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320: The Truth About the 1988 IRS Whole Life Crackdown
March 25th, 1988 marked a pivotal moment for the entire life insurance industry. On this day, 38 years ago, a single, audacious newspaper advertisement in the Wall Street Journal triggered congressional hearings, placing whole life insurance under an intense microscope. What could cause such a dramatic industry shake-up? Simply put: crappy marketing.
In this deep dive, inspired by Nelson Nash’s seminal work, “The Perfect Investment,” we unpack the real history behind the tarnished reputation of whole life insurance, why it fell out of favor, and why it’s making a powerful resurgence today…
The skinny
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