The Silent Killer of Retention Is Price Inflation

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Oct 30, 2026 · 13m · transcript

We examine how routine price increases quietly erode customer loyalty, using a specific case study of a mid-sized apparel brand that raised prices by eight percent and watched its repeat purchase rate drop by twenty-two percent in three months. We break down the difference between value-based pricing and invisible inflation, and offer a concrete framework for communicating price changes without triggering churn. This episode focuses on the psychology of perceived fairness and the operational steps to protect your retention metrics during inflationary periods.

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