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Why Restaurant Liquor License Auctions Are the New Real Estate Game

In New York City, a liquor license for a 90-seat restaurant in Chelsea just sold for 425,000 dollars at auction last month. Lucas and Luna break down why secondary-market liquor licenses have become speculative assets, how cities like New York, Chicago, and Los Angeles are grappling with cap-and-trade-style license systems, and what independent operators should know before bidding on a license in this overheated market. They walk through the math of leasing versus buying a license, the hidden risk of license forfeiture under new 2026 compliance rules, and whether the current frenzy signals a…

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