S4 Ep52: Navigating the Age of Attention Scarcity with Claire Coady, Founder of The Attention Practice
This week on Tech Can’t Save Us, host Paul David is joined by Claire Coady, Founder of The Attention Practice, a specialist communications consultancy built for what Claire calls the “Age of Attention Scarcity“. Drawing on more than 20 years of advising global brands, governments and NGOs, Claire and her team fuse brand and media strategy, audience research, information risk and the science of attention to help organisations cut through in an overwhelmed world.
They discuss why attention should be treated as a finite resource, and why it now belongs on every CEO’s agenda rather than being…
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