Latest / The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
147. Monetization Strategy & Why Price Trumps Product (Madhavan Ramanujam)
Madhavan Ramanujam of Simon-Kutcher & Partners joins Nick to discuss Monetization Strategy & Why Price Trumps Product. In this episode, we cover:
What's the backstory and how did you develope this monetization expertise?
What VC firms and/or investors have you worked with?
What's the most common missteps that innovators make?
What are the 4 types of innovation fails?
I want to talk about your three key rules for monetizing new products: Having the WTP conversation early, Investigating how to charge not just what to charge and not settling for one-size fits all... Let's start w/ the WTP…
The skinny
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