Latest / Multifamily Collective Podcast
2,241.1 How AI is Turning the Black Box of Property Tours into a Goldmine of Data
In this episode, Jake Cronin , CEO of Siro discusses how innovative AI-driven technology is transforming the multifamily leasing process. He highlights the importance of capturing in-person conversations, using data to inform decisions, and maintaining human connection in a tech-enabled industry.Chapters00:00 Introduction and Context Setting04:46 The Black Box of Leasing Tours07:37 Importance of Tour to Lease Conversion10:33 Leveraging Technology in Multifamily13:40 How Siro Works in Practice16:27 Addressing Concerns About Recording Conversations (from a prospect and leasing team…
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