The Signal: Embedded Finance: Lending as a Platform Feature with Aarati Soman, Parafin & Jaron Ruckman, NMI | Episode 468
Payments leaders are feeling the squeeze of shrinking margins, price-driven churn, and rising expectations from merchants who want funding that feels as seamless as a card transaction. We sat down with Aarati Soman, Head of Product at Parafin, and Jaron Ruckman, Product Manager at NMI, to map the new playbook: embedded lending that meets merchants where they already work, backed by real-time data, AI-driven underwriting, and modular infrastructure that launches fast and scales cleanly.
We unpack how moving capital inside your existing workflows changes the relationship with your merchants…
The skinny
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