Latest / Money And Wealth With John Hope Bryant / Self Esteem vs. Confidence
Transcript
- 0:00Speaker 1: Welcome the Money in Wealth with John O'Briant, a production
- 0:03Speaker 1: of The Black Effect podcast Network and iHeartRadio. Hey Hey,
- 0:15Speaker 1: it's John O'Brien This is money and Wealth. And I'm
- 0:19Speaker 1: popping my collar because I paid my taxes and I'm
- 0:26Speaker 1: happy about it. Right. Actually, I got a pretty good
- 0:29Speaker 1: deal this year. Last year was an okay deal. In
- 0:34Speaker 1: the year before that, it was a painful deal because
- 0:37Speaker 1: I paid the most taxes I'd ever paid in my life.
- 0:40Speaker 1: It was seven figures in taxes alone. In fact, my
- 0:46Speaker 1: state tax bill was larger than any tax I'd ever
- 0:50Speaker 1: paid period in my life, just my state tax bill.
- 0:54Speaker 1: My federal tax bill was seven figures by itself. But
- 0:58Speaker 1: I was happy to do it. Listen to me, now,
- 1:00Speaker 1: I was happy to do it because that meant I
- 1:04Speaker 1: made money. I even generated some generational wealth. I forget
- 1:09Speaker 1: what year it was, but it was, you know, two, three,
- 1:11Speaker 1: four years ago where I paid this enormous tax bill.
- 1:16Speaker 1: But don't get upset with Uncle Sam. Because you're paying
- 1:19Speaker 1: a tax bill, it means that you're actually making some money.
- 1:22Speaker 1: You might want to be upset when you're not paying
- 1:24Speaker 1: a tax bill because it made mean you're broke and
- 1:27Speaker 1: don't be smarty pans and decide you're going to skip
- 1:31Speaker 1: out on your tax bill. I'd rather rather steal from
- 1:33Speaker 1: my mother got rest of her soul, than still from
- 1:36Speaker 1: from the federal government of the irs. They didn't get
- 1:38Speaker 1: alcohpoone from murdering mayn They got an alcopone on tax evasion
- 1:43Speaker 1: and put that man under the jail. He died in prison,
- 1:47Speaker 1: cool smooth, all that he avoided, all those things he
- 1:52Speaker 1: actually did, which was literally murders and stickups and all
- 1:56Speaker 1: kinds of stuff. But they couldn't catch them. But they said, basically, look,
- 2:01Speaker 1: we can't prove you broke these laws and committed these primes,
- 2:06Speaker 1: but you seem to have a lifestyle that doesn't make
- 2:08Speaker 1: any sense, and we can't You can't justify where you
- 2:14Speaker 1: made this money. So you have evaded taxation because you
- 2:21Speaker 1: didn't report the income. So it's really deep. Get American American,
- 2:25Speaker 1: American capitalism is American government is deep. It's like, we
- 2:28Speaker 1: maybe convict you that it's illegal, but you dang if
- 2:31Speaker 1: you're gonna pay your taxes on your comp on your
- 2:34Speaker 1: on the income that you made, or we'll get you
- 2:38Speaker 1: that way. And so they got them that way, and
- 2:41Speaker 1: they're not gonna get me that way. I'm gonna pay
- 2:43Speaker 1: my taxes. Uh. Now, we just had tax season, and
- 2:48Speaker 1: you shouldn't be paying more taxes than you have to.
- 2:52Speaker 1: And uh, this tax system is designed for you to
- 2:57Speaker 1: maximize your tax benefit. The whole thing about owning a home,
- 3:02Speaker 1: the tax structure, the tax system. I don't want to
- 3:07Speaker 1: use that word again. The taxing infrastructure in America is
- 3:13Speaker 1: designed to benefit home ownership. That's what I was trying
- 3:15Speaker 1: to say. So, you write off the most of a
- 3:20Speaker 1: thirty year mortgage twenty on average, twenty of the thirty
- 3:23Speaker 1: year mortgage. You write it off through mortgage interest payments,
- 3:28Speaker 1: and you will be able to get a lot of
- 3:30Speaker 1: that back in a tax refund at the end of
- 3:32Speaker 1: the year. So if you're renting from me a home
- 3:36Speaker 1: or an apartment, or from some other investor, you're opening
- 3:40Speaker 1: a window and throwing your money out the window. There
- 3:42Speaker 1: are times for you to be a renter. Okay, I'm
- 3:45Speaker 1: not hating on that. I've been a renter. There's been
- 3:47Speaker 1: times to be a renter, but you get no benefit
- 3:50Speaker 1: from that. But if you own a home and you're
- 3:52Speaker 1: basically paying the same for rental for mortgage ownership home
- 3:55Speaker 1: ownership as you would for rental. If you own a home,
- 4:00Speaker 1: then you're going to get a lot of that money
- 4:04Speaker 1: you paid against the mortgage back through a tax refund.
- 4:09Speaker 1: At the end of the year. You get the benefit
- 4:11Speaker 1: of appreciation, the benefit of depreciation, a tax benefit, and
- 4:17Speaker 1: you get to write off a lot of the mortgage
- 4:21Speaker 1: payments because a lot of it mortgage interest in those
- 4:25Speaker 1: first those first years. Now, writing things off you, I'm
- 4:32Speaker 1: gonna be a little tongue in cheek here. Now. You
- 4:35Speaker 1: can't write off the strip club guys. You can't write
- 4:39Speaker 1: off you know, your girlfriend, You might not even man it.
- 4:43Speaker 1: Write off your wardrobe. I'm actually serious about this. Now,
- 4:46Speaker 1: if you if you're in a profession where like the
- 4:49Speaker 1: entertainment business, and you think, well, this is directly tied
- 4:52Speaker 1: to I mean, I'm a businessman. I'd like to be
- 4:55Speaker 1: able to think that my wardrobe is complement to my
- 4:58Speaker 1: business and it's directly ti to it. It is not
- 5:01Speaker 1: a ford on conclusion. And you can write off your wardrobes.
- 5:04Speaker 1: You need to talk to your tax person. You can't
- 5:06Speaker 1: write off if you work from your house. You can't
- 5:08Speaker 1: write off the whole house. Please, I don't want you
- 5:12Speaker 1: to be audited. I don't want you to get in trouble.
- 5:14Speaker 1: Please listen to me. You can write off the portion
- 5:17Speaker 1: of the house that you're using for business purposes. There's
- 5:21Speaker 1: an office in your house, right you can tax that
- 5:24Speaker 1: should be tax deductible. Check with your tax professional. Don't
- 5:28Speaker 1: just take my word for it, but that part of
- 5:30Speaker 1: the house you're using for tax for business purposes should
- 5:33Speaker 1: qualify as a tax write off. All of your car
- 5:36Speaker 1: may not be tax deductible, but the part that you're
- 5:39Speaker 1: using for business purposes. Even if you want to be
- 5:42Speaker 1: very specific, you can do mileage calculations and do it
- 5:48Speaker 1: that way, but you need to be very thoughtful about
- 5:52Speaker 1: what's a business expense and what you can write off
- 5:54Speaker 1: and what you can't. Certain things you absolutely will not
- 5:57Speaker 1: be able to write off because this well nuts. I've
- 6:02Speaker 1: mentioned a couple examples there. But you can write off
- 6:08Speaker 1: things that have a direct business correlation, or things that
- 6:11Speaker 1: are covered by the tax code, like many kinds of
- 6:16Speaker 1: real estate and mortgage payments and interest expense on businesses
- 6:23Speaker 1: and again anything if you have a side business or
- 6:26Speaker 1: a primary business, then those direct business expenses you'll be
- 6:31Speaker 1: able to write off. I also want to very briefly
- 6:35Speaker 1: touch on this really falsehood that politicians play games, what
- 6:42Speaker 1: they say that rich people don't pay money. The reality
- 6:45Speaker 1: is that most taxes actually in this country, most income
- 6:48Speaker 1: for America is paid by the wealthy people. I guess,
- 6:52Speaker 1: like me, seventy or eighty percent of all the taxes
- 6:54Speaker 1: in the country are paid for by those at the
- 6:57Speaker 1: highest income bracket. So what's all this about the wealth
- 7:00Speaker 1: You don't pay taxes, Well, they don't pay a lot
- 7:04Speaker 1: of percentage wise of income taxes, so that if they're
- 7:10Speaker 1: not paying income taxes, and what are they paying. They're
- 7:12Speaker 1: paying in many cases capital gain taxes. So income taxes
- 7:16Speaker 1: might be thirty percent, thirty five percent, forty percent, forty
- 7:19Speaker 1: five percent, uh, if you can stayan. Federal taxes might
- 7:23Speaker 1: even be in some cases like California, might be approaching
- 7:26Speaker 1: fifty percent. If you're making a bunch of your money,
- 7:29Speaker 1: you know, from performing as an actor or an entertainer
- 7:31Speaker 1: or a sports figure or whatever, you're making a lot
- 7:34Speaker 1: of income. W two income they I guess it called
- 7:38Speaker 1: you're in a sitcom, a t a situation commedy, You're
- 7:41Speaker 1: on a TV show or something, and you're getting a
- 7:43Speaker 1: W two paycheck, then they may withhold, you know, thirty
- 7:48Speaker 1: five forty percent of your taxes. You may be in
- 7:52Speaker 1: that tax bracket. Uh. That's why they say that Warren
- 7:55Speaker 1: Buffett pays less taxes than its secretary. What do I
- 7:57Speaker 1: mean by that, Well, she's getting an income. Well, Warren
- 7:59Speaker 1: Buffet's not getting a paycheck. He may choose I don't
- 8:01Speaker 1: want an income, don't pay me a paycheck. Because what
- 8:04Speaker 1: he does is he when he sells stock, he gets
- 8:07Speaker 1: hit with a capital gains tax. When somebody sells like
- 8:10Speaker 1: real estate like me, they that you get hit with
- 8:13Speaker 1: a capital gains tax, which is typically about twenty percent
- 8:16Speaker 1: twenty one percent of whatever the thing you sold is value.
- 8:22Speaker 1: That so if it's worth a million dollars, you may
- 8:25Speaker 1: get hit with a two hundred thousand dollars tax bill
- 8:27Speaker 1: all at once, and you know, happy to pay it.
- 8:31Speaker 1: We're not happy to pay it, but you pay it.
- 8:33Speaker 1: And that's a lot of money. And so a lot
- 8:37Speaker 1: of this country eats. Income comes from the wealthy paying
- 8:40Speaker 1: a combination of income tax and capital gains tax. There's
- 8:43Speaker 1: other kinds of taxes, but I'm trying to make this simple.
- 8:46Speaker 1: But don't listen to people who tell you that just
- 8:48Speaker 1: because a wealthy person is not paying income tax their
- 8:53Speaker 1: tax bracket, well they're paying less an income tax in
- 8:57Speaker 1: this secretary because the secretary has got to sell and
- 9:01Speaker 1: is earning a paycheck every two weeks, and as with holdings,
- 9:04Speaker 1: and the boss may not be on any salary at all,
- 9:08Speaker 1: like which means you can't tax something it doesn't exist.
- 9:11Speaker 1: Very very very wealthy people don't want an income Okay,
- 9:14Speaker 1: as a funny one for you, all right, John O'Brien,
- 9:17Speaker 1: this is money and wealth and this is uh the
- 9:22Speaker 1: tax season. So I want you to be tax smart.
- 9:25Speaker 1: Pay your fair share because well that means you're doing
- 9:28Speaker 1: really well and you live in the most secure economy
- 9:33Speaker 1: in the world with the best laws and its best infrastructure,
- 9:37Speaker 1: the best protections of the law that costs something, and
- 9:41Speaker 1: the government is that if you get in a lawsuit
- 9:44Speaker 1: the government, there are the laws. You know you can
- 9:46Speaker 1: rely on the laws to be sturdy and resilient. You
- 9:50Speaker 1: have intellectual property rights that are preserved, you have real
- 9:55Speaker 1: property rights that are you know will be preserved, then
- 10:00Speaker 1: protect it. That's the government of work. I'm not advocating
- 10:03Speaker 1: for the government just saying that those things call something.
- 10:06Speaker 1: You look roads, gutters, street lights, subways that somebody's got
- 10:11Speaker 1: to pay for that. The government pays for that. You're
- 10:13Speaker 1: in a highway and you're making money because you want
- 10:16Speaker 1: to sell something to somebody. Well, you're on driving on
- 10:18Speaker 1: the highway. That's the public and you, as a taxpayer,
- 10:20Speaker 1: you pay for that. Schools are not free. Schools are
- 10:23Speaker 1: paid for by you and me. So that's why you
- 10:26Speaker 1: should also want to vote. Because you're you're a shareholder.
- 10:29Speaker 1: You have assets, and your assets are not just on
- 10:31Speaker 1: your ass. You own things. That's why when you see
- 10:35Speaker 1: a house that's got line up to you know, your net,
- 10:38Speaker 1: it's because that's probably a renter. Because nobody washes rental cars.
- 10:42Speaker 1: But once you own a home, there's a quote for you,
- 10:45Speaker 1: nobody want nobody washes rental cars. Once you own a home,
- 10:49Speaker 1: are you owned some property all of a sudden you
- 10:50Speaker 1: become real concerned about it, and now you're a stakeholder,
- 10:53Speaker 1: and now you typically want to vote to protect your
- 10:56Speaker 1: stake in what you have and to have a say
- 10:58Speaker 1: in how governments do their business. And so there you go,
- 11:02Speaker 1: all right, So there's a civics lessons and a tax
- 11:05Speaker 1: lesson and the first positive things somebody's ever said to
- 11:09Speaker 1: you about the government of the IRNS. I bet all right,
- 11:12Speaker 1: And I haven't been audited yet. I'm sure it's coming
- 11:15Speaker 1: at some point, but I've been audited, so I don't
- 11:17Speaker 1: think I've been audited. But there was a time where
- 11:20Speaker 1: I didn't pay taxes for years and I got hit
- 11:23Speaker 1: with very serious penalties back in the day when I
- 11:26Speaker 1: was in my teens, from the Franchise Tax Board and
- 11:29Speaker 1: from the state of California. It hit me hard and
- 11:31Speaker 1: I had to catch up. So it's not Life's not
- 11:33Speaker 1: always been a better Roses, but I think I've been
- 11:36Speaker 1: relatively smart about, you know, paying my fair share of taxes,
- 11:42Speaker 1: both income tax and capital gains taxes, but also taking
- 11:48Speaker 1: my reasonable write offs of things that are legitimate business expenses.
- 11:52Speaker 1: And a lot of my life is business because I'm
- 11:54Speaker 1: always doing it. So there you go. I hope this
- 11:57Speaker 1: has been helpful. Make sure you have a tax pro.
- 12:00Speaker 1: Make sure that your tax pro gives back to the community.
- 12:02Speaker 1: Choose one that does give back to the community. By
- 12:05Speaker 1: the way, they can donate that a few hours of
- 12:07Speaker 1: their time as a tax pro to help businesses come
- 12:09Speaker 1: up like the one Men Black Business Initiative, like my
- 12:11Speaker 1: firm Apryo does here in Atlanta. So get a tax
- 12:15Speaker 1: pro get a lawyer, and of course get a life.
- 12:18Speaker 1: You're listening to this, you already have a life, all right,
- 12:20Speaker 1: Love you, John Hope Brien. Hey, this is John Hope
- 12:33Speaker 1: Brian on money and wealth, and I'm going to tackle
- 12:37Speaker 1: a topic today that is a little controversial, which is
- 12:42Speaker 1: self esteem versus confidence, particularly with reguard to my African
- 12:46Speaker 1: American brothers and sisters. So why is this important and
- 12:52Speaker 1: why does it have to do with money and wealth?
- 12:55Speaker 1: Because if your assets are all on your ass, is
- 13:01Speaker 1: a reason for it. If you spend, if you produce
- 13:03Speaker 1: one point six trillion dollars in consume economic output as
- 13:09Speaker 1: a race, but ninety one percent of that is consumption,
- 13:12Speaker 1: there's a reason for it. If they number one way
- 13:15Speaker 1: to build wealth is home ownership, and we don't really
- 13:19Speaker 1: own homes. There's a reason for it. And there's a
- 13:24Speaker 1: reason why America has African American ghettos and not really
- 13:31Speaker 1: any kind of other kind of ghettos. And it has
- 13:35Speaker 1: to do with slavery. It has to do with destroying
- 13:39Speaker 1: and destroy self esteem, We're brilliant people, African Americans. We've
- 13:43Speaker 1: been doing so much with so little for so long.
- 13:46Speaker 1: We could almost do anything with nothing. We have, you know,
- 13:50Speaker 1: succeeded against the odds who were brought here as brilliant
- 13:54Speaker 1: agricultural geniuses of the land and had the self esteem
- 13:59Speaker 1: beaten up out of us for literally three hundred years.
- 14:04Speaker 1: So I had to do the math sixteen nineteen to
- 14:06Speaker 1: the really the mid nineteen sixties, even before America was America,
- 14:11Speaker 1: you know. And this is not even a podcast of
- 14:14Speaker 1: race or slavery or it has nothing to do with it.
- 14:17Speaker 1: I'm just giving you the backstory to understand you could
- 14:21Speaker 1: make a mistake and not be one. We're actually the
- 14:23Speaker 1: opposite where geniuses were amazing. But there was an intentional attempt,
- 14:28Speaker 1: which I'll do in another podcast to break down the
- 14:30Speaker 1: why as to why African Americans, with all our genius,
- 14:36Speaker 1: with all of our outside success all around the world,
- 14:40Speaker 1: I think of the majority of us are clinically undiagnosed depressed,
- 14:43Speaker 1: and that depression creates a surviving mindset, and a surviving
- 14:48Speaker 1: mindset is directly in conflict with a thriving mindset and
- 14:50Speaker 1: a winning mindset. Winners of builders. If you're a surviving mindset,
- 14:55Speaker 1: you are always looking for risk and issue, and the
- 15:00Speaker 1: glass is half fifty note half full. You tend to
- 15:02Speaker 1: be more cynical than skeptical. Now you generalize, you discriminate.
- 15:07Speaker 1: So yes, these are generalizations, but they tend to stick.
- 15:10Speaker 1: And I'm going to frame this in a way that
- 15:13Speaker 1: makes it perfectly clear. I'm going to give you the
- 15:15Speaker 1: economic framework first, because it's a raise to white people too.
- 15:20Speaker 1: So if the issue is only race, right that defines
- 15:24Speaker 1: success or failures, self esteem and confidence and all that
- 15:27Speaker 1: kind of stuff, then you would not have rich whites
- 15:31Speaker 1: and poor whites. You just have rich whites. If the
- 15:35Speaker 1: issue is just race, you just have rich whites. But
- 15:39Speaker 1: the largest population of poverty in this country is actually
- 15:42Speaker 1: white poverty. I'll go one step further. The number one
- 15:46Speaker 1: group dying in this country are high school educated white men.
- 15:51Speaker 1: Lack of hope. Opioid addiction is the trigger, but it's
- 15:56Speaker 1: really lack of hope. Not go to African Americans for
- 16:01Speaker 1: a minute. If black was the same, just like I
- 16:03Speaker 1: just said, the white was the same, and it wasn't
- 16:05Speaker 1: a cultural issue because somebody didn't say, John, why are
- 16:09Speaker 1: you picking on your own people. I'm not picked on anybody.
- 16:11Speaker 1: I'm breaking some stuff down so that we can understand
- 16:13Speaker 1: it so we can fix it. Just the opposite. Actually,
- 16:15Speaker 1: I said, we've been picked on, and we picked ourselves up.
- 16:19Speaker 1: Like as I said, we've been doing so much with
- 16:21Speaker 1: so little for so long. We could almost do anything
- 16:23Speaker 1: with nothing. But I don't want you an expert in surviving.
- 16:25Speaker 1: I want you an expert in thriving and winning. Can
- 16:27Speaker 1: I get an amen? So I talked about whites, now black,
- 16:31Speaker 1: poor whites and poor blacks. These are obvious, but no
- 16:33Speaker 1: one ever says it. So the issue was only raceed
- 16:37Speaker 1: and all blacks should be the same too. But the
- 16:39Speaker 1: Federal Reserve at Boston did a survey about five to
- 16:43Speaker 1: seven years ago on the net worth of everybody in Boston.
- 16:47Speaker 1: They found that whites had a six figure net worth.
- 16:51Speaker 1: They found that Caribbean blacks had it I think it
- 16:53Speaker 1: was a twelve hundred dollars net worth. And they found
- 16:57Speaker 1: that African Americans had net worth of seven bucks. That's right,
- 17:02Speaker 1: seven dollars. And when they put this on the front
- 17:06Speaker 1: page of the Boston Globe and you can pull it
- 17:08Speaker 1: up on the internet. By the way, it said blacks
- 17:11Speaker 1: net worth seven dollars, and it had to say this
- 17:15Speaker 1: is not a typo in the headline because it was
- 17:17Speaker 1: so dramatic. And if it was just race, why wouldn't
- 17:21Speaker 1: all blacks have the same networth? Why wouldn't all whites
- 17:25Speaker 1: have the same network? Because culture and environment matter, and
- 17:29Speaker 1: so we can be proud that we have survived and
- 17:32Speaker 1: all this torture. But if there's some PTSD there, there's
- 17:35Speaker 1: some damage to our psyche and our spirit and our
- 17:38Speaker 1: self esteem. And as I've often said, if I don't
- 17:40Speaker 1: like me, I'm not gonna like you. If I don't
- 17:42Speaker 1: feel good about me, I'm not gonna feel good about you.
- 17:45Speaker 1: If I don't respect me, don't expect me to respect you.
- 17:47Speaker 1: If I don't love me, I don't have a clue
- 17:50Speaker 1: how to love you. And if I don't have a
- 17:53Speaker 1: purpose in my life, I'm gonna make your life a
- 17:57Speaker 1: living hell. Because whatever goes around comes around. So now
- 18:02Speaker 1: broken down and hopefully in the way, it's sufficient the
- 18:06Speaker 1: economic differences even within the same group of black people.
- 18:11Speaker 1: And I'm gonna say something I can't absolutely true say
- 18:15Speaker 1: is the fact, but I believe it based on me
- 18:17Speaker 1: traveling the countless cities across this country. They're not Ghanaian
- 18:22Speaker 1: ghettos in America. They're Ghanaian communities. They're not Jamaican ghettos
- 18:25Speaker 1: in America. There are Jamaican communities where Jamaicans live together,
- 18:29Speaker 1: working class, middle class neighborhoods. I can think of some
- 18:32Speaker 1: in the Five Boroughs right now, as example. There are
- 18:36Speaker 1: Ethiopian communities, lots of them. There are South African communities
- 18:41Speaker 1: and so on and so forth, right, but they're only
- 18:46Speaker 1: black ghettos. African American so African American communities where you
- 18:52Speaker 1: see check cashers, patio only. Now you see these other communities, right,
- 18:56Speaker 1: But it's intensely focused in African American communities because us, well,
- 19:01Speaker 1: we were broken and people are now praying on that brokenness.
- 19:06Speaker 1: Where so now I'm going to get to a self
- 19:08Speaker 1: esteem and confidence. So you can't fix this stuff unless
- 19:11Speaker 1: you recognize it. If you look at the majority of
- 19:15Speaker 1: ghettos and inner cities in America where people proliferate, they
- 19:18Speaker 1: tend to be mostly African American versus communities where different
- 19:23Speaker 1: people live, and there's oppressive environments in those neighborhoods and
- 19:27Speaker 1: communities because those impressive environments are profitable to some people
- 19:34Speaker 1: and negative to the people that they're subject to it.
- 19:39Speaker 1: But maybe you don't even notice it because we're so
- 19:42Speaker 1: used to surviving and so used to brokenness that we
- 19:45Speaker 1: think it's okay. We think it's okay for a check
- 19:47Speaker 1: cash or to the extra payda on lender, to a
- 19:50Speaker 1: rent store, a title linder link store, pansha. By the way,
- 19:53Speaker 1: that actually does exist in low wealth communities of all kinds.
- 19:58Speaker 1: I'm not just praying on that, but I'm just get
- 20:00Speaker 1: and that as an example, right and now now I'm
- 20:02Speaker 1: going to pivot to something that I think does differentiate
- 20:08Speaker 1: healthy from those trying to heal those who need to heal.
- 20:13Speaker 1: So self esteem versus confidence, those things are different. Self
- 20:18Speaker 1: esteem is internal and confidence is really external. And so
- 20:23Speaker 1: confidence comes from your competence. You're confetent about something, so
- 20:27Speaker 1: you express that through a confidence. I'll come back to
- 20:30Speaker 1: that in a moment. Self esteem is how I esteem myself.
- 20:35Speaker 1: So if you look at Caribbean blacks and you look
- 20:38Speaker 1: at African blacks as an example, you see people and
- 20:42Speaker 1: I'm generalizing. Whenever you generalize, you discriminate that it's true.
- 20:45Speaker 1: But follow me for a moment. I'm making a point.
- 20:49Speaker 1: If you go, if you look at those who come
- 20:51Speaker 1: from the Caribbean and come from Africa, you generally speaking
- 20:57Speaker 1: see fine people who have high self esteem but low
- 21:02Speaker 1: levels of initially of confidence when they come to America.
- 21:05Speaker 1: Why because they the self seem comes from nuclear families,
- 21:10Speaker 1: mom and dad, husbands and wives. It comes from seeing
- 21:16Speaker 1: the Dennis that looks like you, the mayor that looks
- 21:19Speaker 1: like you, the governor looks like you, the CEO that
- 21:21Speaker 1: looks at you, the saint looks like you, the passion
- 21:24Speaker 1: looks like you, and the crooks looking like you too.
- 21:26Speaker 1: Everybody looks like you. So there's a self esteem that
- 21:30Speaker 1: comes from having a healthy spiritual, emotional, psychological environment. Are
- 21:36Speaker 1: you with me so far? But they have a low
- 21:39Speaker 1: level of confidence because they come from a small and
- 21:43Speaker 1: developing economy that's not cutting edge economically. It's not where
- 21:48Speaker 1: you take your skills and put it to work against
- 21:52Speaker 1: other people who at the top of their game. And
- 21:55Speaker 1: so as a result of that, you don't really know
- 21:56Speaker 1: whether you've been taught is truly top of the mark,
- 22:00Speaker 1: So you may not have the confidence that comes from
- 22:02Speaker 1: competition at the highest level and winning. So you may
- 22:07Speaker 1: have low confidence but high self esteem. The opposite is
- 22:10Speaker 1: true for African Americans. In American you have people who
- 22:15Speaker 1: have high confidence, extremely high confidence, but typically low self esteem.
- 22:20Speaker 1: Now low self esteem for the meat reasons I just mentioned.
- 22:23Speaker 1: People have beaten the love out of us, beaten the
- 22:26Speaker 1: confidence and self esteem out of us, beaten the joy
- 22:29Speaker 1: out of us because they needed us to not create
- 22:33Speaker 1: a problem back in the day. Keep you in that
- 22:39Speaker 1: box just become human machinery for hundreds of years, but
- 22:44Speaker 1: it damaged our spirit and it ruined our families. I
- 22:47Speaker 1: think the fire pillows of success as much education as
- 22:50Speaker 1: you can shut down your throat. This is from my
- 22:52Speaker 1: book Up from Nothing. I have six books now, three
- 22:55Speaker 1: or four bestsellers, the last one being Out being Financial
- 22:58Speaker 1: Literacy for All Just out that's entered the fray at Amazon,
- 23:01Speaker 1: number one in economics, etc. CEA picking up if you
- 23:03Speaker 1: don't have it, but Up from Nothing in my last book,
- 23:06Speaker 1: there's a much education you shut down your throat, understanding
- 23:09Speaker 1: the math, financial literacy, wealth, creation, etc. Family structured and
- 23:14Speaker 1: resiliency number three, A self esteem and confidence number four,
- 23:19Speaker 1: Role Models and environment number five. Now I've done a
- 23:22Speaker 1: podcast episode just on this, so you can go back
- 23:24Speaker 1: and listen to that, and I break these things down
- 23:27Speaker 1: in some detail, and if you have three or four
- 23:30Speaker 1: of those things, of those five things, you're going to
- 23:32Speaker 1: be very successful. But three groups were denied those three things,
- 23:37Speaker 1: and not in any order here Native American Indians, poor Whites,
- 23:44Speaker 1: and African Americans and out of you know, a couple
- 23:48Speaker 1: hundred ethnic groups in this country, and there's actually more
- 23:51Speaker 1: than that if you want to get into cultures. Everybody
- 23:54Speaker 1: seems to come here and be able to succeed within
- 23:57Speaker 1: a short period of time because they have self esteem intact,
- 24:00Speaker 1: and their confidence comes ultimately from competing on the playing
- 24:04Speaker 1: field called life. But our experience was just the opposite.
- 24:07Speaker 1: We're denied. Actually it was legally barred to educate us.
- 24:10Speaker 1: They destroyed our family, separated our children, sold wives off
- 24:14Speaker 1: from husbands, et cetera, et cetera, et cetera. So we
- 24:17Speaker 1: did not if out of the five pillars of success.
- 24:19Speaker 1: But if you have three four of those things, of
- 24:21Speaker 1: those five things, I guarantee you, no matter what's in
- 24:23Speaker 1: front of you, over around it, through what you're going
- 24:24Speaker 1: to get to it. I know that because that's my
- 24:26Speaker 1: story and I'm African American. My mother told me she
- 24:29Speaker 1: loved me every day of my life at a sense
- 24:31Speaker 1: of yes I can from my dad and the yes
- 24:33Speaker 1: I am from my mother. I know was taught about
- 24:36Speaker 1: Fangel literacy when I was nine years old. I have
- 24:39Speaker 1: self love, self esteem, which I'll get to in a
- 24:42Speaker 1: moment in great detail. I had good role models and
- 24:46Speaker 1: an enabling environment. Thus I succeeded at scale with from
- 24:50Speaker 1: the bottom quartile of poverty and struggle, not the very bottom,
- 24:55Speaker 1: but the bottom quartile to the top one percent. And
- 24:59Speaker 1: you can do it too. You can rehabilitate yourself, but
- 25:02Speaker 1: you've got to understand what ghosts is chasing you and
- 25:05Speaker 1: what healing you're pursuing. So there's self esteem and confidence.
- 25:10Speaker 1: So here's self esteem. And you're gonna repeat myself a
- 25:13Speaker 1: little bit. I apologize, but it's really important to get this.
- 25:15Speaker 1: If I don't like me, I'm not gonna like you.
- 25:17Speaker 1: If I don't feel good about me, I'm not gonna
- 25:19Speaker 1: feel good about you. If I don't respect me, don't
- 25:22Speaker 1: expect me to respect you. If I don't love me,
- 25:24Speaker 1: I don't have a clue how to love you. And
- 25:27Speaker 1: here's the big one. If I don't have a purpose
- 25:29Speaker 1: in my life. I'm gonna make your life a living hell.
- 25:33Speaker 1: Whatever goes around comes around, and hurt people hurt people.
- 25:40Speaker 1: The opposite is also true. Hurt people hurt people is
- 25:44Speaker 1: an old saying, no matter how much I love you,
- 25:46Speaker 1: my son or my daughter, if I don't have wisdom,
- 25:49Speaker 1: I can only give you my own ignorance. So out
- 25:51Speaker 1: of love we pass down bad habits from generation to generation.
- 25:54Speaker 1: I know this is gonna be a deep, deep, deep
- 25:56Speaker 1: controversial podcast, but this is also because wealth is mindset.
- 26:01Speaker 1: Anybody can make money. A drug dealer can make money,
- 26:04Speaker 1: Pip can make money. Wall Street banker can make money,
- 26:07Speaker 1: the engineer can make money. Anybody legit illegit can make money.
- 26:10Speaker 1: But building wealth, you build wealth in your sleep. You
- 26:13Speaker 1: gotta think. You gotta do it for the neck up,
- 26:15Speaker 1: not the shoulders down. It's a mindset that builds wealth.
- 26:19Speaker 1: And I want you to have that mindset, not only
- 26:21Speaker 1: in financial wealth, but mental, spiritual, emotional wealth. I want
- 26:24Speaker 1: you to heal. So confidence comes from competence. So why
- 26:31Speaker 1: are African Americans confident in America? Because we competed in
- 26:34Speaker 1: the biggest economy in the world, the most incompetitive place
- 26:37Speaker 1: in the world, and we killed it. Where the rules
- 26:40Speaker 1: are published and the playing fielders level, we succeed. What's
- 26:44Speaker 1: examples of that, professional sports, the arts, government service and
- 26:51Speaker 1: elected office, the faith community, the rules of published, the
- 26:56Speaker 1: playing rules level, we kill it, but capital isn't. And
- 27:00Speaker 1: free enterprise of why gave us that memo? That's my
- 27:03Speaker 1: Is that my third or my fourth book? It's my
- 27:05Speaker 1: third book. No one gave us that memo. I think
- 27:07Speaker 1: it's my third book of how things work. Freedman's Bank
- 27:12Speaker 1: eighteen sixty five, Abraham Lincoln a bank chartered to teach
- 27:16Speaker 1: free slaves about money. He was killed the next year
- 27:18Speaker 1: for the doubt destruct to run the bank. So we're
- 27:20Speaker 1: not dumb and we're not stupids. Well, we don't know that.
- 27:22Speaker 1: We don't know this killing this, but we think we know.
- 27:25Speaker 1: But you know, in spite of that, we've done actually okay,
- 27:28Speaker 1: pretty okay. But we are so focused on getting that bag,
- 27:30Speaker 1: getting that money, getting that hustle, getting that dollar, getting
- 27:34Speaker 1: that money, that we don't realize and that's short term,
- 27:36Speaker 1: that's just transactional. You can get rich, but you don't
- 27:38Speaker 1: build wealth. You build wealth and you're sleep. It's mindset
- 27:42Speaker 1: but the reason we're so successful is that we actually
- 27:45Speaker 1: are the most competitive group of people of color I
- 27:47Speaker 1: believe in the world, and we should be proud of it.
- 27:50Speaker 1: We've got our share of billionaires, we have our share
- 27:53Speaker 1: of you know, of multi multi millionaires, of which I
- 27:57Speaker 1: would qualify. We have tons of you know, one hundred
- 28:01Speaker 1: thousand airs. You know, we have a solid middle class.
- 28:03Speaker 1: Thank you, Andrew Young, doctor King, doctor Dorothy Hye, credit
- 28:06Speaker 1: Scott King, et cetera. Heroes and she rose red from
- 28:08Speaker 1: CTVV and John Lewis who created the civil rights movement. Right,
- 28:12Speaker 1: but we got to go from cashing checks to writing them. Mindset,
- 28:18Speaker 1: becoming wealth creators and not just consumers. Mindset to loving
- 28:22Speaker 1: ourselves so we can love each other, so we don't
- 28:24Speaker 1: have crab in the barrel mindset. Why is somebody watching me,
- 28:30Speaker 1: listening to me and going, he ain't nothing that has
- 28:33Speaker 1: nothing to do with me. If I'm succeeding and you're
- 28:36Speaker 1: listening and you're I mean, you should be like bravo.
- 28:39Speaker 1: I mean, maybe he's not doing what I'm doing. Maybe
- 28:41Speaker 1: I don't want to be of those injuries, but god,
- 28:42Speaker 1: that's fantastic. He's succeeding. That gives me some sense for
- 28:45Speaker 1: what I can do. Was there anything negative in it?
- 28:48Speaker 1: But you'll find people who are hurt trying to hurt people.
- 28:52Speaker 1: Doctor King once said that evil and hurt. I'm adding hurt.
- 28:58Speaker 1: I'm pretty sure it was just evil, he said. Corrodes
- 29:00Speaker 1: to container. It sits within. Hello, your body seventy percent water,
- 29:05Speaker 1: So you getting all worked up and hot, you're just
- 29:07Speaker 1: killing yourself. You're cooking your own organs. Whatever goes around
- 29:10Speaker 1: comes around. So self esteem not only it helps you
- 29:15Speaker 1: live in the world, it helps you to live. That's
- 29:17Speaker 1: why in these low wealth communities the credit score was
- 29:21Speaker 1: launching my last book, Financial Lewacy Forrawl. I was in
- 29:23Speaker 1: CNBC Last Call and I broke down how credit scores
- 29:26Speaker 1: our whole financial wellness index. How credit scores are lower
- 29:30Speaker 1: in low wealth communities. And you also lived twenty years
- 29:34Speaker 1: a shorter life than you live in a seven hundred
- 29:36Speaker 1: credits community credit score community. Yeah, I said it. You
- 29:38Speaker 1: lived at sixty one years old in a five hundred
- 29:41Speaker 1: credit score neighborhood. You lived at eighty one years old
- 29:44Speaker 1: in a seven hundred credit score neighborhood twenty year delta,
- 29:48Speaker 1: and I think that that is state of mind. It's mindset.
- 29:52Speaker 1: It's what I'm talking about. So we've got to heal.
- 29:56Speaker 1: And I mentioned check cashers, payday loan lenders, rental own stores,
- 29:59Speaker 1: title lenders, liquor stores, pawn shops, and a church down
- 30:01Speaker 1: the street trying to make you feel a little bit
- 30:03Speaker 1: better once a week. That's your neighborhood psychologists, that's your
- 30:05Speaker 1: neighborhood shriek, trying to keep you go from crazy, going
- 30:09Speaker 1: completely crazy and going postal on somebody once a week.
- 30:12Speaker 1: Just calm you down. While we black folks were emotional,
- 30:14Speaker 1: we're going ha ha, we going hoop and a hollow.
- 30:16Speaker 1: We get it out of our system. Replace that anger
- 30:19Speaker 1: and that frustration with joy. That's a depressed person who
- 30:23Speaker 1: needs to screen to get it out of them. You
- 30:25Speaker 1: just you just you're on you wake up on nine
- 30:28Speaker 1: on the scale of one of ten. You need to
- 30:29Speaker 1: release some tension. By the way, not just black people.
- 30:32Speaker 1: You go to a poor white neighborhood, you see the
- 30:34Speaker 1: same thing. Check cash or paint on in their rental
- 30:37Speaker 1: own store, title, their liquor store, pawnshop, church. They just
- 30:43Speaker 1: do things. They move in different way. We riote when
- 30:45Speaker 1: we angry on the streets when they're angry, they riot.
- 30:47Speaker 1: It appears at the ballot box. Poor whites. You figure
- 30:50Speaker 1: that out for yourself. What am I saying and what
- 30:54Speaker 1: they relate to? Hello, so we've got to heal. Three
- 30:59Speaker 1: ways to live suicide, you can die alive. We're not
- 31:03Speaker 1: human beings having a spiritual experience. We're spiritual beings having
- 31:06Speaker 1: a human experience, and energy matters. I just refuse to
- 31:12Speaker 1: have toxicity around me. It's like, you don't have to go,
- 31:15Speaker 1: you gotta get the heck out of here. I just
- 31:18Speaker 1: try to be clean. I try to have a toxic
- 31:20Speaker 1: free zone people. I go to dinner, Like, what you
- 31:22Speaker 1: know anything you're allergic to? Yeah, bad food and toxic people.
- 31:27Speaker 1: I'm just like, I'm done. Like you hang around nine
- 31:29Speaker 1: broke people, you'll be the tenth. Like you just keep
- 31:33Speaker 1: that mess over there. I don't want to jump in
- 31:34Speaker 1: on me. Life's about energy. What are you? Who are you?
- 31:37Speaker 1: What are you attracting? How long can I get a man?
- 31:40Speaker 1: We have some church today. All these things are related,
- 31:45Speaker 1: and they're interrelated, and they're interconnected, and you and wells
- 31:48Speaker 1: tends to hang around wealth, and poverty tends to ringing
- 31:50Speaker 1: around poverty, and we need to start doing some transfers
- 31:53Speaker 1: to get people out of poverty, rebuild the ladder and
- 31:55Speaker 1: get them back up to wealth. And by the way,
- 31:59Speaker 1: when you are depressed, distressed, when you're angry at the world,
- 32:03Speaker 1: you actually don't believe in the dream anymore. And that's
- 32:05Speaker 1: and that's by the way, suits wealth just just fine.
- 32:08Speaker 1: You stay over there and be angry, being expert in
- 32:12Speaker 1: what you're against, not what you're for. Fine with them
- 32:15Speaker 1: then leads more for them. What in Malcolm X Savy,
- 32:18Speaker 1: you've been bamboozooed, you've been tripped, you've been fooled. Is
- 32:22Speaker 1: what we don't know that we don't know this killing
- 32:24Speaker 1: is what we think we know. We have to heal,
- 32:27Speaker 1: We have to deal with our stuff. Suicide, coping, healing.
- 32:30Speaker 1: Three ways to live suicide You can die alive. The
- 32:35Speaker 1: most dangerous person in the world, well, the second most
- 32:38Speaker 1: dangerous a person would know hope. First, most dangerous someone
- 32:41Speaker 1: with power, money, wealth, different things, power, money, wealth, position,
- 32:48Speaker 1: low seale, esteem, fear. Now you think about what I'm
- 32:51Speaker 1: talking about, that person is very dangerous because they can
- 32:54Speaker 1: actually use they can weaponize their unhealed nature to hurt
- 32:58Speaker 1: somebody that threatens them. Or anger at them. I mean,
- 33:04Speaker 1: a narcissist literally believes everything somebody else's fault, like it's
- 33:08Speaker 1: never themselves. And a malignant narcissist, well that's a whole
- 33:12Speaker 1: nother situation. I don't want you trading in any of
- 33:16Speaker 1: that stuff. So there's suicide, right, then there's coping and
- 33:19Speaker 1: there's healing. Coping An addiction is literally a response to
- 33:22Speaker 1: emotion you can't handle. So you have all kind of iengs.
- 33:26Speaker 1: You don't need shopping, drugging, drinking, you know, texting, texting
- 33:32Speaker 1: all day all night, you know, oversleeping. These are negative eyengs.
- 33:37Speaker 1: You need to replace them with some positive engs, like healing.
- 33:41Speaker 1: Because you cannot have a rainbow without a storm first.
- 33:44Speaker 1: It's a scientific fact. You cannot have a rainbow without
- 33:47Speaker 1: a storm first. So and then of course that the
- 33:51Speaker 1: third way to live is to heal. And that's really
- 33:52Speaker 1: what I'm talking about. Before you heal, you got a deal.
- 33:55Speaker 1: And when you're not dealing, somebody's taking advantage of you. Either.
- 33:58Speaker 1: If you're not using your money, your money's using you.
- 34:00Speaker 1: Angel young quote to live in a system of free
- 34:03Speaker 1: enterprise and not to understand the rules of free enterprise
- 34:05Speaker 1: must be the very definition of slavery. People who are
- 34:08Speaker 1: surviving mindset. The glass is half full, not half empty,
- 34:11Speaker 1: whether you remember whether you believe you can or whether
- 34:13Speaker 1: you believe you can't. You're right. They don't like success.
- 34:17Speaker 1: They're like, oh, I hate rich people. No, you don't.
- 34:19Speaker 1: You hate rich people till you become rich. What you
- 34:23Speaker 1: hate is a game system, but the latter's broken, and
- 34:27Speaker 1: you don't believe the system works for you. You think it's corrupted,
- 34:29Speaker 1: and so you throw your hands up and decide to
- 34:32Speaker 1: live short termism coping. You start to see all this
- 34:40Speaker 1: works together. And then if you're taking your advice from
- 34:42Speaker 1: somebody who's just coping, dealing, not healing, that goes that
- 34:47Speaker 1: quote in a blind town, a one eyed man's king.
- 34:50Speaker 1: If you don't know better, you dang sure can't do better,
- 34:52Speaker 1: no matter how much I love you, my son or
- 34:54Speaker 1: my daughter. If I don't have wisdom, I can only
- 34:56Speaker 1: give you my own ignorance. The definition of insanities the
- 35:00Speaker 1: same thing over and over again, but expecting a different outcome.
- 35:03Speaker 1: Let's assume you disagree with half of what I've said
- 35:05Speaker 1: on this podcast. Why don't you try it? It can't
- 35:08Speaker 1: possibly that's somebody says, well, why should I try? God,
- 35:11Speaker 1: he cannot possibly mismanage your life worse than you have.
- 35:16Speaker 1: You and me, by the way, I'm in that same bucket.
- 35:19Speaker 1: I decided to try, and it worked beautifully. He's never
- 35:23Speaker 1: let me down. But maybe you should try a different
- 35:25Speaker 1: business plan, the one that has not worked. But a
- 35:28Speaker 1: lot of wealth, or the lack thereof, is mindset. Poverty
- 35:33Speaker 1: outside of roof over your head, food on the table,
- 35:35Speaker 1: healthcare susten this poverty. That's susten this poverty, every other
- 35:39Speaker 1: foreign poverty is mindset. Is how you're thinking, and whether
- 35:44Speaker 1: you believe you can and you believe you can't. You're
- 35:46Speaker 1: absolutely right. I want you to have high self esteem,
- 35:50Speaker 1: not one answer. My self esteem and self respect depends
- 35:53Speaker 1: on your acceptance of men. As the Quincy Jones quote,
- 35:57Speaker 1: it's okay if you don't like me, I like me.
- 36:00Speaker 1: That's a John O'Brian quote. Life is ten percent what
- 36:03Speaker 1: life does to you, but nine percent how you choose
- 36:05Speaker 1: to respond to it, how you're going to write, what's
- 36:07Speaker 1: your respond's going to be. Success is going from failure
- 36:10Speaker 1: to failure without loss of enthusiasm. That requires self esteem
- 36:13Speaker 1: and confidence. But never give up. I take no for vitamins.
- 36:16Speaker 1: That requires self esteem and confidence. I don't want you
- 36:19Speaker 1: to just have confidence, because you'll be cocky, you'll be arrogant,
- 36:21Speaker 1: and you'll over compensate by trying to put your assets
- 36:24Speaker 1: on your ass. You're going to try to wear your
- 36:27Speaker 1: self esteem to prove to everybody else to have loud
- 36:30Speaker 1: music and a loud life, because you're trying to communicate
- 36:32Speaker 1: to everybody else externally your value where itsus realizing internally
- 36:35Speaker 1: you're already valuable because you're God's child. When you got
- 36:39Speaker 1: the power, you don't need to use it. Okay, this
- 36:44Speaker 1: was deep. Let me know what you think. Spread the
- 36:46Speaker 1: word that's hard a conversation. Go to Operation Help get
- 36:49Speaker 1: your financial literacy counseling from my team and Hope in
- 36:52Speaker 1: side locations and three hundred locations across the country. Pick
- 36:56Speaker 1: up my book of Financial Literacy for All, which is
- 36:58Speaker 1: now out and debuted number one on economics and a
- 37:01Speaker 1: couple of other categories. Thank you all who supported it.
- 37:04Speaker 1: It is your weekly workshop toolbox as you sit down
- 37:09Speaker 1: and have a discussion every week about money with your
- 37:11Speaker 1: family at the kitchen table, and there's a bunch of
- 37:13Speaker 1: tools coming out tied to that, but it starts with
- 37:15Speaker 1: the book Yeah, take your life back. It starts with
- 37:18Speaker 1: making that decision. I believe in you do you yo? Yo.
- 37:34Speaker 1: This is John O'Bryant and this is Money and Wealth
- 37:36Speaker 1: on the Black Effect Network. And we have a great
- 37:40Speaker 1: fan question today billionaire Underscore Freddy from Instagram what a
- 37:47Speaker 1: great inspiring Instagram handle? A billionaire Underscore Freddie at Instagram says,
- 37:52Speaker 1: what's one surefire away to generate cash flow with one MBB? Well,
- 37:59Speaker 1: that answer is is fairly actually obvious and interesting to
- 38:03Speaker 1: you because it's part of one MBB. One MBB is
- 38:06Speaker 1: one Million Black Business Initiative, which Operation Hope launched after
- 38:10Speaker 1: George Floyd's murder, and it is committed to creating a
- 38:14Speaker 1: million black businesses by twenty thirty and we already have inspired, created,
- 38:19Speaker 1: nurtured and supported over four hundred thousand black businesses, which
- 38:22Speaker 1: would be about twelve percent of all black businesses in America.
- 38:27Speaker 1: Yay for Operation Hope. And the way you would do
- 38:31Speaker 1: it is to get to it. You would if you
- 38:34Speaker 1: have a barbershop or any physical business, as I said,
- 38:38Speaker 1: you make money during the day, you build wealth win
- 38:41Speaker 1: now in your sleep. So you would say you have
- 38:43Speaker 1: a barbershop business, and right now somebody has to call
- 38:47Speaker 1: you while you're doing the cut. Now you can apply
- 38:50Speaker 1: this to any kind of business, restaurant, whatever it is.
- 38:52Speaker 1: You're like, okay, you're doing the cut, and they say,
- 38:56Speaker 1: can I get an appointment? Let me get to my
- 38:58Speaker 1: appointment book. I can't really talk right now, I'm doing
- 39:01Speaker 1: the cut. Can I call you back? What's your number?
- 39:03Speaker 1: Can you call me back? They'd never call you back
- 39:05Speaker 1: because they're going to the airport to catch a flight.
- 39:08Speaker 1: What you want is for that person to be on
- 39:10Speaker 1: the flight. It's midnight, and they should be able to
- 39:14Speaker 1: search your business online from the plane. Wireless Internet is
- 39:18Speaker 1: on most planes. Now. I know this example because I
- 39:22Speaker 1: use this process myself going into the city or barbershops
- 39:26Speaker 1: for black barbershops in New York City as an example,
- 39:29Speaker 1: or in Harlem or wherever the name of your shop
- 39:32Speaker 1: would come up because it will be registered through Shopify,
- 39:34Speaker 1: our partner for one MBB, which we give you the
- 39:37Speaker 1: account for free for four months, and we give you
- 39:39Speaker 1: a website, domain name, payment systems, delivery system support, business
- 39:44Speaker 1: plan support, all that through one me and Black Business
- 39:47Speaker 1: Initiative counseling and coaching on the back end on e
- 39:51Speaker 1: commerce as well. Anyway, in this example, they know they
- 39:54Speaker 1: can now go onlines, go to the scheduling app schedule
- 39:57Speaker 1: and appointment. Now you're sleep it's midnight or at home,
- 40:00Speaker 1: schedule an appointment for their haircut. Put their credit card up,
- 40:05Speaker 1: so now you're the business. Whether they cancel or not,
- 40:08Speaker 1: there's a twenty percent or fifty percent cancelation fee, So
- 40:11Speaker 1: they would lose that amount of money if they don't
- 40:14Speaker 1: show up, and that goes into your cash register while
- 40:17Speaker 1: you're sleeping cash flow. While they're on your site. You're
- 40:20Speaker 1: now saying now that thank you for booking your appointment.
- 40:22Speaker 1: Do you need a wave cap? Do you need a brush?
- 40:26Speaker 1: Do you need conditioner? And they ordered items from you,
- 40:30Speaker 1: and what might have been a simple haircut for seventy
- 40:33Speaker 1: five bucks, fifty bucks whatever it is, you know, might
- 40:36Speaker 1: end up being one hundred and fifty two hundred, three
- 40:38Speaker 1: hundred dollars order. Maybe even have a subscription service tied
- 40:42Speaker 1: to the business where you're teaching hair conditioning or hair
- 40:47Speaker 1: growth or hair stabilization techniques. In this case, the black
- 40:51Speaker 1: men that can somebody can subscribe to that you know,
- 40:53Speaker 1: become a subscript subscriber for five bucks a month or
- 40:56Speaker 1: whatever it is. So now you've got cash flow profit
- 41:00Speaker 1: and little wealth creation because you've built money. You've made
- 41:03Speaker 1: money in your sleep. Billionaire underscore Freddy from Instagram. I
- 41:07Speaker 1: hope this has been steady, Freddy. I hope this has
- 41:10Speaker 1: been good advice for you. All of you don't know
- 41:14Speaker 1: what MBB is, Go and sign up. It will change
- 41:17Speaker 1: your life. It's a commitment from one hundred and thirty
- 41:19Speaker 1: million dollars from Shopify's founder to be an Operation Hope
- 41:22Speaker 1: to create black businesses in this country. And it's working
- 41:26Speaker 1: and it's completely no cost to you. Invest your time
- 41:30Speaker 1: and energy and we do the rest. We get your
- 41:33Speaker 1: credit score up, your debt down, your savings up, help
- 41:35Speaker 1: you with a business plan, etc. You go to you
- 41:37Speaker 1: download the Hope and Hand app on your Android or
- 41:40Speaker 1: Apple platform. You can call our toll free line for
- 41:43Speaker 1: Operation Hope, and you can go online Operation dot Org.
- 41:47Speaker 1: I also encourage you to buy this book, Financial Literacy
- 41:50Speaker 1: for All, which is now a bestseller. It's on all
- 41:52Speaker 1: platforms including black bookstores, by the way, but you can
- 41:56Speaker 1: get this book now on Amazon, number one in several
- 42:00Speaker 1: categories in the world on economics and business, finance, etc.
- 42:04Speaker 1: And that is your toolbox at the kitchen table as
- 42:06Speaker 1: you transform your life, your families, and in this example,
- 42:09Speaker 1: your business. You don't want to confuse business with busyness,
- 42:13Speaker 1: our profit with cash flow, as my dad unfortunately did.
- 42:17Speaker 1: I tell that story in the book. All Right, piece
- 42:19Speaker 1: and light love, Let's go. This is John O'Brien on
- 42:22Speaker 1: money and wealth. I'm out Money and Wealth with John
- 42:39Speaker 1: O'Brien is a production of the Black Effect Podcast Network.
- 42:42Speaker 1: For more podcasts from the Black Effect Podcast Network, visit
- 42:46Speaker 1: the iHeartRadio app, Apple Podcasts, or wherever you listen to
- 42:50Speaker 1: your favorite shows. The Protect