270. Karl Sanft, President & CEO of 24 Hour Fitness
Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness.
A leading US operator, 24 Hour Fitness's HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth.
In this episode, we discuss transforming the chain for the next generation of gym-goers.
We also cover:
• Investing in club renovations
• A shift toward functional training
• Adapting to evolving member preferences
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