Ep 367 Are You Just a Commodity? | Dr Jake Sloane & David Segal
Episode 367 showcases our hosts Dr Jake Sloane & David Segal.
In this episode, we dive into how clinics can build a strong brand and create lasting patient loyalty in an increasingly competitive aesthetics industry. We discuss why injectors and clinics should move beyond competing on products, units and price, and instead focus on the skills, outcomes and experience that they provide.
We explore the importance of defining your patient avatar, understanding your patients journey, building trust through every touchpoint, and creating education-led content rather than relying on product-focused…
The skinny
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