Using Color Science and Digital Appearance Simulation to Improve Material Performance
On this episode, Dr. Michael Murdoch joins the podcast to discuss how visual cues can act as diagnostics for material performance, and how engineers can preview color, gloss, translucency, surface texture, and material mixtures long before a physical prototype exists.
He is the head of the Integrated Sciences Academy at the Munsell Color Science Lab at Rochester Institute of Technology. His work focuses on how material appearance—things like color, gloss, translucency, and surface texture—can be digitally simulated, measured, and used as meaningful data long before a physical part ever…
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