Latest / The Breakfast Club / Live Convo with Charlamagne Tha God: Who Is The HomeGirl That Knows Everything And Everybody

Transcript

Live Convo with Charlamagne Tha God: Who Is The HomeGirl That Knows Everything And Everybody · The Breakfast Club

• 0:00
  Speaker 1: I don't know if you don't lie about that, right,
• 0:01
  Speaker 1: Lauren came in hot, Ladies and gentlemen, please stand up,
• 0:05
  Speaker 1: make some noise and give a warm welcome to Lauren Lorosa.
• 0:11
  Speaker 2: What of LL cool Baby, make some noise for LL
• 0:13
  Speaker 2: cool Bay.
• 0:13
  Speaker 1: Y'all, don't act crazy up here.
• 0:16
  Speaker 2: We're happy to have you here though, you know, happy
• 0:18
  Speaker 2: to have you as part of the iHeart Black Effects family.
• 0:21
  Speaker 2: But tell the people a little bit about your journey
• 0:23
  Speaker 2: to get here. What the long version.
• 0:26
  Speaker 3: Too, Well, it's been a journey. I'm from Delaware. I'm
• 0:30
  Speaker 3: from Womanton, Delaware. I went to.
• 0:34
  Speaker 4: Ain't that many people in Delaware.
• 0:35
  Speaker 3: Don't be mad, y'all saw I looked at him first. Well,
• 0:39
  Speaker 3: I'm from Womington, Delaware. I went to Delaware State University.
• 0:42
  Speaker 3: After I graduated from a high school called Howard High
• 0:44
  Speaker 3: School Technology and all of the schools that I attended,
• 0:47
  Speaker 3: it was like very important for you to get out
• 0:49
  Speaker 3: and do something. I've always been doing a lot of
• 0:52
  Speaker 3: this stuff, so, you know, getting on microphones talking to people,
• 0:55
  Speaker 3: just trying to, you know, tell stories. I went to
• 0:58
  Speaker 3: La in La. I found away on this tour bus,
• 1:01
  Speaker 3: the TMZ tour bus. I was doing that for some time.
• 1:04
  Speaker 2: And then how do you know you needed to be
• 1:05
  Speaker 2: in LA? Like what's parked in you in Delaware? That said,
• 1:09
  Speaker 2: you know what I need to get to LA?
• 1:10
  Speaker 3: Well, first I wanted to be here in New York.
• 1:13
  Speaker 3: My mom and like my like, we spent a lot
• 1:15
  Speaker 3: of time up here. We had family up here, so
• 1:17
  Speaker 3: my mom was really big on like she would bring
• 1:19
  Speaker 3: us up here, drive us through Times Square, we would
• 1:21
  Speaker 3: go see our family. So I always knew that there
• 1:23
  Speaker 3: was like a big entertainment industry. I didn't understand how
• 1:26
  Speaker 3: to make it a job when I figured that New
• 1:28
  Speaker 3: York wasn't going to work because I wanted to model,
• 1:31
  Speaker 3: and they told me that I talked too much to
• 1:33
  Speaker 3: be on the runway and that my boods were too big.
• 1:35
  Speaker 1: I was like, I'm going to go to LA. I
• 1:36
  Speaker 1: become a celebrity there because TV's in LA.
• 1:40
  Speaker 4: So you just that's very important.
• 1:41
  Speaker 2: So you just wanted to be a celebrity, Like what
• 1:44
  Speaker 2: did you want to do?
• 1:45
  Speaker 4: What was the intention?
• 1:46
  Speaker 1: My intention was to become a tour runway model.
• 1:49
  Speaker 3: And the reason why I wanted to do that was
• 1:51
  Speaker 3: because I always felt like if you had influence, you
• 1:53
  Speaker 3: could make money doing whatever you wanted. I grew up
• 1:56
  Speaker 3: in a household where my mom was an entrepreneur, so
• 1:58
  Speaker 3: I always knew that I I wanted to be able
• 2:00
  Speaker 3: to do whatever it was that I loved to do.
• 2:03
  Speaker 3: And I'm still figuring that out. But fashion was a
• 2:05
  Speaker 3: part of my household for a long time. So I
• 2:07
  Speaker 3: was like, Okay, I'll do the fashion thing. I'll build
• 2:08
  Speaker 3: the influence, and once I figure out what I really
• 2:10
  Speaker 3: want to do, I'll be able to do that because
• 2:13
  Speaker 3: now people will know who I am. So I thought
• 2:15
  Speaker 3: modeling was going to do that for me. And I
• 2:17
  Speaker 3: just honestly like, I just really grew up liking to
• 2:20
  Speaker 3: tell stories.
• 2:20
  Speaker 1: A lot of the people in this room from Delaware, so.
• 2:22
  Speaker 3: Courtney, jayvon Ariale, we were producing fashion shows. We were
• 2:26
  Speaker 3: like fourteen fifteen years old, so we've always just been storytelling.
• 2:30
  Speaker 4: So you wanted to tell a story through the fashion?
• 2:32
  Speaker 1: Oh yeah, okay.
• 2:33
  Speaker 3: I felt like designing, getting on the runway, putting together
• 2:36
  Speaker 3: the outfits. I was very like, like, you know how
• 2:38
  Speaker 3: people are like hopeless romantics and relationships. I've always been
• 2:41
  Speaker 3: like that about my career. So I was like, you know,
• 2:42
  Speaker 3: I'll get on the runway, I'll be able to influence people.
• 2:45
  Speaker 3: And then I've gotten the castings and they're like, no,
• 2:47
  Speaker 3: models don't talk. So I saw Rihanna on the cover
• 2:50
  Speaker 3: of w magazine with Emon, and I was like, wait,
• 2:54
  Speaker 3: she's a singer, but she's on the cover of this
• 2:57
  Speaker 3: really influential magazine with one of the biggest models in
• 2:59
  Speaker 3: the world. I have to become a celebrity and then
• 3:02
  Speaker 3: I can influence wherever I go and tell stories wherever
• 3:04
  Speaker 3: I go.
• 3:05
  Speaker 2: Okay, so when did you realize you can't just be
• 3:07
  Speaker 2: a celebrity. You have to actually have a talent and
• 3:09
  Speaker 2: a skill set, Like when did you realize that?
• 3:12
  Speaker 3: I think that bubble burst when I graduated from college,
• 3:15
  Speaker 3: and uh it was like, Okay, now you're an adult
• 3:18
  Speaker 3: and you gotta pay for stuff. And I was like,
• 3:20
  Speaker 3: there's a big gap between college graduate and celebrity with money.
• 3:25
  Speaker 3: So I was like, I gotta work. I gotta get
• 3:27
  Speaker 3: a job, and in doing that, I have really good jobs.
• 3:29
  Speaker 3: But I'd always told myself that I wanted to do
• 3:32
  Speaker 3: something that meant something because I was spending so much
• 3:35
  Speaker 3: time trying to do it, and I just felt like
• 3:39
  Speaker 3: for everything that I had done, for everything I worked
• 3:42
  Speaker 3: for even getting through college. I'm a first generation college student,
• 3:45
  Speaker 3: so even getting through college was such a It wasn't
• 3:48
  Speaker 3: a battle or a struggle, but it was I had
• 3:49
  Speaker 3: to strategize so much. And I'm like, yo, if I'm
• 3:51
  Speaker 3: taking all this time to strategize and do these things like,
• 3:54
  Speaker 3: I wanted to mean something like I wanted to have
• 3:56
  Speaker 3: some substance to it. So that's kind of where that
• 3:59
  Speaker 3: came into play. And then I started seeing things I
• 4:03
  Speaker 3: started being exposed to, like production and you know, news
• 4:06
  Speaker 3: reporting and acting and like personalities and all these things.
• 4:10
  Speaker 4: And I was like, I was in college.
• 4:11
  Speaker 3: That was in college toward the end of high school.
• 4:13
  Speaker 3: In college when you go to an AGBCU, that's the
• 4:15
  Speaker 3: beauty of it. My first day on campus, the first
• 4:18
  Speaker 3: person I met was the host for all of the events,
• 4:20
  Speaker 3: and I was like, this is God. This man is
• 4:22
  Speaker 3: just walking around hosting things. He's able to, you know,
• 4:25
  Speaker 3: have audiences of one hundred or audience of two thousand.
• 4:28
  Speaker 3: He's not doing what I want to do with the audiences,
• 4:30
  Speaker 3: but they're there. So when I saw that, I was like, Okay,
• 4:33
  Speaker 3: I gotta get on the microphone. I just got to
• 4:34
  Speaker 3: figure out what I'm gonna say, when I get.
• 4:36
  Speaker 4: There, would you major in college?
• 4:38
  Speaker 1: I have a business administration degree with a concentration in marketing.
• 4:41
  Speaker 2: Okay, so you go to LA and your intention is
• 4:45
  Speaker 2: to just be a celebrity, just get on TV, and
• 4:48
  Speaker 2: you ended up at TMZ.
• 4:49
  Speaker 4: Was that your first gig out there?
• 4:51
  Speaker 3: That was not my first gig out there. I moved
• 4:52
  Speaker 3: there for a PR job and my mom. I remember,
• 4:57
  Speaker 3: like my second week, I got a tape roll through
• 4:59
  Speaker 3: a thrown at me and I called my mom, was like,
• 5:01
  Speaker 3: if I don't leave, I'm a punch this lady in
• 5:03
  Speaker 3: her face.
• 5:03
  Speaker 1: So I gotta go. That was my first job. I
• 5:05
  Speaker 1: was there for ye like a roller.
• 5:07
  Speaker 3: Tape Oh yeah, working in Yeah, working in fashion ain't
• 5:11
  Speaker 3: no joke. So you know, she got upset in the showroom.
• 5:14
  Speaker 3: She threw some things and I was just like, oh,
• 5:16
  Speaker 3: I gotta go, I gotta get out of here.
• 5:18
  Speaker 1: That was my first job.
• 5:19
  Speaker 3: I moved there for that, and then I became a
• 5:22
  Speaker 3: flight attendant and then I got to TMZ.
• 5:25
  Speaker 4: See I like all of that.
• 5:26
  Speaker 2: Yeah, I mean, cause you that's that's all part of
• 5:29
  Speaker 2: a process, right, But did you still know.
• 5:33
  Speaker 4: In the back of your mind what it is you
• 5:35
  Speaker 4: wanted to do.
• 5:35
  Speaker 2: I'm trying to find that moment when you realize, Okay,
• 5:38
  Speaker 2: media is what I want to do.
• 5:40
  Speaker 4: Was it at TMZ?
• 5:41
  Speaker 3: No, it was at TMZ. I didn't know that media
• 5:43
  Speaker 3: was what I wanted to do. To be honest with you,
• 5:45
  Speaker 3: the only media I really knew was like at that time,
• 5:49
  Speaker 3: it was like the girls online, so like Karen sibyl I,
• 5:54
  Speaker 3: of course Wendy Williams, But for me, Wendy Williams was
• 5:56
  Speaker 3: like she was on a radio and she was on TV,
• 5:59
  Speaker 3: but like radio first, I didn't really understand the first
• 6:02
  Speaker 3: step to the other with her. With Karen Sivil, it
• 6:05
  Speaker 3: was like, oh, she's on the internet, so she's like me.
• 6:07
  Speaker 3: Before that, all I knew was like the ASAP mobs
• 6:10
  Speaker 3: and like the people that got fly on Instagram. I
• 6:12
  Speaker 3: didn't know that there was like a business behind it
• 6:14
  Speaker 3: and that you could tell stories and report. So then
• 6:16
  Speaker 3: I saw Karen Sivil and then Baller Alert came around
• 6:19
  Speaker 3: on Instagram and I was like, oh okay. And then
• 6:22
  Speaker 3: when I got to TMZ and I was looking around,
• 6:24
  Speaker 3: I was realizing what was happening, and I realized how
• 6:28
  Speaker 3: everything that I had been doing up until that point,
• 6:30
  Speaker 3: it like all clicked and I was like, Okay, media
• 6:34
  Speaker 3: is important. This is where I'm supposed to be at.
• 6:36
  Speaker 3: And if I do this correctly, all of these stories
• 6:39
  Speaker 3: that I want to tell, it's going to start here.
• 6:41
  Speaker 3: But I can do that in so many different facets
• 6:43
  Speaker 3: because I'm watching TMZ crank out like specials, short films,
• 6:49
  Speaker 3: breaking news, daily digital content, all with like a team
• 6:53
  Speaker 3: of one hundred and fifty people news that's six people big.
• 6:55
  Speaker 3: And I'm like, oh wow, okay. But I'm also seeing
• 6:58
  Speaker 3: how we sitting in one place like right here, we
• 7:02
  Speaker 3: breaking stories right here in Africa, and all these places
• 7:05
  Speaker 3: are being hit by the stories, and I was like wow,
• 7:09
  Speaker 3: Like okay, so celebrity is a thing, but there's there's
• 7:13
  Speaker 3: like control and business behind this. That's when I realized it.
• 7:16
  Speaker 3: I was like, oh, this is a real like.
• 7:18
  Speaker 4: This is a serious how'd you've end up at TMZ?
• 7:21
  Speaker 3: I just was looking for a job in entertainment and
• 7:24
  Speaker 3: TMZ tour Bus was hiring. It was a Facebook group
• 7:27
  Speaker 3: what tm tour bus?
• 7:28
  Speaker 4: Oh? I thought, you said tokofs. I like TMZ toffs.
• 7:32
  Speaker 4: What the hell was that?
• 7:32
  Speaker 3: You wouldn't mean to be a host so bad tour
• 7:35
  Speaker 3: bus and so you used to be Oh, so you
• 7:37
  Speaker 3: was one of those people that was on the buses
• 7:38
  Speaker 3: like pointing at people's houses. Not point we weren't allowed
• 7:40
  Speaker 3: to go to people's houses, but we would go to
• 7:43
  Speaker 3: like Beverly Hills or Dale Drive. We would take you
• 7:46
  Speaker 3: past a guitar center, Hollywood, you know, Walk of Fame
• 7:50
  Speaker 3: all that stuff. But I would have to get off
• 7:52
  Speaker 3: the bus and go talk to celebrities. And that was
• 7:55
  Speaker 3: when I realized, like, I'm not just like cute and
• 7:57
  Speaker 3: on this bus. I really do this because all of
• 8:00
  Speaker 3: the like you know, they had like cute tour guys
• 8:02
  Speaker 3: that would get off you go grab the clips. It
• 8:04
  Speaker 3: might hit the website, it might hit their social media,
• 8:06
  Speaker 3: and they weren't TMC was never social media focused. They
• 8:08
  Speaker 3: were always focused on their dot com, so stuff wouldn't
• 8:11
  Speaker 3: make it to the website. I got on the bus
• 8:13
  Speaker 3: and just started doing what I naturally knew how to do.
• 8:15
  Speaker 3: They're like, okay, when you see celebrities, go and talk
• 8:17
  Speaker 3: to them. So I made it my business to always
• 8:19
  Speaker 3: know what was going on. So when I talked to them,
• 8:21
  Speaker 3: I knew what to talk to them about. And my
• 8:24
  Speaker 3: stories started like like I would get on my phone
• 8:26
  Speaker 3: and it'd be like, wait is this me? This is
• 8:28
  Speaker 3: my voice? You don't see me, and they're not saying
• 8:29
  Speaker 3: my name. But I'm like, oh, these interviews are being
• 8:32
  Speaker 3: used and circulated on the dot com to then the
• 8:35
  Speaker 3: TV show, to then all these other outlets.
• 8:37
  Speaker 1: And I'm making fifteen dollars an hour work or two
• 8:39
  Speaker 1: hours a day. I'm like hold up. Like then I
• 8:42
  Speaker 1: started realizing.
• 8:43
  Speaker 3: Like, oh, okay, this is a thing. Like it's not
• 8:47
  Speaker 3: just you're in front of the camera. It's like the
• 8:49
  Speaker 3: circulation of everything, the attributions, the like.
• 8:52
  Speaker 1: It was all slowly clicking.
• 8:54
  Speaker 4: So you pivoted the production side of things.
• 8:57
  Speaker 1: I bullied my way into production side of things.
• 8:59
  Speaker 3: I told them I was two years on the tour
• 9:01
  Speaker 3: bus and I was so good at it that they
• 9:02
  Speaker 3: didn't want me to stop doing it. They wanted me
• 9:04
  Speaker 3: to do the proparazzi, so they wanted me to run
• 9:06
  Speaker 3: down on people and I was like, i'll be outside
• 9:08
  Speaker 3: with these people. I'm not doing that. They wouldn't let
• 9:11
  Speaker 3: me into the newsroom. They told me I wasn't ready
• 9:13
  Speaker 3: for it, so they gave me a PA position. From
• 9:16
  Speaker 3: the PA position, they tried to keep me there, so
• 9:19
  Speaker 3: I quit. When I quit, they called me back and
• 9:21
  Speaker 3: was like, well, what do you want to do? And
• 9:22
  Speaker 3: I was like, I want to be on the news desk.
• 9:23
  Speaker 3: They was like, well, the news desk is hard. I
• 9:25
  Speaker 3: remember Van was like, you're going to try the news desk.
• 9:28
  Speaker 3: I was like, yes, that's what I want to do.
• 9:30
  Speaker 3: He was like, what, You're trying to not have a job,
• 9:32
  Speaker 3: and I was like, I promise you why, I can
• 9:34
  Speaker 3: do it. They gave me an associate producer role on
• 9:36
  Speaker 3: the news desk and I was there for like a
• 9:38
  Speaker 3: week and I broke a store.
• 9:42
  Speaker 2: One thing I like about Laurd is Lauren always knows
• 9:44
  Speaker 2: when to pivot.
• 9:46
  Speaker 4: When did you know it was time to pivot from.
• 9:47
  Speaker 1: Tmz oh I knew for like a year. I just
• 9:52
  Speaker 1: felt it.
• 9:52
  Speaker 3: I felt like there was no more growth and I
• 9:54
  Speaker 3: felt like even if I had tried something new, I
• 9:57
  Speaker 3: would be doing something new, but I would be I
• 9:59
  Speaker 3: would be going like this, which there's nothing wrong with
• 10:01
  Speaker 3: going like this, but I felt like all of the
• 10:04
  Speaker 3: skills that I had already learned and what I could
• 10:07
  Speaker 3: obtain in addition to what I already had, I could
• 10:09
  Speaker 3: do elsewhere while also going like this, so.
• 10:13
  Speaker 1: I just knew.
• 10:13
  Speaker 3: I don't know, I'm really in tune, Like you know,
• 10:16
  Speaker 3: I have a really good spirit of discernment, Like I
• 10:18
  Speaker 3: really just knew, Well.
• 10:19
  Speaker 2: It's one thing to know when to pivot, but it's
• 10:22
  Speaker 2: also another to know where you need to be.
• 10:25
  Speaker 4: Like that's where a discernment comes in.
• 10:26
  Speaker 2: And I just saw this video recently a couple of
• 10:29
  Speaker 2: weeks ago, like you did a whole video basically saying
• 10:34
  Speaker 2: you wanted to be on Breakfast Club.
• 10:36
  Speaker 1: Oh yeah.
• 10:37
  Speaker 3: I had always said, if I'm not working at TMZ,
• 10:39
  Speaker 3: I'm gonna be at the breakfast club because who else
• 10:40
  Speaker 3: is going to hire somebody who dresses like me talks
• 10:44
  Speaker 3: like me?
• 10:44
  Speaker 1: And I didn't want to change that.
• 10:46
  Speaker 3: I knew that going to LA, like they tried to
• 10:48
  Speaker 3: get me to do local news, like everybody was like, oh,
• 10:50
  Speaker 3: just do local news, you'll get your reps in. I'm like,
• 10:52
  Speaker 3: I'm not a local news girly, Like it's not happening
• 10:55
  Speaker 3: for me. That that was like a cause I was
• 10:56
  Speaker 3: so on the breaking point of if I don't quit
• 10:59
  Speaker 3: this job right now, I'm going to literally be depressed.
• 11:02
  Speaker 3: So when that happened, I was like, maybe this is
• 11:04
  Speaker 3: like a sign of like things are transitioning elsewhere, so
• 11:07
  Speaker 3: they should transition for you too, because I literally the
• 11:09
  Speaker 3: day before the announcement was like, that seat ain't never
• 11:13
  Speaker 3: becoming open. They don't just hire people, and then boom
• 11:15
  Speaker 3: the next day y'all trend it on Twitter and I
• 11:18
  Speaker 3: was like, Oh, okay, but your.
• 11:21
  Speaker 2: Life has changed significantly over the last few months since
• 11:25
  Speaker 2: you've joined us here at the Breakfast Club, and iHeart
• 11:27
  Speaker 2: what has that pivot been like for you?
• 11:30
  Speaker 4: Man?
• 11:30
  Speaker 3: That pivot has been This pivot, because I'm still in
• 11:33
  Speaker 3: it has been crazy because it's like normally with the
• 11:36
  Speaker 3: pivots is like I kind of know when it's happening
• 11:38
  Speaker 3: and I know how to navigate it and have some
• 11:40
  Speaker 3: time to sit in it and figure it out.
• 11:42
  Speaker 1: With Breakfast Club and the way.
• 11:44
  Speaker 3: That y'all vehicle works, you don't really have a lot
• 11:46
  Speaker 3: of time to sit in anything. It's like you'll sit
• 11:48
  Speaker 3: in something, you'll get used to it, and then boom,
• 11:50
  Speaker 3: something will happen, and then that will happen, and you'll
• 11:53
  Speaker 3: sit in it and it's a new level and it's
• 11:54
  Speaker 3: new people and everybody's calling you, and then boom, something
• 11:56
  Speaker 3: else will happen and then Boom, here's a great interview
• 11:59
  Speaker 3: moment and then boom, another story break. So it's been
• 12:02
  Speaker 3: a whirldwind, but it's definitely been like I needed the challenge,
• 12:07
  Speaker 3: like I needed the elevation. I needed the Iroy Long
• 12:09
  Speaker 3: gets sharper. The pivot is happening every single day.
• 12:12
  Speaker 2: Like it's funny though, because you know, you started off
• 12:15
  Speaker 2: saying you wanted to be a celebrity, and that's what
• 12:17
  Speaker 2: I always find interesting about this generation. They want to
• 12:19
  Speaker 2: be the celebrity first, but no, the work comes before that.
• 12:23
  Speaker 2: That's why my first book I have a chapter called
• 12:25
  Speaker 2: put the weed in the bag First. Anybody in here
• 12:28
  Speaker 2: who's seen the movie Belly, remember when DMX was sitting
• 12:31
  Speaker 2: at the table with the two young boys and he
• 12:32
  Speaker 2: was like, y'all want to go out there, and I
• 12:33
  Speaker 2: want to get money with y'all. I want to get
• 12:35
  Speaker 2: money with y'all, and then like man shop and put
• 12:37
  Speaker 2: the weed in the bag first. That's what you gotta do.
• 12:39
  Speaker 2: You gotta get to work first. Then that's where everything
• 12:41
  Speaker 2: else falls into place.
• 12:42
  Speaker 3: But I think when you grow up in an Internet era,
• 12:45
  Speaker 3: because like I grew up watching people again like the
• 12:47
  Speaker 3: London Sylos, the asap mobs, like the people that were
• 12:50
  Speaker 3: using digital numbers to get anything and everything they wanted,
• 12:54
  Speaker 3: they weren't working real jobs, so it looked like all
• 12:57
  Speaker 3: they're doing is showing up big and then like things
• 12:59
  Speaker 3: are just happen, So you know, you try to emulate that,
• 13:02
  Speaker 3: and like, don't get me wrong, like we've always had
• 13:04
  Speaker 3: the following and we always look good, but it wasn't
• 13:07
  Speaker 3: getting me to where I needed to get me to.
• 13:08
  Speaker 3: And when I got the TMZ one thing that that
• 13:10
  Speaker 3: newsroom taught me a newsroom in general, you can't play,
• 13:13
  Speaker 3: you can't fake in there. Nope, I had to start
• 13:15
  Speaker 3: from the beginning, like I had to be a PA
• 13:17
  Speaker 3: because they wanted me to understand the brand. I came
• 13:19
  Speaker 3: there with experience, with years of experience and doing different things,
• 13:22
  Speaker 3: and they were like, no, you don't understand our brand.
• 13:24
  Speaker 1: Relax yourself.
• 13:26
  Speaker 3: So that process and all that work that I put
• 13:28
  Speaker 3: in and having to like sacrifice, I stepped away. I
• 13:30
  Speaker 3: couldn't do. I wasn't allowed to do panels. I wasn't
• 13:32
  Speaker 3: not doing any of that. They didn't care about none
• 13:33
  Speaker 3: of that. You had to be good at the job
• 13:35
  Speaker 3: or you did not have a job. So going through that.
• 13:37
  Speaker 3: That was almost like I tell people, TMZ was like
• 13:40
  Speaker 3: the boot camp that I needed because now everything I do,
• 13:43
  Speaker 3: if I feel myself getting to like the brand, the brand,
• 13:46
  Speaker 3: the brand is like, let's take a step back and
• 13:48
  Speaker 3: what's behind the curtain?
• 13:49
  Speaker 1: Are we really doing the work?
• 13:51
  Speaker 3: Because the brand is cute, but it can't sustain if
• 13:54
  Speaker 3: you know what I mean. The engine is all messed up.
• 13:56
  Speaker 4: Where did you learn to.
• 13:57
  Speaker 2: Play your position at That's another thing I noticed about you, Like,
• 14:00
  Speaker 2: you know, I'm the type of person all I need to
• 14:02
  Speaker 2: do is be in the room and I'll go get
• 14:04
  Speaker 2: the coffee, whatever it is I need to do.
• 14:06
  Speaker 4: I feel like you are that same type of person.
• 14:08
  Speaker 2: You know how to play your position, you just need
• 14:10
  Speaker 2: to be in the room.
• 14:11
  Speaker 3: I think that was from like years of internship fashion.
• 14:18
  Speaker 3: Fashion is really like friendly and like they pay you
• 14:20
  Speaker 3: for internships and all that now, But when we were
• 14:23
  Speaker 3: doing it, like you know, internships and like working in fashion,
• 14:26
  Speaker 3: I wish you would tell somebody what you're not doing.
• 14:28
  Speaker 3: I wish you would not go take the trash out
• 14:32
  Speaker 3: even though you're supposed to be there addressing a celebrity.
• 14:34
  Speaker 3: I wish you would like what you don't have a job,
• 14:37
  Speaker 3: you don't have enough. And if you don't have that,
• 14:39
  Speaker 3: not only do you not have that internship, but that
• 14:41
  Speaker 3: person who is had at wherever wherever it's going to
• 14:44
  Speaker 3: pick up a phone and say, hey, she don't know
• 14:46
  Speaker 3: how to do that, don't don't hire her. So I
• 14:48
  Speaker 3: kind of have been like hazed and worked into that
• 14:51
  Speaker 3: because of my work background, but also too, I think
• 14:55
  Speaker 3: in my household it is just you know, your oldest
• 14:57
  Speaker 3: girl child, you gotta just you play every position. You
• 15:00
  Speaker 3: got to figure it out for the family, you know
• 15:02
  Speaker 3: what I mean, for everybody. So that's just something that
• 15:03
  Speaker 3: I think is innate and I was raised that way
• 15:05
  Speaker 3: as well too.
• 15:06
  Speaker 2: Hustle like an intern. That's a life lesson, never lose that.
• 15:10
  Speaker 2: What's the preparation process to be able to pull off
• 15:13
  Speaker 2: the latest with Lauren every Day not just as a
• 15:16
  Speaker 2: segment on Breakfast Club, but as a.
• 15:17
  Speaker 4: Whole podcast at Daily Podcast.
• 15:19
  Speaker 1: Now, you got to know what's happening.
• 15:22
  Speaker 3: So even here, like before I came in here, I
• 15:24
  Speaker 3: was like, let me check what's trending on social, let
• 15:26
  Speaker 3: me look at you know what I mean, Just in
• 15:27
  Speaker 3: case I don't want nobody to like, just in case
• 15:30
  Speaker 3: anybody like pass away or something. If it's something big,
• 15:32
  Speaker 3: I gotta be like, y'all give me ten minutes. But
• 15:34
  Speaker 3: you got to know what's going on. You also have
• 15:36
  Speaker 3: to understand outside of what's going on, what people are
• 15:40
  Speaker 3: talking about, how they're talking about it. You also just
• 15:43
  Speaker 3: I think, really understanding you guys in the brand. So
• 15:45
  Speaker 3: like I watch you guys outside of the show, So
• 15:47
  Speaker 3: what are you doing outside of the show, What are
• 15:48
  Speaker 3: you interested in? How I can bring things in the
• 15:52
  Speaker 3: room that you know, intrigue that and trigger that. But
• 15:55
  Speaker 3: on the podcast side of it, one of the things
• 15:57
  Speaker 3: that I recently learned within the last week is just
• 16:00
  Speaker 3: like being well rusted and being in a very like,
• 16:03
  Speaker 3: focused and set state of mind is important because it's.
• 16:07
  Speaker 2: Just me like, and you're still in your outside stage.
• 16:09
  Speaker 2: You still like to be outside.
• 16:10
  Speaker 3: First of all, being outside at work. But I'm watching
• 16:13
  Speaker 3: interviews all the time, I'm watching social media all the time,
• 16:16
  Speaker 3: I'm reading the dot com. I'm you know, talking on
• 16:19
  Speaker 3: my way here. I got a phone call. I'm talking
• 16:20
  Speaker 3: to my friends and you know, publicists, and they'll let
• 16:22
  Speaker 3: me know what's happened and what's about to happen. I'm
• 16:24
  Speaker 3: making calendar alerts to follow back up on things, you
• 16:28
  Speaker 3: know what I mean. I'm doing all that, so that's
• 16:30
  Speaker 3: the preparation. But my outside is a little different right now.
• 16:32
  Speaker 3: So you know, give me my tense.
• 16:37
  Speaker 2: In a space, you know, like like what you do
• 16:40
  Speaker 2: that can be messy, installationious, How.
• 16:43
  Speaker 4: Do you keep like your integrity.
• 16:47
  Speaker 3: I just treat people how I would want to be treated,
• 16:49
  Speaker 3: like I'm gonna tell the truth. And I've realized from
• 16:53
  Speaker 3: being at TMZ that that is my job.
• 16:55
  Speaker 1: I have to.
• 16:57
  Speaker 3: If I sign up for it, I can't run away
• 16:58
  Speaker 3: from it. But you know, I'll call you, I'll give
• 17:01
  Speaker 3: you the heads up. There are sometimes where I choose
• 17:03
  Speaker 3: not to report on things just because either I feel like,
• 17:06
  Speaker 3: you know, the story is unfair, or I don't have
• 17:08
  Speaker 3: all the information, or I don't have both sides, and
• 17:10
  Speaker 3: I never want things to come off one side. I'm
• 17:12
  Speaker 3: learning how much people now just rely on my voice
• 17:16
  Speaker 3: alone and not a brand. I'm used to being behind
• 17:18
  Speaker 3: a brand where it didn't really matter, but now it's me.
• 17:20
  Speaker 3: But the biggest thing is treating people how I will
• 17:22
  Speaker 3: want to be treated. So like if I do something crazy,
• 17:24
  Speaker 3: I'm you know, life be life and I'm a human.
• 17:26
  Speaker 3: If I make a mistake, if I mess up, you
• 17:28
  Speaker 3: got to talk about it. You got to talk about it,
• 17:30
  Speaker 3: but be fair. And I think that, you know, even
• 17:32
  Speaker 3: for the people who don't really care for me and
• 17:33
  Speaker 3: what I do, they can't ever say I'm not fair
• 17:35
  Speaker 3: about it. I'm gonna call you, We're gonna talk. I'm
• 17:38
  Speaker 3: a call the other side. I'm going to you know
• 17:39
  Speaker 3: what I mean. I try to keep my opinion out
• 17:42
  Speaker 3: of things face forward, so I always present fact and
• 17:45
  Speaker 3: then opinion will come in second, because I want people
• 17:48
  Speaker 3: to know the difference.
• 17:50
  Speaker 1: And I think people appreciate that.
• 17:51
  Speaker 3: That's why, you know, even when I'm talking about something
• 17:53
  Speaker 3: that they're client don't like or they don't like, they
• 17:54
  Speaker 3: still call me afterward like, hey, all right, that you know,
• 17:57
  Speaker 3: got through that.
• 17:58
  Speaker 1: Here's the next thing.
• 17:59
  Speaker 4: I think that's what was missing from the game period.
• 18:01
  Speaker 2: Like you know, people we make jokes about you always
• 18:03
  Speaker 2: reaching out to your sources, but it is good to get.
• 18:06
  Speaker 4: You know, both sides.
• 18:07
  Speaker 2: How do you do that without being influenced by the
• 18:10
  Speaker 2: person you're talking to though, because sometimes the person will
• 18:12
  Speaker 2: try to influence you just to you know, push a
• 18:14
  Speaker 2: certain narrative.
• 18:15
  Speaker 3: Yeah, that happens a lot, just because I've been doing
• 18:17
  Speaker 3: it for a while and I know that, you know,
• 18:20
  Speaker 3: if I'm influenced to push a certain narrative and that results,
• 18:22
  Speaker 3: the first thing I think about is if I get fired,
• 18:24
  Speaker 3: this person's not gonna pay my rent.
• 18:25
  Speaker 1: I think about that all the time.
• 18:27
  Speaker 3: I've had people offer me money not to report things
• 18:29
  Speaker 3: a certain way or not to report things not here
• 18:31
  Speaker 3: but in my TMZ days because they got, you know,
• 18:35
  Speaker 3: real deep into people's things.
• 18:36
  Speaker 1: But I always think about that.
• 18:38
  Speaker 3: But I think now it's just you know, I have
• 18:41
  Speaker 3: a confidence in myself of like, I know I'm not
• 18:44
  Speaker 3: I know my intention. My intention is not to like
• 18:46
  Speaker 3: ruin somebody's life, ruin someone's career. I know that I'm
• 18:50
  Speaker 3: careful about how I do things, and that's why I'm
• 18:51
  Speaker 3: so careful. That's why I cast so many people five
• 18:54
  Speaker 3: six o'clock in the morning, because I would want somebody
• 18:57
  Speaker 3: to do that for me. And I've had conversations with
• 19:00
  Speaker 3: celebrities who've been like, yo, that headline costs me forty
• 19:04
  Speaker 3: thousand dollars, that's how I feed my kid and when
• 19:07
  Speaker 3: and I'm like, but I didn't write the headline.
• 19:10
  Speaker 1: Yeah, but you the only black face I know there.
• 19:12
  Speaker 4: You talk about when you're working at MC Yeah.
• 19:14
  Speaker 3: Not now, not now. I haven't had that happen now.
• 19:16
  Speaker 3: I have had people get upset about some things that
• 19:18
  Speaker 3: we talked about up here. But to be fair, one
• 19:21
  Speaker 3: of the things I try not to do now that
• 19:23
  Speaker 3: I have the option to with you guys, TMZ was different.
• 19:26
  Speaker 1: I had to go looking for it.
• 19:27
  Speaker 3: With you guys, I don't necessarily have to go looking
• 19:29
  Speaker 3: for things. And sometimes I'll come here and be like, yo,
• 19:32
  Speaker 3: what if I and y'all be like, no, we don't
• 19:34
  Speaker 3: got to do that here. But it's because I'm so
• 19:36
  Speaker 3: trained to be like like, I'm like a trained like
• 19:39
  Speaker 3: sniper almost sometimes and I'll be having to realize that
• 19:41
  Speaker 3: about myself, like woo, girl, you don't got to go
• 19:43
  Speaker 3: that far.
• 19:43
  Speaker 1: You don't got to call the FBI about boom boom
• 19:45
  Speaker 1: boom boom boom.
• 19:47
  Speaker 3: But because I have that ability to kind of be
• 19:49
  Speaker 3: more human now, I lean on it, like and I
• 19:52
  Speaker 3: actually do it so I know that I'm not doing
• 19:54
  Speaker 3: anything that purposely.
• 19:56
  Speaker 1: I'm not trying to take anybody down. I'm doing my job.
• 19:59
  Speaker 2: Because you know how things can be twisted and manipulated
• 20:02
  Speaker 2: and you can be news real quick in the space
• 20:05
  Speaker 2: that you're in now. For those who haven't downloaded the
• 20:10
  Speaker 2: Latest with Lauren yet, why should they? What makes what
• 20:12
  Speaker 2: you do different than other entertainment news?
• 20:16
  Speaker 3: I think, first of all, no one else can be me,
• 20:18
  Speaker 3: Like people don't have my experience, my background, my personal
• 20:23
  Speaker 3: experience that I'm putting into things. But also too, I
• 20:26
  Speaker 3: think if you look around the market right now, like
• 20:29
  Speaker 3: there's no one that looks like me doing what I'm
• 20:33
  Speaker 3: doing the way that I'm doing it. I'm like, every
• 20:36
  Speaker 3: now and then tell you a story and just throw
• 20:37
  Speaker 3: my opinion on it. But if I'm telling you something
• 20:40
  Speaker 3: for the first time, there's no time where I'm going
• 20:42
  Speaker 3: to tell you and it just is like, oh shoot,
• 20:44
  Speaker 3: she was off And if that ever does happen, I'm
• 20:46
  Speaker 3: gonna come back and I'm gonna talk to you about
• 20:47
  Speaker 3: it so that you can trust what I'm saying. And
• 20:49
  Speaker 3: I don't think that like you know, you're not gonna
• 20:51
  Speaker 3: get that nowhere else, Like you're literally not going to
• 20:54
  Speaker 3: get that anywhere else.
• 20:55
  Speaker 1: And a minute I realized that, I was like, oh girl,
• 20:57
  Speaker 1: this is gold.
• 20:57
  Speaker 3: So if you don't have the podcast downloaded already, I
• 21:00
  Speaker 3: don't know why you went on with some gold in
• 21:01
  Speaker 3: your back pocket.
• 21:03
  Speaker 4: Who influenced you in the media space.
• 21:06
  Speaker 1: Karen Silvil, Wendy Williams, miss Info.
• 21:10
  Speaker 4: Do you remind me of miss Info?
• 21:12
  Speaker 1: Yeah? Miss Info?
• 21:13
  Speaker 3: Uh, Harvey Harvey Levin, Raquel, you you were big.
• 21:19
  Speaker 1: I read your book. I read your first book twice.
• 21:22
  Speaker 4: You don't have to say that just because I'm sitting here, Lauren.
• 21:23
  Speaker 3: First of all, you know, I don't even like you
• 21:25
  Speaker 3: enough to say that because you're sitting here.
• 21:27
  Speaker 1: I really read your book twice.
• 21:29
  Speaker 3: Angie Martinez, of course she was her when Angie Martinez
• 21:32
  Speaker 3: and Wendy Williams were like because with them those were
• 21:35
  Speaker 3: like probably like the two major people because they did
• 21:38
  Speaker 3: it so big. But it was so like like they
• 21:41
  Speaker 3: were just so like you know what I mean, Like
• 21:43
  Speaker 3: they were flying yeah, and it was just like even now,
• 21:46
  Speaker 3: like I remember the first day I saw Anie Martinez here,
• 21:49
  Speaker 3: I was like, oh shoot, and all the producers like,
• 21:52
  Speaker 3: what's wrong, what's going on? I was like, Angie Martinez
• 21:55
  Speaker 3: just walk by and it was like, yes, she works
• 21:56
  Speaker 3: right over there. I was like, y'all don't understand, because
• 21:59
  Speaker 3: for me, it's like these people are like not real humans,
• 22:01
  Speaker 3: like they're larger than life. I've watched old clips of hers,
• 22:04
  Speaker 3: old interviews. I've heard all of the old hip hop stories.
• 22:07
  Speaker 3: I've you know what I mean, read the book Why they.
• 22:09
  Speaker 4: Got to be old? Classic hip hop stories.
• 22:11
  Speaker 3: I'm sorry, classic vintage throwback blockbuster.
• 22:17
  Speaker 4: There you go all at yes, all that DVD.
• 22:22
  Speaker 1: Huh, no body do that? No word.
• 22:25
  Speaker 2: What do you see for the future of Lauren Lrosa
• 22:28
  Speaker 2: in the Lauren Lrosa brand?
• 22:30
  Speaker 3: Well, I see Brown Girl Grinding as a production company
• 22:33
  Speaker 3: becoming like the Nike of content and storytelling, so putting
• 22:38
  Speaker 3: out great things across the platforms, like you know, series,
• 22:42
  Speaker 3: other news platforms, whatever that develops into, because I don't
• 22:45
  Speaker 3: think news is going to be like how it is now.
• 22:47
  Speaker 3: I think with the streamers and with what I'm doing,
• 22:50
  Speaker 3: and once I master what I'm doing the right way,
• 22:52
  Speaker 3: everything is about to change. But we're going to be
• 22:54
  Speaker 3: at the KYLMN of being able to present that in
• 22:56
  Speaker 3: other people's and you know, on the company. But for
• 23:01
  Speaker 3: Laura la Rosa, I see, you know, me being like
• 23:04
  Speaker 3: the biggest trusted voice in the space and not just
• 23:07
  Speaker 3: like like hip hop, like pop culture in general, like
• 23:11
  Speaker 3: anything that is moving. That is important that you should know,
• 23:14
  Speaker 3: that you should be educated on that you live your
• 23:16
  Speaker 3: life on. You're going to be like, whoa, what does
• 23:19
  Speaker 3: Lauren have to say about this? And who are her constituents?
• 23:21
  Speaker 3: Like who is she talking to about it? Who is
• 23:23
  Speaker 3: she bringing into it? And whatever the platform may be,
• 23:25
  Speaker 3: because I don't know if it's going to be YouTube.
• 23:27
  Speaker 1: I don't know if it's gonna be twitched.
• 23:28
  Speaker 3: But wherever we land, you know, I'll dominate that space
• 23:31
  Speaker 3: in a way where you have to like you can't
• 23:34
  Speaker 3: get around.
• 23:34
  Speaker 4: Me dominate them all.
• 23:36
  Speaker 1: Yeah, I just don't.
• 23:37
  Speaker 3: I'm just saying like, I don't know if like two
• 23:39
  Speaker 3: or three years from now, it's where it's. I don't
• 23:41
  Speaker 3: feel like it's going to be what it is right now.
• 23:42
  Speaker 3: I think things are changing so fast.
• 23:44
  Speaker 4: And we will meet them where they are.
• 23:46
  Speaker 2: You know, they see your time back in the day,
• 23:48
  Speaker 2: they say, if you build it, they will come. Nowadays,
• 23:50
  Speaker 2: you got to build it and then meet people where
• 23:52
  Speaker 2: they are. Make sure you download the latest with Lauren.
• 23:55
  Speaker 2: I want to thank all of y'all for coming out.
• 23:58
  Speaker 4: Salute Laura. La Rosa makes no noise, ll cool bit y'all.
• 24:02
  Speaker 4: Mm hmm