked under
• 13:02
  Speaker 6: really big stylists as well, you know, and I really
• 13:04
  Speaker 6: learned the ropes Stacy young Timothy Snell. I worked under
• 13:08
  Speaker 6: really really big stylist at the time, Susan Moses, and
• 13:12
  Speaker 6: from there they really taught me. You know, at a
• 13:15
  Speaker 6: certain age they were just like, I don't want to
• 13:16
  Speaker 6: do this anymore. So when I went in eighteen, I said,
• 13:19
  Speaker 6: by the time I'm thirty, I know, I'm gonna probably
• 13:21
  Speaker 6: be over this, you know, and I need something else
• 13:24
  Speaker 6: that I.
• 13:24
  Speaker 1: Need to go into, like a business. So what is
• 13:26
  Speaker 1: that going to be?
• 13:27
  Speaker 6: So I was continuously thinking of what I wanted to do,
• 13:31
  Speaker 6: and everybody does fashion, you know, and then you have
• 13:34
  Speaker 6: Fashion Nova and then you have all these other fashion
• 13:36
  Speaker 6: brands and all this.
• 13:37
  Speaker 1: So I was like, you know what passion is not
• 13:39
  Speaker 1: what I want to do.
• 13:41
  Speaker 6: And I of course saw the craze of lace front
• 13:45
  Speaker 6: wigs on our women.
• 13:49
  Speaker 1: Lord Lord, Lord, And I'm not hating on the lace front.
• 13:52
  Speaker 5: I'm I'm just not a fan of lease.
• 13:55
  Speaker 1: I'm not a fan.
• 13:56
  Speaker 6: I'm exactly because you know, this is the thing we
• 14:00
  Speaker 6: need to understand that these stylists are out here doing
• 14:03
  Speaker 6: things that are really not cool. Alaye's front wig is
• 14:06
  Speaker 6: something that was created for the Hollywood world, for a movie,
• 14:10
  Speaker 6: for a black woman to have consistency and continuity with
• 14:12
  Speaker 6: her hair.
• 14:14
  Speaker 1: That's what it was for. The stylist took it.
• 14:17
  Speaker 6: And now we're wearing them to bed, We're wearing them,
• 14:19
  Speaker 6: you know, for a month, We're you know, we're wearing
• 14:21
  Speaker 6: them too much.
• 14:23
  Speaker 1: We're wearing them, only wearing them.
• 14:24
  Speaker 6: So it's like it's gotten overwhelmingly just a lot and
• 14:28
  Speaker 6: a lot of the women don't know what they're doing.
• 14:29
  Speaker 1: So a lot of women have no edges.
• 14:32
  Speaker 6: Or their hair is totally bald, or they're just continuously
• 14:36
  Speaker 6: covering and covering, and we have like it's like an
• 14:38
  Speaker 6: epidemic at this point with our women, and no one's
• 14:42
  Speaker 6: really talking about it because everyone's very embarrassed about it.
• 14:45
  Speaker 6: You know a lot of the women they just cover,
• 14:47
  Speaker 6: you know, cover and go. And so my home model
• 14:49
  Speaker 6: with Hollywood Hair Bar is you know, why cover the
• 14:51
  Speaker 6: problem when.
• 14:52
  Speaker 1: You can fix it? Because you can fix it.
• 14:54
  Speaker 6: A lot of women are told that they cannot. And
• 14:57
  Speaker 6: so with the right products and the right ingredients and
• 14:58
  Speaker 6: the right things, grow your hair. And so that's basically
• 15:02
  Speaker 6: what I've.
• 15:02
  Speaker 1: Done, and we have helped over a million women at
• 15:05
  Speaker 1: this point. So I'm really excited.
• 15:07
  Speaker 5: So you made the pivot, though, because that's not easy. No, right,
• 15:11
  Speaker 5: Like you've done something, You've watched your mom do something, yes,
• 15:15
  Speaker 5: in fashion, but you make the pivot.
• 15:17
  Speaker 4: But you said that you grew up.
• 15:18
  Speaker 5: In an entrepreneurial household every day, So what kind of
• 15:21
  Speaker 5: lessons did you see that made you feel sufficient and
• 15:25
  Speaker 5: comfortable to make that pivot?
• 15:26
  Speaker 1: Right?
• 15:27
  Speaker 6: So I would say going through the industry and really
• 15:30
  Speaker 6: seeing that it wasn't built for me to win that
• 15:34
  Speaker 6: I was basically creating a brand for every single artist
• 15:39
  Speaker 6: that I worked for. You know, I worked with Jeremiah,
• 15:42
  Speaker 6: I worked with French Montana. I've worked with some really
• 15:44
  Speaker 6: big names right for twenty years, Like for Real, that
• 15:48
  Speaker 6: was my bread and butter I made money. I made
• 15:50
  Speaker 6: good money, one of the top stylists in Los Angeles,
• 15:53
  Speaker 6: really made a name for myself.
• 15:54
  Speaker 1: But I knew that that could only take me so far.
• 15:57
  Speaker 6: It's like they're able to you know, the stars that
• 15:59
  Speaker 6: we're working with, they're able to go and retire on
• 16:02
  Speaker 6: what we've created for them. So what is left for us,
• 16:05
  Speaker 6: the people that are on the other side of the
• 16:08
  Speaker 6: of the camera.
• 16:10
  Speaker 1: What does our future look like? Because we're creatives as well,
• 16:13
  Speaker 1: and so for me, I always, you know, the branding
• 16:16
  Speaker 1: and coming out with brands.
• 16:17
  Speaker 6: And things of that sort. I've been doing that since
• 16:19
  Speaker 6: a young girl. So it was not like the first
• 16:21
  Speaker 6: brand I came out with. I had like a T
• 16:23
  Speaker 6: shirt line, a really cute handbag line, and everything that
• 16:26
  Speaker 6: I did when I was younger.
• 16:27
  Speaker 1: I mean I made it in Cosmo, you know, Gilimber magazine.
• 16:29
  Speaker 6: Like I really would always take it to the hill,
• 16:32
  Speaker 6: but then a celebrity would call, or you know, I'd
• 16:34
  Speaker 6: have to go back and really do my real job,
• 16:36
  Speaker 6: which was styling, and that takes so much of your
• 16:39
  Speaker 6: time and effort. So I was basically I would say
• 16:43
  Speaker 6: that my last show that I did right before the
• 16:46
  Speaker 6: last show that I did. I was watching this video
• 16:49
  Speaker 6: of Dame Dash and he was talking, and you know,
• 16:52
  Speaker 6: we all love Dame Dash, and he was just dropping
• 16:55
  Speaker 6: so much knowledge, and I was like, Dang. I was
• 16:57
  Speaker 6: sitting with somebody and I said, Dang, if I could
• 16:58
  Speaker 6: get under Dame Dash, I would be a beast. Even
• 17:01
  Speaker 6: though I was already a beast, I said, I would
• 17:03
  Speaker 6: be a beast, like a real beast. Two weeks later,
• 17:05
  Speaker 6: I get a call for a show with Dame Dash
• 17:09
  Speaker 6: and I'm.
• 17:09
  Speaker 2: Like, oh my god.
• 17:09
  Speaker 1: They called me.
• 17:10
  Speaker 6: They said, dam Dash is one of the houses. So
• 17:11
  Speaker 6: I did a show called the Next Big Thing.
• 17:14
  Speaker 1: It was like a music competition.
• 17:15
  Speaker 6: Show on BET and it was Dame Dash. Theytoven and
• 17:19
  Speaker 6: Tina Davis were the you know, the judges. And so
• 17:23
  Speaker 6: I was with Dame Dash for the next eight weeks
• 17:26
  Speaker 6: and we became super cool. I loved Dang and I
• 17:29
  Speaker 6: actually just ran him to in the airport and told
• 17:31
  Speaker 6: my story.
• 17:31
  Speaker 1: He was like what he couldn't believed it. He was
• 17:33
  Speaker 1: so excited, so happy for me. But I told him,
• 17:35
  Speaker 1: I said, you gave me a lot of knowledge during
• 17:38
  Speaker 1: that show. You didn't even know it.
• 17:39
  Speaker 6: You was dropping knowledge on all those young kids. But really,
• 17:43
  Speaker 6: I was sitting there soaking it up as well. And
• 17:46
  Speaker 6: one of the things that stood out to me was
• 17:48
  Speaker 6: he said he was talking to the kids.
• 17:50
  Speaker 1: He was like, what did little Wayne do? How did
• 17:52
  Speaker 1: a little Wayne just blow? Blow?
• 17:53
  Speaker 2: Blow?
• 17:54
  Speaker 1: You know what little Wayne did?
• 17:55
  Speaker 6: He said, littl Wayne flooded the internet, he flooded everything.
• 17:59
  Speaker 6: And that stuck with me and I was like, that's
• 18:01
  Speaker 6: exactly what I'm going to do, and that's what I did,
• 18:04
  Speaker 6: and we'll get to that next when you asked me
• 18:05
  Speaker 6: that question. But that's what I did. But I did
• 18:07
  Speaker 6: it organically and that was the secret to my sauce.
• 18:11
  Speaker 6: I didn't do it through pain. So yeah, yeah, let's
• 18:14
  Speaker 6: go into that. Okay, So basically in a nutshell when
• 18:16
  Speaker 6: I came up with Hollywood her, but I was sitting
• 18:18
  Speaker 6: on that show and soaking up all the knowledge and
• 18:21
  Speaker 6: literally sitting there with my laptop all my downtown, making
• 18:24
  Speaker 6: my you know, my logo, creating my website.
• 18:28
  Speaker 1: Those types of things I really had learned.
• 18:30
  Speaker 6: There was an amazing family friend I have, and she's
• 18:32
  Speaker 6: a really amazing online market Her name.
• 18:34
  Speaker 1: Is Nicole Cooper.
• 18:36
  Speaker 6: She told me a long time ago, she said, Tippy,
• 18:38
  Speaker 6: if you want to work make it on the internet.
• 18:40
  Speaker 6: You need to learn how to do everything yourself first.
• 18:43
  Speaker 6: Learn how to do your logo, learn how to do
• 18:45
  Speaker 6: your website, learn how to market learn how to all
• 18:48
  Speaker 6: the things that you need so that you can then
• 18:51
  Speaker 6: you know, once you do better and you can hire people,
• 18:53
  Speaker 6: you can know how to manage them properly.
• 18:56
  Speaker 1: So that's what I did, and so I learned how
• 18:58
  Speaker 1: to do everything.
• 18:58
  Speaker 6: And so because I'm a creator and a creative and
• 19:00
  Speaker 6: a brander and a brand you know, that's really what
• 19:02
  Speaker 6: I do. I was able to get on different tools
• 19:05
  Speaker 6: and really learn. So I made everything. So I sat
• 19:07
  Speaker 6: there made all my stuff. And that's the reason why
• 19:10
  Speaker 6: they say my intellectual properties are worth so much because
• 19:12
  Speaker 6: I literally a behind every single thing in the brand, right,
• 19:16
  Speaker 6: not just the product, but the logo, the color, the
• 19:19
  Speaker 6: you know, the marketing, the way we talk to the customer,
• 19:20
  Speaker 6: all of that. So in a nutshell, when I launched,
• 19:24
  Speaker 6: I basically went into engagement share groups. At the time,
• 19:29
  Speaker 6: I don't know if you know, but like you know,
• 19:31
  Speaker 6: the share for share type thing.
• 19:32
  Speaker 1: And this was like in twenty eighteen.
• 19:34
  Speaker 6: I got into an engagement share group that basically I've
• 19:37
  Speaker 6: been around for ten years and they basically would drop
• 19:39
  Speaker 6: on this group chat called kick I think it's called
• 19:42
  Speaker 6: Kick or kik. It's like we can have a group
• 19:45
  Speaker 6: and you can have up to fifty people in the group,
• 19:47
  Speaker 6: and you can have all these different rooms. And so
• 19:49
  Speaker 6: they would break you off on the rooms depending on
• 19:51
  Speaker 6: how many followers you had. And then when they say drop,
• 19:54
  Speaker 6: you drop, and you would drop in your basically your ad,
• 19:56
  Speaker 6: your picture and your you know you and your you know,
• 20:00
  Speaker 6: your your your comment, your post whatever. They would post
• 20:04
  Speaker 6: it and you would post theirs and it would stay
• 20:06
  Speaker 6: on there page for an hour, two hours maybe, and
• 20:07
  Speaker 6: you would do this all day long. And I became
• 20:10
  Speaker 6: a nut, a fanatical with it. And I was making money.
• 20:13
  Speaker 6: I mean the first month I made like fifty thousand
• 20:15
  Speaker 6: dollars and I was like, oh my.
• 20:17
  Speaker 1: God, I mean fifty thousand dollars in one month. This
• 20:19
  Speaker 1: is something, right.
• 20:20
  Speaker 4: What was the product?
• 20:21
  Speaker 6: This was the hair growth serum, the hair Okay, yeah,
• 20:23
  Speaker 6: So I knew how to talk to the consumer, you know,
• 20:25
  Speaker 6: I knew how to basically ask them or opened into
• 20:29
  Speaker 6: question in my comment section, you know, in the area
• 20:31
  Speaker 6: where you have your your your what is it called?
• 20:34
  Speaker 6: Oh my god, I'm losing my thought.
• 20:36
  Speaker 2: You know on the comments your common.
• 20:38
  Speaker 6: Section, Yeah, I guess you're coming. Well, not your comment section,
• 20:40
  Speaker 6: but your your caption.
• 20:42
  Speaker 4: Your caption gotchy.
• 20:43
  Speaker 6: So in the caption I would tell them, like I
• 20:45
  Speaker 6: knew how to get to the woman's psyche, a black
• 20:47
  Speaker 6: womans psyche, because I am a black woman and I
• 20:49
  Speaker 6: know that what we want, right, I asked them, do
• 20:51
  Speaker 6: you want to grow your hair? Do you want to
• 20:52
  Speaker 6: grow you were your daughter's hair, So I knew exactly
• 20:54
  Speaker 6: what to ask them. And then I would say, comment
• 20:56
  Speaker 6: me below. They would comment me below, and then I
• 20:58
  Speaker 6: would go in and I would say check your Then
• 21:00
  Speaker 6: I would sell my butt off in the DM and
• 21:02
  Speaker 6: be like, this is what we do.
• 21:03
  Speaker 4: Da da da da.
• 21:04
  Speaker 6: These are how many reviews we have. This is the ingredients,
• 21:06
  Speaker 6: This is how fast it's gonna work. Because we have
• 21:07
  Speaker 6: a product that works in seven to fourteen days, you're
• 21:09
  Speaker 6: gonna grow your.
• 21:10
  Speaker 1: Hair, regardless alopecia.
• 21:12
  Speaker 6: You know you're gonna see a little fuz you're gonna
• 21:14
  Speaker 6: see something in seven to fourteen days, which is kind
• 21:16
  Speaker 6: of unheard of with an all natural product. So I
• 21:18
  Speaker 6: was the one that came to the game with that,
• 21:20
  Speaker 6: and you know everyone now they try to say seven
• 21:21
  Speaker 6: fourteen days, but that was something that we came with.
• 21:23
  Speaker 6: No one had ever said that before. So the people
• 21:25
  Speaker 6: were blown away. And I was able to show them
• 21:28
  Speaker 6: women with long hair, black women with long hair. So
• 21:31
  Speaker 6: I got to the psyche of the women and they
• 21:32
  Speaker 6: bought into it.
• 21:34
  Speaker 1: They bought into it.
• 21:34
  Speaker 6: Like this in the beginning, like they did. Then we
• 21:39
  Speaker 6: continue that. I did that for about fifteen months. About
• 21:42
  Speaker 6: fifteen months, about twelve months in, I started getting calls
• 21:46
  Speaker 6: from marketing agency. I'm like, marketing agency, I believe in
• 21:49
  Speaker 6: zero dollars for marketing. I'm making fifty thousand. Because I
• 21:52
  Speaker 6: was like, consistently, you know, and I had about one
• 21:54
  Speaker 6: hundred thousand to my website every month. And this is
• 21:56
  Speaker 6: just for no money, right, not having to pay for anything.
• 21:59
  Speaker 6: So I thought I was doing well. They consistently bombarded
• 22:02
  Speaker 6: me to a certain extent, and then once I found
• 22:04
  Speaker 6: out who they were, I was like, okay, I'm gonna
• 22:07
  Speaker 6: give them a try. We started in and I'll never
• 22:10
  Speaker 6: forget this day. They'll be like, okay, so you're gonna
• 22:11
  Speaker 6: start you have to pay us five thousand dollars a month,
• 22:14
  Speaker 6: And I was like, you know, when you start making
• 22:16
  Speaker 6: money like five thousand, I mean five thousand a month
• 22:20
  Speaker 6: the group. Yeah, no, no, no, this is to actually
• 22:22
  Speaker 6: be with the big time marketing agency.
• 22:24
  Speaker 2: Now.
• 22:24
  Speaker 6: So now we're less thany You're fifteen months in, you're
• 22:26
  Speaker 6: making fifty thousand a month. You're feeling like you cool
• 22:28
  Speaker 6: for free being out. Now you're leaving a DMS. Now
• 22:31
  Speaker 6: you're leaven dealing with people directly. Now you're onto the
• 22:34
  Speaker 6: bigger you know, social media marketing agency that now they
• 22:38
  Speaker 6: can run ads on Facebook and Instagram and YouTube and
• 22:41
  Speaker 6: Snapchat and all these things, you know. So I'm like, okay,
• 22:44
  Speaker 6: So they're like five thousands a month, I'm like okay, fine.
• 22:46
  Speaker 6: So then they said, and I said, and then what
• 22:48
  Speaker 6: I have to pay for the ads? They're like yeah,
• 22:51
  Speaker 6: so like, well how much is that? So they said, like, uh,
• 22:54
  Speaker 6: I thought I was gonna do two fifty a day.
• 22:55
  Speaker 1: No, this was my thought. I'm gonna give y'all two
• 22:57
  Speaker 1: fifty a day facebo yeah, Facebook ad two fifty a day,
• 23:00
  Speaker 1: and then I'm gonna make five hundred.
• 23:02
  Speaker 6: Then I'll to two fifty a day every day, you
• 23:04
  Speaker 6: know what I mean? Two fifty a day every day. No,
• 23:06
  Speaker 6: that wasn't what it was. He was like, you know what,
• 23:07
  Speaker 6: You're gonna have to just give us free rain to
• 23:09
  Speaker 6: just spend the money.
• 23:11
  Speaker 1: I'm like, oh my god.
• 23:12
  Speaker 6: I'm like, okay, well, how much you're gonna spend like
• 23:13
  Speaker 6: maybe fifteen hundred dollars a day, maybe two thousand. We
• 23:15
  Speaker 6: have to figure it out. We have to test first,
• 23:17
  Speaker 6: we have to do others. So I'm like, okay, fine.
• 23:18
  Speaker 6: So I put it in God's hands and I'm like, well,
• 23:22
  Speaker 6: you know You've come this far, so I think you've
• 23:24
  Speaker 6: done everything right. What I did was I did everything
• 23:27
  Speaker 6: right because I studied for ten years. I studied from
• 23:29
  Speaker 6: twenty eight to twenty eighteen on online marketing the things
• 23:32
  Speaker 6: to do right. So when I came out with the website,
• 23:34
  Speaker 6: I have my pixel set up, so my pixel was
• 23:36
  Speaker 6: capturing all of that free organic you know, traffic that
• 23:40
  Speaker 6: I was having that came to the site. So that
• 23:42
  Speaker 6: was like golden, That's what That's the step that everybody skips.
• 23:48
  Speaker 6: You gotta put in the work. You can't just put
• 23:50
  Speaker 6: Facebook ads and think that like that's gonna blow you
• 23:53
  Speaker 6: up the way I blew up.
• 23:54
  Speaker 1: No.
• 23:54
  Speaker 6: The reason why we had such success because I really
• 23:57
  Speaker 6: put in the work.
• 23:58
  Speaker 1: I was doing those shares from five to freaking twelve
• 24:02
  Speaker 1: am every day for fifteen months, and I put in
• 24:05
  Speaker 1: the work.
• 24:05
  Speaker 6: So by the time we got to the ads, they
• 24:07
  Speaker 6: had all of the data that they needed to get
• 24:10
  Speaker 6: to my customer. So at that point it was like
• 24:13
  Speaker 6: I went from making fifty thousand dollars a month to
• 24:17
  Speaker 6: the first month with the ad agency, we did a
• 24:19
  Speaker 6: million dollars.
• 24:21
  Speaker 1: So he return, yeah, exactly right.
• 24:23
  Speaker 6: Then every month consistently after that we did two million dollars.
• 24:29
  Speaker 6: Then our peak was three point four million dollars, which
• 24:32
  Speaker 6: is so funny that I didn't even know that. I
• 24:34
  Speaker 6: just found that out a few weeks ago when I
• 24:36
  Speaker 6: was looking through my own data, because you know, when
• 24:39
  Speaker 6: the number.
• 24:40
  Speaker 1: Get so high, you just be like, But basically I
• 24:43
  Speaker 1: was shocked.
• 24:44
  Speaker 6: To know that we did three point four one in
• 24:46
  Speaker 6: a month. But basically we did that consistently for two years.
• 24:49
  Speaker 6: We did at least two million dollars a month for
• 24:50
  Speaker 6: like two years, and that was during the entire pandemic.
• 24:53
  Speaker 1: That was during you know, all the time.
• 24:54
  Speaker 6: People online, So we were able to build up a
• 24:57
  Speaker 6: really amazing like tribe of women you know that really
• 25:03
  Speaker 6: loved the product and loved the fact that there was
• 25:05
  Speaker 6: a black woman behind it, the fact that I owned
• 25:07
  Speaker 6: it one hundred percent, because they couldn't believe that in
• 25:11
  Speaker 6: the beginning. It was hell on wheels. You know, our women,
• 25:13
  Speaker 6: we're like, yoh, she is scammed. And so there's a
• 25:16
  Speaker 6: lot of stuff still out there online today that's still
• 25:18
  Speaker 6: living from those days. But basically, in a nutshell, we
• 25:21
  Speaker 6: had some things that we went through. I went through
• 25:23
  Speaker 6: for film house situation where they were shipping all my
• 25:26
  Speaker 6: orders backwards. So as soon as we got to the
• 25:28
  Speaker 6: million dollar months, I'm like, okay, I need a f
• 25:30
  Speaker 6: filming house. My house has filled, everything's filled, I have
• 25:32
  Speaker 6: everybody working. I mean, it's just got it out of hand.
• 25:34
  Speaker 6: I'm like, I need a f filminghouse. So we got
• 25:35
  Speaker 6: the fulfillment house and they basically started shipping all my
• 25:39
  Speaker 6: orders backwards.
• 25:41
  Speaker 1: So if we were.
• 25:41
  Speaker 6: Two weeks behind at that point, it was so they
• 25:43
  Speaker 6: screwed up all my stuff for a good six to
• 25:46
  Speaker 6: eight weeks.
• 25:47
  Speaker 1: So a lot of the trolls then had to say, yes,
• 25:50
  Speaker 1: she ain't shipping any ride and you know, so it
• 25:52
  Speaker 1: got really really crazy.
• 25:53
  Speaker 6: I really was taken over by how much hate is
• 25:57
  Speaker 6: online I mean it's crazy, right. So I knew because
• 26:01
  Speaker 6: I've dealt with celebrities. I grew up in that world.
• 26:03
  Speaker 1: I knew.
• 26:04
  Speaker 6: So I was like, I'm not reading any of this.
• 26:06
  Speaker 6: I'm not responding. Nobody will ever hear me respond on
• 26:09
  Speaker 6: the trolls.
• 26:09
  Speaker 1: And this and that.
• 26:10
  Speaker 6: So at this point, now you start seeing the comments change.
• 26:15
  Speaker 6: Now you start seeing people, oh my god, I love
• 26:17
  Speaker 6: this product.
• 26:18
  Speaker 1: It's working. This is my comp these are my reviews.
• 26:20
  Speaker 2: I mean, you know there might before and now can
• 26:22
  Speaker 2: we go there for a sec?
• 26:23
  Speaker 5: Because the marketing, that's one thing, right, but nothing works
• 26:28
  Speaker 5: without the product boom right, And so I saw you
• 26:30
  Speaker 5: you had this quote you said, sometimes the right CEO
• 26:33
  Speaker 5: with the right product makes for the perfect formula. Yes,
• 26:36
  Speaker 5: so let's talk about the process of you getting the product? Yeah,
• 26:40
  Speaker 5: because that's not easy to have something. That's all natural
• 26:43
  Speaker 5: to have something. And even when you post a question,
• 26:46
  Speaker 5: do you want your head to growl?
• 26:47
  Speaker 4: Right?
• 26:48
  Speaker 5: That's triggering for a lot of people right now, it's like,
• 26:50
  Speaker 5: of course I want my head. Of course I want
• 26:52
  Speaker 5: to So what was the process of you actually creating
• 26:55
  Speaker 5: this product? I'm sure there were scientists and labs and
• 26:58
  Speaker 5: all right, you come from a background in fashion and beauty.
• 27:02
  Speaker 5: So how did this come about the actual product?
• 27:05
  Speaker 6: Well, I have an angel that is the woman behind
• 27:11
  Speaker 6: the Secret Sauce that works with me, and she basically
• 27:17
  Speaker 6: came up with this phenomenal Like basically, you have a manufacturer.
• 27:20
  Speaker 6: So in the world of beauty products, you go to
• 27:23
  Speaker 6: a manufacturer right to formulate the product for you. Okay,
• 27:27
  Speaker 6: you say, this is what I wanted to be in
• 27:29
  Speaker 6: the end, and so they go back and they do
• 27:30
  Speaker 6: their magic and they come to you with samples and this,
• 27:33
  Speaker 6: that and the third I didn't do that.
• 27:34
  Speaker 1: I went backwards.
• 27:35
  Speaker 6: So I had a woman that I was dealing with
• 27:37
  Speaker 6: that I met online that had this amazing product that
• 27:40
  Speaker 6: she was basically that she had and so she reached
• 27:43
  Speaker 6: out to me. Somehow we met each other online. She
• 27:47
  Speaker 6: shared with me about this phenomenal product that she had
• 27:49
  Speaker 6: and I'm like, oh my god, are you kid me.
• 27:50
  Speaker 6: She's like, yeah, and I can work with you because
• 27:52
  Speaker 6: I think you got you got it. She's like, I'm
• 27:54
  Speaker 6: on your website, I mean on your social media page. You're,
• 27:57
  Speaker 6: you know, a celebrity fashion stylist. If you want to
• 27:59
  Speaker 6: do a business, this is a great business to get
• 28:00
  Speaker 6: into and.
• 28:01
  Speaker 1: I'm like, yeah, that's a great idea. Girl.
• 28:03
  Speaker 6: I sat on Hollywood hairbar for five years, the concept,
• 28:07
  Speaker 6: the idea, the everything, and she would call meverybo another year, girl,
• 28:12
  Speaker 6: I'd have made a million dollars now. And she's just
• 28:14
  Speaker 6: selling it whatever, you know, just selling it.
• 28:15
  Speaker 1: To her people.
• 28:16
  Speaker 6: I'm like really, She's like, yeah, just online through her
• 28:19
  Speaker 6: website or whatever.
• 28:20
  Speaker 1: And I'm like, oh my god.
• 28:21
  Speaker 6: So I continue to work with her and formulate other
• 28:27
  Speaker 6: things and work on the serum. But the serum, I literally, God,
• 28:32
  Speaker 6: send me an angel. I'm her angel, and she's my angel.
• 28:34
  Speaker 6: So I have an amazing manufacturer that's a black woman.
• 28:39
  Speaker 1: So that makes a big difference.
• 28:42
  Speaker 6: Then, you know, going to a different type of you know,
• 28:45
  Speaker 6: manufacturing plant that just make a product. And that's the
• 28:47
  Speaker 6: difference why our product is so good and why it
• 28:51
  Speaker 6: works compared to all the things that are on the
• 28:53
  Speaker 6: shelf in the store or even things that sell online,
• 28:56
  Speaker 6: is because we have a woman that is a black
• 28:59
  Speaker 6: woman that understands exactly what we need. And I also
• 29:01
  Speaker 6: am that woman as well. So we basically she formulated
• 29:05
  Speaker 6: the serum and then me and her formulated everything else.
• 29:08
  Speaker 2: How'd you call it?
• 29:09
  Speaker 6: The name, so Hollywood hair Bar. Of course, Hollywood is me.
• 29:13
  Speaker 6: I'm from Hollywood, California, And because Hollywood is so indebted
• 29:19
  Speaker 6: in me, I wanted to use the word Hollywood because
• 29:21
  Speaker 6: I knew that it would pop all over And one
• 29:24
  Speaker 6: of our top spots is Brooklyn, New York, and New
• 29:26
  Speaker 6: York and you know the East Coast, Like the East Coast,
• 29:29
  Speaker 6: y'all love Hollywood Hairbar like so much.
• 29:31
  Speaker 1: I'm like, oh my god, like I definitely need. I
• 29:32
  Speaker 1: wish I needed, like I need a store out here,
• 29:35
  Speaker 1: you know what I.
• 29:35
  Speaker 6: Mean, Like seriously, But basically, the Hollywood name I knew
• 29:38
  Speaker 6: would resonate all over the world, and it would resonate
• 29:41
  Speaker 6: from who I was, because you know, celebrity stars, that
• 29:44
  Speaker 6: whole thing.
• 29:45
  Speaker 1: And then hair bar was like, yeah, now come to
• 29:48
  Speaker 1: the hair bar.
• 29:49
  Speaker 6: Let me give you some you know, like let me
• 29:51
  Speaker 6: help you get some inches, let me help you grow
• 29:52
  Speaker 6: your hair. So the concept of the Hollywood hair bar,
• 29:56
  Speaker 6: the women just ate it up. They ate it up,
• 29:58
  Speaker 6: and they eat it up all over the world. I
• 29:59
  Speaker 6: mean we tell everywhere Africa, Canada, you know, the UK, Switzerland, Netherlands,
• 30:04
  Speaker 6: oh my god, everywhere. And so that name really rung
• 30:08
  Speaker 6: really rung. Well, but like I said, I'm a brander.
• 30:10
  Speaker 2: So the Hollywood Hair Bar, most people would assume that's
• 30:13
  Speaker 2: a brick and mortar hair salon.
• 30:16
  Speaker 6: Yes, so we are going to have hair growth so
• 30:18
  Speaker 6: because we are a COVID baby, you know, we're COVID
• 30:21
  Speaker 6: birth business. We came out with it at that time,
• 30:24
  Speaker 6: but COVID came, so I'm coming with it now and
• 30:27
  Speaker 6: I'm basically releasing a hair growth bar.
• 30:30
  Speaker 1: So like basically Hollywood hair Bar, hair.
• 30:33
  Speaker 6: Growth salon where you can come and get different treatments
• 30:36
  Speaker 6: to grow your hair.
• 30:36
  Speaker 2: Brick and mortar, yes, in La.
• 30:38
  Speaker 1: Yes.
• 30:39
  Speaker 2: So all right, so let's let's unpack this a little bit.
• 30:41
  Speaker 2: So you come up with the product, yes, and then
• 30:45
  Speaker 2: you how many followers did you have on social media
• 30:48
  Speaker 2: at this time?
• 30:49
  Speaker 1: Good question.
• 30:50
  Speaker 6: So Hollywood Hair Bar's page, I was able to build
• 30:54
  Speaker 6: it up to I started with like sixty thousand, you
• 30:57
  Speaker 6: know when when we like like once, I really was
• 31:00
  Speaker 6: going in with Hollywood Hairbar.
• 31:01
  Speaker 1: You know, I started as a hair page.
• 31:03
  Speaker 6: It was course called Hollywood hair Bar, but before the
• 31:05
  Speaker 6: product was launched, I was able to build it up
• 31:08
  Speaker 6: just with black women wanting to see and love long hair.
• 31:11
  Speaker 3: You know.
• 31:11
  Speaker 2: So you just started it as like a look book page, yes,
• 31:15
  Speaker 2: off of your own.
• 31:15
  Speaker 1: Page or else, started a new page.
• 31:18
  Speaker 2: But you didn't know nobody knew that she was behind
• 31:20
  Speaker 2: it exactly. No.
• 31:21
  Speaker 1: And that's the other thing I was. You know, I
• 31:23
  Speaker 1: come from the entertainment industry.
• 31:25
  Speaker 6: I have not asked one star, not one celebrity to
• 31:29
  Speaker 6: do a post for me, to do anything for me.
• 31:32
  Speaker 1: I just was like, I don't want to ask them
• 31:33
  Speaker 1: for anything.
• 31:34
  Speaker 6: I want them to look at me and see me
• 31:37
  Speaker 6: as their equal, and when they see my brand.
• 31:40
  Speaker 1: Say, oh my god, I'm so proud of her.
• 31:42
  Speaker 6: You know, how can I help or how can I
• 31:44
  Speaker 6: post something for you now? So basically I didn't start
• 31:46
  Speaker 6: with any celebrities, any influencers, just literally with my core
• 31:50
  Speaker 6: knowledge of knowing what the people want to see. So
• 31:53
  Speaker 6: what I did well as a celebrity fashion stylist was
• 31:57
  Speaker 6: to give the people what they want to see. So
• 31:58
  Speaker 6: I created images, right, So within creating those images and
• 32:02
  Speaker 6: those looks, you give people something to aspire to look like.
• 32:06
  Speaker 1: And so I took that same concept and put.
• 32:08
  Speaker 6: It in a beauty brand basically, and so I made
• 32:11
  Speaker 6: the product poppy and pretty and you know, like candy
• 32:15
  Speaker 6: to where the women just they wanted you know, they
• 32:16
  Speaker 6: sit it on their bathrooms and they're like, this is
• 32:18
  Speaker 6: actually the decoration.
• 32:19
  Speaker 1: You know, they love it. It's very, very beautiful.
• 32:23
  Speaker 6: Poppy, and I wanted to really market something to the
• 32:27
  Speaker 6: black woman in the haircare world that was bombed.
• 32:30
  Speaker 2: You did you have the product before you started the
• 32:33
  Speaker 2: page or you had the page before you started.
• 32:35
  Speaker 6: I've always known about the product, so I knew what
• 32:36
  Speaker 6: I was doing. Yes, so I did it.
• 32:39
  Speaker 2: When did I launch? When did you launch? I'm asking
• 32:43
  Speaker 2: you this because we actually had a similar situation. We
• 32:45
  Speaker 2: had a page called fashion Wave before we had the
• 32:50
  Speaker 2: idea for Ernie Alisia. The original idea was that it
• 32:53
  Speaker 2: was wow, it was a look for page. You gra
• 32:56
  Speaker 2: actually grew it to like twelve thousand followers. It didn't
• 32:59
  Speaker 2: take off the way we wanted it. Yeah, that was
• 33:01
  Speaker 2: the idea was to grow the page and then get
• 33:03
  Speaker 2: the page to the point where I had one hundred
• 33:05
  Speaker 2: thousand million followers, and then we were gonna have small
• 33:09
  Speaker 2: businesses like advertise on it.
• 33:11
  Speaker 1: Mm hmm exactly.
• 33:13
  Speaker 2: That was the idea behind it.
• 33:14
  Speaker 1: Yeah.
• 33:15
  Speaker 2: So okay, so you build it and they will come. Strategy,
• 33:19
  Speaker 2: you build the look book first, not selling anything, right,
• 33:21
  Speaker 2: just building an organic following in a community.
• 33:25
  Speaker 1: And at what point do you feel like it's time?
• 33:28
  Speaker 2: Yes?
• 33:28
  Speaker 6: Right, So I just really had the on social media.
• 33:33
  Speaker 6: You really got to have some kind of secret sauce
• 33:35
  Speaker 6: to get your page popping, you know, you really do.
• 33:37
  Speaker 6: You have to know what the people want to see.
• 33:38
  Speaker 6: You have to know what they.
• 33:39
  Speaker 1: Want to hear.
• 33:40
  Speaker 6: Because I am a and this is funny, but you
• 33:44
  Speaker 6: know we have influencers now, right, social media influencers, but
• 33:49
  Speaker 6: the stylist, celebrity stylists, lebrity hair, stylist, makeup. We were
• 33:54
  Speaker 6: the original influencers before social media, you know what I mean,
• 33:59
  Speaker 6: the one that you would say, okay, you got to
• 34:00
  Speaker 6: do this, that that this was gonna make you pop word,
• 34:02
  Speaker 6: you know. So we really have the juice if we
• 34:05
  Speaker 6: all like the back of the day ones, you know,
• 34:07
  Speaker 6: like me that's been around for forever, the real ones,
• 34:09
  Speaker 6: if we just put our expertise to the table with
• 34:12
  Speaker 6: social media, because we're like little many producers walking around here,
• 34:16
  Speaker 6: you know, because we are real in the industry, worked
• 34:19
  Speaker 6: on you know, all the sets and all those things.
• 34:21
  Speaker 6: So if you have the eye, a lot of times
• 34:23
  Speaker 6: it has to be that eye, you know, to know
• 34:26
  Speaker 6: what's gonna pop, Like I know what to post to
• 34:29
  Speaker 6: make those women go crazy.
• 34:32
  Speaker 1: But that's just something I know. You know what I mean.
• 34:34
  Speaker 1: And that's why I think that they have.
• 34:35
  Speaker 6: Social media influencers and content creators and people that really
• 34:40
  Speaker 6: specialize in that.
• 34:42
  Speaker 5: So one of the most important things, especially in our community,
• 34:46
  Speaker 5: is trust. Yes, and nothing more important than black women.
• 34:49
  Speaker 5: Come on, it's putting a product in it. And so
• 34:52
  Speaker 5: I know one of the things you're keen on is
• 34:54
  Speaker 5: the amount of reviews. You have a things over sixty thousand.
• 34:57
  Speaker 1: Reviews now over sixty thousand and five star.
• 34:59
  Speaker 4: Five star as. You need to be very clear about this,
• 35:02
  Speaker 4: very clear about this.
• 35:03
  Speaker 1: So they're all real, by the way.
• 35:04
  Speaker 5: So in the beginning, I mean, how are you getting
• 35:07
  Speaker 5: this product in the people's hands first?
• 35:08
  Speaker 4: Is it like a trial question?
• 35:10
  Speaker 5: And you know, the initial thing is like we got
• 35:12
  Speaker 5: to put this thing to work, So like, let's see
• 35:14
  Speaker 5: what the feedback is.
• 35:15
  Speaker 4: Let's take us through that.
• 35:16
  Speaker 6: Okay, So basically I launched right after and I don't
• 35:20
  Speaker 6: even want to say my competitor, but I love you girl.
• 35:22
  Speaker 6: I launched right after Miracle Drops, right she launched maybe
• 35:26
  Speaker 6: a few years prior than me, and I, like I said,
• 35:29
  Speaker 6: I already had that idea in my head of what
• 35:32
  Speaker 6: I wanted to do with hyllewe herbar was sitting on
• 35:33
  Speaker 6: the idea for like five years. And so when I
• 35:35
  Speaker 6: saw her and I saw the success that she had,
• 35:37
  Speaker 6: it also gave me drive, like, oh my gosh, you
• 35:41
  Speaker 6: look at the success she had, I could do it.
• 35:43
  Speaker 6: If she could do it, I could do it too.
• 35:44
  Speaker 6: So it took me into that realm of like, Okay,
• 35:48
  Speaker 6: what should I do or how should I do this?
• 35:51
  Speaker 6: And I wanted to make sure to have a product
• 35:54
  Speaker 6: that was popping.
• 35:55
  Speaker 1: So at that time, hair Growth Serum was.
• 35:58
  Speaker 6: Popping because her product was a huge product that was popping.
• 36:03
  Speaker 6: So it's like going with the times, you know, like
• 36:05
  Speaker 6: with reality TV, you know what I mean, you have
• 36:06
  Speaker 6: to have a certain type of show. Now these shows
• 36:08
  Speaker 6: are popping. Now we turn in. Now we go into
• 36:11
  Speaker 6: this type of vibe. So it was the same type
• 36:12
  Speaker 6: of thing with women in our products as black women.
• 36:15
  Speaker 1: You know, we go through our phases.
• 36:16
  Speaker 6: We go through the lace front, then we go through
• 36:18
  Speaker 6: the wig, then we go through the weaves, then we
• 36:19
  Speaker 6: go through the braids. So it was a phase at
• 36:21
  Speaker 6: that time that was hair growth serums that are going
• 36:24
  Speaker 6: to grow your hair. So because I picked up on
• 36:27
  Speaker 6: it and I came at it with the right time,
• 36:29
  Speaker 6: I was able to get into the psyche.
• 36:32
  Speaker 1: Like I said, of the woman's head.
• 36:33
  Speaker 6: It was all about the videos of the black women
• 36:37
  Speaker 6: with long hair and getting into those groups that had
• 36:41
  Speaker 6: the pages that were filled with black consumers that liked
• 36:48
  Speaker 6: to buy off of Instagram pages. You know how back
• 36:51
  Speaker 6: in the day, we had those Instagram pages and they're like,
• 36:53
  Speaker 6: oh you could buy this or the y only pearls
• 36:55
  Speaker 6: or the you know those type.
• 36:56
  Speaker 1: Of pages that sell things. Those were those pages.
• 36:59
  Speaker 6: They had two thousand, four thousand, five hundred thousand followers
• 37:03
  Speaker 6: on those pages.
• 37:03
  Speaker 1: That all trusted the things that they would post.
• 37:07
  Speaker 6: So my like network that I was blessed enough, Thank
• 37:12
  Speaker 6: you April. That my girl April, she got me in
• 37:14
  Speaker 6: this groups. In these groups, she had a brand as well,
• 37:19
  Speaker 6: And basically I was blessed enough to be privet into
• 37:21
  Speaker 6: the groups and it was like I was privet into
• 37:25
  Speaker 6: my entire demographic of women that were already sitting on
• 37:28
  Speaker 6: these pages waiting to buy the next thing. So really,
• 37:32
  Speaker 6: everybody wants to buy something that they feel like is
• 37:35
  Speaker 6: different and it's not saturated as well in the market.
• 37:37
  Speaker 6: So because you know, another product was big, they're like, Okay,
• 37:41
  Speaker 6: let's try.
• 37:41
  Speaker 1: This one now.
• 37:42
  Speaker 6: So they really trusted me and tried it, and I
• 37:45
  Speaker 6: put this review tracker on my website. Luke's is the
• 37:49
  Speaker 6: company Loox and Lukes was a review tracker that basically
• 37:54
  Speaker 6: it would email them, you know, say do you want
• 37:56
  Speaker 6: to give a review? Then you would give the review,
• 37:58
  Speaker 6: but the review would pop up on the website site.
• 38:00
  Speaker 6: So I basically optimized my site, and I did the
• 38:02
  Speaker 6: whole thing in the beginning, you know, with the success
• 38:06
  Speaker 6: and everything. We didn't even change the website until like
• 38:08
  Speaker 6: maybe a year or two ago, but I basically optimized it.
• 38:11
  Speaker 6: So it was all about thinking about all of the
• 38:13
  Speaker 6: steps that a woman would go through on a website
• 38:16
  Speaker 6: to purchase something, making sure that she converted. Another thing
• 38:21
  Speaker 6: was like making sure that the website was geared. It's
• 38:24
  Speaker 6: like you want to babysit them to the sale. You know,
• 38:27
  Speaker 6: you don't want to have too many whistles and bils
• 38:29
  Speaker 6: a lot of times on your website, videos and a
• 38:31
  Speaker 6: lot of things, especially in the beginning, because it takes
• 38:34
  Speaker 6: them off of their.
• 38:36
  Speaker 1: Concept of just buying and going.
• 38:38
  Speaker 6: You want them to be in out a quick and
• 38:40
  Speaker 6: easy transaction, go on, look at your stuff and purchase.
• 38:43
  Speaker 1: So a lot of times when you put too much,
• 38:46
  Speaker 1: they get sidetracked. So the review tracker thing was the
• 38:49
  Speaker 1: perfect thing.
• 38:50
  Speaker 6: It was just that one thing that was there and
• 38:52
  Speaker 6: it would pop up on any product that they went
• 38:54
  Speaker 6: on and then they would click. And so the wonderful
• 38:57
  Speaker 6: thing about it is the product really worked. So the
• 38:59
  Speaker 6: reviews flooded.
• 39:01
  Speaker 1: In like I didn't have to do anything I've not.
• 39:04
  Speaker 6: You know a lot of people say, oh, those reviews,
• 39:06
  Speaker 6: that's fake or you can't even believe that.
• 39:08
  Speaker 1: It's so sad. They are all real.
• 39:10
  Speaker 6: It's just sad that people think that because they come
• 39:12
  Speaker 6: through you know, they all came through Lukes and Okindo
• 39:15
  Speaker 6: to review outlets that we have. And what's wonderful about
• 39:18
  Speaker 6: what I did with my website too, is I made
• 39:21
  Speaker 6: sure to have two review trackers. So one was the
• 39:24
  Speaker 6: Luke's review that would show like a woman, her picture,
• 39:26
  Speaker 6: her review, you know, at the bottom she would give
• 39:28
  Speaker 6: it a five star or whatever stars.
• 39:29
  Speaker 1: And then there was another one.
• 39:31
  Speaker 6: That I had that was like a survey and so
• 39:32
  Speaker 6: I have like over thirty thousand women that have just
• 39:35
  Speaker 6: like taken a survey of earners.
• 39:37
  Speaker 2: What's going on?
• 39:38
  Speaker 5: Listen, eylu is relaunching, revamping, retooling. That's why we're creating
• 39:42
  Speaker 5: a new educational experience that's more expensive.
• 39:45
  Speaker 2: Shoty telling what we got, Yes, twenty twenty three, We've
• 39:49
  Speaker 2: got a lot. It's still a lot playing for you guys.
• 39:51
  Speaker 2: So you know that eyou already includes monthly financial planning
• 39:55
  Speaker 2: calls with Me, book club calls with Troy, real estate
• 39:58
  Speaker 2: calls with MG the Mortgage Guy, access to the Home
• 40:01
  Speaker 2: Buying Blueprint Volume one and Volume two. Part of the
• 40:04
  Speaker 2: revamp will include twenty seven local chapters from across the
• 40:08
  Speaker 2: United States, live interactive teaching, hands on not just pre
• 40:12
  Speaker 2: recorded videos, plus fifteen brand new curriculums.
• 40:17
  Speaker 5: The biggest just got bigger head over the eyl university
• 40:22
  Speaker 5: dot com.
• 40:22
  Speaker 4: That's EYL. You n I V E R s I
• 40:27
  Speaker 4: T Y dot com.
• 40:30
  Speaker 6: See it there, Like how old they are, how how
• 40:33
  Speaker 6: fast it worked, you know, what do they feel about it?
• 40:35
  Speaker 6: And so those are things that work when you go
• 40:37
  Speaker 6: to like now the next level that I'm at big
• 40:39
  Speaker 6: box stores and you know, going into retail and that
• 40:42
  Speaker 6: type of thing. It's like really making a big difference
• 40:45
  Speaker 6: because no one comes with that. I sit in these meetings,
• 40:48
  Speaker 6: you know, Big Box and our distributors, and I'm doing
• 40:52
  Speaker 6: some really big things with all of all of.
• 40:54
  Speaker 1: The stores at this point, and they sit there in awe.
• 40:57
  Speaker 6: They're in shock. They can't even believe. They're like, how
• 41:00
  Speaker 6: did you like because at this point, we've our revenue
• 41:02
  Speaker 6: is about forty five million over the last let's say
• 41:06
  Speaker 6: three to four years. You know, like the first year
• 41:08
  Speaker 6: we did a million. I mean, thank you, thank you,
• 41:11
  Speaker 6: thank you. And so to be able to do something
• 41:13
  Speaker 6: like that with no bank loan, I did most of it.
• 41:16
  Speaker 6: Will not even move a credit card, you know, like
• 41:18
  Speaker 6: we got our AMEX, you know, thank you.
• 41:20
  Speaker 1: My express love you.
• 41:21
  Speaker 6: But that is not heard of as a black woman.
• 41:25
  Speaker 6: And everyone said like, why don't you take money?
• 41:27
  Speaker 1: Why didn't you? You know, you're supposed to use other
• 41:29
  Speaker 1: people's money to make money.
• 41:30
  Speaker 6: And I'm like, you know why, Because I wanted to
• 41:33
  Speaker 6: show the next little young black girl that she could
• 41:36
  Speaker 6: do it with nobody's money.
• 41:38
  Speaker 1: That's why, like.
• 41:39
  Speaker 6: I really wanted to have that story to where the
• 41:42
  Speaker 6: next young black entrepreneur girl, woman boy whatever could say, Wow,
• 41:49
  Speaker 6: she made forty five million dollars without taking a dime
• 41:51
  Speaker 6: from anybody else. I don't have to have perfect credit.
• 41:53
  Speaker 6: I don't have to go and beg somebody for help.
• 41:55
  Speaker 1: I don't.
• 41:56
  Speaker 6: I can just put Slaice my boot straps up and
• 41:59
  Speaker 6: I can go out there and I can go get
• 42:00
  Speaker 6: it too.
• 42:01
  Speaker 2: So let's go back to social media things. Yes, you
• 42:06
  Speaker 2: started selling at what point I started selling?
• 42:11
  Speaker 6: Actually, it's our almost our fifth year anniversary and I
• 42:13
  Speaker 6: am celebrating it with you guys. September sixteenth to eighteen
• 42:18
  Speaker 6: is when we started posting and started in the groups.
• 42:21
  Speaker 2: How many followers as you have?
• 42:23
  Speaker 1: I had about sixty thousand at that point.
• 42:25
  Speaker 2: And took how long until you get sixty thousand?
• 42:28
  Speaker 1: About a year?
• 42:29
  Speaker 2: So you did a year of because a lot of
• 42:32
  Speaker 2: times people try to sell too early. This is the
• 42:34
  Speaker 2: point that I'm trying to make. It's very important. And
• 42:37
  Speaker 2: like you just started Instagram page and you already doing
• 42:39
  Speaker 2: fifty percent off Black Friday sales or five hundred followers.
• 42:42
  Speaker 2: So you did a year with no even though you
• 42:45
  Speaker 2: already had the plan to sell. You set on you
• 42:48
  Speaker 2: set on the product for a year. Yes, and just
• 42:51
  Speaker 2: built organically, organically post every day and just viral stuff.
• 42:56
  Speaker 6: Viral you always the concept, in my opinion, into social
• 43:00
  Speaker 6: media is viral.
• 43:02
  Speaker 1: If it ain't viral, don't post.
• 43:03
  Speaker 2: So and just building that trust, building the community. And
• 43:06
  Speaker 2: then when it was tom a year, lady got six
• 43:09
  Speaker 2: thousand followers and you decided to drop the product. How
• 43:12
  Speaker 2: did you roll out the product? When you first rolled
• 43:14
  Speaker 2: it up?
• 43:14
  Speaker 1: Oh my gosh, so ghetto.
• 43:16
  Speaker 6: Oh my god, like not ghetto, but you know, you know,
• 43:18
  Speaker 6: we do what we gotta do.
• 43:19
  Speaker 1: I didn't even have labels on my bottles. I didn't
• 43:22
  Speaker 1: have labels. And you know what I told the women
• 43:24
  Speaker 1: when they were kind of like, there's no label on
• 43:25
  Speaker 1: the bottles. I have these beautiful, beautiful bottles. They were ombre.
• 43:28
  Speaker 1: They went from like a blue to a beautiful cranberry,
• 43:31
  Speaker 1: and it just blew up.
• 43:33
  Speaker 3: You know.
• 43:33
  Speaker 6: You just say, okay, I'm gonna start posting today. You
• 43:35
  Speaker 6: can buy it the websites here, and they started buying
• 43:37
  Speaker 6: it the first day.
• 43:38
  Speaker 2: But no person just the product like it wasn't like
• 43:41
  Speaker 2: a person behind it. No, just posted the product and this.
• 43:44
  Speaker 1: Yeah, this is what I did that specifically too.
• 43:46
  Speaker 2: Did they know that the page was it or what's
• 43:48
  Speaker 2: the page called Hollywood hair Bar. Yes, so it was branded.
• 43:51
  Speaker 2: It wasn't like you had a different page and white
• 43:54
  Speaker 2: new product.
• 43:55
  Speaker 6: So it wasn't on the Hollywood hair Bar page. But
• 43:57
  Speaker 6: the secret to the sauce was the network I was in.
• 44:01
  Speaker 6: So it wasn't just that I posted and said by this.
• 44:04
  Speaker 6: I posted with about thirty forty other people posting, and
• 44:08
  Speaker 6: so we did what's called like an organic share for
• 44:11
  Speaker 6: share you know, that's like something that they used to
• 44:14
  Speaker 6: do back Now I.
• 44:14
  Speaker 2: Remember that it works.
• 44:16
  Speaker 5: So their trust system, you'd like tied into it because
• 44:20
  Speaker 5: now you've posted in their community rate trust everything they do, you.
• 44:23
  Speaker 1: Part of the trust because they're posting all these different
• 44:25
  Speaker 1: brands and soon.
• 44:26
  Speaker 2: So I looked into this what your did? I never
• 44:28
  Speaker 2: did it, yeah, but I did look into it at
• 44:31
  Speaker 2: a certain point. What we did early was even before
• 44:35
  Speaker 2: this page, my own personal page used to be able
• 44:38
  Speaker 2: to like like a lot of pictures, yea. And if
• 44:40
  Speaker 2: you like pictures, then if you like a thousand pictures,
• 44:43
  Speaker 2: a hundred people might follow you like this person like them.
• 44:46
  Speaker 2: That was an old hat.
• 44:47
  Speaker 1: Instagram stopped.
• 44:48
  Speaker 2: Yeah, I think now it's like, do you get reported
• 44:51
  Speaker 2: as spams? Pictures all the time, but that was something.
• 44:54
  Speaker 2: But then those groups came along and it'd be like, yeah,
• 44:57
  Speaker 2: you have one hundred thousand follows, they a fifty thousand,
• 44:59
  Speaker 2: they have five hund thousand followers, and you'll all decide
• 45:01
  Speaker 2: on one day, we're all gonna post this one thing
• 45:03
  Speaker 2: today that you might get three million accounts. That's reached,
• 45:07
  Speaker 2: and then tomorrow you all post the next thing and
• 45:09
  Speaker 2: then it's like three million accounts. That's reach. They actually
• 45:12
  Speaker 2: even had. So before verification came, I don't know how
• 45:16
  Speaker 2: long you've been doing then Instagram thing. The beginning, there
• 45:18
  Speaker 2: were there were like pages like they had like the
• 45:21
  Speaker 2: Will Farrell page. He had like a lot of fake pages,
• 45:25
  Speaker 2: but the page, like one of the fake pages had
• 45:27
  Speaker 2: like seven hundred thousand followers, and they used to like
• 45:31
  Speaker 2: promote other people's products, like you paid them a thousand
• 45:34
  Speaker 2: dollars and they'll promote your product whatever, and then you
• 45:37
  Speaker 2: get like a thousand followers just like in an hour.
• 45:40
  Speaker 2: And then, like I said, that's before verification came, so
• 45:43
  Speaker 2: nobody really knew what page was, what page. It was
• 45:46
  Speaker 2: just kind of all over the place those days. So
• 45:48
  Speaker 2: the growth, it was definitely a lot a lot more
• 45:50
  Speaker 2: of room for growth. But then what you had mentioned
• 45:52
  Speaker 2: with the with the ads that really got popular during
• 45:55
  Speaker 2: the pandemic as well.
• 45:56
  Speaker 6: Yes, exactly, And a lot of people went out and
• 45:58
  Speaker 6: did ads, and a lot of marketing agencies have taken
• 46:02
  Speaker 6: black businesses and just pamp them, you know, because we
• 46:06
  Speaker 6: didn't know any better type thing. But basically, in a nutshell,
• 46:11
  Speaker 6: it's just it's a doggy dog world out there, in
• 46:13
  Speaker 6: that marketing world, that online marketing world is really it's
• 46:18
  Speaker 6: like the devil.
• 46:18
  Speaker 2: But by the way that that strategy can still work
• 46:20
  Speaker 2: to this day, like and yeah, yeah, if you had
• 46:23
  Speaker 2: if you are an entrepreneur influencer, and you communicate with
• 46:27
  Speaker 2: five other people, it's just strength in numbers, right, It's.
• 46:30
  Speaker 6: Like, all right, look, celebrities do it all the time, right,
• 46:32
  Speaker 6: but now it's like sometimes we don't believe the celebrity
• 46:35
  Speaker 6: anymore because we feel like, oh, they're getting paid or whatever.
• 46:38
  Speaker 2: It's oversaturated. You got to make it look organic.
• 46:41
  Speaker 6: Exactly exactly, And so with us, we would I would
• 46:44
  Speaker 6: post and I'm gonna tell you guys this, I did
• 46:46
  Speaker 6: all of that with one caption. I never changed my caption.
• 46:49
  Speaker 6: It was the same thing. Do you want to grow
• 46:51
  Speaker 6: you or your daughter's here like literally over and over
• 46:53
  Speaker 6: and over. And then we had a viral video, so
• 46:56
  Speaker 6: I grew up. We had a viral video that I
• 47:00
  Speaker 6: actually went viral. That was our ad Our first ad
• 47:03
  Speaker 6: Our first ad ended up at like forty million views
• 47:06
  Speaker 6: or something like that, and the women.
• 47:08
  Speaker 1: Went crazy over this ad.
• 47:10
  Speaker 6: We got to at this point, I would say, overall,
• 47:13
  Speaker 6: we've reached like over a billion, you know online with
• 47:17
  Speaker 6: our reach and our whatever, all those stats, and it's
• 47:20
  Speaker 6: been awesome to see how much we've grown. But when
• 47:24
  Speaker 6: you start that way, the way that I started, and
• 47:28
  Speaker 6: not just like like you said, imagine coming together and
• 47:30
  Speaker 6: doing that once a day, I imagine coming and doing
• 47:31
  Speaker 6: that twenty five times a day like a nut.
• 47:35
  Speaker 1: And that's what I was doing. And that's why the
• 47:38
  Speaker 1: success came Like that, you know.
• 47:42
  Speaker 5: No, right, because that's that's the thing, right, Like, you know,
• 47:44
  Speaker 5: the product is great, you got the trust system, but
• 47:47
  Speaker 5: these orders start coming in and you might not be
• 47:50
  Speaker 5: runing for that, you might not have the inventory.
• 47:52
  Speaker 4: Manufacturing didn't label.
• 47:53
  Speaker 6: Well, the great thing is yes, because I'd say my
• 47:55
  Speaker 6: label story, But the great thing is that I my
• 47:58
  Speaker 6: manufacturer was phenomenal we was able to work it out.
• 48:01
  Speaker 6: And I was prepared because I come from the music
• 48:04
  Speaker 6: and entertainment industry. So because the music entertainment industry is
• 48:08
  Speaker 6: like literally the best hard knock life you could ever
• 48:11
  Speaker 6: go through, especially being a celebrity fashion silas like I
• 48:13
  Speaker 6: wasn't a hair stylist or a makeup like. We had
• 48:15
  Speaker 6: to come with truckloads and clothes, and you know, I
• 48:17
  Speaker 6: had to drop on the dime.
• 48:18
  Speaker 1: I had to. I've created miracles. I mean, I have
• 48:20
  Speaker 1: done some things, so.
• 48:22
  Speaker 6: This was like kind of like a piece of cake
• 48:24
  Speaker 6: a little bit to a certain extent compared to the
• 48:26
  Speaker 6: things that I have pulled off, you know. But I
• 48:29
  Speaker 6: had a merchant on my processor. You know you have
• 48:32
  Speaker 6: your credit card processor, right. We were doing like I said,
• 48:35
  Speaker 6: like my biggest day was one hundred and sixty four
• 48:37
  Speaker 6: thousand dollars a day I made. But that day was
• 48:41
  Speaker 6: stimulus day. That was stimulus check day. But basically we
• 48:45
  Speaker 6: would do like eighty one hundred, you know, that was
• 48:47
  Speaker 6: my normal a day.
• 48:49
  Speaker 1: And I had a processor, my merchant process.
• 48:52
  Speaker 6: He called me, said, they called me on a Saturday,
• 48:55
  Speaker 6: him and another guy, and I knew my stomach drop
• 48:57
  Speaker 6: when he called me on myself on a Saturday.
• 48:58
  Speaker 1: I was like, oh God, what's going on?
• 49:00
  Speaker 6: And he's like, you know, I want to talk to
• 49:02
  Speaker 6: you about yourselves. We're thinking that we want to cap
• 49:06
  Speaker 6: your credit card transactions daily at thirty thousand because you're
• 49:11
  Speaker 6: not gonna be able to pull this off. And I'm like,
• 49:14
  Speaker 6: what I said, are you crazy? I said, I don't
• 49:16
  Speaker 6: think you've ever met me before.
• 49:17
  Speaker 1: I come from the.
• 49:18
  Speaker 6: Music entertainment industry that I know is not an answer,
• 49:21
  Speaker 6: that is not even an option.
• 49:22
  Speaker 1: I'm gonna get it done.
• 49:23
  Speaker 2: Watch.
• 49:24
  Speaker 6: He said, well, I've seen this all the time, you know,
• 49:25
  Speaker 6: I see people blow up all the time.
• 49:27
  Speaker 1: This is the problem with you know, brands like this.
• 49:30
  Speaker 1: You guys can't keep up. I said, oh, I'm gonna
• 49:32
  Speaker 1: keep up. Next thing.
• 49:33
  Speaker 6: You know, I made forty five million dollars without any problem.
• 49:37
  Speaker 6: And he looked at me and could not believe, because
• 49:39
  Speaker 6: he's still my merchant processes to this day, could.
• 49:41
  Speaker 1: Not believe that.
• 49:43
  Speaker 6: He didn't believe that I was going to pull it off.
• 49:45
  Speaker 6: And you know, I was something like, what they call
• 49:47
  Speaker 6: a unicorn is what I hear. That's what they've been
• 49:49
  Speaker 6: calling me a unicorn. And I've always kind of like
• 49:52
  Speaker 6: resonated with being with being a unicorn because I'm a Capricorn.
• 49:56
  Speaker 6: So you know, Capricorns are very ambitious and like we
• 49:59
  Speaker 6: have drive that's like no weather, a lot of Christmas Day.
• 50:03
  Speaker 6: So you know, a lot of celebrities are Capricorns.
• 50:05
  Speaker 1: Mary J.
• 50:05
  Speaker 6: Blige's capricorn, you know, yes, yeah, a lot of Mesa,
• 50:09
  Speaker 6: she's a Capricorn. But a lot of very you know,
• 50:12
  Speaker 6: influential people are Capricorns. We work very hard. So the
• 50:15
  Speaker 6: hard work was not hard for me. It was very stressful.
• 50:19
  Speaker 6: I did have a crook, you know, on my neck
• 50:21
  Speaker 6: for about a month because I was you know, up
• 50:23
  Speaker 6: to my roster and like just everything was in front
• 50:25
  Speaker 6: of me and like everything that I wanted and then
• 50:27
  Speaker 6: how am I going to pull it off? But we
• 50:29
  Speaker 6: pulled it off, and so I'm just thankful for the
• 50:30
  Speaker 6: team that I have I was able to build out.
• 50:33
  Speaker 1: I mean, I have.
• 50:34
  Speaker 6: Hundreds of people you know that work with me. But
• 50:37
  Speaker 6: it was just a great, great thing.
• 50:38
  Speaker 2: So, okay, viral, you said you had a viral.
• 50:43
  Speaker 1: I had a viral video. The video was a video
• 50:47
  Speaker 1: that basically.
• 50:48
  Speaker 6: Okay, so the concept of growing your hair is, you know,
• 50:50
  Speaker 6: you grow your hair so everyone that showed hair growth
• 50:54
  Speaker 6: videos just showed people with long hair. They never really
• 50:56
  Speaker 6: showed the process or that before and after. And so
• 50:59
  Speaker 6: we showed a video that was a before and quickly
• 51:02
  Speaker 6: into an after.
• 51:03
  Speaker 1: But it wasn't just a regular before and after. It
• 51:06
  Speaker 1: was braids.
• 51:07
  Speaker 6: So nine times out of ten, if you see hair growth,
• 51:09
  Speaker 6: you never see it on braids, you know. And so
• 51:11
  Speaker 6: we had an ad that showed a woman that growed
• 51:15
  Speaker 6: her daughter, grew her daughter's hair, growed that grew her
• 51:18
  Speaker 6: daughter's hair.
• 51:19
  Speaker 1: In two seconds you could see the results.
• 51:22
  Speaker 6: So that video was viral because it was like you
• 51:25
  Speaker 6: could see the before and the after within the first
• 51:27
  Speaker 6: three seconds of you scrolling. You have to be able
• 51:29
  Speaker 6: to stop that person and grab their attention so that
• 51:31
  Speaker 6: they can pay attention to what you want.
• 51:33
  Speaker 1: Them to see.
• 51:34
  Speaker 6: Because Facebook is basically like an impulse buy, you know,
• 51:36
  Speaker 6: it's not like Amazon. You know, Amazon is, and I'm
• 51:38
  Speaker 6: about to were about to burn Amazon.
• 51:40
  Speaker 1: I'm so excited.
• 51:41
  Speaker 6: We have a huge thing going on with Amazon right now.
• 51:44
  Speaker 6: We've been doing very well, but we have a huge
• 51:46
  Speaker 6: launch of our own shop right now that's happening like
• 51:48
  Speaker 6: next week. But Amazon is a different beast. You know
• 51:50
  Speaker 6: people are on there, they have intent, They're a higher
• 51:52
  Speaker 6: intent customer. They're there to shop Facebook, They're there to
• 51:56
  Speaker 6: hang out, they're there to talk to their friends. You
• 51:58
  Speaker 6: have to get their attention. So we had to come
• 52:01
  Speaker 6: with a viral in that video I made. And the
• 52:04
  Speaker 6: funny thing about it is, you know, the marketing agency
• 52:06
  Speaker 6: that I worked with, they took all of the crudos,
• 52:12
  Speaker 6: you know, from the success of Hollywood Hairbar, but the
• 52:17
  Speaker 6: success really was on Hollywood Hairbar, you know, it was
• 52:20
  Speaker 6: on everything that I did and everything that we built,
• 52:23
  Speaker 6: and also the product as well as the videos, the everything.
• 52:27
  Speaker 6: So I did all my own stuff, like I said,
• 52:29
  Speaker 6: my own ads, I did my own websites.
• 52:32
  Speaker 1: As soon as they saw that, yuess.
• 52:35
  Speaker 6: What they did, they tried to take it over. They
• 52:38
  Speaker 6: want to do the ads now, they want to do everything.
• 52:40
  Speaker 6: They want to talk to my customer, they want to
• 52:42
  Speaker 6: speak to her, they want to do the emails, they
• 52:44
  Speaker 6: want to do the SMS.
• 52:45
  Speaker 1: They want to and I'm like, hold up, polled up,
• 52:46
  Speaker 1: poll ups.
• 52:47
  Speaker 6: So for about a good year and a half, I
• 52:49
  Speaker 6: lost control of my whole business. I just got control
• 52:53
  Speaker 6: back because I got rid of everyone and now went
• 52:56
  Speaker 6: in house with every single thing, and so I can
• 53:00
  Speaker 6: control the voice of my brand and all of that.
• 53:03
  Speaker 1: But for a while it.
• 53:04
  Speaker 6: Was taken over by the marketing internet, marketing world, and
• 53:08
  Speaker 6: it really is a doggy dog world for us because
• 53:11
  Speaker 6: we have to understand that we hold the juice and
• 53:14
  Speaker 6: then we have to continue to push our brands forward
• 53:18
  Speaker 6: because there's a lot of us black women, black men
• 53:20
  Speaker 6: in this industry, in this in this space that have
• 53:23
  Speaker 6: become successful because we.
• 53:24
  Speaker 1: Got the swag, we got the juice. But we have to.
• 53:26
  Speaker 6: Understand that we're no different than the basketball players and
• 53:29
  Speaker 6: the actors.
• 53:30
  Speaker 1: They're right there trying.
• 53:31
  Speaker 6: To take you, you know what I'm saying, and take
• 53:34
  Speaker 6: it and turn it into something that they want to.
• 53:36
  Speaker 6: So the women are very excited and very happy that
• 53:38
  Speaker 6: I still own it one hundred percent, and I want
• 53:40
  Speaker 6: to keep it that way, you know, for as long
• 53:42
  Speaker 6: as I possible.
• 53:42
  Speaker 5: When you look you were at the agency, you started
• 53:44
  Speaker 5: out with one number of your opinion, right, you said
• 53:46
  Speaker 5: maybe two thousand.
• 53:47
  Speaker 6: I started out with like five thousand thousand, but I
• 53:49
  Speaker 6: ended up at two fifty.
• 53:52
  Speaker 5: A month a month, so two to fifty a month.
• 53:55
  Speaker 5: So you're actually paying and you're watching your brand being
• 53:57
  Speaker 5: taken away. So that's that like, that's like, that's a
• 54:01
  Speaker 5: delimina in itself, right, What was that process like of
• 54:03
  Speaker 5: getting it back?
• 54:04
  Speaker 1: Like?
• 54:04
  Speaker 5: Hell, we having this team meeting, like all right, look
• 54:07
  Speaker 5: at the expenditures. This is way too much. How do
• 54:10
  Speaker 5: we find the people? And who are the people? Are
• 54:12
  Speaker 5: you finding local town? Are you feeling like people that
• 54:15
  Speaker 5: come across throughout your.
• 54:16
  Speaker 1: Career able to hire?
• 54:18
  Speaker 6: Which is so amazing, you know with the Internet now,
• 54:20
  Speaker 6: we all, I guess a lot of brands were going
• 54:22
  Speaker 6: through this, you know, because they say when you scale
• 54:24
  Speaker 6: to a certain extent, which I have a lot of
• 54:25
  Speaker 6: guru friends that I'm friends with that all have you know,
• 54:28
  Speaker 6: multimillion dollar brands too, And they told me a while ago,
• 54:29
  Speaker 6: you know, you should have been went in house by now,
• 54:32
  Speaker 6: and I'm like, I know, like basically going in house
• 54:34
  Speaker 6: with all of your services, like your marketing, your you know,
• 54:38
  Speaker 6: your fulfillment all of these things. Because once you get
• 54:41
  Speaker 6: to a certain level and you're you know, at a
• 54:44
  Speaker 6: certain level of orders every month, and we were at
• 54:46
  Speaker 6: like sixty to one hundred thousand orders a month, the
• 54:49
  Speaker 6: tax on that each one is crazy.
• 54:52
  Speaker 1: You might as well just.
• 54:53
  Speaker 6: Go have your own whole you know what I mean,
• 54:56
  Speaker 6: facility with how much you're paying. I was paying two
• 54:58
  Speaker 6: hundred and fifty thousand dollars a month to a marketing agency.
• 55:01
  Speaker 1: For marketing fees.
• 55:03
  Speaker 6: What was I thinking, Like, I don't even know what
• 55:06
  Speaker 6: I was thinking. I could have had a whole God dang,
• 55:10
  Speaker 6: I could have had a Google office to myself with
• 55:13
  Speaker 6: a hundred people sitting there all day with me, you know,
• 55:17
  Speaker 6: in a boardroom, telling them exactly what I wanted. So
• 55:20
  Speaker 6: it got out of hand, and they knew it got
• 55:21
  Speaker 6: out of hand, but it got out of hand because
• 55:23
  Speaker 6: I felt like I was dependent on them. And so
• 55:26
  Speaker 6: what I did was I hired now because, like I said,
• 55:29
  Speaker 6: a lot of brands are going through this now when
• 55:30
  Speaker 6: they get to a certain level and then they realized,
• 55:32
  Speaker 6: oh I got to go in house, and not knowing
• 55:33
  Speaker 6: how to get in house, that's at the level that
• 55:37
  Speaker 6: can handle the type of business that you built.
• 55:39
  Speaker 1: I was able to hire, like I guess we'll call.
• 55:41
  Speaker 6: It a hedgehunt or whatever they have been specifically now
• 55:44
  Speaker 6: for marketing growth specialists and things of that sort. So
• 55:47
  Speaker 6: I interviewed, did the whole thing, looked at their backgrounds,
• 55:50
  Speaker 6: and then we went and went in house.
• 55:52
  Speaker 1: We went in house about three months ago.
• 55:54
  Speaker 6: This is all fresh and new, and we stopped all
• 55:58
  Speaker 6: of our ads, literally revamped every single thing, revamped myself,
• 56:03
  Speaker 6: all of it. And I am so excited and happy.
• 56:06
  Speaker 6: We are doing excellent. I had to revamp everything because
• 56:09
  Speaker 6: we're going in different ways. So right now I'm like
• 56:12
  Speaker 6: taking my distribution outlets into you know, going into more
• 56:16
  Speaker 6: distribution outlets. So I had to make sure that everything
• 56:19
  Speaker 6: made sense. Now it's not just online that's pushing Hollywood
• 56:23
  Speaker 6: hairbar now it's online. Now, it's beauty supplies across the country. Now,
• 56:26
  Speaker 6: it's you know, Walgreens. Now, it's Amazon. Now, it's all
• 56:29
  Speaker 6: to beauty.
• 56:30
  Speaker 1: You know.
• 56:30
  Speaker 6: Those are the things that we're working on right now.
• 56:32
  Speaker 6: So I wanted to make sure that my online marketing
• 56:35
  Speaker 6: was not taking over my whole goddang owned business, because really,
• 56:38
  Speaker 6: your business should not be driven just by online marketing.
• 56:44
  Speaker 6: And that's the reason why, like I got into a
• 56:46
  Speaker 6: situation just to be honest, like, you know, I have
• 56:49
  Speaker 6: my face on, like I'm the business woman of all
• 56:50
  Speaker 6: business women, and I am, but they tried to eat
• 56:54
  Speaker 6: me alive, you know. And because of the fact that
• 56:58
  Speaker 6: we made history together. I try trusted them, and I
• 57:01
  Speaker 6: learned my lesson. I'm not trusting anyone ever again but myself,
• 57:06
  Speaker 6: because they will get you.
• 57:07
  Speaker 2: You know what did they do that?
• 57:11
  Speaker 1: Oh, I'm so happy you asked me that.
• 57:14
  Speaker 4: Thanks Shevy, thank you, thank you.
• 57:16
  Speaker 1: So basically, you know, marketing change.
• 57:20
  Speaker 6: And so because marketing changed, Facebook changed all of that
• 57:22
  Speaker 6: after the pandemic, and you know, Facebook ads started to
• 57:24
  Speaker 6: go up, so your customer acquisition went up.
• 57:27
  Speaker 1: And basically customer acquisition means how much.
• 57:29
  Speaker 6: You pay for to acquire each customer, So how much
• 57:32
  Speaker 6: you pay for that customer to purchase your product.
• 57:35
  Speaker 2: And it became harder because the data you couldn't they lied, yes.
• 57:40
  Speaker 6: Exactly, So now it's more expensive. Now you're just like
• 57:43
  Speaker 6: going out there saying it's her that she wants my product?
• 57:45
  Speaker 1: Is it hurt? So it costs more.
• 57:46
  Speaker 6: So basically, they came up with a concept that was
• 57:49
  Speaker 6: really a scam. And the concept because they knew the
• 57:53
  Speaker 6: era of online marketing was getting a little you know,
• 57:55
  Speaker 6: so they created a whole concept of how I feel
• 57:58
  Speaker 6: that they were going to dip out of the whole
• 57:59
  Speaker 6: world you know of online marketing and get their money
• 58:02
  Speaker 6: out of it and all of that out of their business,
• 58:04
  Speaker 6: sell it, whatever the case is. So they came up
• 58:06
  Speaker 6: with a concept that was a like a TMZ type website,
• 58:10
  Speaker 6: like a blog site.
• 58:11
  Speaker 1: So this is something called advertorials. This is a new thing.
• 58:14
  Speaker 6: You know, it's not new, but it's kind of like
• 58:15
  Speaker 6: the next phase of where we're going with. You know,
• 58:17
  Speaker 6: you have ugc as, now it's advertorials. So advertorials like
• 58:22
  Speaker 6: basically like an article, you know, like a TMZ article
• 58:26
  Speaker 6: or something like. Let's say you're writing up about this
• 58:27
  Speaker 6: brand and this brand is amazing and this is what
• 58:29
  Speaker 6: this brand does, and so that was now being marketed
• 58:32
  Speaker 6: instead of my ads. So now we're hiding behind an
• 58:36
  Speaker 6: advertorial right secret to hair loss or.
• 58:39
  Speaker 1: Something like that. Let's say now you click that now
• 58:42
  Speaker 1: that first click.
• 58:43
  Speaker 6: Because I'm spending my money every click, I should be
• 58:46
  Speaker 6: able to retarget. So retargeting means I can go back
• 58:49
  Speaker 6: out in the internet world and I'm going to find
• 58:51
  Speaker 6: you wherever I can to put my ad right back
• 58:54
  Speaker 6: and back in front of you because I know that
• 58:56
  Speaker 6: you're interested, because you've already clicked, So you might not
• 58:58
  Speaker 6: want it to purchase now, but maybe you'll purchase in
• 59:00
  Speaker 6: a day.
• 59:00
  Speaker 4: Or two.
• 59:01
  Speaker 6: So that's the bread and butter of online marketing because
• 59:04
  Speaker 6: you spent a lot of money to get a little bit,
• 59:07
  Speaker 6: you know. So that's the other word you call your
• 59:10
  Speaker 6: fisher's net that you want to continue to catch yourselves.
• 59:12
  Speaker 1: So what they did was.
• 59:13
  Speaker 6: They created a way where that first click I was
• 59:16
  Speaker 6: not retargeting. They never told me that they were retargeting
• 59:19
  Speaker 6: it for their own brand that they came out with.
• 59:24
  Speaker 6: So in a nutshell, they were stealing my traffic. And
• 59:28
  Speaker 6: it happened for about a year.
• 59:29
  Speaker 4: And a half.
• 59:31
  Speaker 6: And I spent a lot of money on this tobacco
• 59:35
  Speaker 6: concept that they came out with, and once it all
• 59:39
  Speaker 6: hit the scene and hit the fan.
• 59:41
  Speaker 1: Oh, it hit the fan. You know, it hit the fan.
• 59:44
  Speaker 1: It definitely hit the fan.
• 59:45
  Speaker 6: Because I'm a nice girl, you know, but I'm at
• 59:48
  Speaker 6: the same time, I'm a girl from.
• 59:51
  Speaker 1: Los Angeles, California. Kill a CALLI. You know what I'm saying.
• 59:54
  Speaker 6: This is my livelihood, this is my daughter, this is
• 59:56
  Speaker 6: my future, this is my family, this is my life
• 59:59
  Speaker 6: here and it's not to be played with because you
• 1:00:01
  Speaker 6: guys are greedy, you know what I'm saying. Even though
• 1:00:03
  Speaker 6: you have all this money, you've done all these things.
• 1:00:05
  Speaker 6: They have brands over here, brands over here. I was
• 1:00:07
  Speaker 6: not the only brand that they I was the top brand.
• 1:00:09
  Speaker 6: They were the top agency online, and I was their
• 1:00:13
  Speaker 6: number one client. And I made them and they made me,
• 1:00:17
  Speaker 6: and they got everybody on the pretense of what they
• 1:00:20
  Speaker 6: did for me. I mean they made it on the
• 1:00:21
  Speaker 6: top one thousand listed. I mean I didn't make it
• 1:00:24
  Speaker 6: on the top one thousand. I mean I made it
• 1:00:27
  Speaker 6: on Forbes, which was amazing, that was phenomenal. But they
• 1:00:30
  Speaker 6: milked it and I was working, you know what I mean.
• 1:00:33
  Speaker 6: And so in a nutshell, I was so disheartened by
• 1:00:37
  Speaker 6: the greed because you're always told this, you know, you
• 1:00:42
  Speaker 6: see what happens to the basketball players, you see what
• 1:00:44
  Speaker 6: happens to the stars, you see what happens, and.
• 1:00:46
  Speaker 1: This is my world. So I'm like, dumb Dora, how
• 1:00:48
  Speaker 1: did you get played?
• 1:00:50
  Speaker 4: You know?
• 1:00:50
  Speaker 6: And you was spanning two fifty a month on top
• 1:00:53
  Speaker 6: of them stealing your traffic and making your brand to
• 1:00:56
  Speaker 6: where it was kind of hidden behind something.
• 1:00:58
  Speaker 1: So in a nutshell, I was proud of myself. I
• 1:01:03
  Speaker 1: fired them.
• 1:01:03
  Speaker 6: That was the hardest thing I could have ever done
• 1:01:05
  Speaker 6: in my life, because they were my.
• 1:01:08
  Speaker 1: You know, I resonated my success with them.
• 1:01:10
  Speaker 6: You know, we we created history together, and so that
• 1:01:14
  Speaker 6: was a really hard thing. It's been a hard twenty
• 1:01:17
  Speaker 6: three I'll say that. On top of all of the
• 1:01:20
  Speaker 6: distribution outlets and everything that I'm doing, and all the
• 1:01:23
  Speaker 6: stores and all the things that we're doing, it's all
• 1:01:24
  Speaker 6: these great, amazing things. But I had to get my
• 1:01:27
  Speaker 6: foundation reset, and so I went through a valley this year,
• 1:01:30
  Speaker 6: a really crazy valley. But I'm just super thankful of
• 1:01:33
  Speaker 6: the team that I have now. And yeah, we cooking,
• 1:01:35
  Speaker 6: were cooking.
• 1:01:36
  Speaker 2: How much is the product?
• 1:01:38
  Speaker 6: Okay, so that's another thing. The product we start off
• 1:01:40
  Speaker 6: at twenty four ninety nine and then we go up
• 1:01:43
  Speaker 6: from there. Forty eight ninety nine is our next bottle size.
• 1:01:46
  Speaker 6: We have an extra strength that's forty eight ninety nine.
• 1:01:48
  Speaker 6: And the wonderful thing is, you know, our women, honey,
• 1:01:51
  Speaker 6: we spend money on our hair.
• 1:01:52
  Speaker 1: True, and you know, and.
• 1:01:53
  Speaker 6: That's the thing, like we always say, like, oh, we
• 1:01:56
  Speaker 6: have to make it this price point for this demographic,
• 1:01:59
  Speaker 6: and then we get, you know, products that are crappy
• 1:02:01
  Speaker 6: products that are toxically hurting us. And I was able
• 1:02:07
  Speaker 6: to say, no, my black women, I know my women
• 1:02:09
  Speaker 6: because I was that girl going to school, you know,
• 1:02:13
  Speaker 6: in high school, I would save my lunch money to
• 1:02:14
  Speaker 6: go to the be supply or the nail shop, you.
• 1:02:16
  Speaker 1: Know what I mean. I would start.
• 1:02:17
  Speaker 6: I would save my little ten dollars every day in
• 1:02:20
  Speaker 6: high school to go do what I needed to do
• 1:02:21
  Speaker 6: for my little beauty thing if I didn't want to
• 1:02:22
  Speaker 6: ask my mom for you know, nail money or whatever.
• 1:02:24
  Speaker 6: So I knew that we're going to buy it, so
• 1:02:26
  Speaker 6: I wanted to make sure to price it in the
• 1:02:28
  Speaker 6: way that they understood and respected it. Knew that it
• 1:02:31
  Speaker 6: was going to work because the normal price point for
• 1:02:32
  Speaker 6: a hair growth serum that they're used to is six
• 1:02:34
  Speaker 6: p ninety nine, So twenty four ninety nine is a
• 1:02:38
  Speaker 6: jump and forty eight ninety nine that's like unheard of.
• 1:02:41
  Speaker 6: But we've sold so many bottles because the women know
• 1:02:44
  Speaker 6: that it's going to work, and even if they got
• 1:02:47
  Speaker 6: to come back every three weeks and buy that little
• 1:02:49
  Speaker 6: twenty four ninety nine bottle, they coming back and they're
• 1:02:52
  Speaker 6: buying it.
• 1:02:52
  Speaker 4: You have high retenser rates, yes, oh.
• 1:02:54
  Speaker 6: We have over sixty percent return customer rate, which is
• 1:02:57
  Speaker 6: unheard of. The normal return customer rate is about twenty
• 1:02:59
  Speaker 6: percent triple. Yes, exactly triple.
• 1:03:03
  Speaker 2: It's just one product we have.
• 1:03:05
  Speaker 1: I have about I have a skew list of black
• 1:03:07
  Speaker 1: forty one.
• 1:03:08
  Speaker 6: So but yes, we have our top sellers, like we
• 1:03:10
  Speaker 6: have a top ten twelve that are hair care. But
• 1:03:13
  Speaker 6: then I went into skincare and I went into bath embody.
• 1:03:16
  Speaker 1: The reason why I really really, you know.
• 1:03:18
  Speaker 6: The other thing that I want to definitely share is
• 1:03:20
  Speaker 6: that one of my passions is my women. And when
• 1:03:24
  Speaker 6: I found out what other races are doing to the
• 1:03:28
  Speaker 6: hair care products that are strategically marketed to us, made
• 1:03:33
  Speaker 6: me sick to my stomach. You know, like draino is
• 1:03:37
  Speaker 6: in perms. Draino, like that's in the perm that we
• 1:03:41
  Speaker 6: put on our hair as black women. You know, for
• 1:03:43
  Speaker 6: years and years we've watched our mothers and our grandmothers
• 1:03:46
  Speaker 6: perm their hair, and these things.
• 1:03:47
  Speaker 1: Were strategically created for us.
• 1:03:50
  Speaker 6: We are running around with fibroids, cancer, all kinds of
• 1:03:54
  Speaker 6: crazy things from hair care products, and so I really
• 1:03:58
  Speaker 6: wanted to come to the table with in green radients
• 1:04:00
  Speaker 6: that work that we're all natural, So that's what we're
• 1:04:02
  Speaker 6: all about, but still in a poppy fashion hot you
• 1:04:06
  Speaker 6: know way, because normally all natural products they're branded in
• 1:04:09
  Speaker 6: brown and gold, and they're boring and you know.
• 1:04:12
  Speaker 1: Nothing's popping, and it got no swag to it.
• 1:04:14
  Speaker 6: And so we were able to really bring something that
• 1:04:16
  Speaker 6: was different, and you know, the ability to bring something
• 1:04:19
  Speaker 6: to the table for women that love what they're doing,
• 1:04:21
  Speaker 6: I mean love the product and love the fact that
• 1:04:23
  Speaker 6: I'm behind it as a black woman is really something
• 1:04:26
  Speaker 6: that drives me every day.
• 1:04:28
  Speaker 5: So I got some of the products here. Yeah, yeah,
• 1:04:31
  Speaker 5: well I try them, but I listened to them. I
• 1:04:34
  Speaker 5: listened to them because I'm just I'm interested in it.
• 1:04:36
  Speaker 5: So you got the hair gummies ooh, and they're so yummy,
• 1:04:39
  Speaker 5: the hair growth oil, Yes, the hair growth bomb.
• 1:04:42
  Speaker 1: Hair growth Bomb just different and it's the bomb.
• 1:04:45
  Speaker 2: Yeah.
• 1:04:45
  Speaker 4: The bomb is the bump. And then you got the shampoo.
• 1:04:47
  Speaker 1: Yes.
• 1:04:48
  Speaker 5: And so when you're going into the expansion of new products,
• 1:04:52
  Speaker 5: what are you looking Are you just looking at the
• 1:04:54
  Speaker 5: overall market and saying, this is something we can add.
• 1:04:57
  Speaker 4: How do you go about that?
• 1:04:58
  Speaker 6: Yes, because I'm actually doing it right now, coming out
• 1:05:00
  Speaker 6: with another line. And so basically in N show, it's
• 1:05:03
  Speaker 6: all about the results. Most people that do brands, they
• 1:05:07
  Speaker 6: just want to do something that's cute, Like I said,
• 1:05:09
  Speaker 6: they go to the main factor and they say, just
• 1:05:10
  Speaker 6: give me some stuff, and they'll send you some stuff
• 1:05:12
  Speaker 6: and you pick what you like.
• 1:05:13
  Speaker 1: They don't send you a list of the ingredients they
• 1:05:15
  Speaker 1: don't like unless you have probably have the ask.
• 1:05:18
  Speaker 6: Like that's kind of like backwards in my opinion, right,
• 1:05:20
  Speaker 6: I want to come with things.
• 1:05:21
  Speaker 1: That really work.
• 1:05:22
  Speaker 6: So we go back to the roots, We go back
• 1:05:24
  Speaker 6: to Africa, we go back to India, like I really
• 1:05:27
  Speaker 6: have Indian Like I import something called a Chevy powder.
• 1:05:32
  Speaker 6: That's our next collection is called it's going to be
• 1:05:34
  Speaker 6: called the Chevy Gold. Basically, we have a mass now,
• 1:05:37
  Speaker 6: but we're going to extand the expand the collection.
• 1:05:39
  Speaker 1: And basically Chevy is.
• 1:05:40
  Speaker 6: A ground grinded herb that comes from Sudan, Africa. The
• 1:05:46
  Speaker 6: women of Chad are this tribe that's been around course
• 1:05:49
  Speaker 6: for one hundreds of thousands of years, of course, and
• 1:05:50
  Speaker 6: they have hair down to their thighs. And these women
• 1:05:53
  Speaker 6: in Africa are running around with this hair this long.
• 1:05:56
  Speaker 6: Who would ever know it?
• 1:05:57
  Speaker 1: In America? Who we won't even know.
• 1:05:59
  Speaker 6: We don't even know our historical like traditions from Africa
• 1:06:03
  Speaker 6: that are beauty regimens, you know, that have been around
• 1:06:05
  Speaker 6: for so long, so it actually grows your hair, and
• 1:06:08
  Speaker 6: it fuses in your hair, and it works wonderfully with braids,
• 1:06:11
  Speaker 6: and it puts your hair like in an infused state.
• 1:06:13
  Speaker 6: So moisturize and they have hair that they have on
• 1:06:16
  Speaker 6: the tips of their hair that's from a little girl
• 1:06:19
  Speaker 6: because it doesn't break. So I'm going into like the
• 1:06:21
  Speaker 6: length retention. So now I taught you how to grow
• 1:06:23
  Speaker 6: your hair right, and now I'm going to teach you
• 1:06:25
  Speaker 6: how to retain the length and make sure that you
• 1:06:28
  Speaker 6: can retain the length of the hair that you grow.
• 1:06:31
  Speaker 6: Like an edge control that we have that's our next
• 1:06:33
  Speaker 6: best seller. It basically is a growth edge control. You know,
• 1:06:36
  Speaker 6: women where you know, we love our baby hair. We
• 1:06:38
  Speaker 6: love to make sure that our style, you know, we're
• 1:06:40
  Speaker 6: tamed and our edges are tamed and all of that.
• 1:06:42
  Speaker 6: But to basically have a edge control that grows your
• 1:06:45
  Speaker 6: hair and doesn't turn white and doesn't get you know, flaky.
• 1:06:50
  Speaker 6: I think that the women love the products because they
• 1:06:52
  Speaker 6: know that they're well thought out, and most products are
• 1:06:56
  Speaker 6: just put.
• 1:06:56
  Speaker 1: On the market. To be honest, they're not thought out.
• 1:07:00
  Speaker 6: And even the ones that are there with the you know, manufacturer,
• 1:07:04
  Speaker 6: that's just throwing any and everything in the product, so
• 1:07:07
  Speaker 6: basically a nutshell.
• 1:07:08
  Speaker 4: You've said women a lot, Yes, I love my women.
• 1:07:10
  Speaker 4: Can we talk about the Tiffany Rose collection?
• 1:07:12
  Speaker 5: Yes, because you know there are some guys who have
• 1:07:15
  Speaker 5: lost their hair over time.
• 1:07:16
  Speaker 1: Yes, yes, yes, yes.
• 1:07:19
  Speaker 6: Yes, yes, yes, Okay, So we have so many men
• 1:07:22
  Speaker 6: that purchase, so they're already purchasing, which is great, and
• 1:07:25
  Speaker 6: they're running around with our pink labels and everything, and.
• 1:07:27
  Speaker 1: I feel so bad. But I am coming with the
• 1:07:29
  Speaker 1: men's line and men.
• 1:07:31
  Speaker 6: Honestly, I think that's going to blow even more than
• 1:07:33
  Speaker 6: the women because there's more men with loss of hair
• 1:07:37
  Speaker 6: than there are women. Of course, you know, so the
• 1:07:39
  Speaker 6: men with the beards and look at you with your
• 1:07:41
  Speaker 6: amazing beard.
• 1:07:42
  Speaker 1: I mean your beard is so thick and goody. Now
• 1:07:45
  Speaker 1: both of you appreciate here what the beard got and
• 1:07:47
  Speaker 1: the beard's too. You know, there's a lot of men
• 1:07:49
  Speaker 1: that you know.
• 1:07:50
  Speaker 6: They get the beard and they change, they turn into
• 1:07:52
  Speaker 6: like ooh, so you know a lot of men want
• 1:07:55
  Speaker 6: to grow their beards and their hair.
• 1:07:56
  Speaker 1: So that is definitely coming as well. That's coming next to.
• 1:08:00
  Speaker 2: So you said that you have no plans on selling.
• 1:08:05
  Speaker 1: I have no plans on selling.
• 1:08:07
  Speaker 6: I really am here for my women because I know
• 1:08:09
  Speaker 6: as soon as I do, it's going to change.
• 1:08:12
  Speaker 4: Aproached.
• 1:08:12
  Speaker 1: Oh yes, I've.
• 1:08:14
  Speaker 6: Been approached from the second year into the business, they've
• 1:08:18
  Speaker 6: been you know, yeah, yes, And you know, for me,
• 1:08:23
  Speaker 6: this is about legacy. You know, my mother she worked
• 1:08:27
  Speaker 6: and my father worked so hard on the brand that
• 1:08:30
  Speaker 6: they built and really instilling something in me. And I
• 1:08:33
  Speaker 6: really want to give this to my daughter. My daughter,
• 1:08:36
  Speaker 6: her name is Milan. She's just amazing. She's fifteen, entrepreneurial.
• 1:08:40
  Speaker 6: You know, she's watched me go from a two bedroom
• 1:08:42
  Speaker 6: apartment and was Hollywood to a mansion, you know, like
• 1:08:45
  Speaker 6: with her own eyes. She helped me bottle the first bottles.
• 1:08:49
  Speaker 6: You know, she knows that she's behind the concept, and
• 1:08:52
  Speaker 6: so I want to have this to be something that
• 1:08:54
  Speaker 6: she can continue for her legacy as well.
• 1:08:58
  Speaker 5: You spoke about thing yes and mentioned him as a mentor.
• 1:09:01
  Speaker 5: It's when I was reading a story, I'm like, we
• 1:09:04
  Speaker 5: have a pretty good relationship with him as well, and
• 1:09:06
  Speaker 5: he's given us a lot of advice, especially when it
• 1:09:09
  Speaker 5: comes to this space and media. At this point, at
• 1:09:13
  Speaker 5: this level of your life, are you now that person
• 1:09:15
  Speaker 5: for somebody else?
• 1:09:16
  Speaker 4: Oh?
• 1:09:16
  Speaker 1: My goodness. Yes, yes I am, and I want to
• 1:09:19
  Speaker 1: give back even more.
• 1:09:20
  Speaker 6: But I do have a few brands that like come
• 1:09:23
  Speaker 6: to me, you know, young girls that are in this space,
• 1:09:26
  Speaker 6: and I love to give advice.
• 1:09:28
  Speaker 1: I love it and.
• 1:09:29
  Speaker 6: I'd love to give advice, especially about what I've went through,
• 1:09:31
  Speaker 6: because you know, I was on a high for a
• 1:09:34
  Speaker 6: very long time. I'm still on a high. But there
• 1:09:36
  Speaker 6: was nothing that went wrong, you know what I mean.
• 1:09:38
  Speaker 6: I was just and I wasn't even dodging nothing. I
• 1:09:41
  Speaker 6: was just on a like up on up and up.
• 1:09:44
  Speaker 6: And to have what happened to me recently over the
• 1:09:46
  Speaker 6: last year and really find out, you know, what they
• 1:09:48
  Speaker 6: were doing and everything really took me to a place
• 1:09:51
  Speaker 6: that I was like, oh no, no, no, I don't
• 1:09:53
  Speaker 6: want this to happen to the next because it reminds
• 1:09:56
  Speaker 6: me it's like we are the new celebrity. I guess,
• 1:10:00
  Speaker 6: like in a form of money that can come from
• 1:10:03
  Speaker 6: a person.
• 1:10:04
  Speaker 1: You know.
• 1:10:04
  Speaker 6: So you have a singer, Okay, that's an industry. They
• 1:10:07
  Speaker 6: go after the singers, you know. Then they go after
• 1:10:09
  Speaker 6: the ball players and they go and so I'm like, wow,
• 1:10:12
  Speaker 6: they really are going after black brands that are popping
• 1:10:17
  Speaker 6: to take advantage of them in a negative way with
• 1:10:22
  Speaker 6: the online world of marketing.
• 1:10:24
  Speaker 1: So that's something that I really want to share about.
• 1:10:27
  Speaker 1: So the next girl that's on her rise can know
• 1:10:30
  Speaker 1: the things to look out for and the things to
• 1:10:32
  Speaker 1: you know, make sure that she stays a breast on
• 1:10:34
  Speaker 1: because I spoke and I continue to voice. I have
• 1:10:37
  Speaker 1: a voice, but they continued to just do this.
• 1:10:41
  Speaker 6: And I'm a woman, a black woman with all these men,
• 1:10:46
  Speaker 6: you know, my whole team was men, and so it
• 1:10:49
  Speaker 6: was like to a certain extent where they doesn't even
• 1:10:51
  Speaker 6: listen to me anymore, Like, what is going on with
• 1:10:54
  Speaker 6: my business?
• 1:10:54
  Speaker 1: My brand? Why can't I say something and.
• 1:10:56
  Speaker 6: You guys do exactly what I want? Why are you
• 1:10:58
  Speaker 6: doing everything that you want? So it was a point,
• 1:11:01
  Speaker 6: like I said, where I lost it and I want
• 1:11:02
  Speaker 6: to help the next young girls because this is just
• 1:11:05
  Speaker 6: the beginning of online success, especially with us, it's just
• 1:11:10
  Speaker 6: the beginning. So yes, that's definitely a passion of mine.
• 1:11:12
  Speaker 5: It's a competitive space and you said that, and you
• 1:11:15
  Speaker 5: said it's a doggy dog type world.
• 1:11:18
  Speaker 4: I wanted in this space, especially as as a black woman.
• 1:11:20
  Speaker 5: When you see other brands, how supportive are you each
• 1:11:26
  Speaker 5: brands of each other as a business and on a personal.
• 1:11:29
  Speaker 1: Level, that's what you say. Okay, so I answer this question.
• 1:11:33
  Speaker 6: So he has, so I'm going to answer me. I
• 1:11:37
  Speaker 6: was in supportive of everyone because that's just who I am.
• 1:11:40
  Speaker 6: I'm a loving person. I don't got no prime to
• 1:11:42
  Speaker 6: be worried about what you're doing, because I'm too busy
• 1:11:44
  Speaker 6: worried about what I'm doing because I'm a creator and
• 1:11:47
  Speaker 6: an innovator and like a for real, really you know
• 1:11:50
  Speaker 6: person that comes from the industry I come from.
• 1:11:54
  Speaker 1: I'm not really looking at anybody else, you know.
• 1:11:56
  Speaker 6: A lot of these other women that have come into
• 1:11:58
  Speaker 6: the space that I'm in really were hairstylists, you know,
• 1:12:02
  Speaker 6: or people that were in the real world of just
• 1:12:05
  Speaker 6: like you know, the real daily grind of running their things.
• 1:12:09
  Speaker 6: So I feel like the competitiveness comes from a different place,
• 1:12:14
  Speaker 6: in a different space than what I come from, because
• 1:12:17
  Speaker 6: I know, like, I feel like I have no competition,
• 1:12:20
  Speaker 6: and that's just what God told me, you know, And
• 1:12:22
  Speaker 6: that's just how that's how I feel, And that's not
• 1:12:23
  Speaker 6: hating on no one else.
• 1:12:25
  Speaker 1: I know that my product is amazing, my branding is phenomenal.
• 1:12:27
  Speaker 6: I have no competition, and that's where where I live
• 1:12:30
  Speaker 6: and the other girls when I came.
• 1:12:31
  Speaker 1: In the game, It's like, what the hell is that?
• 1:12:35
  Speaker 6: So it was just automatic, like hate, you know. And
• 1:12:39
  Speaker 6: so I even work with you know, it's a small industry,
• 1:12:42
  Speaker 6: so everybody talks, you know, I've reached out. I've reached
• 1:12:45
  Speaker 6: out to another really big one. And it was so interesting.
• 1:12:49
  Speaker 6: She had just sold her business as well, and she
• 1:12:52
  Speaker 6: had a huge, I mean a huge, huge brand and
• 1:12:55
  Speaker 6: no it's not me Elle, I love her. But basically
• 1:12:58
  Speaker 6: I reached out and we were communing, you know, on
• 1:13:00
  Speaker 6: the DM, and I was like, you know, I really
• 1:13:02
  Speaker 6: want you to be my mentor because I want to
• 1:13:04
  Speaker 6: go into the same you know steps.
• 1:13:05
  Speaker 1: And this was before I started selling. I was like,
• 1:13:07
  Speaker 1: I just got with this big distributor you were with them,
• 1:13:09
  Speaker 1: and I want some you know, some tips. She said, yeah,
• 1:13:12
  Speaker 1: of course. As soon as I told her how much
• 1:13:14
  Speaker 1: we had made, she stopped replying to me, and I
• 1:13:17
  Speaker 1: was like, oh my god. Why.
• 1:13:19
  Speaker 6: So when I started asking around, they said because she
• 1:13:21
  Speaker 6: hadn't made that much. And I was like, oh my god,
• 1:13:23
  Speaker 6: that's crazy, you know. So it was like I'm asking
• 1:13:26
  Speaker 6: for advice, even though we thought maybe she had you know,
• 1:13:29
  Speaker 6: I'm asking for advice for people that have not even
• 1:13:32
  Speaker 6: stepped into what I had stepped into yet the way
• 1:13:35
  Speaker 6: I stepped in because everyone else has made it through
• 1:13:38
  Speaker 6: different machines, which are distribution companies, big box stores and
• 1:13:42
  Speaker 6: all of that. No one has made it just through
• 1:13:45
  Speaker 6: like direct to consumer like what I did. Like I
• 1:13:47
  Speaker 6: did all of this from my warehouse to that consumer's doorstep,
• 1:13:51
  Speaker 6: and that was like unheard of. And that's why when
• 1:13:53
  Speaker 6: we sit down in these meetings with you know, the
• 1:13:54
  Speaker 6: distributors and the stores, and they're just like baffled, like
• 1:13:57
  Speaker 6: how did you do this? I'm like, my women, they
• 1:14:00
  Speaker 6: carried me through you know, difference. So I'm not competitive
• 1:14:04
  Speaker 6: with anyone. But there are so many people that hate
• 1:14:07
  Speaker 6: on Hollywood hairbar. I mean, it got so bad to
• 1:14:09
  Speaker 6: wear oh my god on YouTube, Like there's even YouTube
• 1:14:12
  Speaker 6: videos right now to this day.
• 1:14:13
  Speaker 1: I mean contact YouTube. I'm like, how could I kind
• 1:14:15
  Speaker 1: of assume them? I've had lawyers, I mean just the
• 1:14:16
  Speaker 1: whole nine yards. They refuse. But she was desperate.
• 1:14:19
  Speaker 6: She went into desperate measures because I came a little
• 1:14:21
  Speaker 6: bit right behind her, but she was hiring her influencers,
• 1:14:24
  Speaker 6: her ambassadors to do bash videos on my product, but
• 1:14:28
  Speaker 6: being stupid enough to like put in the bottom.
• 1:14:29
  Speaker 1: But I work for so and so so.
• 1:14:31
  Speaker 6: You know, if you purchase products on her website, she'll
• 1:14:33
  Speaker 6: give you me a commission, you know.
• 1:14:35
  Speaker 1: So it was a lot.
• 1:14:36
  Speaker 6: It was even just like outside competitors from China that
• 1:14:42
  Speaker 6: were sending bots and trolls and oh my gosh, because
• 1:14:46
  Speaker 6: you know, they run this industry.
• 1:14:49
  Speaker 1: This is their industry. It's not ours.
• 1:14:52
  Speaker 6: And over the last ten years, we have worked to
• 1:14:56
  Speaker 6: make it ours and because of social media, us women can.
• 1:14:59
  Speaker 1: Suf for each other with our products. And they do
• 1:15:03
  Speaker 1: not want the black woman.
• 1:15:05
  Speaker 6: To succeed in the world of the beauty industry because
• 1:15:08
  Speaker 6: they feel like they own it. That China owns it,
• 1:15:12
  Speaker 6: Korea owns it, they own all the beauty supplies, they
• 1:15:15
  Speaker 6: own you know that they are a lot of them
• 1:15:17
  Speaker 6: are behind the manufacturing of these product lines. Most of
• 1:15:20
  Speaker 6: these products that come directly from China. That's why they're
• 1:15:22
  Speaker 6: filled with types of chemicals. They have no rules. A
• 1:15:24
  Speaker 6: lot of these products don't even have the ingredient that
• 1:15:26
  Speaker 6: they put in it, you know. So it's all like
• 1:15:28
  Speaker 6: a trick. It's a ploy.
• 1:15:29
  Speaker 1: You know.
• 1:15:30
  Speaker 6: Even product brands that are named after Africa are coming
• 1:15:33
  Speaker 6: from China that have nothing to do with anyone, you know.
• 1:15:35
  Speaker 6: So a lot of trickery has gone on in our
• 1:15:37
  Speaker 6: world because we're the biggest. We purchased beauty products seven
• 1:15:43
  Speaker 6: times more than any other race. So our beauty world
• 1:15:48
  Speaker 6: is trillions of dollars, and so they have a piece
• 1:15:50
  Speaker 6: of that. And so, in a nutshell, I was getting
• 1:15:52
  Speaker 6: it from all ends. But I was really able to
• 1:15:55
  Speaker 6: buckle down. You know, I'm a child of the most
• 1:15:57
  Speaker 6: high Gods. So I was able to buckle down and
• 1:15:59
  Speaker 6: just look forward and know God had me, and like, basically,
• 1:16:02
  Speaker 6: God's my business partner. He tells me what I need
• 1:16:04
  Speaker 6: to do. I'm very spiritual, and so I really just
• 1:16:07
  Speaker 6: had to have tunnel vision. I couldn't look at anyone
• 1:16:09
  Speaker 6: else because it was a lot going on that would
• 1:16:10
  Speaker 6: have took me out for sure. I couldn't even watch YouTube.
• 1:16:13
  Speaker 6: I got to the point where I was like, I
• 1:16:14
  Speaker 6: don't want to watch anybody's YouTube review. I don't want to
• 1:16:16
  Speaker 6: watch anybody's review. I just want to keep going forward.
• 1:16:18
  Speaker 6: And then I look up and I'm like, oh my god,
• 1:16:20
  Speaker 6: I have all these reviews and they love it, and
• 1:16:22
  Speaker 6: they you know, So I had to like turn off.
• 1:16:24
  Speaker 6: And I learned that from you know, being around celebrities
• 1:16:26
  Speaker 6: and stars, and that's what they have to do. They
• 1:16:28
  Speaker 6: have to turn off and just do their craft. And
• 1:16:30
  Speaker 6: like Jill Scott, would you know, Jill Scott was one
• 1:16:32
  Speaker 6: of my mom's clients as well, and she told my
• 1:16:34
  Speaker 6: mom at the beginning, you know, I just put.
• 1:16:36
  Speaker 1: The music in their hand.
• 1:16:38
  Speaker 6: I just put the music in the people's hand and
• 1:16:39
  Speaker 6: I let the people, you know, And that's what was
• 1:16:41
  Speaker 6: my concept. That's all I have to do. Can't sit
• 1:16:43
  Speaker 6: up on the naysayers. But yeah, it's been hell for
• 1:16:46
  Speaker 6: sure with the competitiveness. But I love all. I'm a
• 1:16:51
  Speaker 6: loving girl.
• 1:16:51
  Speaker 3: You know.
• 1:16:52
  Speaker 1: It's enough women out all.
• 1:16:54
  Speaker 2: That's a fact. We thank you for coming, thank you
• 1:16:57
  Speaker 2: for having me.
• 1:16:58
  Speaker 1: This has been amazing.
• 1:17:00
  Speaker 6: People know what a website, Yes, Hollywoodhairbar dot com, Hollywood
• 1:17:04
  Speaker 6: Hairbar All on social media and my social media is
• 1:17:07
  Speaker 6: styled by Tiffany Rose.
• 1:17:10
  Speaker 2: You have it, ladies and gentlemen. Thank you, guys, rocking
• 1:17:12
  Speaker 2: Ons for see you next week.
• 1:17:13
  Speaker 4: Peace bye.
• 1:17:16
  Speaker 7: An illegal alien from Guatemala charged with raping a child
• 1:17:20
  Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:17:24
  Speaker 7: accused of murdering a Texas man of Venezuelan charged with
• 1:17:28
  Speaker 7: filming and selling child pornography in Michigan. These are just
• 1:17:32
  Speaker 7: some of the heinous migrant criminals caught because of President
• 1:17:36
  Speaker 7: Donald J. Trump's leadership. I'm Christy Noman, the.
• 1:17:39
  Speaker 8: United States Secretary of Homeland Security. Under President Trump, attempted
• 1:17:43
  Speaker 8: illegal border crossings are at the lowest levels ever recorded,
• 1:17:47
  Speaker 8: and over one hundred thousand illegal aliens have been arrested.
• 1:17:51
  Speaker 8: If you are here illegally, your next you will be
• 1:17:54
  Speaker 8: fine nearly one thousand dollars a day, imprisoned and deported,
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  Speaker 8: you will never reach But if you register using our
• 1:18:02
  Speaker 8: CBP home app and leave now, you could be allowed
• 1:18:05
  Speaker 8: to return legally.
• 1:18:06
  Speaker 7: Do what's right. Leave now.
• 1:18:09
  Speaker 8: Under President Trump, America's laws, border and families will be protected.
• 1:18:14
  Speaker 4: Sponsored by the United States Department of Homeland Security.