Latest / Top Ranked | Podcast Business & Marketing Strategies for Women Entrepreneurs
65: Can You Sell a Podcast? How to Turn Your Show Into a Valuable Business Asset
Selling a podcast probably isn’t something most business owners think about when they start a show. But if your podcast is connected to your business, you may be building an asset with far more value than you realize.
In this episode, I’m joined by exit readiness strategist Amy Sussex to talk about what actually makes a podcast valuable—and whether selling a podcast is really possible. Amy and I have also been working together on the strategy behind her own show, looking at its positioning, discoverability, audience, and how the podcast connects to the larger business she’s building.
Because…
The skinny
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