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Forrester's Gina Bhawalkar on building great CX with an AI-enabled workflow
As generative and agentic AI promise to accelerate everything we do, are we at risk of becoming incredibly efficient at producing forgettable customer experiences?
Today, we are here in Brooklyn at Forrester CX Forum East and we're going to talk about building better experiences with an AI-enabled design workflow. Specifically, we’ll cover:
- Balancing the speed of AI with the intentional, human-led decisions required to craft exceptional experiences.
- The role of a robust design system in scaling high-quality, AI-powered experiences consistently across the enterprise.
- How to identify…
The skinny
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