Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Bookstore Uses Google Maps for Event Sales
In episode 90 of The Local Marketing Podcast, Lucas and Luna dive into how a neighborhood independent bookstore, Book & Vine in Portland, Oregon, uses Google Maps to sell event tickets and drive foot traffic. They explore the store's strategy of creating Google Events via the Business Profile, listing author readings and children's storytimes, and how they optimized their Google Maps description to highlight event offerings. Lucas shares data showing that Book & Vine saw a 45% increase in event attendance within three months by consistently updating event descriptions and using…
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