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Epic Content Marketing by Joe Pulizzi - Book Summary
“Stop Selling, Start Publishing”
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Title: Epic Content Marketing
Author: Joe Pulizzi
Category: Public Speaking & Communication, Sales, Branding & Marketing
Forget ads. Joe Pulizzi says the future of marketing is becoming a publisher. Sam and Sophie crack open Epic Content Marketing and ask: is this book just a fancy way of saying everyone should start a blog? Not quite—it's bigger than that.
They walk through the content marketing mission, the three…
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