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2,112 - Is SEO Dead in Multifamily? Not Quite. Meet GEO.
Let’s get real—SEO isn’t dead. But it is getting eaten for breakfast by something new: GEO—Generated Engine Optimization.In this episode of the Multifamily Collective, we break down the growing tension between traditional SEO and the rise of AI-driven search tools. As large language models (LLMs) become the starting point for more apartment searches, the rules are shifting fast. Real fast.I'm talking about a world where people don’t hit Google first—they start with ChatGPT, Claude, Gemini, or Grok. And suddenly your slick website copy, metadata, and keyword strategy aren’t enough. Now you…
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