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331: How Human Design Influences Business Strategy · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
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  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
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  Hello and welcome to Unshakeable with Human Design, everybody.
• 0:25
  I'm your host, Nicole Laino, and we're here together, just you and me today.
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  And I want to go through one of the questions that I get asked an awful lot.
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  And I think that this is a lot of times when entrepreneurs get drawn
• 0:36
  into human design, one of the questions that they ask is, well, how can
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  human design influence my offers?
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  How can I use human design to determine what type of Content I should create.
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  Should I have a podcast?
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  What does my chart say?
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  I hear that so often from people.
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  They'd be like, well, what does my chart say about this?
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  And I'm going to use some examples from some clients who have had things come
• 0:59
  up lately, and I'm going to just kind of talk through some of the ways that I see
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  entrepreneurs get stuck on this question.
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  And I'm going to talk you through how I talk them through that and what I'm
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  looking for in somebody's chart to help determine what their business strategy,
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  what their business strategy should be.
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  And by should, I mean could be.
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  Because everything is could be.
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  Let's start right there.
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  We start to think of the chart as being this, such a definitive thing.
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  Oh, well it says that I have to do this this way, or I have to do it that way.
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  And my line for that is, don't give your power away to
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  anything, not even human design.
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  You are the authority of you.
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  If you're a generator, do you like it?
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  Does it make you excited?
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  If you're a projector, , did people recognize you for this
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  thing and do you feel like you want to be recognized for it?
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  It's not this hard set of rules that people seem to put in front
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  of them, which honestly, I feel like is a form of self sabotage.
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  Looking for the answers outside of yourself, and giving your power away
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  to something even like the human design chart, which is supposed to
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  be designed to put the power back in ourselves, is a form of self sabotage.
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  It's you abdicating your own authority.
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  It's you not wanting to make a decision.
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  It's you not being sure and looking for something to tell
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  you, this is what you should do.
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  Well, human design is designed to tell you, you don't follow shoulds.
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  So how can we use the chart to help us feel really good about the
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  choices that feel good to us, help us understand ourselves more, so that
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  we start to have a greater connection to what is our energy and what's not.
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  So, one of the first things that I see with people that gets them
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  stuck with using human design to influence their strategy is this
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  feeling like the chart comes first.
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  It's almost like they stop asking themselves any questions.
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  They stop thinking about what they want.
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  They stop thinking about what they really feel called to do.
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  They almost put their whole expertise aside and they're looking to like start
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  from scratch, like, okay, well, like, tell me what my fortune says I should be doing.
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  And that's not how I find the best results come.
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  both in fulfillment and in actual tangible results.
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  Usually that's just another way that you're going to spin in
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  circles and you're going to create something that doesn't feel right.
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  And you're going to wonder why.
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  And the truth is it's because of where the decision came from.
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  It came from a disempowered place.
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  You didn't put you in the equation.
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  So you are not going to be happy with the outcome of that equation.
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  So, what do we do about that?
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  That you have to come to it with your own desires, with your own
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  feedback, with your own process.
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  So, for instance, when I look at, with the chart and business is I'm always
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  talking to my clients and having them come to me with their ideas, the things
• 4:12
  that they're doing, and then I'll look to the chart to help them understand
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  maybe the nuances in that decision.
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  So I had a client come to me, and she was saying how, you know, she'd like to
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  travel more, and she's sort of feeling guilty about traveling so much, but
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  maybe she would have a traveling podcast because she has all of these people that
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  she's meeting, and she wants to start to put more of a message out there,
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  maybe step into that role of being like a host of an in person podcast.
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  And what I said to her was well, the fact that you have an open G center
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  means that you can certainly feel like you're not lovable, not doing
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  enough, not caring for people enough.
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  So there can be guilt for you not being home.
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  But also with an open G center, you take in the experiences, you take
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  in the environment that you're in, the people that you meet, right?
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  Actually are fuel for you finding your own purpose.
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  So the fact that you want to travel and sort of feed yourself with other
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  experiences, other cultures, other places, and that, that fills you up.
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  I find that's just very true for a lot of Open GCenter people, but they don't
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  feel confident in doing that all the time.
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  They have guilt.
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  They have other ways that they, that they're conditioned
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  to feel That way is wrong.
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  So to me, what I'm doing is, it's not whether the podcast is right or not.
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  What I would say, what I said to her was, I think your energy really supports this.
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  And there were other aspects of her chart that were sort of yelling out that, this
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  could be a really good thing for her.
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  But the ultimate last word on all of this is, well, do you want it?
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  She came to me saying, I feel like this is a yes.
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  I feel like whenever I'm in, response to these rooms and these people that
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  I'm meeting, that I want to do more.
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  Well okay, well let's work with that.
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  First of all, you don't need further confirmation if you're a generator.
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  That if something lights you up, you don't really need more confirmation than that.
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  However, if you have other conditioning where the outside
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  world is starting to make you feel bad about something that makes you
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  feel good, then the chart can help.
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  And what does it help you do?
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  It helps you dig into the exact spot where something is holding you back.
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  Because if she allowed that conditioning to overshadow what she truly wanted,
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  that's what conditioning is, people.
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  That's what holds us back.
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  And we don't know it because it seems so rational.
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  Well, I have to be home for this or my family needs me for this, or I don't
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  want to ask to, I don't want to ask my husband to support me this way.
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  Conditioning.
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  You have an open solar plexus and you don't want to have a difficult
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  conversation with a spouse about an investment that you want to make, about
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  a, trip you want to take, about something you want to do for yourself because you're
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  afraid of what they're going to say.
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  and you're afraid that they're going to maybe come back at
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  you with an uncomfortable response, that's conditioning.
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  The solar plexus, the not self of the solar plexus, of an
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  undefined solar plexus, is to avoid confrontation and truth.
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  So if you're getting a yes from your sacral, or if you're a projector, and
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  you are getting an invitation to go someplace, but the thought of having the
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  uncomfortable conversation is just so restrictive to you, and so frustrating.
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  undesirable to you, like you can't imagine doing it.
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  It's so uncomfortable for you.
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  If that's where you go, then you are absolutely giving in to the conditioning
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  and ignoring your strategy and authority.
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  This is how we start to find what our design is actually telling us.
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  Because in real life, what it's doing is, oh I want to start this podcast,
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  I want to do this, you have this idea, but you never make a move toward it.
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  Why?
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  Because the conditioning takes over.
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  But human design comes in as a pattern interrupt that says,
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  wait, wait, wait, wait, wait.
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  I'm supposed to do what makes me feel good.
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  And this makes me feel good.
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  And I'm super excited about it.
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  And every time I think about it, or every time I have a conversation
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  with somebody, I get so excited.
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  I can't even help myself, but want to dive into this.
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  Right?
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  But your conditioning gets in the way.
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  But then the idea of something else or the obligations that you have get in the way.
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  This is that pattern interrupt.
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  I'm supposed to do what makes me feel happy.
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  I'm supposed to do what makes me feel satisfied.
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  I'm supposed to do what lights me up, but I'm not.
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  Why am I not?
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  Does that align with my conditioning?
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  Are my actions aligned with my strategy and authority?
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  And what's actually supposed to be driving me to action?
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  I'm Or are my actions being driven by my not self?
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  It's, it's a very simple system.
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  Once you understand what your parts are, you don't need to be a human design reader
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  to start to use this as that map, to how to stay out of your not self themes
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  and out of your not self in general, and letting this alternate you that
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  does not lead you to your higher self, that does not lead you to your purpose.
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  To take the power away from it and to put it into what is right for you.
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  It also sheds light on how much we're not doing that.
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  On how often we are giving our power away to this not self.
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  To the thing that, to our conditioning.
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  And not to what is true for us and what is correct for us.
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  And what will lead us to our purpose.
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  But what will we do?
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  We'll book a human design reading, we will join a program, maybe we'll
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  buy a course, and we will look for a chart to tell us what our purpose is.
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  But a purpose is lived.
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  It is lived.
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  It is not a definition on a piece of paper.
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  It's so much more than that.
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  And no one will ever know what their purpose is until they're
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  living in alignment with it.
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  And then it just shows up and it starts to become who you are.
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  But let's talk a little bit more about strategy.
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  So when we're, when we're using human design to influence business strategy,
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  there are absolutely things to consider.
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  And sometimes it will tell us things that will or will not work for us.
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  Now, again, , if I'm so excited about something, so I'm going to give you
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  an example from from my business.
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  We had a membership called the Human Design Lab for a year, and I
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  was very excited about this idea.
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  I really wanted to do something lower ticket so that people could jump in and I
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  really desire to have people in long term with me because that's where people get
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  the results and they start to actually see their human design work because you
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  can book a reading and the reading is huge because it gives you that boost
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  of understanding what the chart means.
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  But now you gotta live it.
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  So my idea was I'm gonna have this membership that's gonna be this no brainer
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  that people jump in and every month they're diving into a different piece of
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  their design, they're really going deep, and they're really learning to live by it.
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  We're gonna change lives with this membership.
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  Now you've probably, if you've listened to this show for any period of time,
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  you've probably heard me talk about how I have zero four lines in my design.
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  Not one of them in all of my placements, not one four line.
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  So this, I'm a five.
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  I have, I believe it's 10 five lines in my design.
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  It's a lot, a lot of five.
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  And the difference between the four and the five, these are
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  both in the transpersonal space.
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  They're not transpersonal.
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  Destinies is a slightly different meaning to that.
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  But they're in the involved with the other section.
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  1, lines are more about your internal stuff.
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  4, 5, and 6 are about interaction with the rest of the world.
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  Now, the four is here to have influence over the people that it knows.
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  It holds onto people.
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  These are the connectors.
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  These are the networkers.
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  These are the people that have the same friends from kindergarten
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  until, like, their deathbed.
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  These are those people.
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  The fives are here to have influence over strangers.
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  We are not necessarily meant to have friends or colleagues or
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  clients forever and ever and ever.
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  And that doesn't mean that we can't have them.
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  There are going to be some of those people who stay.
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  There are going to be some of those people that are your people, that
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  see you, that get it, that learn from you, that really honor your value.
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  However, there are going to be fewer, typically, if you're a
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  five, you're going to have fewer of those people than you will a four.
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  And the connection won't be as like, let's talk every day, right?
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  There's a difference in the way that our energy pulls people in.
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  It pulls people in in different ways.
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  So for me, membership where it was keeping people connected.
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  in this space.
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  Building community is such a huge part of a membership.
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  It didn't work.
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  It's not my strength.
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  It's not what I do.
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  Now, could it have worked?
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  I mean, it didn't fail miserably.
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  We had people in it.
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  We did do it, but it wasn't growing.
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  It was very hard.
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  I didn't feel like my energy did what it does, like in my business by
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  design program, which is obviously my high ticket program or medium ticket.
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  That is my mentorship.
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  That's more like a mastermind style where we're building your business
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  and we're, we're, you know, growing you, recording your human design.
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  I mean, there's so much that we do in there.
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  That's a long term container, but the energy is just very
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  different in there because you're working with me much more closely.
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  It's different.
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  But the membership just never quite caught on.
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  Now, it doesn't mean that I could never have a membership or no
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  five line could have a membership.
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  No, that's not what it means.
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  However, there was part of me that knew that maybe that wasn't the right thing.
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  container for what I wanted to do, but I didn't know how else to do it.
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  So I just went with it.
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  But after that experience, because sometimes we have to have an experience
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  for something to be proved true to us was I did it and I felt how my
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  energy didn't feel right in there.
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  I felt how it was very difficult to really create the level of
• 15:04
  connection that I needed and the level of impact that I needed.
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  I wasn't really able to deliver the solutions that I can deliver,
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  which is a five lines magic, that I can inside Business by Design.
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  So now when I form containers, when I form programs, when I create new things, I'm
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  always thinking about that experience.
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  I'm going off of my gut and what feels good.
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  However, I'm also saying like, well, what's the way that I can really deliver
• 15:35
  a result and a solution to people?
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  The whole rolling or, you know, enrollment membership community thing where you
• 15:43
  just stay in it forever and you're kind of learning these different things.
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  It just didn't work.
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  The results and the solution wasn't clear enough.
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  So that informed, my design informed why that didn't work.
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  It wasn't me.
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  It's just not my energy.
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  So I probably will not create another membership again.
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  Not like that.
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  I will create lower ticket offers, I will create other things, but
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  they're going to be very different in what I deliver and how I deliver it.
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  It's going to be much more me teaching.
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  It's going to be much more of I'm going to deliver you this solution.
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  Here's the problem that you have, here's the solution that I can deliver.
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  That's my magic.
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  And that's what you'll see me create.
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  And that's where people get exactly what they want from me.
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  Community?
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  That's, not what I do.
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  And I don't see that as a limitation, I just see that as a truth.
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  And I don't enjoy it.
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  So I don't really want to do that anyway.
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  And it doesn't mean that I can't have friends.
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  And I want to be that I'm trying to make that clear because I don't want
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  five lines to be like, Oh, she's saying I can't do this or I can't do that.
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  You have to check in with your own energy.
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  But the truth was that I sensed that a membership wasn't really gonna work.
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  There was something in me that didn't really want to do that and what you
• 17:02
  had to do to make a membership work, but I wanted to deliver this type of
• 17:08
  program and I didn't know how else to do it at such a low price point
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  without it being a membership and without it being the way that it was.
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  I didn't know how to do that, so I went with the membership by default,
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  and I learned not to do that anymore.
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  So our design can help us decide whether what we want to do really
• 17:29
  is supported by our energy and we can ask better questions.
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  So now when I want to build a low ticket offer, and now when I want to get a
• 17:38
  specific transformation, there are ways that I'm tweaking that strategy.
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  Shorter term, smaller programs.
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  that deliver on a specific result and people can opt into them or they cannot.
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  They could pay to be in this shorter term container and then we have longer term
• 17:56
  things that are available like business by design and like something else that
• 18:00
  we are going to be launching in 2025.
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  We have some cool stuff that we're going to try out.
• 18:04
  We're going to see how it goes.
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  Different ways for people to jump in with me.
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  All very much though at the core of what my genius is and what as
• 18:15
  a 5'1 people get the most from me when I structure them this way.
• 18:21
  There are so many aspects of your chart, and I can't tell
• 18:24
  you which ones necessarily.
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  Profile is obviously one.
• 18:28
  Your type is going to tell you whether the thing is right for you or not.
• 18:32
  That's your own internal mechanism to know whether you have the
• 18:35
  sustainability for something.
• 18:37
  There are very different things that I advise projectors creating than
• 18:42
  I advise generators from creating.
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  Generators, recently I have a friend who came to me, and she's a 4'6
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  and she's starting a community.
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  And when she explained to me what she wanted to do with this community, she
• 18:56
  was just telling me what her idea was.
• 18:58
  She was telling me that she wanted to build a community, she really wanted,
• 19:01
  like, that felt like a real calling for her to bring people together.
• 19:06
  She wanted to teach within that community, and she kind of talked about
• 19:09
  her structure of how she wanted to go.
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  And I told her, well, as a 4 6 generator, this makes perfect sense because
• 19:21
  it gives you space to iterate your idea, which generators are good at.
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  We're going to build it, we're going to optimize it, we're going to grow it.
• 19:29
  And then the community aspect, that four line is going to draw
• 19:34
  people to you, that's definitely you can hold a group together,
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  is really what the four tells us.
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  You can have influence over the people that you know and the
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  people that know those people.
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  And then as a six line, you're sort of a born teacher, typically they are.
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  Doesn't mean every single one of them is, but that is a very
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  common trait of six lines.
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  They can typically break things down in a way that people can
• 19:55
  really understand and they get a big picture better than anyone else.
• 19:59
  So with those aspects, it's like, I see how your design really supports
• 20:04
  what it is that you want to do.
• 20:06
  That's not the end of it.
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  People think that that's the only way to work with your human design in business.
• 20:10
  It's not.
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  Now you work on your gifts.
• 20:13
  Now you work on staying out of your conditioned self.
• 20:17
  So you keep making better decisions.
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  You decondition yourself.
• 20:22
  So you are regulating your nervous system and clearing out Old beliefs that
• 20:27
  are keeping you stuck in old patterns.
• 20:31
  You use the human design chart to tell you where you have growth potential,
• 20:37
  where you might be living in shadow.
• 20:40
  So you aren't just trying to fix the whole thing.
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  You're able to look at the map and say, Oh, well this is telling
• 20:45
  me that this shadow exists.
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  And yes, I do see that come up in my life a lot.
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  Maybe that's one I should work on.
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  Maybe I'll focus here.
• 20:53
  And that's what I do in the Genius Brand process is we break down the
• 20:57
  most important pieces of your chart for business, which I consider,
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  I call the authority matrix.
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  We break that down and as I take you through it, I do it in a business
• 21:06
  reading and I do it throughout your whole time in the program.
• 21:09
  And there's digital course stuff and a whole workbook and all this stuff
• 21:12
  that you can work with, , on tuning all of your gifts to a higher frequency.
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  And that changes you and that changes your results.
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  But most people won't do that work.
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  And it's sad to me.
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  They'll spend all of this money on courses.
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  They will buy readings.
• 21:29
  They will read books, but they won't actually implement the work.
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  And some people don't know what the work is.
• 21:37
  So this is why I'm telling you what it is right now.
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  If you fall into that category of not knowing what the work is, The work
• 21:44
  is noticing how these shadows and gifts have been present in your life.
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  And then when you want to take it to the next level, getting into a container
• 21:55
  with someone like me, doesn't have to be me, but a mentor, Who understands human
• 22:02
  design and , as you're talking to them and explaining the things that are happening
• 22:06
  in your life, they can call out, do you see how that's your gate 30 right there?
• 22:10
  Do you see how it's this gate right here?
• 22:12
  Do you see that?
• 22:13
  Okay, great.
• 22:15
  So now dig into it this way.
• 22:17
  What I do with my clients is I give them EFT tappings.
• 22:20
  I give them breath works.
• 22:21
  I give them ways to start to break up this energy and help them transcend
• 22:26
  the shadow and step into their gifts.
• 22:29
  It's hard , to read the label from the inside of the bottle.
• 22:31
  I get it.
• 22:32
  That's what coaches are for.
• 22:33
  It isn't just to teach you stuff.
• 22:36
  A good coach is somebody who can point out in real time what they know
• 22:42
  your shadows and blocks are so that you can deal with them right there.
• 22:46
  Teach you how to use your triggers as a map to the gold
• 22:50
  that lies with inside of you.
• 22:52
  So you can move past those things.
• 22:54
  So you can be a next level human.
• 22:58
  Okay, I hope that you found this episode helpful.
• 23:01
  I hope you loved it.
• 23:02
  I hope that you share this.
• 23:03
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• 23:08
  Tell people about the show.
• 23:09
  Help us get the word out.
• 23:10
  I appreciate it every time you do.
• 23:12
  And be sure to tag me.
• 23:13
  If you share it on Instagram, please tag me.
• 23:15
  I'm at NicoleLainoOfficial.
• 23:17
  I always appreciate seeing your feedback and your ahas and your, and
• 23:21
  the moments that meant something to you.
• 23:23
  And I appreciate all of your support as always.
• 23:25
  Thank you.
• 23:26
  From the bottom of my heart, I appreciate you.
• 23:28
  And remember, in order to have an unshakable business, you must
• 23:31
  first become an unshakable human.
• 23:33
  So thanks for letting us help you become unshakable with human design, everyone.
• 23:37
  We'll see you next time.
• 23:38
  If you love this episode and you're a fan of the show, please show
• 23:41
  us the love on iTunes, Spotify, or wherever you're listening to
• 23:43
  the show and leave us a review.
• 23:45
  And if you'd like to connect with other entrepreneurs on their human
• 23:47
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 23:52
  Go to nicolelaino.
• 23:53
  me forward slash podcast links to join the group, book a human
• 23:57
  design reading with me, or access our free human design resources.
• 24:01
  We'll see you there.