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Consumer Goods Forum on Latin America's Next Growth Opportunity | CGF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  welcome
• 0:01
  back,
• 0:01
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I
• 0:02
  am
• 0:03
  Chris
• 0:03
  Walton
• 0:04
  and
• 0:04
  I
• 0:04
  am
• 0:04
  coming
• 0:04
  to
• 0:05
  you
• 0:05
  from
• 0:05
  the
• 0:06
  Consumer
• 0:06
  Goods
• 0:07
  Forum
• 0:07
  Global
• 0:08
  Summit
• 0:08
  in
• 0:08
  Vienna,
• 0:09
  Austria
• 0:10
  from
• 0:10
  the
• 0:11
  CGF
• 0:11
  Leadership
• 0:12
  Studio,
• 0:12
  which
• 0:13
  is
• 0:13
  sponsored
• 0:13
  to
• 0:13
  you
• 0:13
  of
• 0:13
  course
• 0:14
  by
• 0:14
  our
• 0:14
  partner
• 0:15
  Vuzion.
• 0:16
  And
• 0:16
  joining
• 0:16
  me
• 0:17
  now
• 0:17
  is
• 0:17
  Erika
• 0:18
  Rodriguez.
• 0:19
  Erica
• 0:19
  is
• 0:20
  the
• 0:20
  General
• 0:20
  Manager
• 0:21
  for
• 0:21
  Latin
• 0:21
  America
• 0:21
  at
• 0:22
  the
• 0:22
  Consumer
• 0:22
  Goods
• 0:22
  Forum.
• 0:23
  Erika,
• 0:23
  it's
• 0:23
  a
• 0:23
  pleasure
• 0:23
  to
• 0:24
  meet
• 0:24
  you
• 0:24
  and
• 0:24
  have
• 0:24
  you
• 0:24
  on
• 0:24
  the
• 0:24
  show.
• 0:25
  Very
• 0:25
  nice
• 0:25
  to
• 0:25
  meet
• 0:26
  you
• 0:26
  too.
• 0:26
  Thanks
• 0:26
  for
• 0:26
  inviting
• 0:27
  me.
• 0:27
  Yeah,
• 0:27
  so
• 0:28
  let's
• 0:28
  start.
• 0:29
  The
• 0:29
  question
• 0:29
  that's
• 0:29
  top
• 0:30
  of
• 0:30
  mind
• 0:30
  for
• 0:30
  me
• 0:30
  is
• 0:30
  like,
• 0:31
  how
• 0:31
  does
• 0:31
  Latin
• 0:31
  America
• 0:32
  fit
• 0:33
  into
• 0:33
  the
• 0:33
  conversation
• 0:33
  here?
• 0:34
  Oh,
• 0:35
  Latin
• 0:35
  America
• 0:35
  is
• 0:36
  a
• 0:36
  really
• 0:36
  important
• 0:37
  region
• 0:37
  for
• 0:38
  global
• 0:38
  consumer
• 0:39
  brands,
• 0:40
  for
• 0:40
  a
• 0:40
  global
• 0:40
  consumer
• 0:41
  industry.
• 0:42
  It
• 0:42
  combines
• 0:43
  large
• 0:44
  and
• 0:44
  regional,
• 0:45
  growing
• 0:45
  consumer
• 0:46
  markets,
• 0:47
  strong
• 0:47
  manufacturer
• 0:48
  capabilities,
• 0:49
  evolving
• 0:51
  retail
• 0:51
  landscape.
• 0:53
  So
• 0:53
  all
• 0:53
  at
• 0:54
  the
• 0:54
  same
• 0:54
  time,
• 0:54
  the
• 0:55
  region
• 0:55
  face
• 0:56
  a
• 0:56
  unique
• 0:56
  challenge.
• 0:57
  Of
• 0:58
  course
• 0:58
  we
• 0:58
  are
• 0:58
  growing
• 0:59
  which
• 1:00
  make
• 1:00
  us
• 1:01
  the
• 1:02
  consumer
• 1:02
  good
• 1:02
  form,
• 1:03
  a
• 1:03
  source
• 1:03
  of
• 1:04
  platform
• 1:05
  resources,
• 1:06
  resilient
• 1:07
  and
• 1:07
  practical
• 1:08
  information
• 1:08
  for
• 1:08
  our
• 1:08
  members.
• 1:09
  Okay,
• 1:09
  and
• 1:10
  so
• 1:10
  what
• 1:11
  are
• 1:11
  CGF's
• 1:12
  priorities
• 1:12
  in
• 1:13
  Latin
• 1:13
  America
• 1:13
  or
• 1:13
  as
• 1:14
  you
• 1:14
  define
• 1:14
  your
• 1:14
  role,
• 1:14
  what
• 1:15
  do
• 1:15
  you
• 1:15
  try
• 1:15
  to
• 1:15
  accomplish?
• 1:16
  Well,
• 1:16
  CGF
• 1:17
  priority
• 1:18
  is
• 1:18
  to
• 1:18
  help
• 1:18
  members
• 1:19
  to
• 1:19
  collaborate
• 1:20
  on
• 1:20
  issues
• 1:21
  that
• 1:21
  they
• 1:21
  can
• 1:21
  solve
• 1:22
  a
• 1:22
  lot.
• 1:22
  Okay,
• 1:23
  so
• 1:23
  in
• 1:23
  our
• 1:24
  region
• 1:24
  or
• 1:25
  in
• 1:25
  Latin
• 1:25
  America,
• 1:28
  our
• 1:28
  priority
• 1:29
  is
• 1:29
  the
• 1:29
  same,
• 1:29
  to
• 1:30
  help
• 1:30
  members
• 1:31
  to
• 1:32
  collaborate
• 1:32
  in
• 1:32
  issues
• 1:33
  that
• 1:33
  matter
• 1:34
  both
• 1:35
  business
• 1:36
  performance,
• 1:37
  social
• 1:37
  and
• 1:38
  environment
• 1:39
  impact.
• 1:40
  And
• 1:40
  in
• 1:40
  Latin
• 1:40
  America,
• 1:41
  we
• 1:41
  focus
• 1:42
  on
• 1:42
  create
• 1:43
  practical
• 1:43
  platforms
• 1:44
  who
• 1:45
  help
• 1:45
  members
• 1:45
  to
• 1:46
  help
• 1:46
  each
• 1:47
  other
• 1:47
  and
• 1:47
  accelerate
• 1:48
  progress
• 1:48
  together
• 1:49
  that
• 1:50
  include
• 1:50
  sustainability,
• 1:51
  circularity,
• 1:53
  supply
• 1:53
  chain
• 1:53
  efficiency,
• 1:54
  etc.
• 1:55
  Okay,
• 1:55
  got
• 1:55
  it.
• 1:56
  So
• 1:56
  the
• 1:56
  one
• 1:56
  thing
• 1:56
  that
• 1:57
  I'm
• 1:57
  always
• 1:57
  interested
• 1:57
  about
• 1:57
  whenever
• 1:58
  we
• 1:58
  talk
• 1:58
  about
• 1:58
  Latin
• 1:59
  America
• 1:59
  too
• 2:00
  is,
• 2:00
  you
• 2:00
  know,
• 2:00
  it's
• 2:00
  got,
• 2:01
  it's
• 2:01
  quite
• 2:01
  a
• 2:01
  mix,
• 2:02
  right?
• 2:02
  You've
• 2:03
  got
• 2:03
  some
• 2:03
  of
• 2:03
  the
• 2:03
  biggest
• 2:03
  companies
• 2:04
  in
• 2:04
  the
• 2:04
  world
• 2:04
  down
• 2:05
  there,
• 2:05
  you
• 2:05
  know,
• 2:05
  especially
• 2:05
  on
• 2:05
  the
• 2:06
  CPG
• 2:06
  side
• 2:06
  of
• 2:07
  things.
• 2:07
  And
• 2:07
  then
• 2:08
  as
• 2:08
  well,
• 2:08
  you've
• 2:08
  got,
• 2:09
  you
• 2:09
  know,
• 2:09
  very,
• 2:09
  very,
• 2:10
  very
• 2:10
  small
• 2:10
  players.
• 2:11
  How
• 2:12
  do
• 2:12
  you
• 2:12
  balance
• 2:12
  the
• 2:12
  needs
• 2:13
  of
• 2:13
  both
• 2:13
  of
• 2:13
  them?
• 2:14
  How
• 2:14
  do
• 2:14
  you
• 2:14
  make
• 2:14
  sure
• 2:14
  that
• 2:14
  the
• 2:15
  CGF
• 2:15
  is
• 2:15
  genuinely
• 2:16
  serving
• 2:16
  the
• 2:16
  needs
• 2:16
  of
• 2:16
  all
• 2:17
  the
• 2:17
  constituencies
• 2:18
  in
• 2:18
  the
• 2:18
  region?
• 2:19
  In
• 2:20
  the
• 2:20
  region,
• 2:20
  we
• 2:20
  design
• 2:21
  all
• 2:21
  our
• 2:22
  local
• 2:22
  initiatives
• 2:23
  together
• 2:24
  with
• 2:24
  the
• 2:24
  companies.
• 2:25
  So,
• 2:25
  so
• 2:25
  with
• 2:26
  our
• 2:26
  members
• 2:27
  always
• 2:27
  around
• 2:27
  collaboration,
• 2:29
  so
• 2:30
  practical
• 2:31
  implementation.
• 2:32
  So
• 2:32
  for
• 2:32
  example,
• 2:33
  depending
• 2:33
  on
• 2:33
  the
• 2:33
  topic,
• 2:34
  of
• 2:34
  course
• 2:35
  some
• 2:35
  companies
• 2:35
  bring
• 2:36
  value
• 2:37
  or
• 2:37
  cases
• 2:38
  and
• 2:38
  the
• 2:39
  others
• 2:39
  can
• 2:39
  learn
• 2:40
  from
• 2:41
  a
• 2:42
  new
• 2:42
  environment,
• 2:43
  from
• 2:44
  proven
• 2:44
  frameworks,
• 2:45
  from
• 2:46
  the
• 2:47
  peer
• 2:47
  learning.
• 2:48
  So
• 2:48
  depending
• 2:49
  of
• 2:49
  the
• 2:49
  topic,
• 2:50
  I
• 2:50
  will
• 2:50
  say
• 2:50
  that
• 2:51
  our
• 2:51
  role
• 2:51
  is
• 2:51
  to
• 2:52
  create
• 2:52
  these
• 2:53
  kind
• 2:53
  of
• 2:53
  platform,
• 2:54
  to
• 2:54
  implement
• 2:55
  and
• 2:55
  to
• 2:56
  help
• 2:56
  all
• 2:57
  our
• 2:57
  members
• 2:58
  and
• 2:58
  to
• 2:58
  contribute
• 2:59
  and
• 2:59
  benefit
• 3:00
  all
• 3:00
  of
• 3:00
  them.
• 3:00
  Okay,
• 3:01
  got
• 3:01
  it.
• 3:01
  So
• 3:01
  one
• 3:02
  term
• 3:02
  I'm
• 3:02
  hearing,
• 3:02
  which
• 3:02
  is
• 3:03
  a
• 3:03
  term
• 3:03
  I've
• 3:03
  never
• 3:03
  heard
• 3:04
  before,
• 3:04
  and
• 3:05
  it
• 3:05
  is
• 3:05
  the
• 3:06
  Golden
• 3:06
  Design
• 3:07
  Rule.
• 3:07
  Okay,
• 3:08
  that's
• 3:08
  what
• 3:08
  I've
• 3:08
  been
• 3:08
  hearing
• 3:08
  at
• 3:08
  this
• 3:09
  conference.
• 3:09
  What
• 3:09
  is
• 3:10
  that?
• 3:10
  Can
• 3:10
  you
• 3:10
  explain
• 3:11
  that
• 3:11
  to
• 3:11
  me?
• 3:11
  Absolutely.
• 3:12
  The
• 3:12
  Golden
• 3:13
  Design
• 3:13
  Rules
• 3:13
  are
• 3:14
  a
• 3:14
  set
• 3:15
  of
• 3:15
  design
• 3:16
  principles
• 3:16
  that
• 3:17
  the
• 3:17
  Consumer
• 3:17
  Goods
• 3:18
  Forum
• 3:18
  created
• 3:18
  in
• 3:19
  the
• 3:19
  global
• 3:19
  level
• 3:20
  to
• 3:21
  make
• 3:21
  the
• 3:21
  plastic
• 3:22
  packaging
• 3:23
  design
• 3:23
  to
• 3:24
  make
• 3:24
  more
• 3:25
  responsible,
• 3:26
  more
• 3:27
  easy
• 3:27
  to
• 3:27
  collect,
• 3:28
  to
• 3:28
  source,
• 3:28
  to
• 3:29
  recycle.
• 3:30
  So
• 3:30
  what
• 3:30
  we
• 3:30
  do
• 3:30
  in
• 3:30
  the
• 3:31
  local
• 3:31
  level
• 3:31
  or
• 3:31
  in
• 3:32
  the
• 3:32
  region
• 3:32
  is
• 3:33
  to
• 3:33
  help
• 3:33
  our
• 3:33
  members
• 3:34
  to
• 3:35
  implement
• 3:35
  it.
• 3:35
  And
• 3:36
  of
• 3:36
  course,
• 3:36
  as
• 3:37
  you
• 3:37
  say,
• 3:37
  there
• 3:37
  are
• 3:37
  a
• 3:38
  bunch
• 3:38
  of
• 3:38
  different
• 3:38
  size
• 3:39
  of
• 3:39
  companies.
• 3:41
  What
• 3:41
  we
• 3:41
  do
• 3:41
  locally
• 3:42
  is
• 3:42
  that
• 3:42
  they
• 3:43
  are
• 3:43
  the
• 3:43
  ones
• 3:44
  who
• 3:44
  decide
• 3:44
  how
• 3:45
  to
• 3:45
  implement
• 3:45
  it.
• 3:46
  So
• 3:46
  it's
• 3:46
  the
• 3:47
  global
• 3:47
  framework,
• 3:48
  but
• 3:48
  locally
• 3:49
  they
• 3:49
  decide
• 3:49
  when,
• 3:50
  how,
• 3:51
  priorities,
• 3:52
  markets,
• 3:54
  flexibility,
• 3:55
  of
• 3:55
  course,
• 3:55
  and
• 3:56
  speed.
• 3:57
  And
• 3:57
  why
• 3:57
  is
• 3:57
  plastic
• 3:58
  circularity
• 3:58
  such
• 3:59
  an
• 3:59
  important
• 3:59
  part
• 4:00
  of
• 4:00
  your
• 4:01
  work
• 4:01
  down
• 4:01
  in
• 4:01
  Latin
• 4:02
  America?
• 4:04
  It's
• 4:04
  very
• 4:05
  important
• 4:05
  because
• 4:06
  of
• 4:06
  course,
• 4:06
  the
• 4:07
  environment
• 4:08
  needed.
• 4:08
  Right,
• 4:09
  right.
• 4:09
  But
• 4:10
  also
• 4:10
  because
• 4:10
  we
• 4:11
  are
• 4:11
  facing,
• 4:12
  or
• 4:12
  most
• 4:12
  of
• 4:12
  the
• 4:12
  countries
• 4:13
  in
• 4:13
  Latin
• 4:13
  America
• 4:14
  are
• 4:14
  facing,
• 4:14
  strong
• 4:15
  regulations.
• 4:16
  Okay?
• 4:16
  Oh
• 4:17
  really?
• 4:17
  So
• 4:17
  the
• 4:18
  regulations
• 4:18
  are
• 4:18
  stronger
• 4:18
  than
• 4:19
  that.
• 4:19
  Or
• 4:19
  at
• 4:19
  least
• 4:20
  stronger
• 4:20
  than
• 4:20
  before.
• 4:21
  Okay.
• 4:21
  And
• 4:21
  while
• 4:22
  also
• 4:22
  working,
• 4:23
  companies
• 4:24
  are
• 4:24
  working
• 4:24
  to
• 4:24
  improve
• 4:25
  waste
• 4:25
  management
• 4:26
  and
• 4:27
  infrastructure.
• 4:28
  So
• 4:28
  we
• 4:28
  are
• 4:29
  helping
• 4:29
  them
• 4:30
  to
• 4:30
  achieve
• 4:30
  that.
• 4:31
  Got
• 4:31
  it.
• 4:31
  So
• 4:32
  lastly,
• 4:32
  I'll
• 4:32
  get
• 4:32
  you
• 4:32
  out
• 4:33
  here
• 4:33
  on
• 4:33
  this.
• 4:33
  So
• 4:33
  the
• 4:33
  other
• 4:33
  big
• 4:34
  topic
• 4:34
  of
• 4:34
  conversation
• 4:35
  here
• 4:35
  is
• 4:36
  AI,
• 4:36
  the
• 4:37
  Consumer
• 4:37
  Goods
• 4:37
  Forum.
• 4:37
  There's
• 4:38
  entire
• 4:38
  sessions
• 4:39
  devoted
• 4:39
  to
• 4:40
  it.
• 4:40
  I'm
• 4:40
  curious,
• 4:41
  from
• 4:41
  your
• 4:41
  perspective,
• 4:42
  being
• 4:42
  the
• 4:42
  expert
• 4:43
  on
• 4:43
  Latin
• 4:43
  America,
• 4:44
  where
• 4:45
  does
• 4:45
  AI
• 4:45
  sit
• 4:45
  in
• 4:46
  terms
• 4:46
  of
• 4:47
  being
• 4:47
  able
• 4:47
  to
• 4:47
  have
• 4:47
  an
• 4:47
  impact
• 4:48
  on
• 4:48
  Latin
• 4:48
  America?
• 4:49
  Does
• 4:49
  it
• 4:49
  provide,
• 4:50
  is
• 4:50
  it
• 4:50
  kind
• 4:50
  of
• 4:50
  a
• 4:50
  leapfrog
• 4:51
  technology?
• 4:52
  Say
• 4:52
  when
• 4:52
  you
• 4:52
  look
• 4:52
  at
• 4:53
  China
• 4:53
  and
• 4:53
  how
• 4:54
  they
• 4:54
  leapfrog
• 4:54
  a
• 4:55
  lot
• 4:55
  of
• 4:55
  technologies
• 4:55
  by
• 4:55
  way
• 4:56
  of
• 4:56
  mobile
• 4:56
  back
• 4:56
  in
• 4:56
  the
• 4:57
  day,
• 4:57
  are
• 4:57
  you
• 4:58
  looking
• 4:58
  at
• 4:58
  AI
• 4:58
  the
• 4:59
  same
• 4:59
  way
• 4:59
  for
• 4:59
  Latin
• 4:59
  America
• 5:00
  or
• 5:00
  how
• 5:00
  would
• 5:00
  you
• 5:00
  think
• 5:00
  about
• 5:00
  that?
• 5:02
  AI
• 5:02
  is
• 5:03
  really
• 5:03
  important
• 5:04
  topic
• 5:04
  nowadays
• 5:05
  and
• 5:05
  in
• 5:05
  all
• 5:06
  the
• 5:06
  regions,
• 5:07
  I
• 5:07
  will
• 5:07
  say,
• 5:07
  and
• 5:08
  I
• 5:08
  believe
• 5:08
  it's
• 5:08
  very
• 5:09
  important
• 5:09
  in
• 5:09
  Latin
• 5:09
  America.
• 5:10
  We,
• 5:11
  while
• 5:11
  not
• 5:11
  every
• 5:12
  company
• 5:13
  in
• 5:13
  Latin
• 5:13
  America
• 5:14
  has
• 5:14
  the
• 5:14
  same
• 5:15
  level
• 5:15
  of
• 5:15
  digital
• 5:16
  maturity,
• 5:17
  they
• 5:18
  are
• 5:18
  looking
• 5:18
  to
• 5:18
  implement
• 5:19
  and
• 5:19
  to
• 5:20
  scale
• 5:20
  and
• 5:21
  to
• 5:21
  develop.
• 5:22
  But
• 5:22
  I
• 5:22
  think
• 5:22
  that
• 5:22
  the
• 5:23
  key
• 5:23
  here
• 5:23
  is
• 5:24
  do
• 5:24
  not
• 5:25
  replicate
• 5:25
  what
• 5:25
  the
• 5:26
  most
• 5:27
  mature
• 5:27
  countries
• 5:28
  are
• 5:28
  doing
• 5:28
  or
• 5:29
  markets
• 5:29
  have
• 5:30
  implemented.
• 5:32
  But
• 5:32
  look,
• 5:33
  how
• 5:33
  can
• 5:34
  the
• 5:34
  AI
• 5:35
  help
• 5:35
  us
• 5:36
  in
• 5:36
  which
• 5:36
  of
• 5:38
  challenges
• 5:38
  or
• 5:39
  how
• 5:39
  to
• 5:39
  implement
• 5:39
  it
• 5:40
  locally?
• 5:40
  Adapting
• 5:41
  the
• 5:41
  technology
• 5:42
  to
• 5:42
  our
• 5:42
  local
• 5:43
  realities
• 5:43
  and
• 5:44
  our
• 5:44
  local
• 5:44
  markets.
• 5:45
  Yeah,
• 5:45
  it's
• 5:45
  a
• 5:45
  really
• 5:45
  interesting
• 5:46
  concept
• 5:46
  and
• 5:46
  point
• 5:46
  because
• 5:47
  like,
• 5:47
  you
• 5:47
  know,
• 5:48
  we've
• 5:48
  seen
• 5:48
  that
• 5:48
  happen
• 5:49
  in
• 5:49
  history
• 5:49
  where
• 5:49
  technology's
• 5:50
  enabled
• 5:50
  different
• 5:51
  geographies
• 5:52
  to
• 5:52
  leapfrog
• 5:53
  where
• 5:53
  they've
• 5:54
  been
• 5:54
  in
• 5:54
  the
• 5:54
  past.
• 5:54
  And
• 5:55
  so
• 5:55
  the
• 5:55
  question
• 5:55
  becomes,
• 5:55
  you
• 5:56
  know,
• 5:56
  is
• 5:56
  Latin
• 5:56
  America
• 5:57
  that
• 5:57
  next
• 5:57
  place
• 5:57
  where
• 5:57
  that
• 5:57
  could
• 5:58
  happen?
• 5:58
  Right,
• 5:58
  yeah.
• 5:59
  Well,
• 5:59
  thank
• 6:00
  you,
• 6:00
  Erica.
• 6:00
  Thank
• 6:00
  you.
• 6:00
  It's
• 6:01
  a
• 6:01
  real
• 6:01
  pleasure
• 6:01
  meeting
• 6:01
  you.
• 6:02
  Yeah,
• 6:03
  we
• 6:03
  don't
• 6:03
  get
• 6:03
  a
• 6:03
  lot
• 6:03
  of
• 6:04
  coverage
• 6:04
  of
• 6:04
  Latin
• 6:04
  America,
• 6:05
  so
• 6:05
  this
• 6:05
  has
• 6:05
  been
• 6:05
  really
• 6:05
  fun
• 6:06
  and
• 6:06
  enjoyable
• 6:06
  for
• 6:06
  me.
• 6:07
  Okay.
• 6:07
  Hope
• 6:07
  to
• 6:07
  see
• 6:07
  you
• 6:08
  soon.
• 6:08
  Yeah,
• 6:08
  right.
• 6:08
  For
• 6:09
  sure.
• 6:09
  Well,
• 6:09
  thank
• 6:09
  you.
• 6:10
  Thank
• 6:10
  you
• 6:10
  to
• 6:10
  Erica,
• 6:11
  thank
• 6:11
  you
• 6:11
  to
• 6:11
  the
• 6:11
  cgf,
• 6:12
  and
• 6:12
  thank
• 6:13
  you
• 6:13
  to
• 6:13
  Vuzion
• 6:13
  for
• 6:13
  helping
• 6:14
  make
• 6:14
  all
• 6:14
  of
• 6:14
  our
• 6:14
  coverage
• 6:15
  from
• 6:15
  the
• 6:15
  Consumer
• 6:16
  Goods
• 6:16
  Forum
• 6:17
  Global
• 6:18
  Summit
• 6:18
  in
• 6:18
  Vienna
• 6:19
  possible.
• 6:19
  And
• 6:20
  as
• 6:20
  always,
• 6:20
  be
• 6:21
  careful
• 6:21
  out
• 6:21
  there.