S15 E1 Marketing Guru Allan Dib on Why Marketing Is Simpler Than You Think, and How AI Is Raising the Stakes

FOMO Sapiens with Patrick J. McGinnis · Oct 1, 2026 · 36m

In this episode of FOMO Sapiens, Patrick McGinnis sits down with Allan Dib, serial entrepreneur and author of the million-copy bestseller The 1-Page Marketing Plan, to make the case that most businesses are overcomplicating marketing, and that AI is about to make that mistake far more costly. Allan breaks down his signature nine-block framework across three phases (before, during, and after) and introduces the PVP Index, a tool for identifying the ideal target market based on personal fulfillment, value to the marketplace, and profitability. The conversation also gets into why niching down is…