Ep.111 | Social Media Isn't a Marketing Strategy: Building an Ecosystem That Actually Works with Andréa Jones, Marketing Strategist & Educator

Curiously Guided Podcast · Sep 9, 2026 · 1h 9m · transcript

Not gonna lie…social media's been feeling like a chore for a while now. The pressure to post 3-5 times a week, the low-key dread every time you open the app, that nagging feeling you're somehow falling behind while everyone else "figures out AI"... yeah. We came into this convo a little burnt out on the whole thing too.

Then Andréa flipped it on its head. She built a million-dollar, 12-person social media agency, sold it during her second baby's brutal first year, and rebuilt something completely different: a smaller, calmer partnership doing local marketing from her small town near Buffalo…