003: Women Own 40% of Businesses but Earn Under 5% of Revenue

Betting on WE: Women Empowering Women · Oct 15, 2026 · 22m

Women own more than 40% of US businesses, yet they bring in less than 5% of the revenue, and Alexa Bigwarfe wants to know why.

Alexa digs into the numbers behind women’s entrepreneurship, from solo businesses built around caregiving and flexibility to the funding gap that sends most women founders to their own savings and credit cards. She shares what the research says about how investors question women differently, why women-founded startups generate more revenue per dollar invested, and where money in women’s hands tends to go. She also highlights the women and organizations already making…