437: The Product Development Playbook with Kian Golzari

The Foundr Podcast with Nathan Chan · Nov 30, 2022 · 46m

Sourcing specialist Kian Golzari returns to the podcast to discuss how to develop a product from research to launch. Golzari is one of the world’s top sourcing experts. He has manufactured products for top companies and NGOs, including Tesco, the United Nations, the 2012 Olympics, Google, and more. In all, he’s sourced more than 2,500 products and works with 100 of the top sellers on Amazon.

Listen to Nathan and Kian discuss:

Branding vs selling

Choosing a customer avatar

Researching the competition

How to pick your flagship product

Branding your products

Choosing a supplier

How to test and…