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Research Insights - Understanding the Product Development Process of Life and Annuity Companies
This podcast discusses the study sponsored by the Product Development Section, International Section, Smaller Insurance Company Section, and the Committee for Life Insurance Research. This study examines global product development (PD) practices of life insurance and annuity companies. Performed by LIMRA and RGA, this project consisted of a survey of North American life insurance and annuity companies and examined current insurer PD processes including the evolution of the current strategy; variation of the strategies by company characteristics (e.g., size, life vs. annuity) and region (e.g…
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