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Russian River Valley’s Summer Surge | San Jose News

The Russian River Valley is booming this summer, drawing crowds from across the Bay Area and beyond with its affordable charm and classic river vibe. Local businesses are thriving—tube rentals and kayak shops are seeing record sales, restaurants and shops are staying budget-friendly to attract families and working folks, and creative marketing is keeping momentum alive. Despite roadwork and economic headwinds, the valley’s unique culture, strong LGBTQ+ ties, and community spirit are pulling people in—and setting the stage for a year-round revival. Listen in comfort:Get a discount on a Soli…

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