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Active Signals, Passive Denials: Analyzing Promoter-Based Ranking and the Infringement Allegations in McLellan v. Google
This is a legal analysis by the IP Consultancy ByteLaw® (Active Signals Passive Denials - Analyzing Promoter-Based Ranking and the Infringement Allegations in McLellan v Google) of the case McLellan v. Google (Mcclellan v Google 125-cv-1276197), where the plaintiff alleges that Google’s local search ranking system infringes upon its U.S. Patent No. 8,849,807. The '807 patent claims a novel method for ranking websites by combining a traditional content-based score with an "activity weight" derived from tracking the website "promoter's" engagement, such as logging into a business profile. The…
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