When Your Book Marketing Strategy Is an Episode of Galaxy Quest
In this episode of Coffee with Carma, I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk through three patterns:
* building on untested tactics,
* playing a role someone handed you, and
* confusing perseverance with inertia.
I show you exactly how to run any new marketing tactic through a three-part filter before you commit to it. If you’ve been doing “all the right things” and still not getting traction, this video is for you.
What You’ll Learn
* Recognize when your book…
The skinny
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