Latest / The Baller Alert Show / Episode 352 "Wafi"

Transcript

Episode 352 "Wafi" · The Baller Alert Show

• 0:00
  Speaker 1: They get a little They called me.
• 0:06
  Speaker 2: Broadcasting live from Atlanta, GEORGIAIL. Welcome to the ball Alert Show.
• 0:10
  Speaker 2: I go by the name of Ferrari Simmis. I go
• 0:12
  Speaker 2: to that you know, bt hey Man, Waffie from Julia
• 0:14
  Speaker 2: or Liberty.
• 0:14
  Speaker 1: This in the building.
• 0:17
  Speaker 3: All right, this is.
• 0:18
  Speaker 2: Actually our real friend and our real jeweler. You introduced
• 0:21
  Speaker 2: me to Waffi. I met Wifie and I spent money
• 0:24
  Speaker 2: with him the same day.
• 0:25
  Speaker 4: I think of everybody that I introduced to wafing the
• 0:28
  Speaker 4: same day.
• 0:30
  Speaker 2: I'm not like wealthy though. I mean, hell man, I'm
• 0:33
  Speaker 2: up an exche line. But I ain't up there either.
• 0:36
  Speaker 3: Swaffe, how many times I asked him for discounts?
• 0:39
  Speaker 2: Every time I don't necessarily ask for a discount, but
• 0:42
  Speaker 2: I say, hey, man, you know, look this is I
• 0:44
  Speaker 2: bought my wife's engagement ring from Waffi.
• 0:46
  Speaker 1: You actually built it for me.
• 0:48
  Speaker 3: Yeah, thank you. I did not know that he like
• 0:51
  Speaker 3: created it.
• 0:51
  Speaker 2: That was what like three four years now, twenty nineteen,
• 0:56
  Speaker 2: okay five.
• 0:56
  Speaker 1: I paid a lot of money.
• 0:58
  Speaker 3: I mean, you make a lot of money.
• 1:00
  Speaker 1: You made, but like that was the first.
• 1:02
  Speaker 2: That was the highest thing I ever got for somebody
• 1:05
  Speaker 2: outside of myself.
• 1:06
  Speaker 1: And I think I need to wear to say that.
• 1:09
  Speaker 3: Not for sure that is normal.
• 1:12
  Speaker 4: But yeah, but Waffi, Waffee does everybody's jewelry, like you.
• 1:16
  Speaker 1: Know, little baby.
• 1:18
  Speaker 2: Mostly I saw that falcons Shane, Yeah is crazy. I
• 1:23
  Speaker 2: believe you did like the other stuff like you did
• 1:27
  Speaker 2: one of his first big change too, like back in seventeen.
• 1:31
  Speaker 1: Yeah, like for PF chains back in the day.
• 1:35
  Speaker 4: Yeah, who was like the first I would say, like
• 1:38
  Speaker 4: the first artists that that really you know, uh shot
• 1:42
  Speaker 4: with you and you know just started, you know you
• 1:44
  Speaker 4: you kind of seen the influence. Like I just remember
• 1:47
  Speaker 4: when I first came to your shop, because first of all.
• 1:50
  Speaker 1: How did you find Wiffy? Where did you find wife?
• 1:53
  Speaker 4: Well, we have a mutual friend, so I believe Sham.
• 1:57
  Speaker 4: They had a dinner and I went to the dinner
• 2:00
  Speaker 4: and Waffi was there and he was like, hey man, oh,
• 2:03
  Speaker 4: if you want to get some jury, you need to
• 2:04
  Speaker 4: holler at Waffi.
• 2:05
  Speaker 3: And he's like he does everybody Julie da da da.
• 2:08
  Speaker 3: He's super cool.
• 2:09
  Speaker 4: So I went and had a conversation with him at
• 2:12
  Speaker 4: the dinner and I and I got his number. He said, YO,
• 2:14
  Speaker 4: pull up on me anytime. And then I went to
• 2:16
  Speaker 4: a store and everybody was like, yeah, we uh, what's
• 2:18
  Speaker 4: that change? Kwavo was wearing I want to I want
• 2:21
  Speaker 4: to change just like that, and I was like, yo,
• 2:24
  Speaker 4: and then you know, you go in the store.
• 2:26
  Speaker 3: You can see because that's when you was in the mall.
• 2:29
  Speaker 2: Yeah, Northlake one of my favorite malls, hant Jay Rop.
• 2:35
  Speaker 2: But anyway, what I was, we we had a mall
• 2:37
  Speaker 2: conversation that went viral, still going viral on my Instagram
• 2:39
  Speaker 2: page at Ferrari Simm's Top three malls in Atlanta.
• 2:42
  Speaker 1: But you can't still think.
• 2:44
  Speaker 2: But I was just saying, back in the day, I
• 2:47
  Speaker 2: used to go to North Lake Mall all the time.
• 2:48
  Speaker 3: Yeah.
• 2:49
  Speaker 2: First of all, your store and an American deli at
• 2:52
  Speaker 2: that mall was top tier.
• 2:53
  Speaker 1: I mean I think that was the last two stories
• 2:55
  Speaker 1: in that mall.
• 2:57
  Speaker 3: Yo. That mall used to be so ghost.
• 2:59
  Speaker 4: The only thing you could do while you're waiting on
• 3:01
  Speaker 4: your jewelry is to go get some America dealing.
• 3:04
  Speaker 1: Now.
• 3:04
  Speaker 2: I used to see you used to see any and
• 3:06
  Speaker 2: every celebrity in Waffie's jewelry.
• 3:08
  Speaker 3: Store and they would be righting them all.
• 3:10
  Speaker 1: But this is now, Wafi went, can we take it back?
• 3:13
  Speaker 2: Though, when did you start like jewelry or when did
• 3:17
  Speaker 2: you say, like, how does it go?
• 3:19
  Speaker 1: Like, oh, yeah, I'm gonna be a jeweler.
• 3:21
  Speaker 2: How does Because you're our first intervieweek, correct me if
• 3:24
  Speaker 2: I'm wrong that we're interviewing about the jewelry business.
• 3:27
  Speaker 1: Correct. I mean it was just ground up. It was
• 3:32
  Speaker 1: I had access to jewelry.
• 3:33
  Speaker 2: My dad had a Kiosk in the mall, so I
• 3:36
  Speaker 2: had access to his wholesalers. So I just started taking
• 3:39
  Speaker 2: that merchandise, putting it online, selling it on marketplaces like eBay, Amazon,
• 3:45
  Speaker 2: and it was like, I mean, started with like, what
• 3:48
  Speaker 2: twenty dollars items selling for thirty dollars. And this was
• 3:51
  Speaker 2: while I was in college, so that ten dollars would
• 3:53
  Speaker 2: be some money for me, you know, you know, it
• 3:56
  Speaker 2: was something and well if you do it enough, then
• 4:00
  Speaker 2: it becomes and then you see the value of it
• 4:03
  Speaker 2: then once you know, like my second year, I was like,
• 4:06
  Speaker 2: oh yeah, I can actually do something with.
• 4:08
  Speaker 3: This, you know.
• 4:09
  Speaker 2: And that it was just purely e commerce. That's why
• 4:12
  Speaker 2: we had the merchandise. When I started dealing with rappers,
• 4:15
  Speaker 2: they were I would have like paddocks and aps in
• 4:19
  Speaker 2: North Lake Mall.
• 4:20
  Speaker 1: Now these.
• 4:22
  Speaker 2: No one's buying that just walking around, you know, correct,
• 4:25
  Speaker 2: you have to come in to buy one of those.
• 4:27
  Speaker 2: And by me having those, it was so weird for them.
• 4:30
  Speaker 2: They would be like, what is this doing here?
• 4:33
  Speaker 1: Why does this guy have all this stuff?
• 4:35
  Speaker 2: And it was because I was selling him online and
• 4:38
  Speaker 2: I just used that store as like a retail outlet
• 4:43
  Speaker 2: if somebody wants to come look at the piece. Otherwise
• 4:46
  Speaker 2: they would all be in the safe. We would be
• 4:48
  Speaker 2: you know, taking calls and selling them online. So it
• 4:51
  Speaker 2: was like a weird mix that we ended up in
• 4:53
  Speaker 2: North Lake mal and actually having the merchandise that people
• 4:56
  Speaker 2: wanted to buy, like high end, you know, So that's
• 4:59
  Speaker 2: where that's.
• 5:00
  Speaker 1: Why they pulled up.
• 5:01
  Speaker 4: Yeah, yeah, I mean you you definitely got the big board.
• 5:05
  Speaker 2: J My question, My next question is my bad, Betea.
• 5:09
  Speaker 2: How do you get build a clientele as a jeweler
• 5:15
  Speaker 2: from the ground up?
• 5:16
  Speaker 3: Yeah? So it's just all word of mouth, will you?
• 5:18
  Speaker 2: It's word of mouth and its relationship based, like I mean,
• 5:21
  Speaker 2: because I was gonna say more more so this is
• 5:23
  Speaker 2: what I meant. Did you like build relationships like you
• 5:26
  Speaker 2: said with the up and coming wrappers and when they
• 5:28
  Speaker 2: blew up, they stayed with you or did you like,
• 5:31
  Speaker 2: how how did WiFi, Jewelry and Limited do it. I
• 5:35
  Speaker 2: don't think it was ever strategic like it was. You know,
• 5:39
  Speaker 2: you treat everybody coming in as a potential client that
• 5:43
  Speaker 2: might spend.
• 5:44
  Speaker 1: You are very nice to people when they walk in.
• 5:46
  Speaker 3: Yeah.
• 5:46
  Speaker 2: So I mean it's like if you just use a
• 5:49
  Speaker 2: standard and be consistent, you know, I think it works
• 5:53
  Speaker 2: out in the end, and that's it's wasn't ever like, oh,
• 5:56
  Speaker 2: this guy's blowing up, let me hit him up and
• 5:58
  Speaker 2: let me try to get him now before that, It
• 6:01
  Speaker 2: wasn't like that. I don't think it was ever strategic
• 6:03
  Speaker 2: like that. It was so like organic and chill. The
• 6:07
  Speaker 2: reason why I asked that is because it was a
• 6:10
  Speaker 2: it was a trend to me, all the new rappers
• 6:14
  Speaker 2: were coming to Waffi.
• 6:16
  Speaker 1: Because Yeah, and who came up with the word the
• 6:18
  Speaker 1: Waffi way was that Quavo. I think it was takeoff, takeoff,
• 6:23
  Speaker 1: long live, take off.
• 6:25
  Speaker 4: Wow.
• 6:26
  Speaker 1: I think it was just like he was just in
• 6:27
  Speaker 1: the store one.
• 6:28
  Speaker 2: Day and I pulled up my phone and I was like, hey,
• 6:32
  Speaker 2: let me do a quick video with whatever he bought
• 6:34
  Speaker 2: that day. And he went on this little rand and
• 6:37
  Speaker 2: I still have that video and it goes like he's
• 6:40
  Speaker 2: like that way, Atlanta way, Waffy way, and it was
• 6:43
  Speaker 2: just like that, and it was I don't even think
• 6:46
  Speaker 2: I posted it, but it was. It was cool, and
• 6:50
  Speaker 2: I hashtagged it and people called on Yeah, I don't
• 6:53
  Speaker 2: think it's still a thing, but yeah, yes, the hell
• 6:55
  Speaker 2: it is.
• 6:56
  Speaker 3: I mean we said it on the radio.
• 6:57
  Speaker 2: Every day I see other jewelers trying to do it
• 7:02
  Speaker 2: like this way, that way, that way, you know. Yeah,
• 7:05
  Speaker 2: but but yeah, it was definitely take off. And I
• 7:07
  Speaker 2: remember vividly like it was him in the store, just vibing,
• 7:12
  Speaker 2: you know, and it was like I saw my little jeweler.
• 7:18
  Speaker 2: I looked at the videos because I was looking when
• 7:19
  Speaker 2: he passed away. I was looking for some videos that,
• 7:22
  Speaker 2: you know. And now iPhones are smart, like picks up
• 7:25
  Speaker 2: everything about that one person. And I saw that video recently.
• 7:29
  Speaker 4: So now, who was somebody that came to your store
• 7:31
  Speaker 4: that she was like, I can't I can't believe you
• 7:34
  Speaker 4: know this person, this person actually knows about my company.
• 7:39
  Speaker 1: That's interesting question. Who would just pop out like I had?
• 7:47
  Speaker 1: I think like.
• 7:50
  Speaker 3: I would.
• 7:50
  Speaker 2: I usually am in the back, right, I never really
• 7:53
  Speaker 2: come to the front, so I don't see these people
• 7:55
  Speaker 2: walking in, but I'll get text from my employees and
• 7:57
  Speaker 2: be like, hey, this person's here, and I I remember
• 8:00
  Speaker 2: like was taken aback when I think it was like
• 8:03
  Speaker 2: two Chains or like Walker Flock or I think it
• 8:05
  Speaker 2: was Walker Flock who came like unannounced, and you know,
• 8:09
  Speaker 2: I grew up listening to his music and it was
• 8:11
  Speaker 2: just usually the announced, right.
• 8:12
  Speaker 1: They'll hit me on.
• 8:13
  Speaker 2: DM be like I want to check you out, and
• 8:16
  Speaker 2: uh those dms get forwarded to me immediately. And but
• 8:20
  Speaker 2: like just showing up unannounced, it it's not that often,
• 8:24
  Speaker 2: but yeah, those two come to mind.
• 8:25
  Speaker 3: They're just randomly just show up.
• 8:28
  Speaker 2: And I got a text for like this guy's in
• 8:29
  Speaker 2: the store, and I'm like, wait, are you sure? And
• 8:32
  Speaker 2: then now I have cameras, so I'm like, yeah, okay.
• 8:34
  Speaker 3: Okay, yeah look this, this this is how you know
• 8:37
  Speaker 3: he's ball. He said.
• 8:39
  Speaker 4: Now I got cameras, I can just see who you
• 8:41
  Speaker 4: know who's in the store today.
• 8:43
  Speaker 2: You should be I mean yeah, no, I mean like
• 8:45
  Speaker 2: even like a little baby will come unannounced and uh
• 8:49
  Speaker 2: be like oh he'll just come with like somebody who
• 8:52
  Speaker 2: I knew was coming, like forty two Dugs coming and like,
• 8:55
  Speaker 2: oh he's with baby and Rylo and everybody.
• 8:57
  Speaker 3: You know.
• 8:58
  Speaker 1: So it's like a whole crew that pulls up one day,
• 9:00
  Speaker 1: you know.
• 9:00
  Speaker 2: Yeah, Okay, Now, was there a moment where you was like, Okay,
• 9:06
  Speaker 2: I'm outgrowing the Northlake Mall.
• 9:07
  Speaker 1: I need my own space.
• 9:09
  Speaker 3: You know.
• 9:10
  Speaker 2: The North Lake Mall was like a lucky charm to me.
• 9:12
  Speaker 2: I never really thought to leave. I was I was
• 9:16
  Speaker 2: going to open a second store, but it was North.
• 9:17
  Speaker 1: Lake Mall that wanted me out.
• 9:19
  Speaker 2: And really, yeah, which is weird, right because you would
• 9:23
  Speaker 2: think that I'm bringing in like good clients.
• 9:25
  Speaker 1: The majority of the business of them all.
• 9:27
  Speaker 4: Yeah, keeping American Deli alive, there's won't rule.
• 9:33
  Speaker 2: You go to Wifie and you hit the American Deli.
• 9:35
  Speaker 2: You go to American Deli, put the order in th
• 9:37
  Speaker 2: handle your little Wifie, you pick it up right park,
• 9:41
  Speaker 2: you park by the food court. Okay, Now they were
• 9:48
  Speaker 2: I guess they didn't like the type of clientele we
• 9:51
  Speaker 2: were bringing.
• 9:51
  Speaker 1: You know, we have like arm guards.
• 9:53
  Speaker 2: We had like people coming in with guns, and it's
• 9:56
  Speaker 2: normal when you were dealing with high value pieces to
• 10:00
  Speaker 2: walk out with security or something like that.
• 10:02
  Speaker 1: You know, So I thought.
• 10:05
  Speaker 2: I mean, they sole a portion of that mall to
• 10:07
  Speaker 2: Emory and.
• 10:09
  Speaker 1: It's just like their offices. So they thought they didn't geil.
• 10:12
  Speaker 4: Well so okay, wait, Memory the the healthcare healthcare.
• 10:18
  Speaker 1: Yeah, it's like their offices.
• 10:20
  Speaker 3: Inside the mall. Yeah.
• 10:21
  Speaker 1: Well it's converting. It's like a school too. There's a
• 10:25
  Speaker 1: school there too. Yeah yeah, school.
• 10:27
  Speaker 3: Yeah.
• 10:28
  Speaker 2: So like there's saw like a J. C. Penny wing
• 10:31
  Speaker 2: to one, the whole thing to one. God, then they
• 10:34
  Speaker 2: converted inside.
• 10:35
  Speaker 1: Yeah.
• 10:36
  Speaker 3: When we went to.
• 10:37
  Speaker 2: Shoot some content one of them, I took a little
• 10:38
  Speaker 2: trip down memory lane.
• 10:39
  Speaker 1: I was like, damn, it's not even here no more.
• 10:42
  Speaker 3: They like, we don't want basically, we don't want rappers.
• 10:46
  Speaker 2: Okay, so all right, man, so you moved to the
• 10:49
  Speaker 2: new space. And I don't know if this was to
• 10:53
  Speaker 2: commemorate what's what's the word commemorate the space?
• 10:57
  Speaker 1: A lot of shoots, A video with Cardi B in
• 10:59
  Speaker 1: your store, right, that's fire.
• 11:04
  Speaker 2: Yeah, a lot of a lot of just a lot
• 11:08
  Speaker 2: of has been around with us since day one. You know,
• 11:11
  Speaker 2: I think I made her first chain. It was a
• 11:14
  Speaker 2: little chain that said Mullah this one. She used to
• 11:16
  Speaker 2: go by Mulatto R And uh.
• 11:20
  Speaker 1: Yeah, So she.
• 11:22
  Speaker 2: One of her managers, herself hit me up and we're like, hey,
• 11:25
  Speaker 2: I want to shoot a video. And at that point
• 11:26
  Speaker 2: she couldn't say who was it supposed to be in
• 11:29
  Speaker 2: the video. It was like a hush hush thing, and
• 11:32
  Speaker 2: she's like, can I use your space? And I would
• 11:34
  Speaker 2: have said yes anyway, but then later I realized it
• 11:38
  Speaker 2: was Cardi B with her, And yeah, it was like
• 11:41
  Speaker 2: a whole day shoot. We had to close the store,
• 11:44
  Speaker 2: but it's okay, you know, one day for sure.
• 11:48
  Speaker 1: And then yeah, they just shot it.
• 11:51
  Speaker 2: They had like a whole setup outside with their their
• 11:55
  Speaker 2: their one of those caravans production and it's a small store,
• 12:01
  Speaker 2: like I mean, the the show showroom is only one
• 12:05
  Speaker 2: thousand square foot, so there was a whole production team.
• 12:08
  Speaker 2: There's a director and there's like a lot of people.
• 12:10
  Speaker 2: There's a tight space. And yeah, we made it work though.
• 12:14
  Speaker 1: It was cool.
• 12:15
  Speaker 3: Video came out fire too.
• 12:17
  Speaker 2: I know, yeah it did it did it put a
• 12:19
  Speaker 2: good spin on things. But now it's like, no, it
• 12:24
  Speaker 2: it looked good in.
• 12:25
  Speaker 1: The video for sure. Yeah I can see like they.
• 12:27
  Speaker 2: Had the ad placements in there and we had ours,
• 12:30
  Speaker 2: so it worked out well.
• 12:32
  Speaker 1: Yeah, all right, so I gotta ask you a question
• 12:34
  Speaker 1: why I need your help? Okay, Alisa.
• 12:39
  Speaker 2: Up, Okay, What are the difference in diamonds and should
• 12:45
  Speaker 2: people be concerned with how clear the diamonds are? Like
• 12:48
  Speaker 2: you got vvs vs, and then what's after that s
• 12:54
  Speaker 2: I one, S I two, I one I two, and
• 12:57
  Speaker 2: then you also have lab diamonds. There's lab diamonds, now, yeah, okay,
• 13:01
  Speaker 2: what are the difference between these? So the I mean
• 13:04
  Speaker 2: first the clarity correct Yeah, yeah, So there's four seas.
• 13:07
  Speaker 2: There's clarity, color, cut, and carrot carrott is. The size
• 13:11
  Speaker 2: cut is actually very important which most people don't even
• 13:14
  Speaker 2: look at, which is how well the diamond is cut,
• 13:17
  Speaker 2: just how many facets is it an ideal cut, Like
• 13:21
  Speaker 2: there'll be a diamond dispersion of light is if it's
• 13:24
  Speaker 2: an ideal cut, we'll have more light dispersion than if
• 13:27
  Speaker 2: it was a good cut or very good cut. Then
• 13:30
  Speaker 2: there's color, which is graded from DEFG all the way
• 13:34
  Speaker 2: down to Z. And then there's clarity. Clarity becomes the
• 13:37
  Speaker 2: most popular thing. But clarity's VBS stands for very very
• 13:41
  Speaker 2: small inclusions. What that is is just imperfections the diamond naturally,
• 13:46
  Speaker 2: and so the less imperfections. The higher it is on
• 13:50
  Speaker 2: the scale, VS goes to vs very small inclusions, then
• 13:54
  Speaker 2: small inclusions then include it, and inclusions are just imperfection.
• 13:59
  Speaker 2: So that's the grading. Now there's LAB diamonds is like
• 14:04
  Speaker 2: it's like, you know, the rough comes from the earth.
• 14:08
  Speaker 2: The rough in LAB diamonds is made in the lab.
• 14:11
  Speaker 2: The cutting process, everything else remains the same. The grading
• 14:14
  Speaker 2: process remains the same. Chemically they are the same, and
• 14:19
  Speaker 2: but they were originated from the LAB.
• 14:22
  Speaker 1: But it's but it is a real diamond.
• 14:24
  Speaker 2: It is a diamond Chemically it's a diamond. But there's
• 14:27
  Speaker 2: ways to tell the difference. We have machines in their
• 14:29
  Speaker 2: store that will pick up LAB grown diamonds, you know. Yeah,
• 14:33
  Speaker 2: so I mean they don't. I always say that once
• 14:38
  Speaker 2: they make a handheld this machine is big, like it's
• 14:41
  Speaker 2: ten thousand dollars machine that most you know, the kids
• 14:44
  Speaker 2: on the street, Okay, But eventually there will be one, yeah,
• 14:51
  Speaker 2: one handheld machine that you could just pull up on
• 14:54
  Speaker 2: somebody and say this LAB a natural yeah, natural yeah,
• 14:59
  Speaker 2: earth mind. Earth mind is the opposite of LAB.
• 15:02
  Speaker 1: But should it should that matter? Should it matters?
• 15:05
  Speaker 3: Like it's up to you.
• 15:06
  Speaker 2: I mean, then you know you always had alternatives. If
• 15:09
  Speaker 2: the guy who was wearing Mois and Nights, uh probably
• 15:13
  Speaker 2: doesn't matters and nights and Nights a whole Moist Night's trash.
• 15:19
  Speaker 1: It's like, it's it's the things be shot at what
• 15:22
  Speaker 1: I see am on Instagram?
• 15:23
  Speaker 2: Boy, and so so does what what is c zs okay?
• 15:31
  Speaker 2: And that's that's fake. That's fake fake, and so is
• 15:35
  Speaker 2: Mois and so Mois and Night.
• 15:36
  Speaker 1: But what is that? Is that a stone or stone?
• 15:39
  Speaker 1: It's it's its own stone that.
• 15:41
  Speaker 3: It looks so shiny like glitter.
• 15:44
  Speaker 1: But that thing is too shiny.
• 15:45
  Speaker 2: It's shinier than I would say I've seen because I like,
• 15:50
  Speaker 2: I like to look at diamonds. So I've seen a
• 15:52
  Speaker 2: lab grow diamond and like a v V S and
• 15:54
  Speaker 2: a VS. The lab grown looks nicer in quality than
• 15:59
  Speaker 2: the VVS and the VS. Is that because it's lab grown.
• 16:03
  Speaker 1: No, the VBS VS.
• 16:05
  Speaker 2: The lab grown is graded on the same scale as
• 16:07
  Speaker 2: diamonds are great. So you can have a VS lab
• 16:10
  Speaker 2: grown and you can have a VVS natural. The VBS
• 16:13
  Speaker 2: natural will shine more.
• 16:15
  Speaker 1: And what's a bad get back?
• 16:16
  Speaker 2: Get is a different cut of the diamond and it's
• 16:18
  Speaker 2: still a diamond. You can cut diamonds in different shapes.
• 16:22
  Speaker 2: You can cut them in the get cut, emerald cut,
• 16:24
  Speaker 2: rating cut, cushion cut.
• 16:25
  Speaker 1: You've heard of that, yeah, you know, and doing around.
• 16:31
  Speaker 2: The round is the most popular. The round is the
• 16:34
  Speaker 2: most expensive still, and so lab grown will lab growns
• 16:40
  Speaker 2: you don't find included lab groans, okay, because the cutting
• 16:45
  Speaker 2: and the making and the polishing of the diamond is
• 16:48
  Speaker 2: all done by hand only the lab grown. The rough
• 16:52
  Speaker 2: is made in the lab So if you get a
• 16:54
  Speaker 2: bad rough, they're not going to go through the whole
• 16:57
  Speaker 2: process of cutting it and making it perfect. That's all
• 17:00
  Speaker 2: done by hand.
• 17:01
  Speaker 1: That's expensive to do.
• 17:02
  Speaker 2: They're just gonna throw that ship out and make a
• 17:04
  Speaker 2: new one, you know, like because you can just make
• 17:06
  Speaker 2: a new rough. And you've got colors because you got
• 17:09
  Speaker 2: me these yellow canarios, right, it took you a minute
• 17:11
  Speaker 2: to get these two.
• 17:12
  Speaker 1: Yeah, it's like we don't you know what I mean,
• 17:14
  Speaker 1: You had to find them for me.
• 17:15
  Speaker 3: Yeah, it's like.
• 17:16
  Speaker 2: It's I don't have the sources that well in the
• 17:20
  Speaker 2: colored stones as I do with natch white stones. So
• 17:25
  Speaker 2: but it was what a couple more phone calls than usual.
• 17:29
  Speaker 3: Now, let me ask you this does Does the lab
• 17:32
  Speaker 3: grown the lab diamonds?
• 17:35
  Speaker 4: Do you think that's eventually going to affect like the
• 17:38
  Speaker 4: jury business it already?
• 17:39
  Speaker 1: Yeah, I think it is very much. I feel like
• 17:43
  Speaker 1: the richest people are the ones who are like, man,
• 17:47
  Speaker 1: I don't want to spend that much on this squear lab.
• 17:49
  Speaker 1: No one's ever.
• 17:50
  Speaker 2: Gonna second guess me, you know, because everyone knows who
• 17:53
  Speaker 2: I am or how much money I got. So I
• 17:55
  Speaker 2: feel like those I mean, I see the I see
• 17:58
  Speaker 2: the reasoning, you know, right, Yeah, there's no way to
• 18:02
  Speaker 2: tell the difference visually. I've seen a lot of artists
• 18:06
  Speaker 2: also say that they have a fake set of jewelry
• 18:09
  Speaker 2: that they'll wear out of town. So like, if they're
• 18:12
  Speaker 2: out of town and they're traveling, they're not going to
• 18:13
  Speaker 2: take their real jury, they'll have a fake version of it.
• 18:18
  Speaker 1: Do people come to you for not so much artists?
• 18:23
  Speaker 2: Artists take pride in like, yeah, I'll wear my shit
• 18:25
  Speaker 2: whenever I go, you know, like I don't. I don't
• 18:28
  Speaker 2: need to make a fake version of it.
• 18:29
  Speaker 1: But I feel like like a.
• 18:32
  Speaker 2: Lady with a big engagement ring, I've had to make,
• 18:36
  Speaker 2: you don't replicas, So when you know, because they're susceptible
• 18:39
  Speaker 2: regardless of where they go. Usually they're with their you know,
• 18:42
  Speaker 2: but they don't have security and stuff like that, so
• 18:44
  Speaker 2: they don't want.
• 18:45
  Speaker 1: To risk taking.
• 18:47
  Speaker 2: In fact, certain sizes of diamonds, their insurance company makes
• 18:51
  Speaker 2: you make a to get it in shore. They'll be like, hey,
• 18:55
  Speaker 2: you need to get a replica so you know, when
• 18:57
  Speaker 2: you travel, we need you to have that.
• 19:00
  Speaker 1: So it's once you get in a certain price point.
• 19:03
  Speaker 2: So yeah, we do that, and it's generally gonna be
• 19:06
  Speaker 2: like either CZ live growns are not like cheap cheap,
• 19:10
  Speaker 2: so it's not gonna be a live grown, but it's
• 19:13
  Speaker 2: probably a CZ.
• 19:16
  Speaker 3: Got it.
• 19:16
  Speaker 1: I'm learning, I'm learning these.
• 19:18
  Speaker 2: I want to get into rolexes with you, man, because
• 19:20
  Speaker 2: I got my we got we got our first rolex
• 19:22
  Speaker 2: for you.
• 19:22
  Speaker 1: I'm not wearing my BT wearing.
• 19:24
  Speaker 2: Yeah, the rolex game is completely different than the diamond game.
• 19:31
  Speaker 1: Is it or is it not? Yeah? The rolex or
• 19:34
  Speaker 1: the watch game. Yeah, I mean, watches.
• 19:39
  Speaker 2: Are so like available everywhere, right, Like especially world is
• 19:43
  Speaker 2: a small place now, So you type in a model
• 19:45
  Speaker 2: number of watch, you're gonna hit one hundred different sellers
• 19:48
  Speaker 2: in your city that sell the watches. So it's a
• 19:51
  Speaker 2: very competitive business, very competitive low margins, but you kind of.
• 19:57
  Speaker 1: Have to low margins, meaning you don't make a big profit.
• 20:00
  Speaker 2: No, no, like on a thirty thousand dollars watch, we'll
• 20:03
  Speaker 2: make twenty five hundred if that, you know, which is
• 20:06
  Speaker 2: not a great investment to prossy.
• 20:09
  Speaker 1: You know, watch the right right right?
• 20:11
  Speaker 2: So I mean if it sits on the shelf for
• 20:13
  Speaker 2: six months, then it's actually not a goodbye. He'e what
• 20:16
  Speaker 2: I'm saying, Like I could have used that thirty thousand
• 20:18
  Speaker 2: feel true? Is it true that if when if you
• 20:20
  Speaker 2: bust a watchdown, that loses value to the watch. That's
• 20:25
  Speaker 2: a that's a good question. I think it's all depending
• 20:27
  Speaker 2: on how many people are want a bust down. Like
• 20:32
  Speaker 2: if you asked me that five years ago, I would
• 20:34
  Speaker 2: say straight up no, you know, because five years ago
• 20:36
  Speaker 2: people want it buzz down. So the demand is there,
• 20:38
  Speaker 2: you're adding diamonds to it. As long as the demand
• 20:41
  Speaker 2: is there, the value remains the supply demand. Yeah, so
• 20:44
  Speaker 2: there was. Now people are moving away from buzz downs.
• 20:48
  Speaker 2: I see a lot more Plane Jane watch weearers now
• 20:51
  Speaker 2: in the hip hop community, and a lot of very
• 20:53
  Speaker 2: expensive watches too. You know, like, and they saw the
• 20:56
  Speaker 2: price of during COVID, the price watches were going crazy,
• 21:01
  Speaker 2: and they saw it going up, and then you know,
• 21:04
  Speaker 2: they saw their watch like wait this the word double now,
• 21:07
  Speaker 2: you know, let me just get buy more of these.
• 21:09
  Speaker 2: And I think that might have affected the trend, just
• 21:13
  Speaker 2: like seeing it happen in front of you. But what
• 21:16
  Speaker 2: happened was never going to happen again, that's my like.
• 21:21
  Speaker 1: You mean during COVID with the spike and all.
• 21:23
  Speaker 2: That, the price, I don't I feel like it was
• 21:25
  Speaker 2: a one off thing and it didn't make any sense
• 21:29
  Speaker 2: for a watch that is forty thousand retail to be
• 21:32
  Speaker 2: selling for eighty thousand in the gray market. Gray market
• 21:35
  Speaker 2: is outside of you know, anything reselling wise, it's called
• 21:39
  Speaker 2: the gray market, and for it to be selling for
• 21:41
  Speaker 2: double it it wasn't a sensible thing. But it did
• 21:44
  Speaker 2: and people were buying it, you know, so it was
• 21:47
  Speaker 2: I think that was a one off thing.
• 21:49
  Speaker 4: Now, how influential are these rappers when it comes to
• 21:53
  Speaker 4: what type of jury people buy in the market?
• 21:57
  Speaker 2: Yea jury, I think very like I think the market
• 22:05
  Speaker 2: trends are set by celebrities in general, not like ballplayers.
• 22:10
  Speaker 1: I would say.
• 22:12
  Speaker 2: Rappers streamers today, you know, like just celebrities in general.
• 22:18
  Speaker 1: I feel like.
• 22:21
  Speaker 2: You want to you know, like if Cardi b wears
• 22:24
  Speaker 2: a Tiffany bracelet, I bet their cells go up. You
• 22:28
  Speaker 2: know Van Cleef races, you know how there was a
• 22:30
  Speaker 2: trend of people very popular.
• 22:33
  Speaker 3: Yeah.
• 22:34
  Speaker 2: I don't know who started that trend, but like you know,
• 22:36
  Speaker 2: but it had to be one of these celebrities picking
• 22:39
  Speaker 2: it up and introducing it to.
• 22:43
  Speaker 3: Market.
• 22:44
  Speaker 2: Yeah, a different market that they weren't used to seeing.
• 22:46
  Speaker 2: You know, like Van Cleef has their regular clientele for
• 22:49
  Speaker 2: one hundred years, but it didn't make it so mainstream
• 22:52
  Speaker 2: until the last few years.
• 22:54
  Speaker 4: Yeah, because now you see every It's like once you
• 22:56
  Speaker 4: see a big celebrity wear or something, then I said, okay,
• 23:00
  Speaker 4: this is about to go up.
• 23:01
  Speaker 3: This is about to go up. Everybody's going to start
• 23:03
  Speaker 3: wearing this now.
• 23:04
  Speaker 1: Yeah, I think there is a trend. Petech Philippe.
• 23:07
  Speaker 2: I remember I bought myself one in like twenty fifteen.
• 23:12
  Speaker 2: It's a fifty seven eleven Nautilus, which is their basic
• 23:16
  Speaker 2: model on the version that you guys see a lot.
• 23:20
  Speaker 2: It's that cushion shape and I paid thirty K.
• 23:23
  Speaker 3: You know.
• 23:24
  Speaker 1: Now the watch is worth a hundred K.
• 23:25
  Speaker 2: But there was a this was like before I sold it.
• 23:28
  Speaker 2: I didn't make that hundred I sold it too early.
• 23:32
  Speaker 2: But but what I was saying is like before even COVID,
• 23:37
  Speaker 2: because people were icing out Paddox and like there was
• 23:42
  Speaker 2: mentions and songs and stuff like that, there was a
• 23:45
  Speaker 2: direct correlation to its price increase, like that twenty eight
• 23:48
  Speaker 2: was a forty you know, And I noticed that too,
• 23:51
  Speaker 2: right the paddic Yeah, yeah, I'm sure they do. They
• 23:55
  Speaker 2: will never say they do, but they do.
• 23:57
  Speaker 4: They definitely noticed that if a big rapper go out
• 23:59
  Speaker 4: and shout them out and said this is what I'm rocking, Yeah,
• 24:02
  Speaker 4: and they they sales are going to go up.
• 24:05
  Speaker 1: Man.
• 24:05
  Speaker 2: But the brands are so pretentious and like they like
• 24:08
  Speaker 2: want to keep their origins the same. And I don't
• 24:11
  Speaker 2: know if how they they noticed it. I wonder even
• 24:15
  Speaker 2: I don't know how.
• 24:15
  Speaker 1: They react to it.
• 24:16
  Speaker 3: Is that the good thing?
• 24:17
  Speaker 1: That thing?
• 24:18
  Speaker 2: Like I don't know how they're actually in the back
• 24:20
  Speaker 2: being like, hey, we want this publicity or we don't
• 24:23
  Speaker 2: want this publicity. But I think AP for example, like
• 24:27
  Speaker 2: they collab with rappers, like they just collabed last year,
• 24:33
  Speaker 2: big for them, you know, before that they collabed with
• 24:37
  Speaker 2: ball players like Lebron and I think I see the
• 24:41
  Speaker 2: chay Z had an ap collab, so they're with it, Paddock.
• 24:46
  Speaker 2: I haven't really heard any.
• 24:47
  Speaker 1: Kind of collapse you know what about Rolex. No, no collapse.
• 24:51
  Speaker 2: I only see Rolex collab with like big athletes, you know,
• 24:55
  Speaker 2: because I go on the website and I see like
• 24:59
  Speaker 2: the big tennis player, I forget his name, Uh one
• 25:03
  Speaker 2: of the Yeah, yeah he had I don't know if
• 25:05
  Speaker 2: it was his watch, but he was where it was wearing.
• 25:08
  Speaker 2: You know what I'm saying on their website wimbled when
• 25:12
  Speaker 2: you watch and.
• 25:12
  Speaker 1: You'll see Rolex clock.
• 25:14
  Speaker 3: So yeah, no, I do know exactly.
• 25:15
  Speaker 1: So he was the champion.
• 25:17
  Speaker 2: Whoever the champion is, they'll get their photo shoot. Ye
• 25:21
  Speaker 2: where the I think it's that I forget the name
• 25:23
  Speaker 2: of the.
• 25:24
  Speaker 1: But I've never seen them do or anything with like
• 25:26
  Speaker 1: entertainers like I've never seen it.
• 25:30
  Speaker 2: I've seen entertainers customized, but I've never seen Rolex do
• 25:34
  Speaker 2: a partnership or a collapse.
• 25:36
  Speaker 1: That's interesting only athletes.
• 25:38
  Speaker 4: Now, some rappers gonna have a deal pretty soon with Roles.
• 25:41
  Speaker 4: Don't know, they're gonna say that I was the first rapper,
• 25:43
  Speaker 4: I don't.
• 25:45
  Speaker 1: Role, don't care. Rolex is like Ferrari, You're you're gonna
• 25:48
  Speaker 1: come to me whether you want to or not.
• 25:50
  Speaker 2: That's King King still Yeah, okay, all right, so uh
• 25:55
  Speaker 2: two more things waffy.
• 25:57
  Speaker 1: First thing is like, is there ever like a there's
• 25:59
  Speaker 1: never like jewelry beef between jewelers, right or I'm just
• 26:04
  Speaker 1: ask you what.
• 26:06
  Speaker 3: You can say, no comment.
• 26:09
  Speaker 1: I mean, I think it's like it's a competition.
• 26:12
  Speaker 2: Okay, but there's I mean, do you guys often know
• 26:16
  Speaker 2: each other privately, sometimes like friends or friends.
• 26:21
  Speaker 1: I've been friends with every jeweler I've met.
• 26:24
  Speaker 3: You know.
• 26:24
  Speaker 1: In fact, I have jewelers who will call me now
• 26:27
  Speaker 1: and be like, hey, is this fake? Is it real?
• 26:28
  Speaker 1: Is this you know, like asking me for advice?
• 26:31
  Speaker 2: And I'm very upfront with it because I had somebody
• 26:35
  Speaker 2: that I got advice from when I was coming up,
• 26:37
  Speaker 2: you know, so it's just yeah, sure, don't buy that
• 26:41
  Speaker 2: for this price.
• 26:41
  Speaker 1: This is the price it sells for. Don't pay more
• 26:43
  Speaker 1: than that.
• 26:44
  Speaker 3: You know.
• 26:45
  Speaker 2: Even today, I get people I whole sale too, so
• 26:48
  Speaker 2: to other jewelry stores. So if they need something, they'll
• 26:51
  Speaker 2: call me for sale. It's you know, a sale is
• 26:54
  Speaker 2: a sale. I understand it, you know. So I'll sell
• 26:56
  Speaker 2: it to them at a wholesale price and they'll sell
• 26:58
  Speaker 2: it to their retail. So you can't beef and like
• 27:02
  Speaker 2: really be closed minded in this business and expect to
• 27:05
  Speaker 2: grow because you're just gonna you know, you have to
• 27:09
  Speaker 2: work together.
• 27:10
  Speaker 4: Is there is there ever any jewelers in a business
• 27:14
  Speaker 4: you have to say nobody name that you know that
• 27:15
  Speaker 4: you like, Hey, man, don't don't buy from them them
• 27:18
  Speaker 4: over there because they selling?
• 27:21
  Speaker 3: Yeah?
• 27:23
  Speaker 1: No man? Or do you not say anything? I tend
• 27:26
  Speaker 1: not to. You know, there's two ways of selling jewelry.
• 27:28
  Speaker 1: You can.
• 27:28
  Speaker 2: You can hate on the competition and sell it that
• 27:32
  Speaker 2: way and be like, my stuff's better, and or be like, hey,
• 27:36
  Speaker 2: I like what you purchased, but look at what I
• 27:38
  Speaker 2: got to you know. I choose the latter always. It's like,
• 27:41
  Speaker 2: just look at my price point, look at what I
• 27:43
  Speaker 2: can do if you feel like it's better.
• 27:45
  Speaker 1: Than chop with me. If you're not, you know, and
• 27:48
  Speaker 1: you let your your your jewelry or your work like
• 27:51
  Speaker 1: kind of talk. And I prefer it that way.
• 27:55
  Speaker 3: Now, how did your dad come up with with with
• 27:57
  Speaker 3: these games?
• 27:58
  Speaker 2: My dad, man, that's his bienness thing like at dinner
• 28:03
  Speaker 2: table as growing up, he would have two questions for
• 28:07
  Speaker 2: me and my sister each like, you know, some random
• 28:10
  Speaker 2: thing he thought of or learned that day, and he
• 28:12
  Speaker 2: would ask us a question, or it could be just
• 28:14
  Speaker 2: the repeated questions. You know, what is a plus beat
• 28:17
  Speaker 2: the whole cube? I know that back of my head
• 28:20
  Speaker 2: a square plus, you know, like because I've regurgitated that
• 28:25
  Speaker 2: so many times. And but yeah, that's been his thing.
• 28:29
  Speaker 2: So now it's like, I think it was the first
• 28:31
  Speaker 2: question he asked. I think it was P and B
• 28:34
  Speaker 2: Rock again rest in Peace, and it was, and my
• 28:39
  Speaker 2: guy filmed it and he posted and it went viral.
• 28:42
  Speaker 1: It's still viral.
• 28:43
  Speaker 2: Actually, you've seen that one, the P and B one. Yeah,
• 28:46
  Speaker 2: and that's the same thing. Yeah, that's the same same thing.
• 28:49
  Speaker 2: Like now he's kind of running out now.
• 28:54
  Speaker 1: But man, you got two guys the feeling for you.
• 28:56
  Speaker 1: We got you. We're gonna implement that.
• 28:59
  Speaker 3: I'm gonna go g B T chat T. I didn't
• 29:04
  Speaker 3: even used it yet.
• 29:05
  Speaker 1: I haven't tried it.
• 29:06
  Speaker 3: Every everybody's using I haven't even tried it yet.
• 29:08
  Speaker 1: I haven't tried asking them for riddles. I bet they
• 29:11
  Speaker 1: would be you'll probably get a limit. You'll get an
• 29:13
  Speaker 1: unlimited amount of riddles. Too easy. All right, man, We
• 29:17
  Speaker 1: appreciate you.
• 29:18
  Speaker 2: Man.
• 29:18
  Speaker 1: We got to definitely do a part two.
• 29:19
  Speaker 3: Sir.
• 29:21
  Speaker 2: I just you're our first jeweler we ever interviewed. I
• 29:24
  Speaker 2: felt like, this is cool. We appreciate you. We do
• 29:27
  Speaker 2: have something called mental health check in. Hey, guys, Waffy
• 29:30
  Speaker 2: from Jewelry and Limited just wanted to say, you know,
• 29:32
  Speaker 2: stay stay true to what you guys want to do
• 29:35
  Speaker 2: and uh and work hard.
• 29:38
  Speaker 3: Man.
• 29:38
  Speaker 1: There's no replacement for hard work. It's coming. Just just
• 29:41
  Speaker 1: stay true. Yeah, and then when the when the bag
• 29:43
  Speaker 1: get there, shot with the Waffy way