#173: Roses by Other Names

Developing Perspective · Feb 5, 2014 · 14m

I’m trying a new format for show notes. This is half blog post, half podcast. Let me know what you think.

I’m not going to wade into the specifics of the Paper-on-Paper-on-Paper-on-Paper battle but I thought it was an interesting topic to address more generally. Naming is an important part of creating, launching and marketing a product. Along with your icon it is probably the single most significant part of your branding efforts. It is what people will search for and how they will tell others about your app. Here are some of the things I’ve learned from my tenure in the App Store.

Remember…