Review reliance up but trust is down; Amazon kills bookstores for Grocery Business, Nextdoor #s
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The consumer review paradox.
More than three-fourths (77%) of consumers now "always" or "regularly" read local business reviews, according to a recent BrightLocal survey. That's up from 60% in 2020. At the same time, more of them (62%) believe they've encountered fake reviews. Where will this lead?
Despite surprise, Amazon’s closure of non-grocery businesses indicates they are getting serious. Is Amazon groceries really just an expensive hobby? Or is it the still developing the unique value (logistics & tech) add that Amazon needs to make a dent in the grocery world.
Nextdoor…
The skinny
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