327. Sam O'Keefe, Co-Founder & CEO of Flex
Today, I'm joined by Sam O'Keefe, co-founder & CEO of Flex.
Enabling use of HSA and FSA funds at checkout, Flex unlocks tax-advantaged spending on preventative health products — from fitness and recovery to supplements and wearables.
In this episode, we discuss making "pay with HSA/FSA" as common as PayPal.
We also cover:
Confusion around HSAs & FSAs
Value props for merchants and consumers
Integrating with Equinox's membership flow
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The skinny
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