345. Evan Quinn, Co-founder & CEO of hiyo

Fitt Insider · Jun 29, 2026 · 36m

Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo.

A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide.

In this episode, we discuss building a new category around social wellness.

We also cover:

Music and culture partnerships

The household penetration opportunity

Creating a proprietary "float" feeling from functional ingredients

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hiyo's…