Latest / Omni Talk Retail / Walmart Ditches Affirm for Klarna – Here's Why It’s a Big Deal
Transcript
- 0:00Klarna
- 0:00will
- 0:00be
- 0:00the
- 0:01exclusive
- 0:02provider
- 0:03of
- 0:03buy
- 0:03now,
- 0:04pay
- 0:04later
- 0:04loans
- 0:04for
- 0:05Walmart,
- 0:05taking
- 0:05a
- 0:06coveted
- 0:06partnership
- 0:07away
- 0:07from
- 0:08its
- 0:08rival
- 0:08Affirm.
- 0:10According
- 0:10to
- 0:10cnbc,
- 0:11Klarna
- 0:11will
- 0:12provide
- 0:12loans
- 0:12to
- 0:12Walmart
- 0:13customers
- 0:13in
- 0:13stores
- 0:14and
- 0:14online
- 0:15through
- 0:15the
- 0:15retailer's
- 0:16majority
- 0:16owned
- 0:16fintech
- 0:17startup,
- 0:18OnePay.
- 0:18OnePay,
- 0:19which
- 0:20updated
- 0:20its
- 0:20brand
- 0:20name
- 0:21from
- 0:21One
- 0:22just
- 0:22this
- 0:22month,
- 0:23will
- 0:23handle
- 0:23the
- 0:23user
- 0:24experience
- 0:24via
- 0:24its
- 0:25app,
- 0:25while
- 0:25Klarna
- 0:26will
- 0:26make
- 0:26underwriting
- 0:27decisions
- 0:27for
- 0:27loans
- 0:28ranging
- 0:28from
- 0:28three
- 0:28months
- 0:29to
- 0:2936
- 0:29months
- 0:30in
- 0:30length
- 0:30and
- 0:31with
- 0:31annual
- 0:31interest
- 0:31rates
- 0:32from
- 0:3210%
- 0:32to
- 0:3336%.
- 0:34The
- 0:34new
- 0:34product
- 0:34will
- 0:35be
- 0:35launched
- 0:35in
- 0:35the
- 0:35coming
- 0:35weeks
- 0:36and
- 0:36will
- 0:36be
- 0:36scaled
- 0:37to
- 0:37all
- 0:37Walmart
- 0:38channels
- 0:38by
- 0:39the
- 0:39end
- 0:39of
- 0:39the
- 0:39holiday
- 0:40season
- 0:40or
- 0:40by
- 0:40the
- 0:41holiday
- 0:41season,
- 0:41not
- 0:41the
- 0:41end
- 0:42of,
- 0:42but
- 0:42by
- 0:42the
- 0:42holiday
- 0:43season
- 0:43likely
- 0:44leaving,
- 0:44leaving
- 0:45it
- 0:46the
- 0:46retailers
- 0:47only
- 0:47buy
- 0:47now,
- 0:48pay
- 0:48later
- 0:48option
- 0:49by
- 0:49year
- 0:49end.
- 0:50And
- 0:51I'm
- 0:51curious,
- 0:51are
- 0:51you
- 0:52surprised
- 0:52at
- 0:52all
- 0:52with
- 0:53Walmart's
- 0:53decision
- 0:54to
- 0:54tie
- 0:54itself
- 0:54to
- 0:55one
- 0:55exclusive
- 0:56buy
- 0:56now,
- 0:56pay
- 0:56later
- 0:57provider
- 0:57like
- 0:57Klarna?
- 0:59You
- 1:00know,
- 1:00I
- 1:00was
- 1:00more
- 1:01surprised
- 1:01I
- 1:01guess
- 1:02that
- 1:02they
- 1:02made
- 1:03the
- 1:03move
- 1:04away
- 1:04from
- 1:04a
- 1:04buy
- 1:05now,
- 1:05pay
- 1:05later
- 1:05provider
- 1:06that
- 1:06they
- 1:07had
- 1:08a
- 1:08pretty
- 1:08established
- 1:09relationship
- 1:09with.
- 1:10Like,
- 1:10I
- 1:10can't
- 1:11imagine
- 1:11that
- 1:11that
- 1:12was
- 1:12a
- 1:12very
- 1:12easy
- 1:13move.
- 1:13So
- 1:14I
- 1:14think
- 1:14there
- 1:15must
- 1:15be
- 1:15some
- 1:15good
- 1:16things
- 1:16that
- 1:16Klarna
- 1:17is
- 1:17bringing
- 1:17to
- 1:17the
- 1:18table
- 1:18here
- 1:18that
- 1:19get,
- 1:19that
- 1:20have
- 1:20made
- 1:20Walmart,
- 1:21who
- 1:21I
- 1:21think
- 1:21is
- 1:22a
- 1:22very
- 1:22smart
- 1:23retailer,
- 1:24um,
- 1:24and
- 1:24is
- 1:25making
- 1:25some
- 1:25smart
- 1:26moves
- 1:26with
- 1:26this,
- 1:27their,
- 1:27their
- 1:28one
- 1:28arm
- 1:28of
- 1:29the
- 1:29business
- 1:30that
- 1:30we're
- 1:31maybe,
- 1:31and
- 1:31maybe
- 1:31we're
- 1:32not
- 1:32reading
- 1:32about
- 1:32all
- 1:32of
- 1:33those
- 1:33in
- 1:33the
- 1:33article.
- 1:34I
- 1:34think
- 1:35it
- 1:35comes
- 1:35down
- 1:36to
- 1:36the
- 1:36best
- 1:36thing
- 1:37here
- 1:37for
- 1:37Walmart
- 1:38customers
- 1:38is
- 1:38that
- 1:39nothing
- 1:39changes
- 1:39for
- 1:40them
- 1:40like
- 1:40they
- 1:41are
- 1:41still,
- 1:41we
- 1:42can
- 1:42still
- 1:42use
- 1:42one
- 1:43without
- 1:44having
- 1:44to
- 1:44sign
- 1:44up
- 1:45for
- 1:45anything
- 1:45additional.
- 1:46Like
- 1:46I
- 1:47stay
- 1:47in
- 1:47the
- 1:47Walmart
- 1:48app
- 1:48and
- 1:48I
- 1:48have
- 1:48to
- 1:48imagine
- 1:49that
- 1:49that
- 1:49was
- 1:49part
- 1:50of
- 1:50the
- 1:50terms
- 1:50of
- 1:50this
- 1:51agreement
- 1:51where
- 1:52like,
- 1:52you
- 1:52know,
- 1:52Klarna
- 1:53is
- 1:53just
- 1:53doing
- 1:53the
- 1:53underwriting
- 1:54here.
- 1:54They're
- 1:55not
- 1:55changing.
- 1:55Like
- 1:55I
- 1:56don't
- 1:56have
- 1:56to
- 1:56sign
- 1:56up
- 1:56for
- 1:56a
- 1:57Klarna
- 1:57account
- 1:58and
- 1:58leave
- 1:58the
- 1:58Walmart
- 1:59app
- 1:59and
- 1:59like
- 2:00it's
- 2:00just,
- 2:00it's
- 2:01frictionless
- 2:01for
- 2:02the
- 2:02consumer.
- 2:02It's
- 2:03just
- 2:03taking
- 2:03away
- 2:03maybe
- 2:04something
- 2:04that
- 2:04Klarna
- 2:05is
- 2:05just
- 2:05better
- 2:05at
- 2:06than
- 2:06Walmart
- 2:06is.
- 2:07And
- 2:08I
- 2:08think
- 2:08the
- 2:09other
- 2:09thing
- 2:09here
- 2:10is
- 2:10that
- 2:10this
- 2:10is
- 2:11also
- 2:11a
- 2:11big
- 2:11deal
- 2:11for
- 2:11Klarna.
- 2:12Like
- 2:12they're
- 2:12a
- 2:13more
- 2:13global
- 2:13company
- 2:14but
- 2:14now
- 2:15signing
- 2:15on
- 2:15Walmart
- 2:16now
- 2:16they
- 2:16have
- 2:16visibility
- 2:17into
- 2:18the
- 2:18large,
- 2:18you
- 2:19know,
- 2:19the
- 2:19largest
- 2:19US
- 2:20market
- 2:20with
- 2:21Walmart
- 2:21and
- 2:22now
- 2:22comprehensively,
- 2:23like
- 2:23they
- 2:24have
- 2:24that
- 2:24selling
- 2:25point
- 2:25for
- 2:25any
- 2:25other
- 2:26retailer
- 2:26that
- 2:26they
- 2:26go
- 2:26off
- 2:27of
- 2:27that
- 2:27they
- 2:27have
- 2:27the
- 2:27most
- 2:28global
- 2:28data,
- 2:28which
- 2:29gives
- 2:29them,
- 2:29you
- 2:30know,
- 2:30much
- 2:30more
- 2:30opportunity.
- 2:31And
- 2:32I
- 2:32wonder
- 2:33if
- 2:33it
- 2:33doesn't
- 2:34help
- 2:35to
- 2:35make
- 2:36it
- 2:36more
- 2:36easier
- 2:36to
- 2:36spot
- 2:37bad
- 2:37actors
- 2:38too.
- 2:38So
- 2:38like,
- 2:39if
- 2:39I
- 2:39know,
- 2:39you
- 2:40know,
- 2:40somebody's
- 2:40using
- 2:41Klarna
- 2:41in,
- 2:42at
- 2:42a
- 2:42retailer,
- 2:43you
- 2:43know,
- 2:43in
- 2:43Europe
- 2:44and
- 2:44somebody's
- 2:44using
- 2:44Klarna
- 2:45in
- 2:46Walmart,
- 2:46like,
- 2:46will
- 2:47they
- 2:47have
- 2:47better
- 2:47visibility
- 2:48to
- 2:48that
- 2:49dashboard
- 2:49of,
- 2:49of
- 2:50maybe
- 2:50people
- 2:51that
- 2:51are
- 2:51not
- 2:52using
- 2:52this
- 2:52service
- 2:53effectively
- 2:53or
- 2:54who
- 2:54are
- 2:54not
- 2:54paying
- 2:55back
- 2:55their
- 2:55loans?
- 2:55Like,
- 2:56does
- 2:56that
- 2:56give
- 2:56them
- 2:56greater
- 2:57visibility
- 2:57too?
- 2:57I
- 2:58don't
- 2:58know
- 2:58that
- 2:58for
- 2:58sure,
- 2:59but
- 2:59it
- 2:59would
- 3:00be
- 3:00something
- 3:00that
- 3:00I'd
- 3:01be
- 3:01curious
- 3:01about.
- 3:01But
- 3:02were
- 3:02you
- 3:02surprised?
- 3:03Like,
- 3:03where,
- 3:03where
- 3:04do
- 3:04you
- 3:04think
- 3:04about
- 3:04this?
- 3:05Yeah,
- 3:06when
- 3:06I
- 3:06first
- 3:06read
- 3:06the
- 3:06headline,
- 3:07I
- 3:07actually
- 3:07was
- 3:07a
- 3:07little
- 3:07surprised
- 3:08because
- 3:08I
- 3:08do
- 3:08see
- 3:09a
- 3:09world,
- 3:09or
- 3:09at
- 3:09least
- 3:10I
- 3:10thought
- 3:10I
- 3:10saw
- 3:10a
- 3:10world
- 3:11where
- 3:11Klarna
- 3:12firm,
- 3:13Sezzle
- 3:13Navy,
- 3:13BNPL
- 3:14provider
- 3:15are
- 3:15like
- 3:15Visa,
- 3:16MasterCard,
- 3:16Discover
- 3:17or
- 3:17American
- 3:17Express.
- 3:18They're
- 3:18just
- 3:18an
- 3:18option
- 3:19that
- 3:19you
- 3:19can
- 3:19use
- 3:19to
- 3:19pay
- 3:20wherever
- 3:20you
- 3:20want
- 3:20at
- 3:21all
- 3:21me
- 3:21in
- 3:21the
- 3:21long
- 3:22run.
- 3:22But,
- 3:22but
- 3:23then
- 3:23I
- 3:23dug
- 3:23in
- 3:24and
- 3:24I
- 3:24think
- 3:24it's
- 3:24a
- 3:24really
- 3:25smart
- 3:25move
- 3:26from
- 3:26Walmart
- 3:26because
- 3:27it's
- 3:27basically,
- 3:27it's,
- 3:28it's
- 3:28a
- 3:28land
- 3:28grab.
- 3:29It's
- 3:29a,
- 3:29it's
- 3:29a
- 3:30positioning
- 3:30of,
- 3:30of
- 3:31one
- 3:31pay
- 3:31to
- 3:31be,
- 3:32you
- 3:32know,
- 3:32the
- 3:33thing
- 3:33that
- 3:33Walmart
- 3:34customers
- 3:34use,
- 3:35you
- 3:36know,
- 3:36and
- 3:36one
- 3:36pay
- 3:36for
- 3:37those
- 3:37unfamiliar,
- 3:37according
- 3:38to
- 3:38CNBC
- 3:38and
- 3:39the
- 3:39statistics
- 3:39they
- 3:39put
- 3:39in
- 3:39the
- 3:40article.
- 3:41You
- 3:41know,
- 3:41it's
- 3:41a
- 3:42standalone
- 3:42business
- 3:42venture
- 3:43of
- 3:43Walmart
- 3:44and
- 3:44it
- 3:45has
- 3:45a,
- 3:45currently
- 3:45has
- 3:45a
- 3:45valuation
- 3:46of
- 3:46over
- 3:47$2
- 3:47billion.
- 3:47And
- 3:48here's
- 3:48the
- 3:48other
- 3:48part
- 3:48I
- 3:48didn't
- 3:48know,
- 3:48Ann.
- 3:49Its
- 3:49revenue
- 3:50already
- 3:50is
- 3:51at
- 3:51$200
- 3:52million
- 3:53a
- 3:53year.
- 3:54That's
- 3:54nuts.
- 3:54So
- 3:55this
- 3:55deal
- 3:55to
- 3:55me
- 3:56is
- 3:56about
- 3:56powering
- 3:57one
- 3:57pay,
- 3:58as
- 3:59in
- 3:59one
- 3:59pay
- 3:59powered
- 3:59by
- 4:00Karna,
- 4:00like
- 4:00you
- 4:00said.
- 4:01So.
- 4:01And
- 4:01Walmart
- 4:02has
- 4:02millions
- 4:02of
- 4:02people
- 4:03going
- 4:03through
- 4:03its
- 4:03stores
- 4:03every
- 4:04day.
- 4:04If
- 4:04it
- 4:04can
- 4:05get
- 4:05people
- 4:06using
- 4:06its
- 4:06payment
- 4:07capabilities,
- 4:07not
- 4:08just
- 4:08in
- 4:08Walmart.
- 4:09Yeah.
- 4:10Also
- 4:10throughout
- 4:11the
- 4:11world,
- 4:12that
- 4:12means
- 4:12huge
- 4:13growth
- 4:13potential.
- 4:13This
- 4:14is
- 4:14a
- 4:14growth
- 4:14strategy,
- 4:15folks.
- 4:15This
- 4:15is
- 4:15what
- 4:15I
- 4:16talk
- 4:16about.
- 4:16This
- 4:16is
- 4:16what
- 4:16I
- 4:16hit
- 4:17Target
- 4:17over
- 4:17the
- 4:17head
- 4:17for
- 4:17all
- 4:18the
- 4:18time.
- 4:18This
- 4:18is
- 4:19a
- 4:19growth
- 4:19strategy.
- 4:20That's
- 4:20why
- 4:20Walmart
- 4:21is
- 4:21so
- 4:21impressive
- 4:22here.
- 4:22And
- 4:22the
- 4:23other
- 4:23part,
- 4:23and
- 4:23I
- 4:23don't
- 4:24know
- 4:24if
- 4:24you
- 4:24tried
- 4:24it,
- 4:24but
- 4:24I
- 4:25tried
- 4:25it
- 4:25yesterday.
- 4:26It
- 4:26is
- 4:26so
- 4:27easy
- 4:27to
- 4:27sign
- 4:27up.
- 4:28It
- 4:28took
- 4:28me
- 4:28less
- 4:28than
- 4:29three
- 4:29minutes
- 4:29to
- 4:29get
- 4:30signed
- 4:30up
- 4:30for
- 4:30it.
- 4:30I
- 4:30got
- 4:31a
- 4:31$10
- 4:31credit
- 4:32immediately.
- 4:32I
- 4:33can
- 4:33get
- 4:33another
- 4:33$50
- 4:34credit
- 4:34if
- 4:34I
- 4:34do
- 4:35some
- 4:35other
- 4:35things
- 4:35really
- 4:35quickly
- 4:36as
- 4:36well.
- 4:37So
- 4:38it's,
- 4:38you
- 4:39can
- 4:39see
- 4:39where
- 4:39this
- 4:40is
- 4:40going
- 4:40you
- 4:41know,
- 4:41Walmart
- 4:42wants,
- 4:42I
- 4:42mean,
- 4:42it's
- 4:42kind
- 4:42of
- 4:43a
- 4:43page
- 4:43out
- 4:43of
- 4:43like
- 4:44Elon
- 4:44Musk
- 4:45and
- 4:45his
- 4:45Tesla
- 4:45payment
- 4:46thing.
- 4:46Oh
- 4:46boy.
- 4:47Walmart
- 4:47wants
- 4:47to
- 4:47be
- 4:47the
- 4:47payment
- 4:48conduit.
- 4:48Yes.
- 4:49You
- 4:49know,
- 4:49for
- 4:49America,
- 4:50essentially.
- 4:51And,
- 4:52and
- 4:52God,
- 4:53you
- 4:53can
- 4:53see
- 4:53how
- 4:53you
- 4:53can
- 4:54actually
- 4:54start
- 4:54to
- 4:54see
- 4:55how
- 4:55this
- 4:55could
- 4:55play
- 4:56out.
- 4:56And
- 4:56so
- 4:56for
- 4:56that
- 4:57reason,
- 4:57I
- 4:57think
- 4:57it's
- 4:57actually
- 4:58a
- 4:58really
- 4:58smart
- 4:58move
- 4:58that
- 4:59they're
- 4:59just
- 4:59tying
- 4:59themselves
- 4:59to
- 4:59one
- 5:00partner,
- 5:00because
- 5:00that,
- 5:01that's
- 5:01the
- 5:02goal
- 5:02here
- 5:02at
- 5:02the
- 5:02end
- 5:02of
- 5:03the
- 5:03day,
- 5:03is
- 5:04just
- 5:04giving
- 5:04your
- 5:04customers
- 5:05something
- 5:05they
- 5:05can
- 5:05rely
- 5:05on.
- 5:05You
- 5:06don't
- 5:06need
- 5:06to
- 5:06give
- 5:06them
- 5:06a
- 5:06lot
- 5:06of
- 5:07options
- 5:07at
- 5:07the
- 5:07end
- 5:07of
- 5:07the
- 5:07day
- 5:08either.
- 5:08So
- 5:08just
- 5:08give
- 5:08them
- 5:08something
- 5:09they
- 5:09can
- 5:09rely
- 5:09on
- 5:09so
- 5:10you
- 5:10can
- 5:10focus
- 5:10on
- 5:10building
- 5:11that
- 5:11out.
- 5:12Super,
- 5:13super
- 5:14smart
- 5:14by
- 5:14Walmart.
- 5:15I,
- 5:15I
- 5:15love
- 5:15this
- 5:16story.
- 5:16Yeah.
- 5:17And
- 5:17so
- 5:17easy.
- 5:18Like,
- 5:18it's
- 5:18so
- 5:18easy
- 5:19whether
- 5:19you're
- 5:19checking
- 5:20out
- 5:20at
- 5:20the
- 5:20store,
- 5:21like
- 5:21you
- 5:21can
- 5:21tap
- 5:22one
- 5:22page,
- 5:22like
- 5:22on
- 5:23your
- 5:23phone,
- 5:23if
- 5:23you're
- 5:23using,
- 5:24scanning
- 5:25your
- 5:25wallet.
- 5:25Right.
- 5:26It's
- 5:26so,
- 5:27so
- 5:27simple
- 5:28to
- 5:28do.
- 5:28And
- 5:28that's
- 5:28what
- 5:29I
- 5:29love
- 5:29the
- 5:29most
- 5:29about
- 5:29this.
- 5:30Like,
- 5:30there's
- 5:30no
- 5:31messing
- 5:31around.
- 5:31It
- 5:31just
- 5:32kind
- 5:32of
- 5:32further
- 5:33establishes
- 5:33that
- 5:34relationship
- 5:34and
- 5:34that
- 5:35trust
- 5:35in
- 5:35Walmart
- 5:36as
- 5:36a
- 5:36retailer
- 5:36too.
- 5:37So.