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889 Bree McKeen: Founder & CEO of Evelyn & Bobbie

Tolerate discomfort? Not today. ✨

On The Kara Goldin Show, I sit down with Bree McKeen, Founder and CEO of Evelyn & Bobbie — the intimates brand reimagining what women should expect from their bras.

Bree’s own experience as a 34G woman dealing with tension headaches, shoulder pain, and posture issues led her to question one of the most worn — and least questioned — items in a woman’s wardrobe.

We talk about how she left a finance career to reinvent the bra from the inside out, developed Evelyn & Bobbie’s patented EB Core® wire-free support technology, and built a brand focused on comfort…

The skinny

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