4th Generation Family Business Leader of PNW Home Furnishings Retail Stores Jake Cross

Famous Interviews with Joe Dimino · Nov 7, 2025 · 18m

Welcome to a new edition of the Famous Interviews with Joe Dimino series! On this episode, we talk with 4th Generation Family Business Leader of PNW Home Furnishings Retail Stores, Jake Cross. His family’s company, Seldens, has been serving the Pacific Northwest for over 80 years. Born into a legacy of craftsmanship and customer care, Jake’s journey began long before he officially joined the business. Today, he helps guide Seldens into a new era—bridging tradition and innovation. Under his leadership, the company continues to expand while staying true to its roots of integrity, quality, and…