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How a Freelance Consultant Raised Rates by Publishing a Pricing Page
Freelance consultant Marta Ruiz was tired of negotiating her rates one client at a time. So she published a transparent pricing page on her website, listing her three packages with exact numbers. The result: her average project value jumped by 35 percent in six months, and she stopped getting lowball inquiries almost entirely. In this episode, Lucas and Luna break down how Marta structured her page, why transparency signals confidence rather than desperation, and what happens when clients see your prices before they even email you. They also dig into the psychology of price anchoring on a…
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