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From SEO to GEO: Human-First Marketing That Wins in Generative Search 🤖🧠📈
Episode Overview:
In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Chris Rodgers (Founder & CEO, CSP Agency) to unpack the shift from classic SEO to GEO—Generative (Answer) Engine Optimization. Instead of chasing keywords, Chris shows why revenue now flows from human-first strategy: deeply understanding your audience, mapping problem→solution fit, and building bottom-of-funnel pages that LLMs (and people!) trust.
What You’ll Learn:
What GEO (Generative/Answer Engine Optimization) is and how it differs from traditional SEO
How to pivot from keyword-first to…
The skinny
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