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The SNAP Method: A Revolutionary Approach to Overcome Limitations with Erica Rooney · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:00
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:04
  the
• 0:05
  voice
• 0:05
  of
• 0:05
  women
• 0:06
  in
• 0:06
  business.
• 0:07
  A
• 0:08
  new
• 0:08
  model
• 0:08
  of
• 0:09
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:10
  we
• 0:11
  are
• 0:11
  here
• 0:11
  to
• 0:12
  amplify
• 0:12
  the
• 0:13
  voices
• 0:13
  of
• 0:13
  women
• 0:14
  leading
• 0:15
  the
• 0:15
  way.
• 0:16
  I
• 0:16
  am
• 0:16
  your
• 0:17
  host,
• 0:17
  Coco
• 0:17
  Zalman,
• 0:18
  five
• 0:18
  time
• 0:18
  founder,
• 0:19
  impact
• 0:19
  investor
• 0:20
  and
• 0:20
  creator
• 0:20
  of
• 0:21
  the
• 0:21
  Force
• 0:21
  for
• 0:21
  Good
• 0:22
  system.
• 0:23
  Thank
• 0:23
  you
• 0:24
  for
• 0:24
  joining
• 0:24
  us
• 0:24
  today
• 0:25
  as
• 0:25
  we
• 0:25
  illuminate
• 0:26
  the
• 0:26
  path
• 0:26
  to
• 0:26
  unlocking
• 0:27
  opportunities
• 0:28
  and
• 0:29
  prosperity
• 0:29
  for
• 0:30
  women
• 0:30
  led
• 0:30
  enterprises
• 0:31
  by
• 0:31
  amplifying
• 0:32
  voice
• 0:33
  and
• 0:33
  wisdom
• 0:33
  of
• 0:34
  women.
• 0:35
  Today
• 0:36
  we
• 0:36
  have
• 0:37
  a
• 0:37
  total
• 0:38
  lady
• 0:38
  rock
• 0:39
  star
• 0:39
  in
• 0:40
  the
• 0:40
  house.
• 0:40
  Today
• 0:41
  we
• 0:41
  have
• 0:41
  Erica
• 0:42
  Rooney.
• 0:43
  She
• 0:43
  has
• 0:43
  emerged
• 0:44
  as
• 0:44
  a
• 0:44
  powerful
• 0:45
  force
• 0:45
  for
• 0:45
  women
• 0:46
  in
• 0:46
  leadership,
• 0:47
  distinguished
• 0:48
  by
• 0:48
  her
• 0:48
  C
• 0:48
  suite
• 0:49
  experience
• 0:50
  and
• 0:50
  a
• 0:50
  robust
• 0:51
  commitment
• 0:51
  to
• 0:52
  fostering
• 0:52
  inclusive
• 0:53
  cultures,
• 0:54
  which
• 0:54
  we
• 0:55
  all
• 0:55
  love.
• 0:56
  As
• 0:56
  the
• 0:56
  author
• 0:57
  of
• 0:57
  the
• 0:57
  best
• 0:58
  selling
• 0:58
  book
• 0:59
  Glass
• 1:00
  Ceilings
• 1:00
  and
• 1:01
  Sticky
• 1:01
  Floors
• 1:02
  right
• 1:02
  here,
• 1:03
  Erica
• 1:04
  has
• 1:04
  crafted
• 1:05
  a
• 1:05
  transformative
• 1:06
  guide
• 1:07
  for
• 1:07
  professionals
• 1:08
  navigating
• 1:09
  the
• 1:09
  complex
• 1:10
  terrain
• 1:10
  of
• 1:10
  career
• 1:11
  development
• 1:11
  amidst
• 1:12
  systemic
• 1:13
  biases.
• 1:14
  She
• 1:15
  has
• 1:15
  been
• 1:15
  honored
• 1:16
  as
• 1:16
  the
• 1:17
  Chro
• 1:19
  of
• 1:19
  the
• 1:19
  Year,
• 1:20
  Chief
• 1:21
  Human
• 1:21
  Resource
• 1:22
  Officer
• 1:22
  of
• 1:23
  the
• 1:23
  Year
• 1:23
  and
• 1:24
  received
• 1:24
  the
• 1:24
  2024
• 1:25
  Inclusive
• 1:26
  Leader
• 1:26
  Award
• 1:27
  recognizing
• 1:28
  her
• 1:28
  pivotal
• 1:29
  role
• 1:29
  in
• 1:30
  enhancing
• 1:30
  organization
• 1:31
  performance
• 1:31
  through
• 1:32
  diversity
• 1:32
  and
• 1:32
  inclusion.
• 1:33
  Her
• 1:34
  signature
• 1:35
  SNAP
• 1:36
  method.
• 1:36
  We're
• 1:37
  going
• 1:37
  to
• 1:37
  unpack
• 1:37
  that.
• 1:38
  And
• 1:39
  it's
• 1:39
  a
• 1:39
  dynamic.
• 1:40
  And
• 1:40
  her
• 1:40
  dynamic
• 1:41
  keynote
• 1:42
  speeches
• 1:43
  have
• 1:43
  equipped
• 1:43
  countless
• 1:44
  leaders
• 1:44
  to
• 1:44
  transcend
• 1:45
  limitations
• 1:46
  and
• 1:46
  amplify
• 1:47
  their
• 1:47
  influence.
• 1:48
  We
• 1:48
  need
• 1:49
  that
• 1:49
  women
• 1:50
  in
• 1:50
  influence.
• 1:51
  Yes.
• 1:51
  Committed
• 1:52
  to
• 1:52
  the
• 1:52
  empowerment
• 1:53
  of
• 1:53
  women,
• 1:53
  Erica's
• 1:54
  leadership
• 1:55
  extends
• 1:56
  beyond
• 1:56
  the
• 1:56
  boardroom
• 1:57
  to
• 1:57
  impactful
• 1:58
  initiatives
• 1:58
  with
• 1:58
  organizations
• 1:59
  like
• 2:00
  Women
• 2:00
  in
• 2:00
  Tech
• 2:01
  Ergs
• 2:02
  and
• 2:02
  Dress
• 2:03
  for
• 2:04
  Success.
• 2:05
  I
• 2:05
  love
• 2:05
  that.
• 2:06
  So
• 2:07
  welcome.
• 2:08
  Erika.
• 2:10
  Coco.
• 2:11
  Thank
• 2:11
  you.
• 2:11
  I
• 2:11
  am
• 2:12
  so
• 2:12
  thrilled
• 2:12
  to
• 2:13
  be
• 2:13
  here
• 2:13
  to
• 2:13
  be
• 2:13
  sharing
• 2:14
  with
• 2:14
  your
• 2:14
  audience
• 2:14
  and
• 2:15
  just
• 2:15
  pouring
• 2:16
  into
• 2:16
  their
• 2:16
  cups
• 2:17
  because
• 2:18
  women
• 2:18
  are
• 2:19
  tired,
• 2:19
  you
• 2:20
  know,
• 2:20
  and
• 2:20
  we
• 2:20
  need
• 2:21
  that.
• 2:21
  We
• 2:21
  need
• 2:22
  our
• 2:22
  cups
• 2:22
  refilled.
• 2:23
  So
• 2:23
  thank
• 2:23
  you
• 2:23
  for
• 2:23
  the
• 2:24
  opportunity
• 2:24
  to
• 2:24
  be
• 2:24
  here.
• 2:24
  This
• 2:25
  is
• 2:25
  so
• 2:25
  awesome.
• 2:26
  Well,
• 2:27
  we're
• 2:27
  so
• 2:27
  happy
• 2:27
  to
• 2:28
  have
• 2:28
  you.
• 2:28
  And
• 2:29
  as
• 2:29
  you
• 2:29
  know,
• 2:29
  I
• 2:30
  always
• 2:30
  like
• 2:30
  to
• 2:30
  start
• 2:30
  with
• 2:31
  the
• 2:31
  question
• 2:31
  of
• 2:32
  what
• 2:32
  is
• 2:33
  a
• 2:33
  book
• 2:33
  written
• 2:34
  by
• 2:34
  a
• 2:34
  woman
• 2:35
  that
• 2:35
  has
• 2:35
  significantly
• 2:36
  influenced
• 2:37
  your
• 2:37
  life?
• 2:38
  Coco,
• 2:39
  this
• 2:40
  was
• 2:40
  such
• 2:40
  a
• 2:40
  hard
• 2:41
  question
• 2:42
  to
• 2:42
  answer.
• 2:42
  Number
• 2:42
  one,
• 2:43
  because
• 2:43
  I
• 2:43
  read
• 2:43
  a
• 2:43
  ton.
• 2:44
  Like,
• 2:44
  I
• 2:45
  read
• 2:45
  a
• 2:45
  ton
• 2:46
  and
• 2:46
  I'm
• 2:46
  that
• 2:46
  woman.
• 2:47
  I've
• 2:47
  got
• 2:47
  two
• 2:48
  piles
• 2:48
  of
• 2:48
  books.
• 2:49
  One
• 2:49
  is
• 2:49
  the
• 2:49
  pile
• 2:50
  of
• 2:50
  books
• 2:50
  that
• 2:50
  I've
• 2:50
  read.
• 2:51
  Actually,
• 2:52
  I've
• 2:52
  got
• 2:52
  three
• 2:53
  piles.
• 2:53
  One
• 2:53
  is
• 2:54
  the
• 2:54
  pile
• 2:54
  of
• 2:54
  books
• 2:54
  that
• 2:54
  I've
• 2:55
  read.
• 2:55
  The
• 2:55
  other
• 2:55
  is
• 2:56
  the
• 2:56
  pile
• 2:56
  that
• 2:56
  I'm
• 2:57
  currently
• 2:57
  reading,
• 2:57
  which
• 2:57
  is
• 2:58
  like
• 2:58
  five
• 2:58
  or
• 2:58
  six
• 2:58
  books.
• 2:59
  And
• 2:59
  then
• 2:59
  the
• 3:00
  third
• 3:00
  pile
• 3:01
  is
• 3:01
  a
• 3:01
  secret
• 3:01
  pile
• 3:02
  that
• 3:02
  my
• 3:02
  husband
• 3:03
  isn't
• 3:03
  aware
• 3:03
  of,
• 3:04
  but
• 3:04
  it
• 3:04
  is
• 3:04
  the
• 3:04
  books
• 3:05
  that
• 3:05
  I
• 3:05
  have
• 3:05
  bought
• 3:05
  on
• 3:05
  Amazon,
• 3:06
  but
• 3:06
  I
• 3:06
  haven't
• 3:06
  gotten
• 3:07
  to
• 3:07
  yet.
• 3:07
  I
• 3:07
  don't
• 3:07
  want
• 3:08
  him
• 3:08
  to
• 3:08
  know
• 3:08
  about
• 3:08
  that
• 3:08
  secret
• 3:08
  pile
• 3:09
  because
• 3:09
  he's
• 3:09
  going
• 3:09
  to
• 3:09
  tell
• 3:10
  me
• 3:10
  not
• 3:10
  to
• 3:10
  buy
• 3:10
  another
• 3:10
  book.
• 3:12
  One
• 3:12
  of
• 3:12
  the
• 3:12
  books
• 3:13
  that
• 3:14
  played.
• 3:14
  I'm
• 3:15
  going
• 3:15
  to
• 3:15
  give
• 3:15
  you
• 3:15
  two.
• 3:16
  The
• 3:16
  first
• 3:16
  one
• 3:16
  is
• 3:17
  called
• 3:17
  Change
• 3:17
  Enthusiasm
• 3:18
  by
• 3:18
  Cassandra
• 3:19
  Worthy.
• 3:19
  And
• 3:20
  this
• 3:20
  book
• 3:20
  played
• 3:21
  such
• 3:21
  a
• 3:21
  pivotal
• 3:21
  role
• 3:22
  in
• 3:22
  my
• 3:22
  life
• 3:22
  because
• 3:22
  it's
• 3:23
  all
• 3:23
  about
• 3:23
  harnessing
• 3:24
  your
• 3:24
  emotions
• 3:24
  for
• 3:24
  change
• 3:25
  and
• 3:25
  recognizing,
• 3:26
  you
• 3:27
  know,
• 3:27
  those
• 3:27
  positive
• 3:28
  feel
• 3:28
  good
• 3:28
  emotions
• 3:29
  and
• 3:29
  also
• 3:29
  those
• 3:29
  like
• 3:30
  anxiety
• 3:30
  emotions,
• 3:30
  the
• 3:31
  negative
• 3:31
  emotions,
• 3:31
  the
• 3:32
  one
• 3:32
  we
• 3:32
  all
• 3:32
  shy
• 3:32
  away
• 3:32
  from.
• 3:33
  Like,
• 3:33
  what
• 3:33
  is
• 3:33
  that
• 3:33
  also
• 3:34
  cluing
• 3:34
  you
• 3:34
  in
• 3:34
  on?
• 3:35
  And
• 3:35
  the
• 3:35
  reason
• 3:36
  this
• 3:36
  book
• 3:36
  was
• 3:36
  so
• 3:36
  pivotal
• 3:37
  is
• 3:37
  because
• 3:38
  it
• 3:39
  is
• 3:39
  the
• 3:39
  only
• 3:40
  book
• 3:40
  I've
• 3:40
  ever
• 3:41
  gotten
• 3:42
  where
• 3:42
  I
• 3:42
  was
• 3:43
  like,
• 3:43
  man,
• 3:43
  this
• 3:44
  resonates.
• 3:44
  I
• 3:44
  gotta
• 3:45
  talk
• 3:45
  to
• 3:45
  this
• 3:45
  author.
• 3:46
  I
• 3:46
  actually
• 3:47
  reached
• 3:47
  out
• 3:47
  to
• 3:47
  her
• 3:48
  and
• 3:48
  she
• 3:48
  got
• 3:49
  on
• 3:49
  the
• 3:49
  phone
• 3:49
  with
• 3:49
  me.
• 3:50
  That
• 3:50
  is
• 3:50
  actually
• 3:50
  what
• 3:51
  really
• 3:51
  kind
• 3:51
  of
• 3:52
  started
• 3:53
  this
• 3:53
  path
• 3:54
  of
• 3:55
  keynote
• 3:55
  speaking,
• 3:56
  my
• 3:56
  own
• 3:56
  authorship
• 3:57
  journey
• 3:57
  and
• 3:58
  everything
• 3:58
  else.
• 3:58
  So
• 3:58
  absolutely
• 3:59
  that
• 3:59
  book
• 3:59
  number
• 4:00
  one.
• 4:00
  And
• 4:00
  then
• 4:01
  the
• 4:01
  second
• 4:01
  favorite
• 4:01
  book
• 4:02
  is
• 4:02
  called
• 4:02
  Burnout,
• 4:03
  which
• 4:03
  is
• 4:03
  by
• 4:04
  Emily
• 4:04
  and
• 4:04
  Amelia
• 4:05
  Nagowski,
• 4:05
  which
• 4:06
  is
• 4:06
  all
• 4:06
  about
• 4:07
  the
• 4:07
  human
• 4:08
  giver
• 4:09
  syndrome
• 4:09
  and
• 4:09
  how
• 4:10
  we
• 4:10
  as
• 4:10
  women
• 4:11
  are
• 4:11
  always
• 4:11
  pouring
• 4:12
  into
• 4:12
  the
• 4:12
  cups
• 4:12
  of
• 4:12
  others
• 4:13
  to
• 4:13
  the
• 4:14
  detriment
• 4:14
  of
• 4:14
  ourselves.
• 4:15
  But
• 4:15
  they
• 4:15
  really
• 4:16
  talk
• 4:16
  about
• 4:16
  how
• 4:16
  to
• 4:16
  break
• 4:17
  out
• 4:17
  of
• 4:17
  that
• 4:17
  cycle.
• 4:18
  And
• 4:19
  that
• 4:19
  was
• 4:19
  what
• 4:20
  really
• 4:20
  locked
• 4:20
  all
• 4:21
  of
• 4:21
  this
• 4:21
  work
• 4:21
  in
• 4:21
  for
• 4:22
  me
• 4:22
  and
• 4:22
  was
• 4:22
  one
• 4:22
  of
• 4:23
  the
• 4:23
  very
• 4:23
  first
• 4:23
  research
• 4:24
  books.
• 4:24
  I
• 4:24
  cite
• 4:25
  it
• 4:25
  a
• 4:25
  lot
• 4:25
  in
• 4:26
  my
• 4:26
  book
• 4:26
  Glass
• 4:26
  Ceilings
• 4:27
  and
• 4:27
  Sticky
• 4:27
  Floors,
• 4:28
  but
• 4:28
  those
• 4:29
  are
• 4:29
  the
• 4:29
  two
• 4:29
  that
• 4:29
  come
• 4:29
  to
• 4:30
  mind.
• 4:30
  Amazing.
• 4:31
  And
• 4:32
  I.
• 4:33
  What
• 4:33
  a
• 4:33
  cool
• 4:34
  name.
• 4:34
  Cassandra
• 4:35
  Worth,
• 4:36
  right?
• 4:36
  Yeah,
• 4:37
  like,
• 4:37
  that's
• 4:37
  like
• 4:38
  a.
• 4:38
  Either
• 4:38
  way,
• 4:39
  it's
• 4:39
  incredible.
• 4:40
  You
• 4:40
  know,
• 4:40
  I
• 4:40
  think
• 4:40
  of
• 4:41
  self
• 4:41
  worth,
• 4:41
  I
• 4:41
  suppose
• 4:41
  it's
• 4:42
  also
• 4:42
  financial
• 4:42
  worth,
• 4:43
  but
• 4:43
  it's
• 4:43
  like,
• 4:44
  yeah,
• 4:44
  it's
• 4:45
  actually
• 4:45
  a
• 4:45
  wonderful
• 4:46
  self
• 4:46
  fulfilling
• 4:46
  prophecy
• 4:47
  for
• 4:47
  her.
• 4:47
  I'm
• 4:48
  hoping
• 4:48
  so.
• 4:49
  Change,
• 4:49
  Enthusiasm
• 4:50
  and
• 4:51
  Burnout.
• 4:51
  These
• 4:52
  sound
• 4:52
  like
• 4:52
  wonderful
• 4:53
  books
• 4:53
  and
• 4:53
  it
• 4:53
  makes
• 4:54
  sense
• 4:54
  to
• 4:54
  me
• 4:54
  after
• 4:55
  having
• 4:55
  read
• 4:56
  your
• 4:56
  book,
• 4:56
  why
• 4:57
  these
• 4:57
  would
• 4:57
  have
• 4:57
  been
• 4:58
  pivotal
• 4:59
  for
• 4:59
  you.
• 5:00
  We're
• 5:00
  gonna
• 5:00
  now
• 5:01
  really,
• 5:01
  you
• 5:02
  know,
• 5:02
  in
• 5:02
  a
• 5:02
  second
• 5:02
  get
• 5:03
  into
• 5:03
  the
• 5:03
  book.
• 5:03
  But
• 5:03
  first
• 5:03
  I
• 5:03
  would
• 5:04
  really
• 5:04
  like
• 5:04
  to
• 5:04
  hear
• 5:04
  about
• 5:05
  your
• 5:06
  journey.
• 5:06
  Erica,
• 5:07
  you
• 5:08
  talk
• 5:08
  about
• 5:08
  your
• 5:09
  journey
• 5:09
  in
• 5:09
  your
• 5:09
  book.
• 5:10
  You
• 5:10
  talk
• 5:10
  about
• 5:11
  being
• 5:11
  a
• 5:11
  C
• 5:11
  suite
• 5:12
  executive.
• 5:13
  And
• 5:14
  I
• 5:14
  would
• 5:14
  love
• 5:14
  for
• 5:15
  you
• 5:15
  to
• 5:15
  share
• 5:15
  your
• 5:15
  journey
• 5:17
  to
• 5:17
  the
• 5:17
  C
• 5:17
  suite
• 5:18
  and
• 5:18
  the
• 5:18
  pivotal
• 5:19
  moments
• 5:19
  that
• 5:19
  shaped
• 5:20
  your
• 5:20
  leadership
• 5:21
  philosophy
• 5:22
  and
• 5:22
  what
• 5:22
  led
• 5:23
  you
• 5:23
  to
• 5:23
  creating
• 5:24
  your
• 5:24
  current
• 5:26
  business
• 5:26
  coaching,
• 5:27
  leadership
• 5:27
  speaking.
• 5:29
  Let's
• 5:30
  unpack
• 5:30
  the
• 5:30
  last
• 5:31
  40
• 5:31
  years.
• 5:31
  Just
• 5:32
  turned
• 5:32
  40
• 5:32
  last
• 5:33
  week.
• 5:33
  Happy
• 5:33
  birthday.
• 5:35
  I'm
• 5:35
  so
• 5:36
  excited
• 5:36
  for
• 5:36
  this
• 5:36
  new
• 5:37
  era.
• 5:37
  I'm
• 5:37
  just
• 5:37
  like,
• 5:38
  I
• 5:38
  remember
• 5:39
  back
• 5:39
  in
• 5:39
  the
• 5:39
  day
• 5:39
  when
• 5:39
  it
• 5:39
  felt
• 5:40
  so
• 5:40
  old,
• 5:40
  you
• 5:41
  know,
• 5:41
  you
• 5:41
  felt
• 5:41
  like
• 5:41
  40
• 5:42
  was
• 5:42
  like
• 5:42
  one
• 5:43
  foot
• 5:43
  in
• 5:43
  the
• 5:43
  grave,
• 5:44
  one
• 5:44
  foot
• 5:44
  in
• 5:44
  retirement.
• 5:45
  And
• 5:45
  it's
• 5:45
  like
• 5:46
  no
• 5:48
  no,
• 5:48
  you're
• 5:49
  just
• 5:49
  getting
• 5:49
  started,
• 5:50
  right?
• 5:50
  It's
• 5:51
  like
• 5:51
  getting
• 5:52
  started,
• 5:52
  and
• 5:53
  I'm
• 5:53
  gonna
• 5:53
  drop
• 5:53
  you
• 5:53
  right
• 5:54
  into
• 5:54
  the
• 5:54
  middle
• 5:54
  of
• 5:54
  it
• 5:55
  and
• 5:55
  work
• 5:55
  my
• 5:55
  way
• 5:56
  back.
• 5:56
  I
• 5:56
  believe
• 5:57
  everybody
• 5:57
  has
• 5:57
  that
• 5:58
  turning
• 5:58
  point
• 5:59
  in
• 5:59
  their
• 5:59
  life,
• 5:59
  whether
• 6:00
  in
• 6:00
  their
• 6:00
  professional
• 6:00
  or
• 6:01
  personal
• 6:01
  career,
• 6:01
  that
• 6:02
  really
• 6:02
  separates
• 6:02
  time
• 6:03
  into
• 6:03
  the
• 6:03
  before.
• 6:04
  And
• 6:05
  I
• 6:05
  think
• 6:05
  for
• 6:05
  some
• 6:05
  people,
• 6:06
  that
• 6:06
  moment
• 6:06
  in
• 6:06
  time
• 6:07
  comes
• 6:07
  from
• 6:07
  a
• 6:08
  big
• 6:08
  life
• 6:08
  event,
• 6:08
  right?
• 6:09
  Like
• 6:09
  meeting
• 6:10
  your
• 6:10
  spouse
• 6:10
  or
• 6:11
  having
• 6:11
  a
• 6:11
  baby
• 6:11
  or
• 6:12
  landing
• 6:12
  a
• 6:12
  big
• 6:12
  promotion
• 6:13
  that
• 6:13
  you've
• 6:13
  always
• 6:13
  wanted.
• 6:14
  But
• 6:14
  they
• 6:14
  also
• 6:14
  come
• 6:14
  in,
• 6:15
  like,
• 6:15
  smaller
• 6:16
  moments,
• 6:17
  such
• 6:17
  as
• 6:17
  maybe
• 6:17
  you
• 6:17
  just
• 6:18
  get
• 6:18
  an
• 6:18
  idea
• 6:18
  that
• 6:18
  sparks
• 6:19
  you
• 6:19
  to
• 6:19
  take
• 6:20
  action.
• 6:20
  Like
• 6:20
  when
• 6:21
  I
• 6:21
  reached
• 6:21
  out
• 6:21
  to
• 6:22
  Cassandra
• 6:22
  Worthy,
• 6:23
  right?
• 6:23
  That
• 6:23
  changed
• 6:24
  the
• 6:24
  trajectory
• 6:24
  of
• 6:25
  my
• 6:25
  life.
• 6:26
  One
• 6:26
  of
• 6:26
  the
• 6:26
  biggest,
• 6:26
  pivotal
• 6:27
  moments
• 6:27
  about
• 6:27
  shifting
• 6:28
  into
• 6:28
  leadership
• 6:29
  actually
• 6:29
  came
• 6:29
  when
• 6:29
  I
• 6:30
  was
• 6:30
  sitting
• 6:31
  in
• 6:31
  my
• 6:31
  car
• 6:32
  with
• 6:32
  tears
• 6:32
  streaming
• 6:33
  down
• 6:33
  my
• 6:33
  face.
• 6:33
  I
• 6:34
  was
• 6:34
  gripping
• 6:34
  the
• 6:34
  steering
• 6:34
  wheel
• 6:35
  so
• 6:35
  hard
• 6:36
  I
• 6:36
  had
• 6:36
  white
• 6:36
  knuckles.
• 6:37
  I
• 6:38
  could
• 6:38
  just
• 6:38
  feel
• 6:38
  the
• 6:38
  panic
• 6:39
  rising
• 6:39
  up
• 6:39
  in
• 6:39
  my
• 6:40
  chest.
• 6:40
  I
• 6:40
  was
• 6:40
  in
• 6:40
  my
• 6:41
  parking
• 6:41
  lot
• 6:41
  at
• 6:41
  work.
• 6:42
  I
• 6:42
  had
• 6:42
  been
• 6:42
  working
• 6:42
  with
• 6:43
  this
• 6:43
  company
• 6:43
  that
• 6:43
  I
• 6:43
  absolutely
• 6:44
  loved
• 6:44
  and
• 6:45
  could
• 6:45
  see
• 6:45
  a
• 6:45
  long,
• 6:46
  happy
• 6:46
  relationship
• 6:47
  with.
• 6:47
  I
• 6:48
  was
• 6:48
  super
• 6:48
  excited
• 6:49
  because
• 6:49
  I
• 6:49
  had
• 6:49
  this
• 6:49
  idea
• 6:50
  to
• 6:50
  really
• 6:50
  shake
• 6:51
  up
• 6:51
  the
• 6:51
  way
• 6:52
  we
• 6:52
  worked,
• 6:52
  and
• 6:52
  it
• 6:52
  completely
• 6:53
  changed
• 6:53
  the
• 6:53
  structure
• 6:54
  of
• 6:54
  our
• 6:54
  department.
• 6:55
  If
• 6:55
  I
• 6:55
  played
• 6:56
  my
• 6:56
  cards
• 6:56
  right,
• 6:56
  it
• 6:57
  would
• 6:57
  elevate
• 6:57
  me
• 6:58
  into
• 6:59
  a
• 6:59
  very
• 6:59
  visible
• 7:00
  leadership
• 7:01
  position.
• 7:01
  So
• 7:02
  I
• 7:02
  was
• 7:02
  super
• 7:02
  excited
• 7:03
  about
• 7:03
  this.
• 7:03
  I
• 7:03
  talked
• 7:04
  to
• 7:04
  somebody
• 7:04
  who
• 7:04
  I
• 7:04
  really
• 7:05
  trusted
• 7:05
  and
• 7:05
  respected
• 7:06
  and
• 7:06
  admired.
• 7:07
  But
• 7:07
  unfortunately,
• 7:08
  we
• 7:09
  all
• 7:09
  know
• 7:09
  things
• 7:09
  don't
• 7:09
  go
• 7:09
  the
• 7:10
  way
• 7:10
  we
• 7:10
  planned.
• 7:10
  And
• 7:11
  the
• 7:11
  person
• 7:11
  I
• 7:12
  had
• 7:12
  pitched
• 7:12
  this
• 7:12
  idea
• 7:13
  to
• 7:13
  actually
• 7:13
  walked
• 7:13
  into
• 7:14
  an
• 7:14
  executive
• 7:14
  meeting
• 7:14
  and
• 7:15
  pitched
• 7:15
  the
• 7:15
  idea
• 7:15
  as
• 7:15
  his
• 7:16
  own.
• 7:16
  So
• 7:17
  the
• 7:17
  role
• 7:17
  that
• 7:18
  I
• 7:18
  had
• 7:18
  envisioned
• 7:18
  for
• 7:19
  myself
• 7:19
  was
• 7:19
  given
• 7:20
  to
• 7:20
  someone
• 7:20
  else.
• 7:21
  And
• 7:22
  my
• 7:22
  future,
• 7:23
  the
• 7:23
  way
• 7:23
  I
• 7:24
  saw
• 7:24
  it
• 7:24
  at
• 7:24
  that
• 7:24
  company,
• 7:25
  was
• 7:25
  cut
• 7:25
  off
• 7:25
  in
• 7:25
  an
• 7:25
  instant.
• 7:26
  But
• 7:26
  I
• 7:26
  do
• 7:27
  what
• 7:27
  we
• 7:27
  always
• 7:27
  do,
• 7:27
  wiped
• 7:28
  my
• 7:28
  tears
• 7:28
  off
• 7:28
  my
• 7:28
  face,
• 7:29
  and
• 7:29
  I
• 7:29
  went
• 7:29
  back
• 7:29
  to
• 7:29
  work.
• 7:29
  And
• 7:30
  then
• 7:30
  I
• 7:30
  got
• 7:30
  up
• 7:30
  every
• 7:30
  single
• 7:31
  day
• 7:31
  after
• 7:31
  that
• 7:31
  and
• 7:32
  went
• 7:32
  to
• 7:32
  the
• 7:32
  office.
• 7:32
  I
• 7:33
  wasn't
• 7:33
  engaged.
• 7:33
  I
• 7:33
  wasn't
• 7:34
  happy.
• 7:34
  I
• 7:34
  quit
• 7:34
  taking
• 7:35
  walks
• 7:35
  with
• 7:35
  my
• 7:35
  teams,
• 7:36
  and
• 7:36
  instead,
• 7:36
  I
• 7:37
  would
• 7:37
  lock
• 7:37
  myself
• 7:37
  in
• 7:37
  my
• 7:37
  office
• 7:38
  and
• 7:38
  say,
• 7:38
  oh,
• 7:38
  I
• 7:38
  have
• 7:38
  a
• 7:38
  lot
• 7:39
  of
• 7:39
  work,
• 7:39
  or
• 7:39
  I'd
• 7:39
  head
• 7:40
  out
• 7:40
  to
• 7:40
  my
• 7:40
  car.
• 7:40
  And
• 7:41
  it
• 7:41
  was
• 7:41
  one
• 7:41
  of
• 7:41
  those
• 7:41
  moments
• 7:42
  for
• 7:42
  me
• 7:43
  that
• 7:43
  really
• 7:44
  separates
• 7:44
  time
• 7:45
  because
• 7:45
  that
• 7:46
  was
• 7:46
  one
• 7:46
  of
• 7:46
  the
• 7:46
  very
• 7:46
  first
• 7:47
  moments
• 7:47
  that
• 7:47
  I
• 7:48
  felt
• 7:48
  like
• 7:49
  I
• 7:49
  was
• 7:49
  hitting
• 7:49
  kind
• 7:49
  of
• 7:49
  like
• 7:50
  the
• 7:51
  glass
• 7:51
  ceiling
• 7:52
  and
• 7:52
  dealing
• 7:53
  with
• 7:53
  the
• 7:53
  patriarchy
• 7:54
  and
• 7:54
  the
• 7:54
  system.
• 7:55
  And
• 7:55
  that
• 7:55
  was
• 7:55
  the
• 7:55
  first
• 7:56
  time
• 7:56
  it
• 7:56
  had
• 7:56
  really
• 7:57
  impacted
• 7:57
  me.
• 7:57
  And
• 7:58
  I
• 7:58
  think
• 7:58
  sometimes
• 7:59
  when
• 7:59
  you're
• 7:59
  starting
• 7:59
  out
• 7:59
  in
• 8:00
  your
• 8:00
  career,
• 8:00
  you
• 8:00
  don't
• 8:00
  see
• 8:01
  that.
• 8:01
  Initially,
• 8:02
  I
• 8:02
  was
• 8:02
  really
• 8:02
  shocked
• 8:03
  and
• 8:03
  surprised
• 8:03
  by
• 8:03
  that,
• 8:04
  and
• 8:04
  it
• 8:04
  was
• 8:05
  this
• 8:05
  epiphany
• 8:06
  that
• 8:06
  I
• 8:06
  did
• 8:07
  not
• 8:07
  have
• 8:07
  to
• 8:08
  Wait
• 8:09
  for
• 8:10
  someone
• 8:10
  else
• 8:10
  to
• 8:10
  recognize
• 8:11
  the
• 8:12
  work
• 8:12
  I
• 8:12
  was
• 8:12
  putting
• 8:13
  in,
• 8:13
  to
• 8:14
  feel
• 8:14
  validated
• 8:15
  and
• 8:16
  to
• 8:16
  grow
• 8:16
  and
• 8:16
  be
• 8:17
  successful.
• 8:17
  I
• 8:17
  realized
• 8:18
  that
• 8:18
  I
• 8:18
  didn't
• 8:19
  have
• 8:19
  to
• 8:19
  wait
• 8:20
  for
• 8:20
  the
• 8:20
  world
• 8:20
  to
• 8:20
  catch
• 8:21
  up
• 8:21
  to
• 8:21
  me,
• 8:21
  but
• 8:21
  that
• 8:21
  I
• 8:22
  could
• 8:22
  take
• 8:22
  charge
• 8:23
  of
• 8:23
  my
• 8:24
  own
• 8:24
  life,
• 8:25
  my
• 8:25
  own
• 8:25
  career,
• 8:27
  all
• 8:27
  of
• 8:27
  that.
• 8:28
  That
• 8:28
  was
• 8:28
  the
• 8:29
  pivotal
• 8:29
  moment
• 8:30
  that
• 8:30
  changed
• 8:30
  everything
• 8:31
  for
• 8:31
  me
• 8:31
  because
• 8:31
  I
• 8:32
  realized
• 8:32
  I
• 8:32
  had
• 8:33
  so
• 8:33
  much
• 8:33
  more
• 8:34
  control.
• 8:35
  And
• 8:35
  that's
• 8:35
  what
• 8:36
  took
• 8:36
  me
• 8:36
  from
• 8:36
  this
• 8:36
  life
• 8:37
  of,
• 8:38
  okay,
• 8:38
  I'm
• 8:38
  gonna
• 8:38
  follow
• 8:39
  the
• 8:39
  map
• 8:39
  that's
• 8:39
  set
• 8:40
  for
• 8:40
  me.
• 8:40
  I
• 8:40
  have
• 8:40
  to
• 8:41
  take
• 8:41
  this
• 8:41
  step
• 8:41
  and
• 8:41
  this
• 8:41
  step
• 8:42
  and
• 8:42
  climb
• 8:42
  this
• 8:42
  rung
• 8:42
  of
• 8:43
  the
• 8:43
  ladder,
• 8:43
  which
• 8:44
  is
• 8:44
  really
• 8:44
  this
• 8:45
  life
• 8:45
  of
• 8:45
  limitations
• 8:47
  to
• 8:47
  a
• 8:47
  life
• 8:48
  of
• 8:49
  abundance
• 8:49
  and
• 8:50
  fulfillment
• 8:51
  and
• 8:51
  infinite
• 8:52
  possibilities.
• 8:53
  When
• 8:53
  I
• 8:54
  look
• 8:54
  at
• 8:54
  just
• 8:55
  my
• 8:55
  past
• 8:55
  40
• 8:55
  years,
• 8:56
  I've
• 8:56
  seen
• 8:57
  the
• 8:57
  moves
• 8:57
  that
• 8:57
  I've
• 8:58
  made
• 8:59
  and
• 8:59
  the
• 9:00
  work
• 9:00
  that
• 9:00
  I've
• 9:00
  put
• 9:00
  in
• 9:00
  to
• 9:01
  make
• 9:01
  all
• 9:01
  that
• 9:01
  happen.
• 9:02
  I
• 9:03
  recognize
• 9:03
  that
• 9:03
  I
• 9:04
  can
• 9:04
  do
• 9:04
  anything
• 9:05
  I
• 9:05
  want.
• 9:06
  I
• 9:06
  can
• 9:06
  make
• 9:07
  any
• 9:07
  amount
• 9:07
  of
• 9:08
  money.
• 9:08
  I
• 9:09
  can
• 9:09
  be
• 9:09
  anything
• 9:10
  that
• 9:10
  I
• 9:10
  want.
• 9:11
  I
• 9:11
  just
• 9:12
  got
• 9:12
  to
• 9:12
  figure
• 9:12
  it
• 9:12
  out,
• 9:13
  and
• 9:13
  I
• 9:13
  got
• 9:13
  to
• 9:13
  do
• 9:13
  the
• 9:14
  work,
• 9:14
  and
• 9:15
  I
• 9:15
  got
• 9:15
  to
• 9:15
  trust
• 9:15
  in
• 9:16
  the
• 9:16
  universe.
• 9:17
  I
• 9:17
  climbed
• 9:18
  my
• 9:18
  way
• 9:18
  to
• 9:18
  the
• 9:18
  C
• 9:18
  suite
• 9:19
  in
• 9:19
  another
• 9:19
  one
• 9:19
  of
• 9:20
  those
• 9:20
  moments
• 9:20
  that
• 9:20
  splits
• 9:21
  time
• 9:21
  into
• 9:21
  the
• 9:22
  before
• 9:22
  and
• 9:22
  after.
• 9:22
  I
• 9:23
  recognize
• 9:23
  that
• 9:23
  my
• 9:24
  time
• 9:24
  in
• 9:24
  the
• 9:24
  C
• 9:24
  suite
• 9:25
  had
• 9:25
  kind
• 9:25
  of
• 9:25
  come
• 9:25
  to
• 9:25
  an
• 9:25
  end.
• 9:26
  I
• 9:27
  decided
• 9:27
  to
• 9:27
  bet
• 9:28
  on
• 9:28
  me,
• 9:28
  and
• 9:28
  I
• 9:29
  decided
• 9:29
  to
• 9:29
  take
• 9:29
  that
• 9:30
  chance,
• 9:30
  and
• 9:30
  I
• 9:31
  left
• 9:31
  corporate
• 9:31
  and
• 9:32
  went
• 9:32
  all
• 9:32
  in
• 9:32
  on
• 9:33
  my
• 9:33
  own
• 9:33
  business.
• 9:33
  I
• 9:34
  have
• 9:34
  not
• 9:34
  looked
• 9:34
  back
• 9:34
  since.
• 9:37
  You're
• 9:37
  on
• 9:38
  mute.
• 9:41
  You
• 9:41
  bet
• 9:42
  on
• 9:42
  you.
• 9:42
  I
• 9:43
  love
• 9:43
  that.
• 9:44
  I
• 9:44
  love
• 9:44
  it.
• 9:45
  I
• 9:45
  love
• 9:45
  it.
• 9:45
  I
• 9:45
  heard
• 9:46
  you
• 9:46
  say
• 9:46
  that
• 9:47
  you
• 9:47
  discovered
• 9:47
  you
• 9:48
  could
• 9:48
  have
• 9:48
  whatever
• 9:49
  you
• 9:49
  want
• 9:50
  and
• 9:51
  all
• 9:51
  the
• 9:51
  abundance,
• 9:52
  fulfillment,
• 9:52
  and
• 9:53
  infinite
• 9:53
  possibilities
• 9:54
  became
• 9:55
  available
• 9:55
  to
• 9:55
  you.
• 9:55
  You
• 9:56
  talk
• 9:56
  about
• 9:56
  that
• 9:56
  at
• 9:57
  the
• 9:57
  beginning
• 9:57
  of
• 9:57
  your
• 9:58
  book.
• 9:58
  I
• 9:58
  love
• 9:58
  this.
• 9:59
  I
• 9:59
  wanted
• 9:59
  to
• 9:59
  read
• 9:59
  this
• 10:00
  section
• 10:00
  because
• 10:01
  it
• 10:01
  says,
• 10:01
  this
• 10:01
  book
• 10:02
  is
• 10:02
  for
• 10:02
  any
• 10:02
  woman
• 10:03
  who
• 10:03
  has
• 10:03
  ever
• 10:03
  been
• 10:03
  told
• 10:04
  you
• 10:04
  can't
• 10:05
  have
• 10:05
  it
• 10:06
  all.
• 10:07
  The
• 10:07
  woman
• 10:08
  who
• 10:08
  feels
• 10:08
  overwhelmed
• 10:09
  and
• 10:09
  exhausted
• 10:10
  from
• 10:10
  striving
• 10:10
  to
• 10:10
  do
• 10:11
  everything
• 10:12
  for
• 10:13
  the
• 10:13
  woman
• 10:13
  who
• 10:13
  questions
• 10:14
  if
• 10:14
  she
• 10:15
  is
• 10:15
  enough,
• 10:16
  if
• 10:16
  she
• 10:16
  is
• 10:16
  pretty
• 10:17
  enough,
• 10:17
  qualified
• 10:18
  enough,
• 10:18
  thin
• 10:19
  enough.
• 10:21
  Haven't
• 10:21
  we
• 10:21
  all
• 10:22
  had
• 10:22
  those
• 10:22
  doubts?
• 10:22
  Haven't
• 10:23
  we
• 10:23
  all
• 10:23
  had
• 10:23
  those
• 10:24
  thoughts?
• 10:25
  Oh,
• 10:25
  a
• 10:25
  thousand
• 10:25
  percent.
• 10:26
  So
• 10:26
  we
• 10:26
  can
• 10:27
  totally
• 10:27
  relate
• 10:28
  to
• 10:28
  that.
• 10:29
  Your
• 10:29
  book
• 10:29
  is
• 10:29
  about
• 10:30
  the
• 10:30
  glass
• 10:30
  ceiling
• 10:31
  and
• 10:31
  the
• 10:31
  sticky
• 10:31
  floors,
• 10:32
  as
• 10:33
  the
• 10:33
  title
• 10:33
  would.
• 10:34
  So
• 10:35
  tell
• 10:35
  us
• 10:35
  about
• 10:36
  the
• 10:36
  concept
• 10:36
  of
• 10:36
  the
• 10:37
  glass
• 10:37
  ceiling
• 10:37
  and
• 10:38
  the
• 10:38
  sticky
• 10:38
  floor
• 10:39
  concept,
• 10:39
  because
• 10:39
  that
• 10:39
  was
• 10:39
  new
• 10:40
  to
• 10:40
  me.
• 10:41
  And.
• 10:41
  And
• 10:41
  what
• 10:42
  are
• 10:42
  these
• 10:42
  two
• 10:43
  concepts?
• 10:43
  Where
• 10:44
  do
• 10:44
  they
• 10:44
  come
• 10:44
  from?
• 10:45
  And
• 10:45
  how
• 10:46
  do
• 10:46
  these
• 10:47
  things
• 10:47
  systemically
• 10:48
  hold
• 10:48
  us
• 10:48
  back?
• 10:49
  Yes,
• 10:50
  this.
• 10:50
  So
• 10:51
  originally,
• 10:51
  because
• 10:52
  I'm
• 10:52
  a
• 10:52
  corporate
• 10:52
  girly,
• 10:53
  originally,
• 10:54
  that's
• 10:54
  what
• 10:54
  this
• 10:54
  was
• 10:54
  all
• 10:55
  about.
• 10:55
  It
• 10:55
  was
• 10:55
  like,
• 10:55
  I'm
• 10:55
  gonn
• 10:56
  women
• 10:56
  into
• 10:56
  positions
• 10:57
  of
• 10:57
  power.
• 10:57
  And
• 10:57
  I'm
• 10:57
  going
• 10:57
  to
• 10:58
  keep
• 10:58
  them
• 10:58
  there
• 10:59
  because
• 11:00
  it's
• 11:00
  not
• 11:00
  so
• 11:00
  much
• 11:00
  that
• 11:00
  we
• 11:01
  can't
• 11:01
  get
• 11:01
  into
• 11:01
  power,
• 11:01
  but
• 11:02
  it's
• 11:02
  that
• 11:02
  women
• 11:02
  are
• 11:02
  leaving
• 11:03
  in
• 11:03
  droves,
• 11:03
  right?
• 11:04
  And
• 11:04
  we're
• 11:04
  leaving
• 11:04
  in
• 11:04
  droves
• 11:05
  to
• 11:05
  start
• 11:05
  our
• 11:05
  own
• 11:05
  business,
• 11:06
  which
• 11:06
  is
• 11:06
  what
• 11:06
  I
• 11:06
  did.
• 11:07
  But
• 11:07
  there's
• 11:07
  a
• 11:07
  lot
• 11:07
  of
• 11:07
  reasons
• 11:08
  behind
• 11:08
  that,
• 11:09
  right?
• 11:09
  And
• 11:10
  so
• 11:10
  talk
• 11:10
  about
• 11:10
  glass
• 11:11
  ceilings.
• 11:11
  We
• 11:12
  are
• 11:12
  talking
• 11:12
  about
• 11:13
  the
• 11:13
  systemic
• 11:14
  issues
• 11:14
  that
• 11:15
  keep
• 11:15
  women
• 11:15
  in
• 11:15
  marginalized
• 11:16
  communities,
• 11:17
  you
• 11:17
  know,
• 11:18
  repressed
• 11:18
  and
• 11:18
  stuck,
• 11:19
  right?
• 11:19
  We
• 11:20
  are
• 11:20
  talking
• 11:20
  about
• 11:20
  the
• 11:20
  patriarchy.
• 11:21
  We
• 11:21
  are
• 11:21
  talking
• 11:22
  about
• 11:22
  the
• 11:22
  old
• 11:22
  outdated
• 11:23
  systems
• 11:23
  that
• 11:23
  we
• 11:23
  all
• 11:23
  still
• 11:24
  work
• 11:24
  in.
• 11:24
  Okay,
• 11:25
  Those
• 11:25
  do
• 11:25
  exist.
• 11:26
  But
• 11:27
  we
• 11:27
  are
• 11:27
  also
• 11:27
  talking
• 11:28
  about
• 11:28
  the
• 11:28
  ceilings
• 11:29
  that
• 11:29
  we
• 11:29
  put
• 11:30
  over
• 11:30
  our
• 11:30
  own
• 11:31
  heads,
• 11:31
  the
• 11:32
  ones
• 11:32
  that
• 11:32
  we
• 11:32
  are
• 11:33
  responsible
• 11:34
  for
• 11:34
  constructing,
• 11:35
  right?
• 11:36
  Because
• 11:36
  those
• 11:37
  are
• 11:37
  the
• 11:37
  real
• 11:38
  problems,
• 11:39
  right?
• 11:40
  I
• 11:40
  mean,
• 11:40
  yes,
• 11:41
  glass
• 11:41
  ceilings
• 11:42
  are
• 11:42
  a
• 11:42
  problem,
• 11:42
  right?
• 11:43
  You've
• 11:43
  got
• 11:44
  80%
• 11:45
  of
• 11:45
  or
• 11:45
  75%
• 11:46
  of
• 11:46
  female
• 11:46
  executives
• 11:47
  who
• 11:47
  struggle
• 11:47
  with
• 11:47
  imposter
• 11:48
  syndrome,
• 11:48
  80%
• 11:49
  of
• 11:49
  women
• 11:49
  who
• 11:50
  struggle
• 11:50
  with
• 11:50
  feelings
• 11:51
  of
• 11:51
  self
• 11:51
  worth,
• 11:51
  73%
• 11:53
  of
• 11:53
  women
• 11:53
  who
• 11:54
  struggle
• 11:54
  with
• 11:54
  perfectionism.
• 11:55
  So
• 11:56
  like
• 11:56
  that's
• 11:57
  everyone
• 11:57
  we
• 11:58
  know
• 11:58
  probably
• 11:58
  falls
• 11:59
  into
• 11:59
  one
• 11:59
  of
• 11:59
  those
• 11:59
  categories,
• 12:00
  right?
• 12:01
  And
• 12:01
  then
• 12:01
  when
• 12:01
  you
• 12:02
  couple,
• 12:02
  if
• 12:03
  you
• 12:03
  have
• 12:03
  your
• 12:03
  own
• 12:03
  ceilings
• 12:04
  and
• 12:04
  the
• 12:04
  ceilings
• 12:04
  of
• 12:05
  the
• 12:05
  system,
• 12:05
  you've
• 12:05
  got
• 12:06
  a
• 12:06
  really
• 12:06
  big
• 12:06
  problem.
• 12:07
  But
• 12:07
  the
• 12:07
  problem
• 12:07
  is
• 12:08
  the
• 12:08
  systems
• 12:09
  take
• 12:09
  decades
• 12:10
  and
• 12:10
  generations
• 12:11
  to
• 12:11
  change.
• 12:12
  And
• 12:13
  that's
• 12:13
  where
• 12:13
  my
• 12:13
  work
• 12:13
  pivoted.
• 12:14
  Because
• 12:15
  when
• 12:15
  I
• 12:15
  look
• 12:15
  at
• 12:15
  this
• 12:15
  pay
• 12:16
  gap,
• 12:16
  we
• 12:16
  have
• 12:16
  a
• 12:16
  pay
• 12:17
  gap
• 12:17
  that
• 12:17
  says
• 12:17
  if
• 12:17
  nothing
• 12:18
  changes,
• 12:19
  women
• 12:19
  will
• 12:19
  not
• 12:20
  be
• 12:20
  paid
• 12:20
  the
• 12:20
  same
• 12:21
  for
• 12:21
  132
• 12:22
  years.
• 12:24
  So
• 12:25
  I
• 12:25
  don't
• 12:25
  know
• 12:26
  about
• 12:26
  you,
• 12:26
  but.
• 12:27
  Slow,
• 12:28
  that's
• 12:28
  that
• 12:29
  with
• 12:30
  like
• 12:30
  a
• 12:30
  really.
• 12:30
  Good
• 12:31
  longevity
• 12:32
  vitamin
• 12:32
  to
• 12:32
  take.
• 12:33
  Like,
• 12:33
  I'm
• 12:33
  not
• 12:33
  going
• 12:34
  to
• 12:34
  be
• 12:34
  there
• 12:34
  for
• 12:34
  that.
• 12:34
  And
• 12:35
  neither
• 12:35
  is
• 12:35
  my
• 12:35
  daughter
• 12:36
  old.
• 12:37
  So
• 12:38
  I
• 12:38
  was
• 12:38
  like,
• 12:38
  there's
• 12:38
  absolutely
• 12:39
  no
• 12:39
  way,
• 12:39
  no
• 12:40
  shape,
• 12:40
  no
• 12:40
  form
• 12:40
  that
• 12:40
  I
• 12:41
  can
• 12:41
  let
• 12:41
  this
• 12:41
  happen.
• 12:42
  I
• 12:42
  got
• 12:43
  to
• 12:43
  the
• 12:43
  C
• 12:43
  suite,
• 12:44
  so
• 12:44
  I
• 12:44
  know
• 12:45
  that
• 12:45
  it's
• 12:45
  possible
• 12:46
  to
• 12:46
  remove
• 12:47
  those
• 12:47
  limits.
• 12:48
  But
• 12:48
  had
• 12:49
  I
• 12:49
  known
• 12:49
  all
• 12:49
  of
• 12:49
  this
• 12:50
  information
• 12:50
  earlier,
• 12:51
  mainly
• 12:51
  about
• 12:52
  the
• 12:52
  limits
• 12:52
  I
• 12:52
  was
• 12:52
  putting
• 12:52
  over
• 12:53
  myself,
• 12:54
  I
• 12:54
  would
• 12:54
  have
• 12:54
  been
• 12:54
  able
• 12:54
  to
• 12:55
  be
• 12:55
  more
• 12:56
  successful
• 12:56
  faster,
• 12:56
  I
• 12:57
  would
• 12:57
  have
• 12:57
  been
• 12:57
  happier
• 12:57
  faster,
• 12:58
  and
• 12:58
  I
• 12:58
  would
• 12:58
  have
• 12:58
  been
• 12:59
  fulfilled
• 12:59
  faster.
• 13:00
  So
• 13:00
  if
• 13:01
  you
• 13:01
  follow
• 13:01
  the
• 13:02
  work
• 13:02
  in
• 13:02
  this
• 13:02
  book,
• 13:02
  you're
• 13:03
  going
• 13:03
  to
• 13:03
  get
• 13:03
  there
• 13:03
  faster.
• 13:04
  We
• 13:04
  know
• 13:04
  about
• 13:04
  the
• 13:04
  glass
• 13:05
  ceiling,
• 13:05
  right?
• 13:06
  What
• 13:06
  are
• 13:06
  sticky
• 13:06
  floors?
• 13:07
  Y'all
• 13:07
  are
• 13:07
  probably
• 13:07
  like,
• 13:08
  this
• 13:08
  woman's
• 13:08
  got
• 13:08
  kids,
• 13:09
  she's
• 13:09
  already
• 13:09
  said
• 13:09
  it.
• 13:10
  She
• 13:10
  talking
• 13:10
  about
• 13:10
  her
• 13:10
  kitchen
• 13:11
  floor.
• 13:11
  What's
• 13:11
  going
• 13:12
  on
• 13:12
  here?
• 13:12
  No,
• 13:13
  those
• 13:13
  floors
• 13:14
  are
• 13:14
  very
• 13:14
  sticky,
• 13:15
  y'all.
• 13:15
  There's
• 13:15
  seven
• 13:16
  or,
• 13:16
  sorry,
• 13:16
  six
• 13:17
  and
• 13:17
  ten.
• 13:17
  So
• 13:18
  there's
• 13:18
  food
• 13:18
  everywhere,
• 13:19
  right?
• 13:19
  But
• 13:20
  sticky
• 13:20
  floors
• 13:20
  in
• 13:21
  my
• 13:21
  world
• 13:21
  are
• 13:21
  the
• 13:22
  Limiting
• 13:22
  beliefs
• 13:22
  and
• 13:22
  toxic
• 13:23
  behaviors
• 13:23
  that
• 13:23
  keep
• 13:24
  you
• 13:24
  stuck.
• 13:24
  Right.
• 13:25
  And
• 13:25
  so
• 13:25
  we've
• 13:26
  talked
• 13:26
  a
• 13:26
  little
• 13:26
  bit
• 13:26
  about
• 13:26
  perfectionism
• 13:27
  and
• 13:27
  imposter
• 13:28
  syndrome
• 13:29
  burnout,
• 13:29
  of
• 13:29
  course.
• 13:30
  But
• 13:30
  I
• 13:30
  also
• 13:30
  talk
• 13:31
  about
• 13:31
  the
• 13:31
  behaviors
• 13:32
  that
• 13:33
  keep
• 13:33
  us
• 13:33
  stuck.
• 13:33
  And
• 13:33
  one
• 13:34
  that
• 13:34
  I
• 13:34
  talk
• 13:34
  about
• 13:34
  a
• 13:34
  lot
• 13:35
  in
• 13:35
  the
• 13:35
  book,
• 13:35
  which
• 13:35
  was
• 13:35
  a
• 13:36
  personal
• 13:36
  struggle
• 13:36
  for
• 13:36
  me,
• 13:37
  is
• 13:37
  wine.
• 13:37
  Alcohol
• 13:39
  is
• 13:39
  a
• 13:39
  very
• 13:39
  sticky
• 13:40
  floor.
• 13:40
  So
• 13:41
  is
• 13:41
  staying
• 13:41
  in
• 13:41
  toxic
• 13:42
  relationships.
• 13:42
  So
• 13:42
  is
• 13:43
  doom
• 13:43
  scrolling
• 13:43
  on
• 13:43
  TikTok
• 13:44
  for
• 13:44
  hours
• 13:44
  and
• 13:45
  hours
• 13:45
  because
• 13:45
  we're
• 13:46
  so
• 13:46
  exhausted.
• 13:47
  But
• 13:48
  we
• 13:48
  do
• 13:48
  it
• 13:48
  right.
• 13:49
  So
• 13:49
  it's
• 13:49
  breaking
• 13:50
  free
• 13:50
  from
• 13:51
  all
• 13:51
  of
• 13:51
  those
• 13:51
  things
• 13:52
  that
• 13:52
  are
• 13:52
  holding
• 13:52
  us
• 13:53
  back.
• 13:54
  Brilliant.
• 13:55
  I
• 13:55
  loved
• 13:55
  how
• 13:56
  you
• 13:56
  talk
• 13:57
  about
• 13:58
  neuroscience.
• 14:00
  So
• 14:01
  you
• 14:01
  set
• 14:01
  us
• 14:01
  up.
• 14:01
  And
• 14:02
  I
• 14:02
  think
• 14:02
  I
• 14:02
  wanted
• 14:02
  to
• 14:02
  talk
• 14:03
  about
• 14:03
  this
• 14:03
  before
• 14:03
  we
• 14:04
  go
• 14:04
  into
• 14:05
  your
• 14:06
  SNAP
• 14:07
  method,
• 14:07
  which
• 14:08
  is
• 14:08
  so
• 14:09
  simple
• 14:09
  and
• 14:10
  brilliant
• 14:10
  and
• 14:11
  at
• 14:12
  the
• 14:12
  same
• 14:12
  time,
• 14:12
  very
• 14:13
  nuanced.
• 14:14
  And
• 14:14
  so
• 14:15
  help
• 14:16
  me
• 14:16
  understand,
• 14:17
  help
• 14:17
  explain
• 14:17
  to
• 14:17
  our
• 14:18
  listeners
• 14:19
  about
• 14:20
  the
• 14:20
  neuroscience
• 14:21
  and
• 14:21
  how
• 14:21
  we
• 14:22
  create
• 14:22
  our
• 14:23
  own
• 14:23
  sticky
• 14:24
  floors,
• 14:24
  our
• 14:24
  limiting
• 14:25
  beliefs
• 14:25
  or
• 14:25
  toxic
• 14:26
  behaviors,
• 14:27
  and
• 14:27
  share
• 14:27
  with
• 14:27
  us
• 14:27
  how
• 14:28
  our
• 14:29
  brains
• 14:30
  keep
• 14:30
  us
• 14:31
  stuck.
• 14:31
  Well,
• 14:32
  here's
• 14:32
  the
• 14:32
  deal,
• 14:32
  right?
• 14:33
  Your
• 14:33
  brain
• 14:34
  is
• 14:34
  a
• 14:34
  big
• 14:34
  ball
• 14:34
  of
• 14:34
  clay.
• 14:35
  It's
• 14:35
  moldable,
• 14:36
  changeable,
• 14:37
  and
• 14:37
  you
• 14:38
  are
• 14:38
  not
• 14:38
  stuck.
• 14:38
  You
• 14:39
  are
• 14:39
  never
• 14:39
  stuck.
• 14:40
  Even
• 14:40
  though
• 14:40
  it
• 14:40
  might
• 14:41
  feel
• 14:41
  like
• 14:41
  that.
• 14:41
  The
• 14:41
  biggest
• 14:42
  thing
• 14:42
  you
• 14:42
  need
• 14:42
  to
• 14:42
  know
• 14:42
  is
• 14:43
  that
• 14:43
  your
• 14:43
  neurons
• 14:43
  are
• 14:44
  firing
• 14:44
  all
• 14:45
  day
• 14:45
  long,
• 14:45
  all
• 14:45
  the
• 14:46
  time,
• 14:46
  millions
• 14:47
  of
• 14:47
  them,
• 14:47
  right?
• 14:47
  And
• 14:48
  we
• 14:48
  are
• 14:49
  filtering
• 14:49
  the
• 14:50
  world
• 14:50
  through
• 14:51
  our
• 14:51
  lens.
• 14:52
  Everyone
• 14:52
  has
• 14:53
  their
• 14:53
  own
• 14:53
  unique
• 14:53
  lens
• 14:53
  in
• 14:54
  which
• 14:54
  they
• 14:54
  see
• 14:54
  and
• 14:54
  experience
• 14:55
  the
• 14:55
  world.
• 14:55
  And
• 14:56
  we
• 14:56
  take
• 14:56
  all
• 14:56
  of
• 14:56
  that
• 14:56
  in.
• 14:56
  It
• 14:57
  goes
• 14:57
  into
• 14:57
  our
• 14:57
  brain,
• 14:58
  and
• 14:58
  we
• 14:59
  form
• 14:59
  these
• 15:00
  assumptions
• 15:01
  and
• 15:01
  judgments
• 15:02
  and
• 15:02
  opinions
• 15:03
  based
• 15:03
  on
• 15:03
  the
• 15:03
  world
• 15:04
  that
• 15:04
  we
• 15:04
  live
• 15:04
  in,
• 15:04
  Right?
• 15:05
  Depending
• 15:05
  on
• 15:05
  where
• 15:05
  you
• 15:06
  grew
• 15:06
  up,
• 15:06
  what
• 15:06
  culture
• 15:07
  you
• 15:07
  were
• 15:07
  raised
• 15:07
  in,
• 15:08
  where
• 15:08
  in
• 15:08
  the
• 15:08
  world
• 15:09
  you
• 15:09
  were,
• 15:09
  what
• 15:10
  your
• 15:10
  socioeconomic
• 15:11
  status
• 15:11
  was,
• 15:12
  all
• 15:12
  of
• 15:12
  those
• 15:13
  things
• 15:13
  play
• 15:13
  a
• 15:13
  part
• 15:14
  in
• 15:15
  your
• 15:16
  thoughts,
• 15:16
  your
• 15:16
  beliefs,
• 15:17
  and
• 15:17
  your
• 15:17
  opinions,
• 15:18
  right?
• 15:19
  And
• 15:20
  so
• 15:21
  they
• 15:21
  become
• 15:21
  really
• 15:22
  cemented
• 15:22
  in
• 15:23
  there.
• 15:23
  And
• 15:23
  I
• 15:23
  tell
• 15:23
  everybody,
• 15:23
  like,
• 15:24
  these
• 15:24
  automatic
• 15:25
  and
• 15:25
  unconscious
• 15:26
  behaviors
• 15:26
  that
• 15:26
  we
• 15:27
  get,
• 15:28
  like
• 15:29
  a
• 15:29
  path
• 15:29
  through
• 15:29
  the
• 15:30
  woods,
• 15:30
  right?
• 15:31
  If
• 15:31
  you
• 15:31
  have
• 15:31
  never
• 15:32
  done
• 15:32
  anything
• 15:32
  before,
• 15:33
  the
• 15:33
  path
• 15:34
  doesn't
• 15:34
  exist.
• 15:34
  You
• 15:35
  gotta
• 15:35
  get
• 15:35
  out
• 15:35
  like
• 15:35
  a
• 15:35
  big
• 15:36
  old
• 15:36
  machete,
• 15:36
  and
• 15:36
  you
• 15:36
  gotta
• 15:37
  start
• 15:37
  hacking
• 15:37
  away.
• 15:37
  It's
• 15:38
  hard
• 15:38
  work.
• 15:38
  You're
• 15:39
  sweating.
• 15:39
  It
• 15:39
  is
• 15:40
  intensive
• 15:40
  labor.
• 15:41
  So
• 15:41
  that's
• 15:41
  why
• 15:41
  when
• 15:41
  you're
• 15:41
  forming
• 15:42
  a
• 15:42
  new
• 15:42
  habit
• 15:43
  or
• 15:43
  trying
• 15:43
  to
• 15:43
  change
• 15:44
  something,
• 15:44
  it
• 15:44
  feels
• 15:45
  really
• 15:45
  difficult.
• 15:46
  But
• 15:46
  the
• 15:46
  more
• 15:46
  you
• 15:47
  walk
• 15:47
  that
• 15:47
  same
• 15:48
  path,
• 15:48
  the
• 15:49
  more
• 15:49
  worn
• 15:49
  it
• 15:50
  becomes,
• 15:50
  the
• 15:50
  easier
• 15:51
  your
• 15:51
  walk
• 15:51
  is.
• 15:52
  Once
• 15:52
  you
• 15:52
  clear
• 15:53
  through
• 15:53
  all
• 15:53
  of
• 15:53
  that,
• 15:54
  you
• 15:54
  can
• 15:54
  rewire
• 15:55
  those
• 15:55
  neuropathways
• 15:56
  so
• 15:57
  that
• 15:57
  they
• 15:57
  are
• 15:57
  stronger
• 15:59
  in
• 15:59
  whatever
• 15:59
  habit
• 16:00
  formation
• 16:00
  you
• 16:00
  want.
• 16:01
  So
• 16:01
  you
• 16:01
  have
• 16:01
  to
• 16:01
  choose
• 16:02
  wisely
• 16:02
  because
• 16:03
  you
• 16:03
  are
• 16:03
  the
• 16:04
  architect
• 16:04
  of
• 16:04
  your
• 16:05
  life,
• 16:05
  right?
• 16:06
  Yes.
• 16:06
  When
• 16:06
  we
• 16:07
  talk
• 16:07
  about
• 16:07
  brain
• 16:07
  science,
• 16:07
  I
• 16:08
  Talk
• 16:08
  about
• 16:08
  how
• 16:08
  my
• 16:09
  method
• 16:09
  helps
• 16:10
  by
• 16:10
  way
• 16:10
  of
• 16:11
  a
• 16:11
  bias
• 16:11
  towards
• 16:11
  action.
• 16:12
  When
• 16:12
  we
• 16:12
  get
• 16:13
  into
• 16:13
  the
• 16:13
  SNAP
• 16:13
  method,
• 16:13
  we'll
• 16:14
  learn
• 16:14
  how
• 16:14
  the
• 16:15
  SNAP
• 16:15
  method
• 16:15
  reduces
• 16:16
  activation
• 16:17
  energy,
• 16:17
  which
• 16:18
  helps
• 16:18
  you
• 16:18
  get
• 16:18
  started
• 16:19
  with
• 16:19
  a
• 16:19
  bias
• 16:19
  towards
• 16:20
  action,
• 16:20
  which
• 16:20
  means
• 16:20
  you're
• 16:20
  going
• 16:20
  to
• 16:21
  start
• 16:21
  taking
• 16:21
  more
• 16:22
  action
• 16:23
  and
• 16:23
  responsibility.
• 16:23
  We
• 16:24
  talk
• 16:24
  about
• 16:24
  how
• 16:24
  it
• 16:25
  builds
• 16:25
  your
• 16:26
  confidence
• 16:27
  and
• 16:27
  so
• 16:27
  you
• 16:27
  have
• 16:28
  this
• 16:28
  confidence
• 16:28
  competence
• 16:29
  loop
• 16:29
  that
• 16:29
  continues
• 16:30
  to
• 16:30
  build
• 16:30
  and
• 16:30
  how
• 16:31
  that
• 16:31
  is
• 16:31
  a
• 16:31
  skill.
• 16:32
  It
• 16:32
  also
• 16:32
  is
• 16:32
  not
• 16:32
  something
• 16:33
  that
• 16:33
  you're
• 16:33
  just
• 16:33
  born
• 16:34
  with.
• 16:34
  But
• 16:35
  I
• 16:35
  talk
• 16:35
  about
• 16:35
  all
• 16:35
  these
• 16:36
  things
• 16:36
  because
• 16:37
  when
• 16:37
  I
• 16:37
  made
• 16:37
  the
• 16:38
  decision
• 16:38
  to
• 16:39
  stop
• 16:39
  drinking,
• 16:40
  I
• 16:40
  wanted
• 16:41
  to
• 16:41
  know
• 16:41
  why
• 16:42
  I
• 16:43
  was
• 16:43
  having
• 16:43
  a
• 16:43
  hard
• 16:43
  time
• 16:44
  stopping
• 16:44
  drinking.
• 16:44
  Because
• 16:45
  as
• 16:45
  someone
• 16:46
  who
• 16:46
  was
• 16:47
  successful
• 16:48
  in
• 16:48
  every
• 16:48
  other
• 16:49
  area
• 16:49
  of
• 16:49
  her
• 16:49
  life,
• 16:50
  why
• 16:50
  couldn't
• 16:50
  I
• 16:50
  stop
• 16:51
  drinking?
• 16:51
  All
• 16:52
  I
• 16:52
  had
• 16:52
  to
• 16:52
  do
• 16:52
  was
• 16:52
  not
• 16:52
  do
• 16:53
  something.
• 16:53
  But
• 16:53
  when
• 16:54
  I
• 16:54
  peeled
• 16:54
  back
• 16:54
  the
• 16:54
  onion
• 16:55
  and
• 16:55
  I
• 16:55
  learned
• 16:55
  about
• 16:55
  the
• 16:55
  brain
• 16:56
  and
• 16:56
  I
• 16:56
  learned
• 16:56
  about
• 16:56
  neuroplasticity
• 16:57
  and
• 16:58
  how
• 16:58
  as
• 16:58
  a
• 16:58
  child
• 16:59
  I
• 17:00
  learned
• 17:00
  that
• 17:01
  when
• 17:01
  you're
• 17:01
  sad,
• 17:02
  you
• 17:02
  drink.
• 17:02
  When
• 17:02
  you're
• 17:03
  happy,
• 17:03
  you
• 17:03
  drink.
• 17:03
  When
• 17:03
  you're
• 17:04
  celebrating,
• 17:04
  you
• 17:04
  drink.
• 17:05
  I
• 17:05
  had
• 17:05
  seen
• 17:06
  that
• 17:06
  play
• 17:06
  out
• 17:07
  since
• 17:07
  I
• 17:07
  was
• 17:07
  born.
• 17:08
  For
• 17:08
  me,
• 17:09
  having
• 17:09
  to
• 17:10
  clear
• 17:10
  that
• 17:10
  new
• 17:11
  neuro
• 17:11
  pathway
• 17:12
  of
• 17:12
  that's
• 17:13
  not
• 17:13
  what
• 17:13
  you
• 17:13
  do
• 17:13
  when
• 17:13
  you're
• 17:14
  happy.
• 17:14
  That's
• 17:14
  not
• 17:14
  what
• 17:14
  you
• 17:14
  do
• 17:15
  when
• 17:15
  you're
• 17:15
  sad.
• 17:15
  That's
• 17:15
  not
• 17:15
  what
• 17:16
  you
• 17:16
  do
• 17:16
  when
• 17:16
  you're
• 17:16
  celebrating
• 17:17
  takes
• 17:17
  a
• 17:17
  long
• 17:17
  time,
• 17:18
  you
• 17:19
  know,
• 17:19
  so
• 17:19
  that's,
• 17:19
  that's
• 17:20
  a
• 17:20
  bit
• 17:21
  of
• 17:21
  the
• 17:21
  brain
• 17:21
  science.
• 17:22
  But
• 17:22
  I'm
• 17:22
  so
• 17:22
  glad
• 17:23
  you
• 17:23
  asked
• 17:23
  about
• 17:23
  that
• 17:24
  because
• 17:25
  I
• 17:25
  am
• 17:25
  a
• 17:25
  woo
• 17:25
  woo
• 17:26
  girl.
• 17:26
  I
• 17:26
  love
• 17:26
  talking
• 17:27
  about
• 17:27
  that
• 17:27
  stuff.
• 17:27
  But
• 17:28
  this
• 17:28
  is
• 17:28
  real
• 17:29
  fact
• 17:30
  based,
• 17:30
  researched
• 17:31
  studies
• 17:32
  and
• 17:32
  I
• 17:32
  think
• 17:32
  that
• 17:33
  is
• 17:33
  so
• 17:33
  important.
• 17:34
  I
• 17:34
  do
• 17:35
  too.
• 17:35
  The
• 17:35
  neurology
• 17:36
  of
• 17:36
  it
• 17:36
  and
• 17:36
  the
• 17:37
  psychology
• 17:37
  of
• 17:37
  it
• 17:38
  so
• 17:38
  that
• 17:38
  when
• 17:38
  you
• 17:38
  start
• 17:39
  to
• 17:39
  use
• 17:39
  the
• 17:39
  tools,
• 17:40
  you
• 17:40
  feel
• 17:40
  even
• 17:41
  stronger
• 17:42
  about
• 17:42
  their
• 17:43
  efficacy.
• 17:44
  And
• 17:45
  so
• 17:45
  I,
• 17:45
  I
• 17:45
  think
• 17:46
  it's,
• 17:46
  I
• 17:46
  think
• 17:46
  it's
• 17:46
  great.
• 17:47
  So,
• 17:47
  so
• 17:47
  snap.
• 17:48
  All
• 17:48
  right,
• 17:48
  we're
• 17:48
  going
• 17:49
  to
• 17:49
  talk
• 17:49
  about
• 17:49
  snap.
• 17:49
  I
• 17:50
  wanted
• 17:50
  to
• 17:50
  go
• 17:50
  to
• 17:50
  a
• 17:50
  page
• 17:51
  in
• 17:51
  your
• 17:51
  book.
• 17:51
  In
• 17:52
  your
• 17:52
  book
• 17:52
  on
• 17:52
  page
• 17:52
  35,
• 17:53
  it
• 17:53
  says
• 17:54
  snap
• 17:55
  is
• 17:55
  a
• 17:55
  method
• 17:56
  I
• 17:56
  developed
• 17:57
  to
• 17:57
  help
• 17:58
  me
• 17:58
  change
• 17:58
  my
• 17:59
  thought
• 17:59
  pattern.
• 18:00
  And
• 18:01
  it
• 18:01
  can
• 18:01
  help
• 18:01
  distract
• 18:02
  you.
• 18:03
  I
• 18:03
  love
• 18:03
  the
• 18:04
  word
• 18:04
  distract
• 18:04
  you
• 18:05
  from
• 18:05
  your
• 18:05
  sticky
• 18:05
  floors.
• 18:06
  It
• 18:06
  demonstrates
• 18:07
  that
• 18:08
  you
• 18:08
  can
• 18:09
  have
• 18:09
  a
• 18:09
  different
• 18:10
  outcome,
• 18:11
  that
• 18:11
  your
• 18:11
  limiting
• 18:12
  beliefs
• 18:12
  do
• 18:12
  not
• 18:13
  have
• 18:13
  to
• 18:13
  be
• 18:14
  true.
• 18:15
  You
• 18:15
  can
• 18:15
  use
• 18:16
  SNAP
• 18:16
  to
• 18:16
  change
• 18:16
  your
• 18:17
  future
• 18:17
  behaviors.
• 18:17
  You
• 18:18
  can
• 18:18
  use
• 18:18
  it
• 18:18
  to
• 18:19
  stop
• 18:19
  playing
• 18:20
  small
• 18:21
  and
• 18:21
  start
• 18:22
  shining
• 18:22
  your
• 18:23
  light.
• 18:24
  Oh,
• 18:25
  tell
• 18:26
  us
• 18:26
  about
• 18:26
  what
• 18:26
  SNAP
• 18:27
  is.
• 18:28
  Yes.
• 18:28
  Well,
• 18:29
  it
• 18:29
  is
• 18:30
  simple,
• 18:31
  but
• 18:31
  it's
• 18:31
  not
• 18:31
  easy.
• 18:32
  But
• 18:32
  it
• 18:33
  works.
• 18:33
  If
• 18:34
  you
• 18:34
  do
• 18:34
  the
• 18:34
  work,
• 18:35
  I'll
• 18:35
  give
• 18:35
  you
• 18:35
  a
• 18:35
  high
• 18:35
  level
• 18:36
  overview
• 18:36
  of
• 18:36
  what
• 18:36
  it
• 18:36
  stands
• 18:37
  for
• 18:37
  and
• 18:37
  then
• 18:37
  we'll
• 18:37
  dive
• 18:37
  into
• 18:38
  the
• 18:38
  steps
• 18:38
  I
• 18:38
  made
• 18:39
  it
• 18:39
  super
• 18:39
  easy,
• 18:39
  right?
• 18:39
  Snap.
• 18:40
  Because
• 18:40
  it
• 18:40
  is
• 18:40
  that
• 18:41
  easy
• 18:41
  just
• 18:41
  to
• 18:41
  snap
• 18:42
  out
• 18:42
  of
• 18:42
  it.
• 18:43
  Again,
• 18:43
  simple,
• 18:44
  not
• 18:44
  easy.
• 18:45
  It
• 18:45
  stands
• 18:45
  for
• 18:46
  stop
• 18:46
  and
• 18:47
  take
• 18:47
  note
• 18:47
  of
• 18:47
  the
• 18:48
  physical
• 18:48
  sensations
• 18:49
  in
• 18:49
  your
• 18:49
  body.
• 18:50
  Name
• 18:50
  your
• 18:50
  sticky
• 18:51
  floor,
• 18:52
  ask
• 18:52
  an
• 18:52
  answer
• 18:53
  deep
• 18:53
  and
• 18:53
  personal
• 18:54
  questions,
• 18:54
  and
• 18:55
  then
• 18:55
  pivot
• 18:56
  to
• 18:56
  dive
• 18:57
  into
• 18:57
  that
• 18:57
  and
• 18:58
  peel
• 18:58
  back
• 18:58
  the
• 18:58
  onion.
• 18:58
  On
• 18:59
  this,
• 19:00
  your
• 19:01
  mind
• 19:01
  has,
• 19:02
  I
• 19:02
  think
• 19:02
  I
• 19:02
  heard,
• 19:03
  somewhere
• 19:03
  like
• 19:03
  60
• 19:03
  or
• 19:04
  70,000
• 19:04
  thoughts
• 19:04
  a
• 19:05
  day,
• 19:05
  right?
• 19:05
  And
• 19:05
  the
• 19:06
  majority
• 19:06
  of
• 19:06
  them
• 19:06
  are
• 19:07
  negative.
• 19:07
  So
• 19:07
  we've
• 19:08
  already
• 19:08
  got
• 19:08
  that
• 19:08
  working
• 19:09
  against
• 19:09
  us.
• 19:10
  But
• 19:10
  often
• 19:11
  these
• 19:11
  thoughts
• 19:12
  that
• 19:12
  we
• 19:12
  have
• 19:13
  are
• 19:13
  unconscious
• 19:14
  thoughts
• 19:14
  that
• 19:14
  just
• 19:14
  pop
• 19:15
  up
• 19:15
  into
• 19:15
  our
• 19:15
  brain.
• 19:15
  It's
• 19:16
  not
• 19:16
  like
• 19:16
  we
• 19:16
  can
• 19:16
  control
• 19:17
  that
• 19:17
  right
• 19:17
  away.
• 19:18
  It's
• 19:18
  not
• 19:18
  like
• 19:18
  somebody
• 19:18
  said,
• 19:18
  I
• 19:18
  wanted
• 19:19
  to
• 19:19
  wake
• 19:19
  up
• 19:19
  and
• 19:20
  talk
• 19:20
  smack
• 19:20
  about
• 19:20
  myself
• 19:21
  today,
• 19:21
  right?
• 19:22
  And
• 19:23
  so
• 19:23
  often
• 19:23
  these
• 19:24
  thoughts
• 19:25
  are
• 19:25
  about
• 19:25
  to
• 19:26
  pop
• 19:26
  up
• 19:26
  into
• 19:26
  your
• 19:26
  brain.
• 19:27
  Or
• 19:27
  if
• 19:27
  something
• 19:27
  is
• 19:28
  triggering
• 19:28
  you,
• 19:28
  you
• 19:29
  actually
• 19:29
  feel
• 19:29
  it
• 19:30
  in
• 19:30
  your
• 19:30
  body
• 19:30
  first,
• 19:31
  right?
• 19:31
  So,
• 19:32
  for
• 19:32
  example,
• 19:32
  if
• 19:32
  you
• 19:32
  have
• 19:33
  to
• 19:33
  go
• 19:33
  in
• 19:34
  and
• 19:34
  tell
• 19:35
  your
• 19:35
  client
• 19:35
  that
• 19:36
  you
• 19:36
  had
• 19:37
  like
• 19:37
  a
• 19:37
  big
• 19:37
  oopsie
• 19:38
  and
• 19:38
  you're
• 19:38
  not
• 19:38
  going
• 19:38
  to
• 19:38
  hit
• 19:38
  a
• 19:38
  deadline,
• 19:40
  you
• 19:40
  probably
• 19:40
  have
• 19:41
  a
• 19:41
  lot
• 19:41
  of
• 19:41
  unconscious
• 19:41
  thoughts
• 19:42
  going
• 19:42
  on
• 19:42
  in
• 19:42
  the
• 19:42
  background
• 19:42
  about
• 19:43
  not
• 19:43
  being
• 19:43
  good
• 19:43
  enough.
• 19:44
  Why
• 19:44
  didn't
• 19:44
  you
• 19:44
  tighten
• 19:44
  that
• 19:45
  up?
• 19:45
  How
• 19:45
  did
• 19:45
  you
• 19:45
  miss
• 19:45
  this?
• 19:46
  Or
• 19:46
  questioning
• 19:46
  all
• 19:46
  of
• 19:47
  our
• 19:47
  self
• 19:47
  worth.
• 19:47
  And
• 19:48
  you're
• 19:49
  feeling
• 19:49
  the
• 19:50
  anxiety
• 19:51
  in
• 19:51
  your
• 19:51
  chest
• 19:52
  because
• 19:52
  you
• 19:52
  know
• 19:52
  you
• 19:52
  gotta
• 19:52
  talk
• 19:52
  to
• 19:53
  your
• 19:53
  client,
• 19:53
  right?
• 19:53
  You're
• 19:54
  maybe
• 19:54
  like
• 19:54
  nervous,
• 19:55
  shaky
• 19:56
  hands,
• 19:56
  sweaty
• 19:56
  palms,
• 19:57
  racing
• 19:57
  heart.
• 19:58
  Like
• 19:58
  all
• 19:58
  of
• 19:58
  those
• 19:59
  physical
• 19:59
  symptoms,
• 20:00
  it's
• 20:00
  manifesting
• 20:01
  and
• 20:01
  it's
• 20:01
  signaling
• 20:02
  to
• 20:02
  you
• 20:02
  that
• 20:03
  something
• 20:03
  isn't
• 20:04
  right.
• 20:04
  The
• 20:04
  reason
• 20:04
  I
• 20:05
  say
• 20:05
  you
• 20:05
  have
• 20:05
  to
• 20:05
  stop
• 20:05
  and
• 20:06
  take
• 20:06
  note
• 20:06
  is
• 20:07
  because
• 20:07
  sometimes
• 20:07
  we're
• 20:07
  not
• 20:08
  always
• 20:08
  in
• 20:08
  a
• 20:08
  situation
• 20:09
  where
• 20:09
  we
• 20:09
  can
• 20:09
  really
• 20:09
  be
• 20:10
  like,
• 20:10
  I'm
• 20:10
  gonna
• 20:10
  examine
• 20:11
  why
• 20:11
  I
• 20:11
  feel
• 20:12
  like
• 20:12
  I'm
• 20:12
  not
• 20:12
  enough
• 20:13
  right
• 20:13
  now.
• 20:13
  Right?
• 20:14
  We
• 20:14
  might
• 20:14
  be
• 20:14
  in
• 20:14
  the
• 20:15
  middle
• 20:15
  of
• 20:15
  a
• 20:15
  big
• 20:15
  pitch,
• 20:16
  but
• 20:16
  it
• 20:16
  does
• 20:17
  give
• 20:17
  you
• 20:17
  a
• 20:17
  pattern
• 20:18
  interrupt.
• 20:19
  So
• 20:19
  it
• 20:19
  stops
• 20:20
  that
• 20:20
  spiral
• 20:21
  of
• 20:21
  the
• 20:21
  negative
• 20:21
  loop.
• 20:22
  If
• 20:22
  you're
• 20:22
  just
• 20:22
  like,
• 20:22
  whoa,
• 20:23
  okay,
• 20:24
  I'm
• 20:24
  feeling
• 20:25
  something
• 20:26
  right
• 20:26
  now.
• 20:27
  And
• 20:27
  then
• 20:27
  the
• 20:27
  next
• 20:28
  step
• 20:28
  is
• 20:28
  to
• 20:28
  name
• 20:28
  that
• 20:29
  sticky
• 20:29
  floor.
• 20:29
  Because
• 20:29
  when
• 20:30
  you
• 20:30
  name
• 20:30
  something,
• 20:30
  you
• 20:31
  take
• 20:31
  your
• 20:31
  power
• 20:31
  back
• 20:32
  over
• 20:32
  what
• 20:33
  that
• 20:33
  thing
• 20:33
  is.
• 20:34
  And
• 20:34
  research
• 20:35
  shows
• 20:35
  that
• 20:36
  when
• 20:36
  you
• 20:36
  name
• 20:36
  an
• 20:36
  emotion,
• 20:37
  you
• 20:38
  are
• 20:38
  reducing
• 20:38
  the
• 20:39
  intensity
• 20:39
  in
• 20:40
  which
• 20:40
  you
• 20:40
  feel
• 20:40
  it.
• 20:41
  So
• 20:41
  if
• 20:42
  I
• 20:42
  am
• 20:42
  really
• 20:42
  anxious
• 20:43
  about
• 20:43
  an
• 20:43
  upcoming
• 20:44
  presentation,
• 20:45
  just
• 20:45
  by
• 20:45
  saying
• 20:45
  out
• 20:46
  loud,
• 20:46
  coco,
• 20:47
  I'm
• 20:48
  feeling
• 20:48
  a
• 20:48
  lot
• 20:48
  of
• 20:48
  anxiety
• 20:49
  around
• 20:50
  this
• 20:50
  gig
• 20:50
  that
• 20:50
  I
• 20:50
  have
• 20:51
  tomorrow,
• 20:51
  it
• 20:51
  reduces
• 20:52
  the
• 20:52
  feelings
• 20:53
  of
• 20:53
  it.
• 20:53
  Just
• 20:53
  that.
• 20:54
  So
• 20:54
  if
• 20:54
  you
• 20:54
  can
• 20:54
  just
• 20:54
  get
• 20:54
  two
• 20:55
  parts
• 20:55
  in,
• 20:55
  you're
• 20:56
  already
• 20:56
  winning.
• 20:58
  And
• 20:58
  then
• 20:58
  the
• 20:58
  third
• 20:58
  step,
• 20:59
  this
• 20:59
  is
• 20:59
  where
• 20:59
  the
• 20:59
  work
• 21:00
  really
• 21:00
  begins.
• 21:01
  This
• 21:01
  is
• 21:01
  the
• 21:01
  ask
• 21:01
  an
• 21:01
  answer
• 21:02
  step.
• 21:02
  I
• 21:02
  really
• 21:03
  recommend
• 21:03
  doing
• 21:04
  this
• 21:04
  with
• 21:04
  a
• 21:04
  journal,
• 21:05
  with
• 21:05
  A
• 21:05
  therapist
• 21:06
  with
• 21:06
  a
• 21:06
  trusted
• 21:07
  partner,
• 21:08
  because
• 21:08
  this
• 21:08
  is
• 21:08
  like
• 21:08
  talk
• 21:09
  therapy.
• 21:09
  You
• 21:09
  got
• 21:09
  to
• 21:10
  get
• 21:10
  it
• 21:10
  out,
• 21:10
  right?
• 21:10
  This
• 21:11
  is,
• 21:11
  why
• 21:12
  am
• 21:12
  I
• 21:12
  thinking
• 21:12
  the
• 21:13
  way
• 21:13
  I'm
• 21:13
  thinking?
• 21:13
  What
• 21:14
  in
• 21:14
  my
• 21:14
  past
• 21:14
  has
• 21:14
  gotten
• 21:15
  me
• 21:15
  to
• 21:15
  this
• 21:15
  point
• 21:16
  that
• 21:16
  these
• 21:16
  are
• 21:16
  my
• 21:17
  automatic
• 21:17
  thoughts.
• 21:18
  And
• 21:18
  the
• 21:18
  first
• 21:18
  two
• 21:19
  questions
• 21:19
  that
• 21:20
  I
• 21:20
  always
• 21:20
  tell
• 21:21
  everybody
• 21:21
  to
• 21:21
  go
• 21:21
  to,
• 21:22
  especially
• 21:22
  if
• 21:22
  you're
• 21:22
  limited
• 21:23
  in
• 21:23
  time,
• 21:24
  is,
• 21:24
  is
• 21:24
  this
• 21:25
  thought
• 21:25
  helpful?
• 21:26
  And
• 21:26
  is
• 21:27
  this
• 21:27
  thought
• 21:27
  true?
• 21:28
  Because
• 21:29
  99.99%
• 21:30
  of
• 21:31
  the
• 21:31
  time,
• 21:31
  that
• 21:31
  thought
• 21:31
  is
• 21:31
  not
• 21:32
  helpful,
• 21:32
  and
• 21:33
  it's
• 21:33
  usually
• 21:33
  not
• 21:34
  very
• 21:34
  true.
• 21:34
  And
• 21:35
  so
• 21:35
  the
• 21:35
  more
• 21:36
  you
• 21:36
  can
• 21:36
  dig
• 21:36
  deep
• 21:37
  into
• 21:37
  why
• 21:37
  you
• 21:37
  feel
• 21:37
  the
• 21:38
  way
• 21:38
  you
• 21:38
  do,
• 21:38
  why
• 21:38
  you
• 21:38
  think
• 21:38
  the
• 21:39
  way
• 21:39
  you
• 21:39
  do,
• 21:40
  you'll
• 21:40
  be
• 21:40
  able
• 21:40
  to
• 21:40
  uncover
• 21:41
  a
• 21:41
  lot
• 21:41
  of
• 21:42
  the
• 21:42
  why,
• 21:42
  which
• 21:43
  helps
• 21:43
  you
• 21:43
  recognize,
• 21:44
  oh,
• 21:45
  I
• 21:46
  know
• 21:46
  why
• 21:46
  I'm
• 21:47
  doing
• 21:47
  that.
• 21:47
  It
• 21:47
  gives
• 21:47
  you
• 21:48
  more
• 21:48
  power
• 21:48
  back,
• 21:49
  which
• 21:49
  allows
• 21:49
  you
• 21:50
  to
• 21:50
  move
• 21:50
  to
• 21:51
  the
• 21:51
  pivot.
• 21:51
  And
• 21:52
  the
• 21:52
  pivot
• 21:52
  is
• 21:52
  simply
• 21:53
  a
• 21:53
  reframe.
• 21:53
  It
• 21:54
  is
• 21:54
  just
• 21:54
  changing
• 21:55
  the
• 21:55
  way
• 21:56
  you
• 21:56
  are
• 21:56
  viewing
• 21:57
  something.
• 21:58
  And
• 21:58
  that's
• 21:58
  this
• 21:59
  mentality
• 21:59
  from
• 22:00
  I
• 22:00
  have
• 22:00
  to
• 22:00
  do
• 22:01
  something
• 22:01
  to
• 22:01
  I
• 22:01
  get
• 22:02
  do
• 22:02
  something.
• 22:03
  And
• 22:04
  it's
• 22:04
  very
• 22:04
  powerful.
• 22:05
  And
• 22:05
  I'll
• 22:05
  tell
• 22:05
  you,
• 22:05
  I
• 22:05
  have
• 22:06
  a
• 22:06
  good
• 22:06
  friend
• 22:06
  named
• 22:07
  Mallory,
• 22:07
  and
• 22:07
  when
• 22:07
  we
• 22:08
  were
• 22:08
  in
• 22:08
  our
• 22:08
  30s,
• 22:09
  she
• 22:09
  was
• 22:09
  actually
• 22:10
  diagnosed
• 22:10
  with
• 22:11
  stage
• 22:11
  three
• 22:11
  breast
• 22:11
  cancer,
• 22:12
  which,
• 22:12
  when
• 22:12
  you're
• 22:13
  in
• 22:13
  your
• 22:13
  30s
• 22:13
  and
• 22:13
  two
• 22:13
  young
• 22:14
  kids,
• 22:14
  like,
• 22:14
  that
• 22:14
  is
• 22:15
  scary.
• 22:16
  And
• 22:16
  I
• 22:16
  remember
• 22:17
  she
• 22:17
  posted
• 22:17
  a
• 22:17
  lot
• 22:17
  about
• 22:18
  it
• 22:18
  on
• 22:18
  her
• 22:18
  social
• 22:19
  media.
• 22:19
  And
• 22:19
  so
• 22:20
  I
• 22:20
  followed
• 22:20
  her
• 22:20
  journey.
• 22:21
  I
• 22:21
  remember
• 22:21
  it
• 22:21
  was
• 22:21
  one
• 22:21
  day,
• 22:22
  5am
• 22:22
  I
• 22:23
  did
• 22:23
  not
• 22:23
  want
• 22:23
  to
• 22:23
  get
• 22:23
  out
• 22:23
  of
• 22:24
  my
• 22:24
  bed
• 22:24
  to
• 22:24
  go
• 22:25
  do
• 22:25
  my
• 22:25
  workout.
• 22:26
  I'm
• 22:26
  doom
• 22:26
  scrolling
• 22:27
  through
• 22:27
  Instagram
• 22:28
  and
• 22:28
  Facebook,
• 22:28
  you
• 22:29
  know,
• 22:29
  basically
• 22:30
  procrastinating
• 22:31
  on
• 22:31
  what
• 22:32
  I
• 22:32
  have
• 22:32
  to
• 22:32
  do,
• 22:32
  which
• 22:33
  is
• 22:33
  go
• 22:33
  work
• 22:33
  out,
• 22:34
  right?
• 22:35
  And
• 22:35
  I
• 22:35
  get
• 22:35
  to
• 22:36
  Mallory's
• 22:37
  post
• 22:37
  where
• 22:38
  she's
• 22:38
  standing
• 22:38
  up
• 22:39
  and
• 22:39
  she
• 22:39
  is
• 22:40
  showing
• 22:40
  because
• 22:41
  she
• 22:41
  just
• 22:41
  had
• 22:41
  her
• 22:41
  double
• 22:41
  mastectomy
• 22:42
  that
• 22:42
  she
• 22:43
  can
• 22:43
  only
• 22:43
  raise
• 22:43
  her
• 22:44
  arms
• 22:44
  up
• 22:44
  to
• 22:44
  her
• 22:45
  shoulders.
• 22:45
  In
• 22:46
  that
• 22:46
  video,
• 22:46
  she's
• 22:46
  like,
• 22:47
  it's
• 22:47
  not
• 22:47
  much,
• 22:48
  but
• 22:48
  it's
• 22:48
  a.
• 22:49
  It's
• 22:49
  a
• 22:49
  lot
• 22:49
  for
• 22:49
  me.
• 22:50
  She's
• 22:50
  like,
• 22:50
  but
• 22:50
  I
• 22:50
  cannot
• 22:51
  wait
• 22:51
  until
• 22:51
  I
• 22:52
  can
• 22:52
  work
• 22:52
  out
• 22:52
  again.
• 22:53
  I
• 22:54
  read
• 22:54
  that,
• 22:55
  and
• 22:56
  I
• 22:56
  was
• 22:56
  sitting
• 22:57
  there,
• 22:57
  perfectly
• 22:58
  healthy,
• 22:59
  perfectly
• 23:00
  capable
• 23:02
  pivot,
• 23:03
  and
• 23:03
  I
• 23:04
  recognized
• 23:04
  that
• 23:04
  wasn't
• 23:04
  something
• 23:05
  I
• 23:05
  had
• 23:05
  to
• 23:05
  do,
• 23:05
  was
• 23:05
  something
• 23:05
  I
• 23:06
  get
• 23:06
  to
• 23:06
  do.
• 23:06
  So
• 23:06
  now
• 23:07
  on
• 23:07
  every
• 23:07
  single
• 23:07
  one
• 23:07
  of
• 23:07
  those
• 23:08
  mornings
• 23:08
  where
• 23:08
  I
• 23:08
  don't
• 23:09
  want
• 23:09
  to
• 23:09
  get
• 23:09
  out
• 23:09
  of
• 23:09
  bed
• 23:10
  and
• 23:10
  I
• 23:10
  don't
• 23:10
  feel
• 23:11
  like
• 23:11
  it,
• 23:11
  I
• 23:11
  remind
• 23:11
  myself
• 23:12
  of
• 23:12
  Mallory
• 23:12
  and
• 23:13
  I
• 23:13
  pick
• 23:13
  my
• 23:13
  pivot.
• 23:15
  That's
• 23:15
  awesome,
• 23:16
  right?
• 23:16
  And
• 23:17
  we
• 23:17
  could
• 23:17
  find
• 23:17
  the
• 23:17
  Mallory
• 23:18
  of.
• 23:19
  Your
• 23:19
  own
• 23:19
  life
• 23:19
  anyway,
• 23:20
  in
• 23:20
  anything,
• 23:21
  whatever.
• 23:21
  It
• 23:21
  is
• 23:21
  that
• 23:21
  you
• 23:22
  have
• 23:23
  to
• 23:23
  do,
• 23:23
  right?
• 23:24
  Somebody
• 23:24
  else
• 23:24
  would
• 23:24
  love
• 23:24
  to
• 23:25
  be
• 23:25
  able
• 23:25
  to
• 23:25
  do
• 23:25
  that.
• 23:26
  Somebody
• 23:26
  else
• 23:26
  would
• 23:26
  be
• 23:27
  begging
• 23:28
  or
• 23:28
  be
• 23:28
  in
• 23:28
  a
• 23:28
  position
• 23:29
  to
• 23:29
  give
• 23:29
  that
• 23:30
  pitch
• 23:30
  or
• 23:30
  write
• 23:31
  that
• 23:31
  document,
• 23:32
  go
• 23:32
  to
• 23:32
  that
• 23:32
  board
• 23:32
  meeting
• 23:33
  or
• 23:33
  whatever
• 23:33
  it
• 23:33
  is.
• 23:34
  I
• 23:34
  love
• 23:34
  that
• 23:35
  notion.
• 23:36
  I
• 23:36
  want
• 23:36
  to
• 23:36
  tap
• 23:36
  in
• 23:36
  on
• 23:37
  real
• 23:37
  quick,
• 23:37
  Coco.
• 23:37
  Cause
• 23:38
  I
• 23:38
  think
• 23:38
  this
• 23:38
  will
• 23:38
  be
• 23:38
  really
• 23:38
  beneficial
• 23:39
  for
• 23:39
  your
• 23:40
  listeners.
• 23:41
  Is
• 23:41
  a
• 23:42
  lot
• 23:42
  of
• 23:42
  people,
• 23:42
  when
• 23:42
  they
• 23:42
  hear
• 23:43
  this
• 23:43
  sometimes
• 23:43
  and
• 23:43
  they
• 23:44
  hear
• 23:44
  infinite
• 23:44
  possibilities,
• 23:45
  it
• 23:46
  just
• 23:46
  sounds
• 23:46
  so
• 23:47
  big,
• 23:48
  you
• 23:48
  know,
• 23:48
  it
• 23:49
  sounds
• 23:49
  so.
• 23:50
  Not
• 23:51
  for
• 23:51
  me.
• 23:51
  Guess
• 23:52
  what?
• 23:52
  That's
• 23:53
  your
• 23:53
  own
• 23:53
  ceiling.
• 23:54
  You
• 23:54
  don't
• 23:54
  believe
• 23:55
  that
• 23:56
  anything
• 23:56
  out
• 23:56
  there
• 23:56
  is
• 23:56
  for
• 23:57
  you.
• 23:57
  You're
• 23:58
  putting
• 23:58
  a
• 23:58
  ceiling
• 23:58
  on
• 23:58
  what
• 23:59
  you
• 23:59
  think
• 23:59
  is
• 23:59
  possible.
• 24:00
  And
• 24:00
  so
• 24:01
  I
• 24:01
  say
• 24:01
  that
• 24:01
  because
• 24:02
  a
• 24:02
  lot
• 24:02
  of
• 24:02
  people
• 24:02
  listen
• 24:03
  and
• 24:03
  think
• 24:03
  I
• 24:03
  might
• 24:03
  not
• 24:04
  struggle
• 24:04
  with
• 24:04
  imposter
• 24:04
  syndrome
• 24:05
  or
• 24:05
  perfectionism.
• 24:06
  But
• 24:06
  we
• 24:06
  all
• 24:07
  struggle
• 24:07
  with
• 24:07
  what
• 24:07
  we
• 24:07
  think
• 24:08
  we're
• 24:08
  capable
• 24:08
  of.
• 24:09
  I
• 24:09
  use
• 24:09
  amazing
• 24:10
  people
• 24:10
  like
• 24:10
  Taylor
• 24:11
  Swift
• 24:11
  and
• 24:11
  Oprah
• 24:12
  as
• 24:12
  examples.
• 24:13
  If
• 24:13
  you
• 24:13
  are
• 24:14
  a
• 24:14
  30
• 24:14
  year
• 24:15
  old
• 24:15
  woman
• 24:15
  out
• 24:15
  there
• 24:16
  trying
• 24:16
  to
• 24:16
  make
• 24:16
  it
• 24:16
  in
• 24:16
  country
• 24:17
  music
• 24:17
  and
• 24:18
  you're
• 24:18
  like,
• 24:18
  there's
• 24:18
  no
• 24:18
  way.
• 24:19
  Well,
• 24:19
  how
• 24:19
  Taylor
• 24:20
  do
• 24:20
  it?
• 24:20
  Taylor
• 24:21
  did
• 24:21
  it.
• 24:21
  You
• 24:21
  know
• 24:21
  what
• 24:21
  I
• 24:21
  mean?
• 24:22
  When
• 24:22
  she
• 24:22
  was
• 24:23
  14
• 24:23
  years.
• 24:24
  When
• 24:24
  she
• 24:24
  was
• 24:24
  14
• 24:25
  years
• 24:25
  old,
• 24:25
  her
• 24:25
  mother
• 24:26
  drove
• 24:26
  her
• 24:26
  around
• 24:27
  in
• 24:27
  a
• 24:27
  station
• 24:27
  wagon
• 24:28
  in
• 24:28
  Nashville,
• 24:28
  Tennessee
• 24:28
  to
• 24:29
  hand
• 24:29
  out
• 24:29
  cassette
• 24:29
  tapes
• 24:30
  of
• 24:30
  her
• 24:30
  song.
• 24:30
  Was
• 24:31
  it
• 24:31
  easy?
• 24:32
  Absolutely
• 24:32
  not.
• 24:33
  And
• 24:34
  we
• 24:34
  get
• 24:34
  stuck
• 24:35
  in
• 24:35
  these
• 24:35
  limitations
• 24:36
  because
• 24:37
  we
• 24:37
  think
• 24:37
  things
• 24:37
  aren't
• 24:38
  meant
• 24:38
  for
• 24:38
  us.
• 24:38
  I
• 24:38
  think
• 24:39
  they're
• 24:39
  meant
• 24:39
  for
• 24:39
  other
• 24:40
  people.
• 24:40
  And
• 24:41
  that's
• 24:41
  why
• 24:41
  I
• 24:41
  tell
• 24:41
  people,
• 24:41
  as
• 24:42
  soon
• 24:42
  as
• 24:42
  you
• 24:42
  can
• 24:42
  embrace
• 24:42
  this
• 24:43
  snap
• 24:43
  mentality
• 24:44
  and
• 24:44
  you
• 24:44
  start
• 24:44
  seeing
• 24:44
  it
• 24:45
  play
• 24:45
  out
• 24:45
  in
• 24:45
  little
• 24:46
  ways
• 24:46
  like
• 24:46
  in
• 24:46
  the
• 24:46
  workout,
• 24:47
  you
• 24:47
  can
• 24:48
  see
• 24:48
  how
• 24:48
  it
• 24:48
  could
• 24:48
  unfold
• 24:49
  in
• 24:49
  much
• 24:50
  bigger
• 24:50
  ways.
• 24:51
  When
• 24:51
  I
• 24:51
  think
• 24:51
  about
• 24:51
  myself
• 24:52
  and
• 24:52
  my
• 24:52
  business,
• 24:52
  I
• 24:53
  tell
• 24:53
  people
• 24:53
  all
• 24:53
  the
• 24:53
  time,
• 24:53
  I
• 24:54
  want
• 24:54
  to
• 24:54
  be
• 24:54
  Mel
• 24:54
  Robbins
• 24:54
  when
• 24:55
  I
• 24:55
  grow
• 24:55
  up.
• 24:55
  Right?
• 24:55
  Well,
• 24:56
  guess
• 24:56
  what?
• 24:56
  I
• 24:56
  actually
• 24:57
  don't
• 24:57
  want
• 24:57
  to
• 24:57
  be
• 24:57
  Mel
• 24:57
  Robbins.
• 24:58
  I
• 24:58
  want
• 24:58
  to
• 24:58
  be
• 24:58
  me.
• 24:59
  But
• 24:59
  like
• 24:59
  16
• 25:00
  times,
• 25:01
  making
• 25:01
  a
• 25:01
  bigger
• 25:01
  impact
• 25:02
  and
• 25:02
  doing
• 25:03
  more.
• 25:03
  Those
• 25:04
  things
• 25:04
  are
• 25:05
  out
• 25:05
  there.
• 25:06
  So
• 25:06
  dig
• 25:06
  deep,
• 25:07
  get
• 25:07
  personal
• 25:07
  with
• 25:07
  those
• 25:08
  questions,
• 25:08
  figure
• 25:08
  out
• 25:08
  what's
• 25:09
  limiting
• 25:09
  you
• 25:10
  and
• 25:10
  then
• 25:10
  go
• 25:10
  after
• 25:11
  that.
• 25:12
  Well,
• 25:12
  and
• 25:12
  I
• 25:12
  think
• 25:12
  too
• 25:13
  what
• 25:13
  you
• 25:13
  were
• 25:14
  saying
• 25:14
  before
• 25:15
  about
• 25:15
  questioning
• 25:16
  your
• 25:16
  thoughts.
• 25:16
  One
• 25:17
  of
• 25:17
  the
• 25:17
  things
• 25:17
  that
• 25:17
  came
• 25:18
  to
• 25:18
  me
• 25:18
  is
• 25:18
  I
• 25:18
  can't
• 25:19
  remember
• 25:19
  who
• 25:19
  said
• 25:19
  it.
• 25:20
  Maybe
• 25:20
  it
• 25:20
  was
• 25:20
  Byron.
• 25:21
  Katie,
• 25:22
  perhaps
• 25:22
  misery
• 25:23
  is
• 25:23
  believing
• 25:24
  your
• 25:24
  thoughts
• 25:24
  are
• 25:24
  true.
• 25:26
  It's
• 25:26
  that
• 25:26
  idea
• 25:27
  that
• 25:28
  like
• 25:28
  whatever
• 25:28
  pops
• 25:29
  up
• 25:29
  in
• 25:29
  your
• 25:29
  head
• 25:30
  is
• 25:31
  accurate,
• 25:32
  that
• 25:32
  it's
• 25:33
  fact
• 25:34
  that
• 25:34
  it's
• 25:34
  forever
• 25:35
  rather
• 25:35
  than
• 25:35
  treating
• 25:36
  it
• 25:36
  what
• 25:36
  it
• 25:36
  is.
• 25:37
  It's
• 25:37
  just
• 25:37
  this
• 25:38
  popping
• 25:39
  out
• 25:39
  of
• 25:39
  nowhere.
• 25:40
  It's
• 25:40
  arbitrary
• 25:41
  and
• 25:41
  it's
• 25:41
  coming
• 25:42
  from
• 25:42
  this
• 25:42
  negative
• 25:43
  place
• 25:43
  of
• 25:43
  protection.
• 25:44
  Right.
• 25:45
  Because
• 25:45
  that's
• 25:45
  what
• 25:45
  the
• 25:46
  brain
• 25:46
  likes
• 25:46
  to
• 25:46
  do.
• 25:47
  I
• 25:47
  love
• 25:47
  that
• 25:48
  you
• 25:48
  recognize
• 25:49
  it's
• 25:49
  not
• 25:49
  easy
• 25:49
  and
• 25:50
  it
• 25:50
  takes
• 25:50
  practice.
• 25:51
  Right?
• 25:51
  It
• 25:51
  takes
• 25:51
  practice,
• 25:52
  practice
• 25:52
  to
• 25:53
  learn
• 25:53
  how
• 25:53
  to
• 25:54
  break
• 25:54
  down
• 25:55
  those
• 25:55
  thoughts
• 25:56
  and
• 25:56
  realize
• 25:57
  that
• 25:57
  this
• 25:57
  thought
• 25:57
  about
• 25:58
  how
• 25:58
  hard
• 25:58
  it
• 25:58
  is
• 25:59
  to
• 26:00
  grow
• 26:00
  my
• 26:00
  business,
• 26:00
  for
• 26:01
  example,
• 26:01
  is
• 26:02
  a
• 26:02
  thought
• 26:02
  that
• 26:03
  can
• 26:03
  be
• 26:04
  different.
• 26:04
  It
• 26:04
  could.
• 26:05
  That's
• 26:05
  not
• 26:05
  an
• 26:05
  accurate
• 26:06
  fact.
• 26:08
  Yes.
• 26:08
  I
• 26:08
  want
• 26:09
  your
• 26:09
  people
• 26:09
  to
• 26:09
  have
• 26:09
  something
• 26:09
  tangible
• 26:10
  they
• 26:10
  can
• 26:10
  walk
• 26:10
  away
• 26:11
  with.
• 26:11
  Some
• 26:11
  of
• 26:11
  the
• 26:11
  things
• 26:12
  that
• 26:12
  I
• 26:12
  do
• 26:12
  in
• 26:13
  my
• 26:13
  work
• 26:13
  when
• 26:13
  I'm
• 26:14
  feeling
• 26:14
  this
• 26:14
  way
• 26:14
  is
• 26:14
  like,
• 26:15
  every
• 26:15
  single
• 26:15
  day,
• 26:16
  I
• 26:16
  keep
• 26:16
  what
• 26:16
  I
• 26:16
  call
• 26:16
  a
• 26:17
  Heck
• 26:17
  yeah.
• 26:17
  Journal,
• 26:18
  right?
• 26:18
  It's
• 26:18
  literally
• 26:19
  just
• 26:19
  a
• 26:19
  notebook
• 26:19
  where
• 26:20
  I
• 26:20
  have
• 26:20
  a
• 26:20
  list
• 26:20
  of
• 26:21
  the
• 26:21
  things
• 26:21
  that
• 26:21
  I
• 26:22
  have
• 26:22
  done
• 26:22
  and
• 26:22
  accomplished.
• 26:24
  I'm
• 26:24
  not
• 26:24
  even
• 26:24
  talking
• 26:25
  about,
• 26:25
  like,
• 26:25
  oh,
• 26:26
  my
• 26:26
  gosh,
• 26:26
  I
• 26:26
  got
• 26:26
  this
• 26:26
  huge
• 26:26
  book
• 26:27
  deal
• 26:27
  or
• 26:27
  I
• 26:27
  booked
• 26:28
  this
• 26:28
  big
• 26:28
  keynote
• 26:29
  at
• 26:29
  full
• 26:29
  fee.
• 26:29
  I'm
• 26:29
  even
• 26:30
  saying
• 26:30
  the
• 26:31
  hard
• 26:31
  things
• 26:31
  for
• 26:31
  me,
• 26:32
  which
• 26:32
  are
• 26:32
  not
• 26:32
  always
• 26:32
  hard
• 26:33
  things.
• 26:33
  One
• 26:33
  of
• 26:34
  the
• 26:34
  hard
• 26:34
  things
• 26:34
  that
• 26:34
  I
• 26:34
  did
• 26:35
  this
• 26:35
  year,
• 26:35
  and
• 26:35
  I
• 26:35
  was
• 26:35
  so
• 26:36
  proud
• 26:36
  of
• 26:36
  myself,
• 26:36
  was
• 26:37
  I
• 26:37
  had
• 26:37
  to
• 26:37
  have
• 26:37
  a
• 26:38
  garage
• 26:39
  door
• 26:39
  repair
• 26:40
  man
• 26:40
  come
• 26:40
  to
• 26:41
  the
• 26:41
  house
• 26:41
  because
• 26:41
  my
• 26:41
  garage
• 26:42
  door
• 26:42
  broke.
• 26:42
  I
• 26:42
  had
• 26:43
  my
• 26:43
  clicker
• 26:43
  in
• 26:43
  my
• 26:43
  car,
• 26:44
  but
• 26:44
  I
• 26:44
  also
• 26:44
  had
• 26:44
  my
• 26:44
  rear
• 26:45
  view
• 26:45
  mirror
• 26:45
  where
• 26:45
  you're
• 26:45
  supposed
• 26:46
  to
• 26:46
  be
• 26:46
  able
• 26:46
  to
• 26:46
  press
• 26:46
  a
• 26:47
  button.
• 26:47
  I
• 26:47
  couldn't
• 26:48
  get
• 26:48
  it
• 26:48
  to
• 26:48
  program.
• 26:49
  Do
• 26:49
  you
• 26:49
  think
• 26:50
  I
• 26:50
  could
• 26:50
  ask
• 26:51
  garage
• 26:51
  repair
• 26:51
  man?
• 26:52
  No.
• 26:52
  I
• 26:52
  was
• 26:53
  way
• 26:53
  too
• 26:53
  like,
• 26:53
  no,
• 26:53
  I
• 26:53
  don't
• 26:54
  want
• 26:54
  to
• 26:54
  impose.
• 26:54
  And
• 26:55
  then
• 26:55
  I
• 26:55
  finally
• 26:55
  put
• 26:55
  my
• 26:56
  big
• 26:56
  girl
• 26:56
  pants
• 26:57
  on,
• 26:57
  and
• 26:57
  I
• 26:57
  was
• 26:57
  like,
• 26:57
  erica,
• 26:58
  you
• 26:58
  need
• 26:58
  to
• 26:59
  step
• 26:59
  outside
• 26:59
  of
• 26:59
  your
• 27:00
  zone
• 27:00
  of
• 27:00
  discomfort,
• 27:01
  which
• 27:01
  is
• 27:01
  asking
• 27:02
  for
• 27:02
  help.
• 27:03
  And
• 27:03
  guess
• 27:03
  what?
• 27:03
  It
• 27:03
  took
• 27:03
  them
• 27:03
  five
• 27:04
  minutes.
• 27:04
  So
• 27:05
  you
• 27:05
  start.
• 27:05
  These
• 27:06
  things
• 27:06
  play
• 27:06
  out
• 27:06
  in
• 27:07
  little
• 27:07
  ways,
• 27:07
  and
• 27:07
  those
• 27:08
  little
• 27:08
  things
• 27:08
  add
• 27:08
  up
• 27:08
  to
• 27:09
  bigger
• 27:09
  and
• 27:09
  bigger
• 27:10
  things,
• 27:10
  right?
• 27:11
  A
• 27:11
  lot
• 27:11
  of
• 27:11
  the
• 27:11
  women
• 27:12
  founders
• 27:13
  that
• 27:13
  I
• 27:13
  work
• 27:14
  with
• 27:14
  that
• 27:14
  are
• 27:14
  scaling
• 27:15
  and
• 27:16
  growing
• 27:16
  and
• 27:16
  taking
• 27:17
  their
• 27:17
  teams
• 27:17
  from
• 27:17
  10
• 27:18
  to
• 27:18
  50
• 27:18
  to
• 27:19
  100
• 27:19
  and
• 27:20
  beyond,
• 27:20
  it's
• 27:21
  there.
• 27:21
  There
• 27:21
  comes
• 27:22
  a
• 27:22
  moment
• 27:22
  of
• 27:24
  letting
• 27:24
  go,
• 27:25
  right?
• 27:26
  Letting
• 27:27
  other
• 27:27
  people
• 27:29
  have
• 27:30
  the
• 27:30
  space
• 27:30
  to
• 27:31
  try
• 27:31
  things.
• 27:31
  Trusting
• 27:32
  other
• 27:32
  people
• 27:32
  to
• 27:33
  delegation
• 27:33
  is
• 27:34
  a
• 27:34
  huge
• 27:35
  thing.
• 27:35
  And
• 27:35
  it's
• 27:35
  very
• 27:36
  hard
• 27:36
  for
• 27:37
  entrepreneurs
• 27:37
  and
• 27:38
  solopreneurs
• 27:38
  to
• 27:39
  do
• 27:39
  because
• 27:40
  it's
• 27:40
  their
• 27:40
  baby,
• 27:41
  you
• 27:41
  know?
• 27:42
  And
• 27:42
  so
• 27:42
  that
• 27:43
  perfectionism,
• 27:44
  you
• 27:44
  talk
• 27:44
  about
• 27:44
  that
• 27:45
  in
• 27:45
  your
• 27:45
  book
• 27:46
  a
• 27:46
  lot.
• 27:46
  That
• 27:46
  perfection
• 27:47
  gets
• 27:48
  in
• 27:48
  the
• 27:48
  way.
• 27:49
  In
• 27:49
  your
• 27:50
  book,
• 27:50
  you
• 27:50
  talk
• 27:50
  about
• 27:51
  the
• 27:51
  human
• 27:51
  giver
• 27:51
  syndrome,
• 27:52
  and
• 27:52
  you
• 27:52
  also
• 27:53
  referenced
• 27:54
  the
• 27:54
  book
• 27:55
  Burnout
• 27:55
  about
• 27:55
  it.
• 27:56
  And
• 27:57
  I
• 27:57
  found
• 27:57
  that
• 27:57
  to
• 27:57
  be
• 27:58
  really
• 27:58
  powerful.
• 27:59
  I
• 27:59
  always
• 27:59
  have
• 27:59
  to
• 27:59
  have
• 27:59
  a
• 28:00
  CFO
• 28:00
  working
• 28:01
  with
• 28:01
  me
• 28:01
  because
• 28:02
  otherwise
• 28:03
  I.
• 28:05
  I
• 28:05
  have
• 28:06
  a
• 28:06
  certain
• 28:06
  amount
• 28:06
  of,
• 28:07
  oh,
• 28:07
  I
• 28:07
  should
• 28:07
  keep
• 28:07
  giving,
• 28:08
  right?
• 28:09
  And
• 28:09
  a
• 28:09
  good
• 28:09
  CFO
• 28:10
  keeps
• 28:11
  me
• 28:11
  in
• 28:11
  check.
• 28:13
  And
• 28:13
  like,
• 28:13
  in
• 28:14
  my
• 28:14
  life,
• 28:14
  I've
• 28:14
  learned.
• 28:15
  In
• 28:15
  my
• 28:15
  last
• 28:15
  company,
• 28:16
  I
• 28:16
  learned
• 28:16
  to
• 28:17
  have
• 28:17
  people
• 28:17
  in
• 28:17
  place
• 28:18
  that
• 28:19
  would
• 28:20
  manage
• 28:21
  most
• 28:22
  of
• 28:22
  that
• 28:22
  so
• 28:23
  that
• 28:23
  I
• 28:24
  had
• 28:24
  the
• 28:24
  space
• 28:25
  to
• 28:25
  not
• 28:25
  just
• 28:26
  give
• 28:26
  Everything
• 28:26
  away
• 28:27
  because
• 28:27
  it's
• 28:27
  not
• 28:27
  good
• 28:27
  for
• 28:28
  me
• 28:28
  and
• 28:28
  it's
• 28:28
  not
• 28:29
  good
• 28:29
  for
• 28:29
  the
• 28:29
  company,
• 28:30
  and
• 28:30
  it's
• 28:30
  actually
• 28:31
  not
• 28:31
  even
• 28:31
  good
• 28:31
  for
• 28:31
  the
• 28:32
  people
• 28:32
  that
• 28:32
  you're
• 28:33
  giving.
• 28:33
  Right,
• 28:34
  right.
• 28:35
  Let's
• 28:35
  talk
• 28:35
  a
• 28:36
  little
• 28:36
  bit
• 28:36
  more
• 28:36
  about
• 28:37
  how
• 28:37
  you
• 28:37
  use
• 28:37
  the
• 28:38
  snap
• 28:38
  method
• 28:38
  with
• 28:39
  things
• 28:39
  like
• 28:39
  perfectionism
• 28:41
  or
• 28:42
  imposter
• 28:43
  syndrome
• 28:43
  or
• 28:44
  the
• 28:44
  over
• 28:44
  giving
• 28:45
  thing,
• 28:45
  and
• 28:46
  even
• 28:46
  toxic
• 28:47
  relationships.
• 28:47
  One
• 28:47
  of
• 28:48
  the
• 28:48
  things
• 28:48
  that
• 28:48
  I
• 28:48
  see
• 28:48
  happen
• 28:49
  a
• 28:49
  lot
• 28:49
  with
• 28:49
  founders
• 28:50
  is
• 28:50
  they
• 28:51
  hire
• 28:51
  people
• 28:52
  especially
• 28:53
  early
• 28:53
  on,
• 28:53
  and
• 28:54
  they're
• 28:54
  not
• 28:54
  perfect.
• 28:55
  Nobody's
• 28:55
  perfect.
• 28:56
  But
• 28:56
  you
• 28:57
  engage
• 28:57
  in
• 28:57
  this
• 28:57
  relationship
• 28:58
  that
• 28:59
  is,
• 28:59
  that
• 29:00
  needs
• 29:00
  to
• 29:00
  evolve
• 29:00
  over
• 29:01
  time
• 29:01
  and
• 29:01
  then
• 29:02
  it
• 29:02
  becomes
• 29:02
  toxic
• 29:03
  because
• 29:03
  you
• 29:03
  can't
• 29:05
  evolve
• 29:05
  it
• 29:05
  or
• 29:06
  you
• 29:06
  don't
• 29:06
  know
• 29:06
  how.
• 29:07
  Give
• 29:07
  us
• 29:07
  some
• 29:08
  examples
• 29:08
  of
• 29:08
  how
• 29:09
  this
• 29:09
  snap
• 29:10
  method
• 29:10
  could
• 29:11
  help
• 29:11
  with
• 29:11
  perfectionism
• 29:12
  or
• 29:13
  toxic
• 29:14
  relationships.
• 29:15
  Perfectionism
• 29:15
  is
• 29:16
  rampant.
• 29:16
  And
• 29:17
  if
• 29:17
  you
• 29:17
  don't
• 29:17
  think
• 29:17
  you
• 29:17
  have.
• 29:18
  Perfectionism,
• 29:18
  you
• 29:18
  probably
• 29:19
  have
• 29:19
  it
• 29:19
  in
• 29:19
  a
• 29:20
  facet
• 29:20
  of
• 29:20
  your
• 29:20
  life.
• 29:21
  I
• 29:21
  say
• 29:22
  that
• 29:22
  because
• 29:22
  I
• 29:22
  never
• 29:23
  thought
• 29:23
  I
• 29:23
  struggled
• 29:23
  with
• 29:24
  perfectionism.
• 29:24
  I
• 29:25
  don't
• 29:25
  feel
• 29:25
  like
• 29:25
  I
• 29:25
  have
• 29:25
  to
• 29:25
  have
• 29:26
  a
• 29:26
  perfectly
• 29:26
  clean
• 29:27
  house.
• 29:27
  So
• 29:28
  it's
• 29:28
  like,
• 29:28
  that's
• 29:28
  not
• 29:28
  my
• 29:29
  vibe.
• 29:29
  Until
• 29:30
  I
• 29:30
  was
• 29:30
  talking
• 29:30
  with
• 29:30
  another
• 29:31
  woman
• 29:31
  who
• 29:32
  started
• 29:32
  telling
• 29:32
  me
• 29:32
  about
• 29:33
  her
• 29:33
  story
• 29:33
  with
• 29:34
  perfectionism
• 29:34
  and
• 29:35
  how
• 29:35
  she
• 29:35
  had
• 29:35
  to
• 29:35
  have
• 29:35
  a
• 29:36
  30
• 29:36
  minute
• 29:36
  workout
• 29:36
  every
• 29:37
  day.
• 29:37
  And
• 29:37
  if
• 29:37
  it
• 29:37
  wasn't
• 29:37
  30
• 29:38
  minutes,
• 29:38
  it
• 29:38
  wasn't
• 29:38
  worth
• 29:39
  it.
• 29:39
  And
• 29:40
  it
• 29:40
  also
• 29:40
  had
• 29:40
  to
• 29:40
  be
• 29:40
  rigorous.
• 29:41
  And
• 29:41
  as
• 29:41
  I'm
• 29:42
  listening
• 29:42
  to
• 29:42
  her,
• 29:42
  I'm
• 29:42
  going,
• 29:44
  me
• 29:44
  too.
• 29:45
  Oh,
• 29:46
  no.
• 29:46
  And
• 29:47
  it
• 29:47
  was
• 29:47
  like
• 29:47
  this
• 29:47
  slow
• 29:48
  realization.
• 29:49
  My
• 29:49
  office
• 29:50
  in
• 29:50
  my
• 29:50
  house
• 29:50
  has
• 29:51
  my
• 29:51
  computer
• 29:51
  and
• 29:52
  my
• 29:52
  treadmill
• 29:52
  in
• 29:52
  the
• 29:52
  background,
• 29:53
  so
• 29:53
  I
• 29:53
  have
• 29:53
  easy
• 29:54
  access
• 29:54
  to
• 29:54
  it.
• 29:55
  But
• 29:55
  I
• 29:55
  had
• 29:55
  this
• 29:55
  ingrained
• 29:56
  belief
• 29:56
  that
• 29:56
  if
• 29:56
  I
• 29:56
  couldn't
• 29:57
  have
• 29:57
  the
• 29:57
  perfect
• 29:58
  workout,
• 29:58
  it
• 29:58
  wasn't
• 29:59
  worth
• 29:59
  it.
• 29:59
  Yeah,
• 30:00
  I'll
• 30:00
  just
• 30:00
  start
• 30:01
  tomorrow.
• 30:01
  Well,
• 30:02
  guess
• 30:02
  what?
• 30:03
  Life,
• 30:03
  be
• 30:03
  life.
• 30:04
  And
• 30:04
  all
• 30:04
  day
• 30:04
  long.
• 30:05
  And
• 30:05
  that's
• 30:05
  four
• 30:05
  days
• 30:06
  where
• 30:06
  I
• 30:06
  didn't
• 30:06
  work
• 30:06
  out.
• 30:07
  I
• 30:08
  in
• 30:08
  my
• 30:08
  office
• 30:08
  and
• 30:08
  my
• 30:09
  husband
• 30:09
  would
• 30:09
  come
• 30:09
  up
• 30:09
  and
• 30:09
  he'd
• 30:10
  be
• 30:10
  like,
• 30:10
  oh,
• 30:10
  I
• 30:10
  only
• 30:11
  got
• 30:11
  10
• 30:11
  minutes,
• 30:11
  I
• 30:11
  gotta
• 30:11
  get
• 30:12
  this
• 30:12
  in.
• 30:12
  And
• 30:12
  I'm
• 30:12
  looking
• 30:13
  at,
• 30:13
  you
• 30:14
  are
• 30:14
  an
• 30:14
  idiot.
• 30:15
  Ten
• 30:15
  minutes,
• 30:16
  that's
• 30:16
  not
• 30:16
  gonna
• 30:16
  do
• 30:16
  anything.
• 30:17
  But
• 30:18
  girl,
• 30:19
  you
• 30:19
  know,
• 30:19
  when
• 30:19
  you
• 30:20
  add
• 30:20
  that
• 30:20
  up
• 30:20
  at
• 30:20
  the
• 30:20
  end
• 30:20
  of
• 30:21
  the
• 30:21
  week,
• 30:21
  I
• 30:22
  have
• 30:22
  to
• 30:22
  remind
• 30:23
  myself
• 30:23
  that
• 30:23
  if
• 30:24
  I'm
• 30:24
  trying
• 30:24
  to
• 30:24
  save
• 30:24
  $100
• 30:26
  and
• 30:26
  someone
• 30:26
  handed
• 30:27
  me
• 30:27
  25,
• 30:28
  I
• 30:28
  wouldn't
• 30:28
  look
• 30:29
  at
• 30:29
  and
• 30:29
  throw
• 30:30
  it
• 30:30
  in
• 30:30
  the
• 30:30
  trash
• 30:30
  because
• 30:31
  it
• 30:31
  wasn't
• 30:31
  my
• 30:31
  full
• 30:32
  100.
• 30:33
  That's
• 30:33
  a
• 30:33
  personal
• 30:34
  example.
• 30:34
  But
• 30:34
  it
• 30:35
  applies
• 30:35
  in
• 30:36
  our
• 30:36
  professional
• 30:36
  world,
• 30:37
  especially
• 30:37
  as
• 30:37
  entrepreneurs,
• 30:38
  because
• 30:39
  we
• 30:40
  attach
• 30:40
  our
• 30:41
  worth
• 30:42
  to
• 30:42
  our
• 30:43
  output.
• 30:44
  Is
• 30:44
  this
• 30:44
  project
• 30:45
  perfect?
• 30:45
  Is
• 30:46
  this
• 30:46
  keynote
• 30:47
  perfect?
• 30:47
  Is
• 30:47
  this
• 30:47
  deliverable
• 30:48
  for
• 30:48
  this
• 30:49
  client
• 30:49
  perfect?
• 30:50
  And
• 30:50
  we
• 30:50
  made
• 30:50
  ourselves
• 30:51
  up
• 30:51
  over
• 30:51
  it
• 30:52
  because
• 30:52
  number
• 30:52
  one,
• 30:52
  we
• 30:53
  hold
• 30:53
  high
• 30:53
  standards
• 30:53
  for
• 30:53
  ourselves.
• 30:54
  But
• 30:54
  then
• 30:55
  number
• 30:55
  two,
• 30:55
  we
• 30:55
  so
• 30:56
  attach
• 30:56
  our
• 30:56
  worth
• 30:56
  to
• 30:57
  that
• 30:57
  that
• 30:57
  sometimes
• 30:58
  we
• 30:59
  don't
• 30:59
  put
• 30:59
  out
• 31:00
  work
• 31:01
  at
• 31:01
  all
• 31:01
  because
• 31:02
  it's
• 31:02
  not
• 31:02
  perfect,
• 31:03
  right?
• 31:04
  Or
• 31:05
  we
• 31:05
  feel
• 31:05
  like
• 31:05
  we
• 31:06
  can't
• 31:06
  do
• 31:06
  that
• 31:06
  stretch
• 31:07
  project
• 31:07
  because
• 31:08
  we've
• 31:08
  never
• 31:08
  done
• 31:08
  it
• 31:09
  before.
• 31:09
  How
• 31:09
  will
• 31:10
  we
• 31:10
  know
• 31:10
  if
• 31:10
  it's
• 31:10
  done
• 31:11
  right?
• 31:11
  And
• 31:11
  so
• 31:12
  we
• 31:12
  hold
• 31:12
  ourselves
• 31:13
  back
• 31:13
  in
• 31:13
  those
• 31:14
  ways.
• 31:14
  And
• 31:14
  when
• 31:14
  you
• 31:15
  think
• 31:15
  about
• 31:15
  toxic
• 31:15
  relationships,
• 31:16
  the
• 31:16
  stories
• 31:17
  I
• 31:17
  tell
• 31:17
  in
• 31:17
  the
• 31:17
  book
• 31:17
  are
• 31:18
  a
• 31:18
  lot
• 31:18
  about
• 31:18
  personal
• 31:19
  and,
• 31:20
  you
• 31:20
  know,
• 31:20
  some
• 31:20
  very
• 31:20
  physical.
• 31:21
  There's
• 31:21
  some
• 31:21
  tough
• 31:21
  stories
• 31:22
  in
• 31:22
  there.
• 31:22
  But
• 31:23
  toxic
• 31:24
  relationships
• 31:24
  also
• 31:25
  have
• 31:25
  to
• 31:25
  deal
• 31:25
  with
• 31:26
  your
• 31:26
  clients,
• 31:27
  with
• 31:27
  your
• 31:28
  employees,
• 31:28
  right?
• 31:29
  All
• 31:29
  of
• 31:29
  those
• 31:30
  things.
• 31:30
  Things.
• 31:31
  If
• 31:31
  you
• 31:31
  don't
• 31:31
  have
• 31:32
  the
• 31:32
  right
• 31:32
  dynamics
• 31:33
  between
• 31:33
  you
• 31:34
  and
• 31:34
  whoever
• 31:34
  it
• 31:34
  is
• 31:35
  you're
• 31:35
  working
• 31:35
  with,
• 31:35
  whether
• 31:36
  employees
• 31:36
  or
• 31:37
  partners,
• 31:37
  it's
• 31:37
  going
• 31:38
  to
• 31:38
  be
• 31:38
  a
• 31:38
  tough
• 31:39
  road
• 31:39
  and
• 31:40
  it's
• 31:40
  going
• 31:40
  to
• 31:40
  keep
• 31:41
  you
• 31:41
  from
• 31:42
  possibility.
• 31:43
  Stop
• 31:43
  and
• 31:43
  notice
• 31:44
  those
• 31:44
  sensations
• 31:44
  in
• 31:45
  your
• 31:45
  body.
• 31:45
  If
• 31:45
  you
• 31:46
  feel
• 31:46
  like
• 31:46
  every
• 31:46
  time
• 31:47
  you're
• 31:47
  one
• 31:47
  on
• 31:47
  one
• 31:48
  with
• 31:48
  your
• 31:48
  employee
• 31:48
  comes
• 31:48
  up
• 31:49
  and
• 31:49
  you're
• 31:49
  just
• 31:49
  like,
• 31:49
  God,
• 31:50
  I
• 31:50
  gotta
• 31:50
  do
• 31:50
  that
• 31:51
  again.
• 31:52
  That's
• 31:52
  a
• 31:52
  sticky
• 31:53
  floor.
• 31:53
  It
• 31:54
  totally
• 31:54
  is.
• 31:55
  You
• 31:55
  know,
• 31:55
  I
• 31:55
  had,
• 31:56
  I
• 31:56
  had
• 31:57
  an
• 31:57
  experience
• 31:58
  at
• 31:58
  my
• 31:58
  healthcare
• 31:59
  company
• 31:59
  where
• 32:00
  we
• 32:00
  were
• 32:00
  growing
• 32:01
  quickly
• 32:01
  and
• 32:02
  at
• 32:02
  the
• 32:02
  beginning
• 32:03
  you
• 32:03
  can't
• 32:04
  get
• 32:04
  the
• 32:04
  most
• 32:04
  experienced
• 32:05
  people
• 32:05
  when
• 32:05
  you're
• 32:06
  first
• 32:06
  starting
• 32:06
  out
• 32:07
  for
• 32:07
  the
• 32:07
  reasons
• 32:07
  of
• 32:08
  cost
• 32:08
  and
• 32:09
  because
• 32:10
  they
• 32:10
  just,
• 32:10
  they're
• 32:11
  not
• 32:11
  going
• 32:11
  to
• 32:11
  come
• 32:11
  work
• 32:12
  for
• 32:12
  somebody
• 32:12
  without
• 32:12
  a
• 32:13
  track
• 32:13
  record
• 32:13
  yet.
• 32:14
  So
• 32:14
  I
• 32:15
  was
• 32:15
  in
• 32:15
  a
• 32:15
  situation
• 32:15
  where
• 32:16
  I
• 32:16
  had
• 32:16
  somebody
• 32:16
  who
• 32:16
  had
• 32:17
  a
• 32:17
  lot
• 32:17
  of
• 32:17
  responsibility.
• 32:18
  She
• 32:19
  had
• 32:20
  a
• 32:20
  lot
• 32:20
  of
• 32:20
  wonderful
• 32:21
  traits
• 32:21
  and
• 32:22
  characteristics
• 32:23
  and
• 32:24
  at
• 32:24
  the
• 32:25
  same
• 32:25
  time
• 32:26
  she
• 32:26
  was
• 32:27
  not
• 32:27
  able
• 32:28
  to
• 32:28
  take
• 32:28
  the
• 32:28
  organization
• 32:29
  further.
• 32:30
  She
• 32:30
  was
• 32:31
  for
• 32:31
  sure
• 32:32
  the
• 32:32
  bottleneck.
• 32:33
  And
• 32:33
  I
• 32:34
  was
• 32:34
  terrified
• 32:36
  to
• 32:36
  lose
• 32:36
  her.
• 32:38
  And
• 32:38
  at
• 32:39
  the
• 32:39
  same
• 32:39
  time
• 32:40
  I
• 32:41
  knew
• 32:41
  that
• 32:41
  I
• 32:42
  had
• 32:42
  to
• 32:42
  make
• 32:42
  a
• 32:42
  change.
• 32:42
  It
• 32:43
  was
• 32:43
  affecting
• 32:43
  everybody's
• 32:44
  well
• 32:44
  being,
• 32:45
  including
• 32:45
  my
• 32:46
  own.
• 32:46
  And
• 32:47
  that
• 32:47
  was
• 32:47
  like
• 32:48
  a
• 32:48
  sticky
• 32:48
  floor.
• 32:49
  It
• 32:49
  took
• 32:49
  time
• 32:50
  to
• 32:50
  be
• 32:50
  able
• 32:50
  to.
• 32:51
  And
• 32:51
  what
• 32:51
  I
• 32:51
  like
• 32:51
  about
• 32:52
  your
• 32:52
  SNAP
• 32:52
  program
• 32:53
  is,
• 32:53
  you
• 32:53
  name
• 32:54
  it.
• 32:54
  So
• 32:54
  for
• 32:54
  me
• 32:54
  to
• 32:54
  be
• 32:54
  able
• 32:55
  to.
• 32:55
  Say
• 32:55
  this
• 32:55
  person
• 32:56
  is
• 32:56
  not
• 32:56
  working
• 32:57
  is
• 32:57
  the
• 32:57
  bottleneck,
• 32:58
  right?
• 32:58
  She's
• 32:59
  my
• 32:59
  bottleneck.
• 33:00
  And
• 33:00
  I
• 33:01
  feel
• 33:01
  like
• 33:02
  I
• 33:02
  don't
• 33:02
  have
• 33:02
  a
• 33:02
  choice.
• 33:03
  That's
• 33:03
  the
• 33:04
  issue,
• 33:04
  right?
• 33:04
  It's
• 33:04
  like
• 33:05
  when
• 33:05
  you
• 33:05
  feel
• 33:05
  you
• 33:05
  don't
• 33:06
  have
• 33:06
  any
• 33:06
  choices
• 33:07
  and
• 33:07
  that's
• 33:07
  where
• 33:07
  the
• 33:08
  infinite
• 33:08
  possibilities
• 33:09
  are
• 33:09
  so
• 33:09
  powerful,
• 33:10
  right?
• 33:10
  Because
• 33:11
  at
• 33:11
  the
• 33:11
  moment
• 33:12
  that
• 33:12
  I
• 33:12
  realized
• 33:12
  I
• 33:13
  had
• 33:13
  choices
• 33:13
  and
• 33:14
  that
• 33:14
  was
• 33:14
  when
• 33:14
  I
• 33:14
  started
• 33:15
  looking
• 33:15
  and
• 33:15
  interviewing
• 33:16
  and
• 33:16
  getting
• 33:17
  real
• 33:17
  with
• 33:17
  what
• 33:17
  it
• 33:17
  was
• 33:17
  going
• 33:18
  to
• 33:18
  cost
• 33:18
  me
• 33:18
  to
• 33:19
  do
• 33:19
  it
• 33:19
  and
• 33:19
  then
• 33:20
  be
• 33:20
  like,
• 33:20
  this
• 33:20
  is
• 33:20
  just
• 33:20
  a
• 33:21
  choice
• 33:22
  and
• 33:22
  it's
• 33:22
  not
• 33:22
  all
• 33:23
  easy
• 33:23
  and
• 33:23
  it's
• 33:23
  not
• 33:23
  all
• 33:24
  the
• 33:24
  way
• 33:24
  I
• 33:24
  Wanted
• 33:24
  it,
• 33:25
  but
• 33:25
  this
• 33:26
  is
• 33:26
  what
• 33:26
  I
• 33:26
  need
• 33:26
  to
• 33:27
  do.
• 33:27
  And
• 33:28
  I'll
• 33:28
  have
• 33:28
  to
• 33:28
  take
• 33:29
  a
• 33:29
  few
• 33:29
  steps
• 33:29
  back
• 33:29
  in
• 33:30
  order
• 33:30
  to
• 33:30
  take
• 33:30
  a
• 33:30
  few
• 33:30
  steps
• 33:31
  forward,
• 33:31
  but
• 33:32
  I
• 33:32
  can
• 33:32
  do
• 33:32
  that.
• 33:33
  And
• 33:33
  I
• 33:34
  found
• 33:34
  lots
• 33:34
  of
• 33:35
  options
• 33:35
  and
• 33:36
  it
• 33:36
  was
• 33:36
  great.
• 33:36
  I
• 33:36
  mean,
• 33:36
  it
• 33:37
  wasn't
• 33:37
  easy,
• 33:38
  but
• 33:38
  it
• 33:38
  worked.
• 33:39
  We
• 33:39
  have
• 33:39
  such
• 33:40
  tunnel
• 33:40
  vision
• 33:41
  with
• 33:41
  what
• 33:41
  we
• 33:42
  think
• 33:43
  is
• 33:43
  an
• 33:43
  actual
• 33:44
  possibility.
• 33:45
  Like
• 33:45
  when
• 33:45
  we
• 33:46
  think,
• 33:46
  okay,
• 33:46
  I
• 33:46
  have
• 33:46
  this
• 33:47
  employee
• 33:47
  I
• 33:47
  need
• 33:47
  to
• 33:47
  get
• 33:47
  rid
• 33:48
  of,
• 33:48
  we
• 33:49
  tend
• 33:49
  to
• 33:49
  look
• 33:49
  at
• 33:49
  it
• 33:50
  in
• 33:50
  absolutes,
• 33:50
  like,
• 33:51
  well,
• 33:51
  I'm
• 33:51
  just
• 33:51
  gonna
• 33:51
  have
• 33:51
  to
• 33:52
  fire
• 33:52
  this
• 33:52
  person
• 33:52
  and
• 33:52
  then
• 33:53
  I'm
• 33:53
  gonna
• 33:53
  be
• 33:53
  stuck.
• 33:54
  When
• 33:54
  I
• 33:54
  go
• 33:55
  through
• 33:55
  the
• 33:55
  SNAP
• 33:55
  method
• 33:55
  with
• 33:56
  people
• 33:56
  in
• 33:56
  situations
• 33:57
  like
• 33:57
  this
• 33:57
  and
• 33:57
  I
• 33:57
  get
• 33:57
  to
• 33:57
  the
• 33:57
  ask
• 33:58
  and
• 33:58
  answer
• 33:58
  questions,
• 33:59
  I
• 33:59
  start
• 33:59
  to
• 33:59
  say,
• 33:59
  what's
• 34:00
  the
• 34:00
  worst
• 34:00
  case
• 34:00
  scenario?
• 34:01
  They
• 34:01
  usually
• 34:02
  give
• 34:02
  me
• 34:02
  one,
• 34:02
  like,
• 34:02
  I'm
• 34:02
  gonna
• 34:03
  fire
• 34:03
  her
• 34:03
  and
• 34:03
  there's
• 34:03
  gonna
• 34:04
  be
• 34:04
  nobody
• 34:04
  there
• 34:05
  to
• 34:05
  do
• 34:05
  the
• 34:05
  work.
• 34:05
  And
• 34:06
  I
• 34:06
  say,
• 34:06
  is
• 34:06
  that
• 34:06
  the
• 34:06
  worst
• 34:07
  outcome
• 34:08
  or
• 34:08
  is
• 34:08
  the
• 34:08
  worst
• 34:08
  outcome
• 34:09
  that
• 34:09
  you
• 34:09
  do
• 34:09
  nothing
• 34:09
  and
• 34:09
  this
• 34:10
  person
• 34:10
  stays
• 34:10
  and
• 34:11
  it
• 34:11
  drives
• 34:11
  away
• 34:11
  your
• 34:11
  top
• 34:11
  performers,
• 34:12
  gonna
• 34:13
  impact
• 34:13
  your
• 34:13
  revenue,
• 34:14
  which
• 34:14
  is
• 34:14
  going
• 34:14
  to
• 34:14
  impact
• 34:14
  your
• 34:15
  client
• 34:15
  retention.
• 34:15
  And
• 34:16
  I
• 34:16
  go
• 34:16
  down
• 34:16
  the
• 34:16
  whole
• 34:17
  litany
• 34:17
  of
• 34:17
  things,
• 34:17
  right?
• 34:18
  And
• 34:18
  it's
• 34:19
  like,
• 34:19
  okay,
• 34:20
  what
• 34:20
  would
• 34:20
  you
• 34:21
  do
• 34:21
  then?
• 34:21
  But
• 34:21
  we
• 34:22
  play
• 34:22
  out
• 34:22
  the
• 34:22
  best
• 34:23
  case
• 34:23
  scenarios,
• 34:23
  the
• 34:23
  worst
• 34:24
  case
• 34:24
  scenarios,
• 34:24
  and
• 34:25
  everything
• 34:25
  in
• 34:25
  between
• 34:26
  possibilities,
• 34:27
  right?
• 34:28
  We
• 34:28
  just
• 34:28
  have
• 34:28
  to
• 34:28
  pick
• 34:28
  the
• 34:29
  one
• 34:29
  that
• 34:30
  is
• 34:30
  going
• 34:31
  to
• 34:31
  be
• 34:31
  the
• 34:31
  best
• 34:31
  outcome
• 34:32
  for
• 34:32
  you.
• 34:32
  Most
• 34:33
  of
• 34:33
  the
• 34:33
  time,
• 34:34
  that
• 34:34
  choice
• 34:36
  has
• 34:36
  the
• 34:37
  big,
• 34:37
  ugly,
• 34:38
  hard
• 34:38
  thing
• 34:38
  that
• 34:38
  we
• 34:39
  don't
• 34:39
  want
• 34:39
  to
• 34:39
  address
• 34:40
  right
• 34:40
  at
• 34:40
  the
• 34:40
  front.
• 34:41
  The
• 34:41
  problem
• 34:41
  is
• 34:42
  that
• 34:42
  sticky
• 34:43
  floor
• 34:43
  does
• 34:43
  not
• 34:43
  go
• 34:44
  away,
• 34:44
  y'all.
• 34:44
  So
• 34:45
  either
• 34:45
  deal
• 34:45
  with
• 34:46
  it
• 34:46
  now
• 34:46
  or
• 34:46
  you're
• 34:47
  going
• 34:47
  to
• 34:47
  deal
• 34:47
  with
• 34:47
  it
• 34:48
  later.
• 34:48
  Yeah,
• 34:49
  deal
• 34:49
  with
• 34:49
  it.
• 34:50
  That
• 34:51
  is
• 34:51
  so
• 34:52
  true.
• 34:52
  Because
• 34:53
  there's
• 34:53
  always,
• 34:54
  at
• 34:54
  any
• 34:54
  given
• 34:55
  time
• 34:55
  in
• 34:55
  a
• 34:55
  business
• 34:56
  and
• 34:56
  this,
• 34:56
  if
• 34:56
  you
• 34:56
  can
• 34:57
  look
• 34:57
  at
• 34:57
  any
• 34:58
  company,
• 34:58
  there's
• 34:58
  usually
• 34:59
  one
• 34:59
  big
• 35:00
  constraint,
• 35:00
  one
• 35:01
  thing
• 35:01
  that's
• 35:02
  really
• 35:02
  standing
• 35:02
  in
• 35:03
  the
• 35:03
  way.
• 35:03
  And
• 35:05
  if
• 35:05
  you
• 35:05
  can
• 35:06
  address
• 35:06
  it
• 35:07
  and
• 35:07
  deal
• 35:07
  with
• 35:08
  that,
• 35:08
  everything
• 35:09
  else
• 35:10
  becomes
• 35:10
  infinitely
• 35:11
  easier.
• 35:11
  I
• 35:12
  like
• 35:12
  the
• 35:12
  SNAP
• 35:13
  process
• 35:14
  because
• 35:14
  it
• 35:14
  allows
• 35:15
  us
• 35:15
  to
• 35:15
  use
• 35:15
  that.
• 35:16
  I
• 35:16
  want
• 35:16
  to
• 35:16
  ask
• 35:16
  one
• 35:17
  more
• 35:17
  question
• 35:17
  about
• 35:17
  this
• 35:17
  and
• 35:18
  I
• 35:18
  want
• 35:18
  to
• 35:18
  ask
• 35:18
  you
• 35:18
  another
• 35:19
  question
• 35:19
  about
• 35:20
  scaling.
• 35:20
  But
• 35:21
  first,
• 35:22
  how
• 35:22
  would
• 35:22
  you
• 35:23
  coach
• 35:24
  founders
• 35:25
  to
• 35:25
  use
• 35:25
  this
• 35:26
  tool
• 35:26
  with
• 35:27
  their
• 35:28
  teams
• 35:28
  and
• 35:28
  make
• 35:29
  it
• 35:29
  automatic
• 35:30
  and
• 35:30
  kind
• 35:30
  of
• 35:30
  a
• 35:31
  recipe
• 35:32
  or
• 35:32
  ritual
• 35:33
  for
• 35:33
  their
• 35:34
  ongoing
• 35:34
  success?
• 35:35
  If
• 35:35
  you're
• 35:35
  using
• 35:36
  this
• 35:36
  with
• 35:36
  your
• 35:36
  teams,
• 35:37
  number
• 35:37
  one,
• 35:38
  you've
• 35:38
  got
• 35:38
  to
• 35:38
  explain
• 35:38
  the
• 35:38
  process
• 35:39
  to
• 35:39
  them
• 35:39
  and
• 35:39
  you've
• 35:39
  got
• 35:40
  to
• 35:40
  get
• 35:40
  their
• 35:40
  buy
• 35:40
  in
• 35:41
  that
• 35:41
  there
• 35:41
  is
• 35:41
  infinite
• 35:42
  possibilities.
• 35:42
  And
• 35:42
  sometimes
• 35:43
  when
• 35:43
  you're
• 35:43
  working
• 35:43
  with
• 35:44
  your
• 35:44
  teams,
• 35:44
  the
• 35:45
  best
• 35:45
  way
• 35:45
  to
• 35:45
  do
• 35:45
  it
• 35:45
  is
• 35:45
  to
• 35:46
  start
• 35:46
  bringing
• 35:46
  the
• 35:47
  problems
• 35:47
  to
• 35:47
  the
• 35:47
  table.
• 35:48
  Consulting
• 35:48
  with
• 35:49
  companies,
• 35:49
  I
• 35:50
  will
• 35:50
  tell
• 35:50
  them
• 35:50
  the
• 35:50
  pre
• 35:50
  work
• 35:51
  Is
• 35:51
  I
• 35:51
  want
• 35:51
  everybody
• 35:52
  to
• 35:52
  bring
• 35:52
  one
• 35:52
  thing
• 35:52
  that's
• 35:53
  not
• 35:53
  working
• 35:53
  right.
• 35:54
  You'd
• 35:54
  be
• 35:54
  surprised
• 35:55
  what
• 35:55
  comes
• 35:55
  out
• 35:56
  of
• 35:56
  the
• 35:56
  woodworks
• 35:56
  with
• 35:56
  those
• 35:57
  things.
• 35:57
  But
• 35:57
  then
• 35:57
  we
• 35:57
  workshop
• 35:58
  those,
• 35:58
  right?
• 35:59
  So
• 35:59
  if
• 35:59
  somebody
• 35:59
  says,
• 36:00
  like,
• 36:00
  we
• 36:00
  have
• 36:00
  this
• 36:00
  big
• 36:00
  client,
• 36:01
  but
• 36:01
  there's
• 36:01
  no
• 36:01
  way
• 36:01
  we're
• 36:02
  going
• 36:02
  to
• 36:02
  get
• 36:02
  that
• 36:02
  project
• 36:02
  done
• 36:03
  on
• 36:03
  time,
• 36:04
  let's
• 36:04
  look
• 36:04
  at
• 36:04
  it
• 36:04
  right?
• 36:05
  And
• 36:05
  we
• 36:05
  start
• 36:05
  breaking
• 36:06
  it
• 36:06
  down.
• 36:06
  Obviously,
• 36:07
  if
• 36:07
  we
• 36:07
  already
• 36:07
  know
• 36:07
  the
• 36:07
  problem,
• 36:08
  we
• 36:08
  don't
• 36:08
  have
• 36:08
  to
• 36:08
  name
• 36:08
  it.
• 36:09
  But
• 36:09
  sometimes
• 36:10
  we
• 36:10
  do
• 36:10
  go
• 36:10
  back
• 36:10
  to
• 36:10
  naming
• 36:11
  it
• 36:11
  because
• 36:11
  it's
• 36:11
  not
• 36:12
  that
• 36:12
  it's
• 36:12
  not
• 36:13
  possible,
• 36:13
  it's
• 36:14
  just
• 36:14
  that
• 36:14
  maybe
• 36:14
  we're
• 36:14
  not
• 36:15
  thinking
• 36:15
  big
• 36:15
  enough
• 36:15
  or
• 36:16
  we're
• 36:16
  not
• 36:17
  tapping
• 36:17
  into
• 36:17
  all
• 36:18
  of
• 36:18
  our
• 36:18
  resources.
• 36:19
  And
• 36:19
  so
• 36:19
  there's
• 36:19
  a
• 36:19
  lot
• 36:19
  of
• 36:20
  different
• 36:20
  ways
• 36:21
  that
• 36:21
  open
• 36:21
  up
• 36:21
  the
• 36:22
  possibilities
• 36:22
  when
• 36:23
  you
• 36:23
  bring
• 36:23
  those
• 36:23
  problems
• 36:23
  to
• 36:24
  the
• 36:24
  table.
• 36:24
  But
• 36:24
  when
• 36:24
  you
• 36:24
  start
• 36:25
  workshopping
• 36:25
  that
• 36:26
  ask
• 36:26
  an
• 36:26
  answer
• 36:26
  portion
• 36:27
  as
• 36:27
  a
• 36:27
  team,
• 36:28
  you
• 36:28
  get
• 36:28
  to
• 36:29
  the
• 36:29
  solutions
• 36:29
  a
• 36:30
  lot,
• 36:30
  lot
• 36:30
  faster.
• 36:31
  It's
• 36:31
  kind
• 36:31
  of
• 36:31
  like
• 36:31
  that
• 36:31
  whole
• 36:32
  improv
• 36:32
  game
• 36:32
  where
• 36:33
  it's
• 36:33
  like
• 36:33
  the
• 36:33
  yes
• 36:33
  and
• 36:35
  okay,
• 36:35
  we
• 36:35
  could
• 36:36
  work
• 36:36
  the
• 36:36
  weekend.
• 36:37
  Yes.
• 36:38
  And
• 36:38
  we
• 36:38
  could
• 36:38
  hire
• 36:38
  one
• 36:39
  more
• 36:39
  contractor
• 36:39
  to
• 36:39
  help
• 36:40
  us
• 36:40
  get
• 36:40
  it
• 36:40
  there
• 36:40
  in
• 36:40
  time.
• 36:41
  Perfect,
• 36:41
  problem
• 36:42
  solved.
• 36:42
  It
• 36:43
  just
• 36:43
  depends.
• 36:43
  But
• 36:44
  you
• 36:44
  can
• 36:44
  work
• 36:44
  on
• 36:44
  it
• 36:44
  that
• 36:44
  way.
• 36:45
  It's
• 36:45
  really
• 36:45
  great.
• 36:45
  In
• 36:46
  one
• 36:46
  on
• 36:46
  ones,
• 36:47
  when
• 36:47
  you
• 36:47
  are
• 36:48
  coaching
• 36:48
  or
• 36:48
  mentoring
• 36:49
  someone
• 36:50
  on
• 36:50
  your
• 36:50
  team,
• 36:50
  if
• 36:51
  you
• 36:51
  notice
• 36:51
  they
• 36:51
  struggle
• 36:52
  with
• 36:52
  executive
• 36:53
  presence
• 36:54
  or
• 36:54
  have
• 36:55
  great
• 36:55
  ideas
• 36:55
  but
• 36:56
  never
• 36:56
  share
• 36:56
  them
• 36:56
  in
• 36:56
  the
• 36:56
  meeting,
• 36:57
  you
• 36:57
  can
• 36:57
  talk
• 36:57
  about
• 36:58
  those
• 36:58
  things
• 36:58
  with
• 36:58
  them.
• 36:58
  I
• 36:59
  had
• 36:59
  a
• 36:59
  woman
• 37:00
  on
• 37:00
  my
• 37:00
  team
• 37:00
  who
• 37:01
  I
• 37:01
  noticed
• 37:02
  every
• 37:02
  single
• 37:03
  meeting
• 37:03
  would
• 37:03
  apologize
• 37:04
  for
• 37:04
  something.
• 37:04
  She
• 37:04
  was
• 37:04
  doing
• 37:05
  it
• 37:05
  to
• 37:05
  placate
• 37:06
  the
• 37:06
  other
• 37:06
  person.
• 37:07
  She
• 37:07
  would
• 37:07
  say
• 37:07
  things
• 37:07
  like,
• 37:08
  I'm
• 37:08
  sorry
• 37:08
  if
• 37:08
  I
• 37:08
  wasn't
• 37:09
  clear.
• 37:09
  It's
• 37:09
  like,
• 37:09
  no,
• 37:10
  girl,
• 37:10
  you
• 37:11
  were
• 37:11
  clear.
• 37:12
  You
• 37:12
  have
• 37:12
  to
• 37:12
  stand
• 37:13
  in
• 37:13
  your
• 37:13
  power
• 37:13
  and
• 37:14
  take
• 37:14
  up
• 37:14
  your
• 37:14
  space,
• 37:15
  right?
• 37:16
  And
• 37:16
  you
• 37:16
  have
• 37:16
  to
• 37:17
  own
• 37:17
  that
• 37:17
  as
• 37:18
  a
• 37:18
  leader,
• 37:18
  as
• 37:19
  an
• 37:19
  entrepreneur,
• 37:19
  when
• 37:20
  you
• 37:20
  see
• 37:21
  other
• 37:21
  people's
• 37:22
  sticky
• 37:22
  floors
• 37:22
  and
• 37:23
  real
• 37:23
  time
• 37:23
  action,
• 37:24
  it's
• 37:24
  your
• 37:24
  responsibility
• 37:25
  to
• 37:25
  help
• 37:25
  them
• 37:26
  through
• 37:26
  it.
• 37:27
  Amazing.
• 37:28
  I
• 37:28
  really
• 37:29
  do
• 37:29
  think
• 37:29
  this
• 37:29
  is
• 37:29
  something
• 37:30
  that
• 37:30
  leaders
• 37:31
  can
• 37:31
  use
• 37:31
  for
• 37:32
  themselves
• 37:32
  and
• 37:33
  obviously
• 37:33
  got
• 37:34
  to
• 37:34
  use
• 37:34
  it
• 37:34
  first
• 37:34
  for
• 37:34
  yourself
• 37:35
  or
• 37:35
  it's
• 37:35
  going
• 37:36
  to
• 37:36
  fall
• 37:36
  completely
• 37:36
  flat.
• 37:37
  But
• 37:37
  what
• 37:37
  you
• 37:37
  just
• 37:37
  described
• 37:38
  to
• 37:38
  me
• 37:39
  is,
• 37:40
  is
• 37:40
  so
• 37:41
  powerful
• 37:41
  because
• 37:42
  you're
• 37:42
  really,
• 37:42
  when
• 37:43
  you
• 37:43
  say
• 37:43
  to
• 37:44
  your
• 37:44
  team,
• 37:44
  I
• 37:44
  want
• 37:45
  you
• 37:45
  all
• 37:45
  to
• 37:45
  find
• 37:45
  something
• 37:46
  that's
• 37:46
  not
• 37:47
  working,
• 37:47
  you're
• 37:48
  really
• 37:48
  asking
• 37:48
  them
• 37:49
  to
• 37:49
  square
• 37:50
  stop
• 37:50
  and
• 37:50
  take
• 37:50
  note,
• 37:51
  right?
• 37:52
  And
• 37:52
  name
• 37:53
  it.
• 37:53
  It's
• 37:54
  like
• 37:54
  the
• 37:54
  first
• 37:54
  two
• 37:55
  steps
• 37:55
  that
• 37:55
  you're
• 37:55
  bringing
• 37:56
  them
• 37:56
  together
• 37:56
  to
• 37:57
  do
• 37:57
  and
• 37:57
  you're
• 37:58
  putting
• 37:58
  it
• 37:58
  into
• 37:59
  place.
• 37:59
  I
• 37:59
  think
• 37:59
  it's
• 38:00
  extremely
• 38:00
  powerful.
• 38:01
  I'm
• 38:01
  very
• 38:02
  curious.
• 38:03
  Erica.
• 38:03
  You
• 38:04
  have
• 38:04
  been
• 38:05
  very
• 38:05
  successful
• 38:06
  scaling
• 38:06
  your
• 38:07
  business.
• 38:07
  You
• 38:07
  Have
• 38:07
  a
• 38:08
  huge
• 38:08
  following
• 38:08
  and
• 38:09
  amazing
• 38:09
  endorsements.
• 38:10
  You've
• 38:10
  got
• 38:10
  Mel
• 38:11
  Robbins
• 38:11
  on
• 38:11
  the
• 38:11
  front
• 38:12
  of
• 38:12
  your
• 38:12
  book.
• 38:12
  It's
• 38:13
  amazing.
• 38:14
  Congratulations.
• 38:15
  And
• 38:16
  she's
• 38:16
  lucky.
• 38:16
  She'll
• 38:17
  get
• 38:17
  you
• 38:17
  on
• 38:17
  her
• 38:18
  next
• 38:18
  book.
• 38:19
  And
• 38:19
  so
• 38:20
  I,
• 38:20
  all
• 38:20
  founders
• 38:21
  were
• 38:21
  all
• 38:22
  always
• 38:22
  interested
• 38:23
  in,
• 38:24
  how
• 38:25
  did
• 38:25
  you
• 38:25
  do
• 38:25
  it?
• 38:26
  What
• 38:26
  were
• 38:26
  the
• 38:26
  habits,
• 38:27
  the
• 38:27
  practices,
• 38:28
  the
• 38:28
  outside
• 38:28
  support,
• 38:29
  you
• 38:30
  know,
• 38:30
  what
• 38:31
  for
• 38:31
  you
• 38:32
  has
• 38:32
  been
• 38:33
  your
• 38:34
  formula
• 38:35
  for
• 38:36
  leading
• 38:37
  this
• 38:37
  kind
• 38:37
  of
• 38:37
  growth?
• 38:38
  Well,
• 38:39
  it's
• 38:39
  leaning
• 38:40
  into
• 38:40
  the
• 38:40
  belief
• 38:40
  in
• 38:40
  infinite
• 38:41
  possibilities,
• 38:42
  number
• 38:42
  one.
• 38:43
  Because
• 38:43
  how
• 38:43
  many
• 38:43
  people
• 38:44
  would
• 38:44
  stop
• 38:44
  themselves
• 38:45
  before
• 38:45
  they
• 38:45
  even
• 38:46
  reached
• 38:46
  out
• 38:46
  to
• 38:46
  Mel
• 38:47
  Robbins
• 38:47
  to
• 38:47
  get
• 38:47
  an
• 38:47
  endorsement?
• 38:48
  Right,
• 38:49
  Exactly.
• 38:50
  She's
• 38:50
  too
• 38:50
  busy.
• 38:51
  So,
• 38:51
  number
• 38:51
  one,
• 38:51
  it's
• 38:52
  believing
• 38:52
  in
• 38:52
  those
• 38:52
  infinite
• 38:53
  possibilities.
• 38:54
  And
• 38:54
  then
• 38:55
  the
• 38:56
  biggest
• 38:57
  life
• 38:57
  hack
• 38:57
  for
• 38:58
  me,
• 38:58
  because
• 38:59
  I
• 38:59
  know
• 38:59
  myself
• 39:00
  very
• 39:00
  well
• 39:00
  by
• 39:00
  now,
• 39:01
  is
• 39:02
  that
• 39:02
  I
• 39:02
  have
• 39:02
  to
• 39:02
  do
• 39:03
  things
• 39:03
  to
• 39:03
  set
• 39:04
  things
• 39:04
  in
• 39:04
  motion
• 39:05
  before
• 39:06
  I
• 39:06
  talk
• 39:06
  myself
• 39:07
  out
• 39:07
  of
• 39:07
  them,
• 39:08
  right?
• 39:09
  And
• 39:09
  one
• 39:09
  of
• 39:09
  the
• 39:10
  very
• 39:10
  first
• 39:10
  instances
• 39:11
  of
• 39:11
  that
• 39:11
  was
• 39:11
  I
• 39:11
  have
• 39:12
  my
• 39:12
  own
• 39:12
  podcast
• 39:13
  called
• 39:13
  the
• 39:13
  Glass
• 39:13
  Ceiling
• 39:14
  and
• 39:14
  Sticky
• 39:14
  Floor
• 39:14
  Podcast.
• 39:15
  I
• 39:15
  sat
• 39:15
  on
• 39:15
  that
• 39:16
  idea
• 39:16
  for,
• 39:16
  like,
• 39:17
  a
• 39:17
  whole
• 39:17
  two
• 39:18
  before
• 39:18
  I
• 39:19
  went
• 39:19
  live
• 39:19
  with
• 39:19
  it,
• 39:19
  because
• 39:20
  I
• 39:20
  had
• 39:20
  all
• 39:20
  those
• 39:20
  limiting
• 39:21
  beliefs.
• 39:22
  What
• 39:22
  are
• 39:22
  people
• 39:22
  gonna
• 39:22
  think
• 39:23
  of
• 39:23
  me?
• 39:23
  Who's
• 39:23
  gonna
• 39:23
  listen
• 39:24
  to
• 39:24
  me?
• 39:24
  They're
• 39:24
  gonna
• 39:24
  question
• 39:25
  what
• 39:25
  I'm
• 39:25
  doing
• 39:25
  at
• 39:25
  work
• 39:26
  if
• 39:26
  I
• 39:26
  have
• 39:26
  this
• 39:26
  side
• 39:27
  hustle
• 39:27
  and
• 39:27
  all
• 39:28
  the
• 39:28
  beliefs
• 39:28
  you
• 39:28
  could
• 39:28
  imagine.
• 39:29
  So
• 39:29
  one
• 39:30
  day
• 39:30
  I
• 39:31
  got
• 39:31
  the
• 39:31
  courage,
• 39:32
  and
• 39:32
  I
• 39:32
  said,
• 39:32
  okay,
• 39:33
  I
• 39:33
  know
• 39:33
  I
• 39:33
  need
• 39:33
  to
• 39:34
  do
• 39:34
  this.
• 39:34
  It's
• 39:34
  been
• 39:34
  calling
• 39:35
  me
• 39:35
  for
• 39:35
  way
• 39:35
  too
• 39:35
  long.
• 39:35
  So
• 39:36
  I
• 39:36
  sent
• 39:36
  my
• 39:36
  10
• 39:37
  closest
• 39:37
  girlfriends
• 39:37
  an
• 39:38
  email
• 39:38
  saying,
• 39:38
  I
• 39:38
  want
• 39:39
  to
• 39:39
  do
• 39:39
  this.
• 39:39
  I'm
• 39:39
  struggling
• 39:39
  to
• 39:40
  get
• 39:40
  it
• 39:40
  started.
• 39:40
  Please
• 39:40
  hold
• 39:40
  me
• 39:41
  accountable.
• 39:42
  So
• 39:42
  I
• 39:42
  set
• 39:42
  that
• 39:42
  ball
• 39:43
  in
• 39:43
  motion,
• 39:43
  right?
• 39:44
  I
• 39:44
  like
• 39:44
  to
• 39:45
  do
• 39:45
  things
• 39:45
  that
• 39:45
  cannot
• 39:46
  be
• 39:46
  undone.
• 39:47
  My
• 39:47
  biggest
• 39:48
  revenue
• 39:48
  driver
• 39:49
  in
• 39:49
  business
• 39:49
  is
• 39:50
  my
• 39:50
  online
• 39:50
  digital
• 39:51
  community.
• 39:51
  It's
• 39:51
  called
• 39:51
  her
• 39:52
  collective,
• 39:52
  and
• 39:52
  it's
• 39:52
  for
• 39:53
  women
• 39:53
  who
• 39:53
  are
• 39:53
  looking
• 39:54
  to
• 39:54
  grow,
• 39:55
  network,
• 39:55
  and
• 39:56
  connect.
• 39:56
  The
• 39:56
  reason
• 39:57
  that
• 39:57
  I
• 39:57
  have
• 39:57
  been
• 39:57
  so
• 39:58
  successful
• 39:58
  with
• 39:58
  that
• 39:59
  wasn't
• 39:59
  because
• 39:59
  I
• 40:00
  waited,
• 40:00
  right?
• 40:01
  I
• 40:01
  got
• 40:01
  the
• 40:01
  idea
• 40:02
  for
• 40:02
  that
• 40:02
  one
• 40:02
  month,
• 40:03
  started
• 40:03
  it
• 40:04
  that
• 40:05
  same
• 40:05
  month,
• 40:06
  built
• 40:07
  it
• 40:07
  out,
• 40:07
  and
• 40:08
  had
• 40:08
  $10,000
• 40:08
  in
• 40:09
  revenue
• 40:09
  before.
• 40:09
  Before
• 40:09
  it
• 40:09
  was
• 40:10
  even
• 40:10
  launched.
• 40:11
  And
• 40:11
  it's
• 40:12
  because
• 40:12
  you
• 40:12
  know
• 40:12
  what
• 40:12
  I
• 40:13
  did?
• 40:13
  I
• 40:13
  went
• 40:13
  out
• 40:13
  there
• 40:13
  and
• 40:14
  I
• 40:14
  bought
• 40:14
  the
• 40:14
  platform.
• 40:15
  I
• 40:15
  paid
• 40:15
  for
• 40:15
  an
• 40:15
  entire
• 40:16
  year
• 40:17
  of
• 40:17
  the
• 40:17
  platform
• 40:18
  that
• 40:18
  I
• 40:18
  was
• 40:18
  going
• 40:18
  to
• 40:18
  host
• 40:19
  this
• 40:19
  collective
• 40:20
  in,
• 40:20
  because
• 40:21
  I
• 40:21
  knew
• 40:21
  if
• 40:21
  I
• 40:22
  did
• 40:22
  that,
• 40:22
  I
• 40:22
  was
• 40:23
  going
• 40:23
  to
• 40:23
  be
• 40:23
  held
• 40:23
  to
• 40:23
  it
• 40:24
  for
• 40:24
  a
• 40:24
  year.
• 40:25
  Now
• 40:26
  I'm
• 40:27
  stuck
• 40:28
  in
• 40:28
  a
• 40:28
  good
• 40:29
  way
• 40:29
  with
• 40:30
  this
• 40:30
  big
• 40:31
  revenue
• 40:31
  driver
• 40:31
  project
• 40:32
  for
• 40:32
  the
• 40:32
  next
• 40:32
  year,
• 40:33
  but
• 40:33
  it's
• 40:33
  completely
• 40:34
  changing
• 40:34
  the
• 40:34
  way
• 40:35
  I
• 40:35
  do
• 40:35
  business.
• 40:36
  You
• 40:36
  just
• 40:37
  gotta
• 40:37
  take
• 40:37
  action.
• 40:38
  One
• 40:38
  of
• 40:38
  my
• 40:38
  core
• 40:39
  values
• 40:39
  is
• 40:39
  courage.
• 40:40
  Whenever
• 40:40
  I
• 40:40
  feel
• 40:40
  myself
• 40:41
  sitting
• 40:41
  there
• 40:41
  hemming
• 40:42
  and
• 40:42
  hawing
• 40:42
  about
• 40:42
  a
• 40:43
  decision
• 40:43
  I
• 40:43
  ask
• 40:44
  myself,
• 40:44
  is
• 40:45
  this
• 40:45
  what
• 40:45
  a
• 40:45
  courageous
• 40:46
  person
• 40:46
  would
• 40:47
  do?
• 40:47
  If
• 40:48
  the
• 40:48
  answer
• 40:48
  is
• 40:49
  yes,
• 40:49
  I'm
• 40:49
  all
• 40:50
  in.
• 40:50
  If
• 40:50
  the
• 40:50
  answer
• 40:51
  is
• 40:51
  no,
• 40:52
  I'm
• 40:52
  all
• 40:53
  out.
• 40:53
  Yeah,
• 40:54
  well,
• 40:54
  and
• 40:54
  I
• 40:55
  think
• 40:55
  this
• 40:55
  is
• 40:55
  such
• 40:55
  great
• 40:56
  advice,
• 40:56
  right?
• 40:57
  Do
• 40:57
  things
• 40:57
  to
• 40:57
  set
• 40:58
  things
• 40:58
  in
• 40:58
  motion
• 40:59
  before
• 40:59
  you
• 40:59
  can
• 40:59
  get
• 41:01
  in
• 41:01
  your
• 41:01
  own
• 41:01
  way.
• 41:02
  Tell
• 41:02
  us
• 41:02
  about
• 41:02
  her
• 41:02
  collective
• 41:03
  now.
• 41:04
  Oh,
• 41:04
  my
• 41:04
  gosh,
• 41:04
  I'm
• 41:05
  so
• 41:05
  passionate
• 41:05
  about
• 41:05
  her
• 41:06
  collective.
• 41:06
  It
• 41:06
  is
• 41:07
  this
• 41:07
  incredible
• 41:08
  group
• 41:08
  of
• 41:08
  women.
• 41:08
  It's
• 41:08
  a
• 41:09
  digital
• 41:09
  community
• 41:10
  online,
• 41:11
  and
• 41:11
  we
• 41:11
  meet
• 41:12
  every
• 41:12
  week
• 41:12
  for
• 41:12
  group
• 41:12
  coaching
• 41:13
  and
• 41:13
  connection
• 41:14
  calls.
• 41:14
  We
• 41:15
  have
• 41:15
  an
• 41:15
  Ask
• 41:15
  an
• 41:15
  offer
• 41:16
  session
• 41:16
  where
• 41:16
  all
• 41:16
  the
• 41:16
  women
• 41:17
  come
• 41:17
  together.
• 41:17
  And
• 41:17
  if
• 41:18
  you
• 41:18
  have
• 41:18
  a
• 41:18
  need,
• 41:19
  we
• 41:19
  share
• 41:19
  it.
• 41:20
  Whoever
• 41:20
  can
• 41:20
  help
• 41:21
  you
• 41:21
  jumps
• 41:21
  in
• 41:21
  and
• 41:21
  reciprocates.
• 41:22
  Sometimes
• 41:23
  we
• 41:23
  see
• 41:23
  things
• 41:23
  like,
• 41:23
  I
• 41:24
  need
• 41:24
  a
• 41:24
  connection
• 41:24
  at
• 41:24
  Google
• 41:25
  or
• 41:25
  I'm
• 41:25
  looking
• 41:26
  for
• 41:26
  a
• 41:27
  client
• 41:27
  in
• 41:27
  this.
• 41:28
  We
• 41:28
  talk
• 41:28
  about
• 41:28
  it,
• 41:28
  we
• 41:29
  do
• 41:29
  it,
• 41:29
  and
• 41:29
  we
• 41:29
  really
• 41:30
  harness
• 41:30
  the
• 41:31
  power
• 41:31
  of
• 41:32
  the
• 41:32
  collective
• 41:33
  group
• 41:33
  of
• 41:33
  women.
• 41:34
  It
• 41:34
  is
• 41:34
  limited
• 41:34
  to
• 41:35
  women
• 41:35
  because
• 41:35
  that's
• 41:35
  my
• 41:36
  focus.
• 41:36
  That's
• 41:36
  my
• 41:37
  happy
• 41:37
  place.
• 41:37
  But
• 41:38
  we
• 41:38
  are
• 41:38
  there
• 41:39
  to
• 41:39
  cheer
• 41:39
  each
• 41:40
  other
• 41:40
  on
• 41:40
  and
• 41:40
  encourage
• 41:41
  each
• 41:41
  other.
• 41:41
  We
• 41:42
  bring
• 41:42
  in
• 41:42
  the
• 41:42
  coolest
• 41:43
  people
• 41:43
  for
• 41:43
  these
• 41:43
  monthly
• 41:44
  master
• 41:44
  classes
• 41:45
  who
• 41:45
  just
• 41:46
  blow
• 41:46
  our
• 41:47
  minds.
• 41:47
  It's.
• 41:48
  It's
• 41:48
  incredible.
• 41:49
  We've
• 41:49
  had
• 41:49
  an
• 41:49
  intuitive
• 41:50
  strategist
• 41:51
  on
• 41:51
  there.
• 41:52
  We
• 41:52
  had
• 41:52
  Henna
• 41:53
  Pryor,
• 41:53
  who's
• 41:54
  the
• 41:54
  author
• 41:54
  of
• 41:54
  the
• 41:55
  book
• 41:55
  Good
• 41:55
  Awkward,
• 41:56
  which,
• 41:56
  if
• 41:56
  you
• 41:56
  haven't
• 41:57
  read,
• 41:57
  put
• 41:57
  it
• 41:57
  on
• 41:57
  your
• 41:57
  list.
• 41:59
  It's
• 41:59
  a
• 42:00
  really
• 42:00
  cool
• 42:00
  online
• 42:00
  platform
• 42:01
  and
• 42:01
  you
• 42:01
  can
• 42:02
  access
• 42:02
  it
• 42:02
  anywhere
• 42:02
  from
• 42:03
  your
• 42:03
  phone.
• 42:03
  So,
• 42:04
  hey,
• 42:04
  if
• 42:04
  you
• 42:05
  join,
• 42:05
  you
• 42:05
  know
• 42:06
  where
• 42:06
  to
• 42:06
  find
• 42:06
  me.
• 42:07
  Exactly,
• 42:08
  Exactly.
• 42:09
  I
• 42:09
  love
• 42:10
  that.
• 42:10
  So,
• 42:11
  okay,
• 42:11
  so
• 42:11
  we've
• 42:12
  got
• 42:12
  her
• 42:12
  collective.
• 42:13
  What
• 42:14
  else
• 42:14
  do
• 42:14
  you
• 42:14
  have
• 42:15
  going
• 42:15
  on?
• 42:15
  How
• 42:15
  can
• 42:16
  listeners
• 42:17
  get
• 42:17
  involved?
• 42:18
  I
• 42:18
  know
• 42:18
  you
• 42:18
  have
• 42:19
  a
• 42:19
  coaching
• 42:19
  program
• 42:20
  as
• 42:20
  well.
• 42:20
  Is
• 42:21
  that
• 42:21
  tied
• 42:21
  to
• 42:21
  her
• 42:22
  collective?
• 42:22
  How
• 42:22
  does
• 42:23
  the
• 42:23
  ecosystem
• 42:24
  of
• 42:24
  Erica
• 42:24
  Rooney
• 42:24
  work?
• 42:25
  Work?
• 42:25
  I'm
• 42:25
  start.
• 42:26
  I'm
• 42:26
  gonna
• 42:26
  start
• 42:27
  you
• 42:27
  with
• 42:27
  the.
• 42:27
  The
• 42:28
  low
• 42:28
  dollar
• 42:29
  items.
• 42:29
  Okay.
• 42:30
  Right.
• 42:30
  So
• 42:30
  we've
• 42:30
  got
• 42:30
  the
• 42:31
  good
• 42:31
  old
• 42:31
  free
• 42:31
  stuff,
• 42:32
  the
• 42:32
  podcast
• 42:33
  that
• 42:33
  if
• 42:33
  you
• 42:33
  like
• 42:33
  Erica
• 42:34
  Rooney
• 42:34
  and
• 42:34
  you're
• 42:34
  live
• 42:34
  in
• 42:34
  with
• 42:35
  this
• 42:35
  girl,
• 42:35
  check
• 42:36
  out
• 42:36
  the
• 42:36
  Glass
• 42:36
  Ceiling
• 42:36
  and
• 42:36
  Sticky
• 42:37
  Floor
• 42:37
  podcast.
• 42:38
  Everything
• 42:38
  is
• 42:39
  out
• 42:39
  there
• 42:39
  on
• 42:39
  Apple
• 42:40
  or
• 42:40
  wherever
• 42:40
  you
• 42:40
  get
• 42:40
  them.
• 42:41
  Plus
• 42:41
  I
• 42:41
  put
• 42:41
  it
• 42:41
  all
• 42:41
  on
• 42:41
  the
• 42:42
  YouTube
• 42:42
  channel.
• 42:42
  There's
• 42:43
  some
• 42:43
  other
• 42:43
  fun
• 42:43
  stuff
• 42:43
  on
• 42:43
  my
• 42:44
  YouTube
• 42:44
  channel,
• 42:44
  which
• 42:45
  it's
• 42:45
  just
• 42:45
  the
• 42:45
  Erica
• 42:45
  Anderson
• 42:46
  Rooney
• 42:46
  YouTube
• 42:46
  channel.
• 42:47
  Check
• 42:47
  that
• 42:47
  out.
• 42:48
  Hit
• 42:48
  me
• 42:48
  up
• 42:48
  on
• 42:48
  LinkedIn.
• 42:49
  That's
• 42:49
  my
• 42:49
  other
• 42:50
  permanent
• 42:50
  address
• 42:51
  outside
• 42:51
  of
• 42:51
  my
• 42:51
  North
• 42:52
  Carolina
• 42:52
  address.
• 42:53
  I
• 42:53
  am
• 42:53
  in
• 42:53
  LinkedIn
• 42:54
  all
• 42:54
  day
• 42:54
  long,
• 42:55
  posting
• 42:55
  a
• 42:55
  lot
• 42:55
  of
• 42:56
  great
• 42:56
  content
• 42:56
  and
• 42:57
  just
• 42:57
  ways
• 42:58
  to
• 42:58
  reimagine
• 42:59
  your
• 42:59
  leadership
• 42:59
  and
• 43:00
  how
• 43:00
  you
• 43:00
  lead
• 43:01
  and
• 43:01
  live
• 43:02
  your
• 43:02
  life.
• 43:02
  LinkedIn
• 43:03
  podcast.
• 43:04
  Next
• 43:04
  Level
• 43:05
  would
• 43:05
  be
• 43:05
  buy
• 43:05
  the
• 43:05
  book.
• 43:06
  It's
• 43:06
  in
• 43:06
  print.
• 43:07
  It's
• 43:07
  on
• 43:07
  Audible,
• 43:08
  you
• 43:08
  can
• 43:08
  find
• 43:08
  it
• 43:08
  on
• 43:08
  Amazon,
• 43:09
  wherever
• 43:09
  books
• 43:09
  are
• 43:09
  sold.
• 43:10
  And
• 43:10
  then
• 43:11
  you
• 43:11
  start
• 43:11
  actually
• 43:11
  getting
• 43:12
  into
• 43:12
  her
• 43:12
  collective
• 43:13
  is
• 43:13
  that
• 43:13
  next
• 43:13
  tier
• 43:14
  item.
• 43:14
  It's
• 43:14
  only
• 43:14
  $684
• 43:16
  for
• 43:16
  the
• 43:16
  entire
• 43:17
  year.
• 43:18
  That
• 43:18
  is
• 43:18
  52
• 43:19
  sessions
• 43:19
  of
• 43:19
  coaching
• 43:19
  and
• 43:20
  12
• 43:20
  master
• 43:20
  classes
• 43:21
  plus
• 43:21
  everything
• 43:21
  else
• 43:22
  inside
• 43:22
  for
• 43:23
  $684.
• 43:24
  You
• 43:24
  can't
• 43:24
  beat
• 43:25
  that
• 43:25
  because
• 43:26
  the
• 43:26
  next
• 43:26
  tier
• 43:26
  package
• 43:27
  is
• 43:27
  if
• 43:27
  you
• 43:27
  want
• 43:27
  that
• 43:28
  one
• 43:28
  on
• 43:28
  one
• 43:28
  time
• 43:28
  with
• 43:28
  me.
• 43:29
  And
• 43:29
  I
• 43:29
  do
• 43:30
  have
• 43:30
  one
• 43:30
  on
• 43:30
  one
• 43:30
  coaching
• 43:31
  for
• 43:31
  my
• 43:31
  clients
• 43:32
  who
• 43:32
  want
• 43:32
  that
• 43:33
  level,
• 43:33
  that
• 43:33
  high
• 43:34
  touch
• 43:34
  level.
• 43:34
  But
• 43:35
  I
• 43:35
  also
• 43:35
  come
• 43:35
  into
• 43:35
  organizations
• 43:36
  and
• 43:36
  I
• 43:36
  do
• 43:37
  workshops
• 43:37
  and
• 43:37
  keynotes
• 43:38
  all
• 43:38
  on
• 43:39
  anything
• 43:40
  related
• 43:40
  to
• 43:40
  hr,
• 43:41
  anything
• 43:41
  related
• 43:42
  to
• 43:42
  leadership.
• 43:43
  I
• 43:43
  actually
• 43:44
  do
• 43:44
  a
• 43:44
  lot
• 43:44
  of
• 43:44
  work
• 43:44
  with
• 43:45
  AI
• 43:45
  stuff
• 43:45
  now
• 43:46
  and
• 43:46
  helping
• 43:47
  organizations
• 43:47
  embrace
• 43:48
  that
• 43:48
  change.
• 43:49
  So
• 43:49
  there's
• 43:50
  a
• 43:50
  lot
• 43:50
  of
• 43:50
  ways
• 43:50
  you
• 43:50
  can
• 43:50
  work
• 43:51
  with
• 43:51
  me
• 43:51
  if
• 43:51
  you
• 43:51
  want
• 43:51
  to
• 43:52
  find
• 43:52
  me.
• 43:52
  LinkedIn
• 43:53
  is
• 43:53
  the
• 43:53
  best
• 43:53
  place
• 43:54
  to
• 43:54
  connect
• 43:54
  one
• 43:54
  on
• 43:54
  one.
• 43:55
  But
• 43:55
  you
• 43:55
  can
• 43:55
  check
• 43:56
  out
• 43:56
  the
• 43:56
  website
• 43:56
  which
• 43:57
  is
• 43:57
  Erica
• 43:57
  andersonrooney.com
• 43:59
  or
• 43:59
  join
• 43:59
  her
• 44:00
  collective.com
• 44:01
  and
• 44:01
  you
• 44:01
  go
• 44:02
  get
• 44:02
  me
• 44:02
  and
• 44:02
  I'm
• 44:02
  gonna
• 44:03
  be
• 44:03
  there.
• 44:05
  That
• 44:05
  is
• 44:06
  so
• 44:06
  great.
• 44:06
  Oh,
• 44:07
  it's
• 44:07
  such
• 44:07
  a
• 44:07
  pleasure
• 44:08
  to
• 44:08
  be
• 44:08
  with
• 44:08
  you
• 44:08
  Erica.
• 44:09
  What
• 44:09
  a
• 44:09
  fun
• 44:09
  conversation.
• 44:10
  I've
• 44:11
  picked
• 44:11
  up
• 44:11
  so
• 44:11
  many
• 44:12
  great
• 44:12
  bits
• 44:13
  here
• 44:13
  and
• 44:14
  new
• 44:14
  books
• 44:14
  to
• 44:14
  read
• 44:15
  to.
• 44:15
  I've
• 44:16
  written
• 44:16
  down
• 44:16
  to
• 44:17
  let's
• 44:17
  we've
• 44:17
  got
• 44:18
  to
• 44:18
  bet
• 44:18
  on
• 44:18
  ourselves
• 44:19
  ladies,
• 44:19
  right?
• 44:20
  I'm
• 44:20
  going
• 44:20
  to
• 44:20
  bet
• 44:20
  on
• 44:21
  me,
• 44:21
  you're
• 44:21
  going
• 44:21
  to
• 44:21
  bet
• 44:21
  on
• 44:22
  you,
• 44:22
  we're
• 44:22
  going
• 44:22
  to
• 44:22
  bet
• 44:22
  on
• 44:23
  each
• 44:23
  other.
• 44:23
  We
• 44:24
  have
• 44:24
  the
• 44:24
  opportunity
• 44:25
  for
• 44:25
  abundance,
• 44:25
  fulfillment
• 44:26
  and
• 44:26
  infinite
• 44:27
  possibilities.
• 44:28
  Think
• 44:28
  about
• 44:28
  that
• 44:28
  for
• 44:29
  yourself.
• 44:30
  Use
• 44:30
  the
• 44:30
  SNAP
• 44:31
  system,
• 44:32
  Stop,
• 44:33
  name
• 44:34
  it,
• 44:34
  ask
• 44:34
  an
• 44:34
  answer,
• 44:35
  pivot
• 44:36
  and
• 44:37
  allow
• 44:37
  that
• 44:37
  to
• 44:38
  be
• 44:38
  your
• 44:38
  pattern
• 44:38
  interrupt
• 44:39
  and
• 44:40
  your
• 44:40
  bias
• 44:41
  towards
• 44:41
  action
• 44:42
  in
• 44:42
  reducing
• 44:43
  activation
• 44:44
  and
• 44:44
  get
• 44:45
  that
• 44:45
  confidence
• 44:46
  competence
• 44:46
  loop
• 44:47
  spinning
• 44:48
  so
• 44:48
  that
• 44:48
  you
• 44:48
  can
• 44:49
  finally
• 44:49
  have
• 44:49
  the
• 44:49
  life
• 44:50
  that
• 44:50
  you
• 44:50
  have
• 44:50
  been
• 44:50
  hoping
• 44:51
  for
• 44:51
  and
• 44:51
  keep
• 44:52
  creating
• 44:52
  more
• 44:52
  and
• 44:52
  more
• 44:53
  of
• 44:53
  the
• 44:53
  good
• 44:53
  stuff.
• 44:54
  And
• 44:54
  I'm
• 44:54
  just
• 44:54
  thrilled
• 44:55
  to
• 44:55
  have
• 44:55
  you
• 44:55
  and
• 44:56
  all
• 44:56
  of
• 44:56
  your
• 44:56
  wisdom
• 44:57
  and
• 44:57
  it
• 44:57
  is
• 44:58
  wonderful
• 44:58
  to
• 44:58
  hear
• 44:59
  the
• 44:59
  sound
• 45:00
  of
• 45:00
  a
• 45:00
  wise
• 45:00
  woman's
• 45:01
  voice
• 45:02
  here.
• 45:02
  Oh,
• 45:02
  I
• 45:03
  love
• 45:03
  that.
• 45:03
  Thank
• 45:03
  you
• 45:03
  Coco.
• 45:05
  So
• 45:05
  for
• 45:06
  everybody
• 45:06
  listening,
• 45:08
  be
• 45:08
  sure
• 45:08
  to
• 45:08
  like
• 45:09
  and
• 45:09
  follow
• 45:09
  and
• 45:09
  share
• 45:10
  the
• 45:10
  wisdom
• 45:10
  of
• 45:10
  women
• 45:11
  show
• 45:11
  or
• 45:11
  whatever
• 45:12
  your
• 45:12
  favorite
• 45:12
  listening
• 45:12
  our
• 45:13
  viewing
• 45:13
  platform
• 45:14
  is
• 45:14
  and
• 45:15
  to
• 45:15
  infuse
• 45:15
  more
• 45:16
  of
• 45:16
  your
• 45:16
  wisdom
• 45:17
  into
• 45:17
  your
• 45:18
  business,
• 45:18
  take
• 45:19
  the
• 45:19
  growth
• 45:19
  readiness
• 45:20
  quiz
• 45:20
  at
• 45:21
  a
• 45:21
  horseforgood
• 45:22
  Biz
• 45:23
  quiz
• 45:23
  and
• 45:24
  uncover
• 45:25
  where
• 45:25
  your
• 45:25
  insight
• 45:26
  is
• 45:26
  needed
• 45:27
  most.
• 45:28
  The
• 45:28
  world
• 45:29
  is
• 45:29
  made
• 45:30
  better
• 45:30
  by
• 45:31
  women
• 45:31
  led
• 45:31
  business.
• 45:32
  Let's
• 45:33
  all
• 45:33
  go
• 45:33
  make
• 45:33
  the
• 45:34
  world
• 45:34
  better
• 45:34
  place.
• 45:35
  Cheers.