Influence Customer Behavior Without Feeling Gross - Dr. Chris Gray
Why do businessesstill rely on manipulative, high-pressure sales tactics when tricks only makecustomers feel resentful and guarantee they will never buy from you again?
Dr. Chris Gray is a consumer psychologist, founder of The Buycologist, and a 30-year veteran of behavioralscience in sales and marketing. Having advised iconic global brands includingCoca-Cola, Adidas, Nestlé, The North Face, and Southwest Airlines, Chris spent25 years in the agency world before founding his own consultancy. He helps salesand marketing teams abandon coercive tactics in favor of ethical behavioralscience…
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