275: Keep it simple
If you've been to Pitch Competitions, you would be familiar with these questions, "What makes you different and?" and "What makes you better?". As someone who successfully sold a company that I built with my business partner and currently running a real estate private equity firm. I can definitely say it's not what makes you different. It's about the execution. You don't need to complicate stuff. You just have to keep it simple!
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